United States In-Game Advertising Market By Type (Static Ads, Dynamic Ads, and Advergaming), By Platform (Smartphone/Tablet, PC/Laptop), By Region, Competition, Forecast and Opportunities, 2028

Industry : Media
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Summary

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Report Description

Forecast Period	2024-2028
Market Size (2022)	USD7.45 Billion
CAGR (2023-2028)	10.21%
Fastest Growing Segment	Static Ads
Largest Market	South Region

United States in-game advertising market has experienced rapid growth, fueled by various factors such as the increasing popularity of esports among gaming audiences and the integration of native and non-disruptive ad formats.

United States In-Game Advertising Market Scope

In-game advertising includes a wide range of formats and strategies. One of the most common methods is integrating static or dynamic ads into the game environment. These formats can be billboards, posters, or even virtual product placements within the game. Such layouts are carefully designed to blend seamlessly with the game’s aesthetics, ensuring they don't break the player's immersion.

The growing interest in social and mobile games is expected to positively impact the expansion of the in-game advertising market share. Advertisements can be integrated into desktop and mobile games through in-game advertising through advertisements, clip art, billboards, and background screens. Furthermore, these ads are interruptible, allowing players a seamless experience. In-game advertisements are expected to have a greater audiovisual impact, leaving viewers with a favorable and long-lasting product impression.

United States In-Game Advertising Market Overview

United States in-game advertising market share will benefit from growing social and mobile gaming. Ads, cutscenes, billboards, and background graphics can be used to add ads to desktop and mobile games. Since these ads are not intrusive, players can experience the game smoothly. In-game ads are expected to have a stronger audiovisual impact and leave viewers with a positive and lasting product impression.

United States in-game advertising is driven by several factors, including lower ad costs, increased reach and ROI, fast integration, and clear ad setup in social games. In addition, the inclusion of trusted gaming payment methods will reduce fraud, which may drive the market during the forecast period. Market growth is fueled by a growing selection of free-to-play smartphone games that monetize through in-game ads.

Increasing time and the cost to develop new games and shorter product life cycles are expected to impede market growth. The growing reluctance of video game companies as a result of declining advertising revenues is expected to challenge the growth of the in-game advertising market. In addition, market growth can be hindered by the need to limit poorly designed advertisements with low consumer impact. The increase in irrelevant and intrusive advertisements related to online and social gaming is expected to adversely affect the United States in-game advertising market growth.

United States In-Game Advertising Market Drivers

The United States in-game advertising market is driven by various key factors such as the rising popularity of console gaming and esports. The game has come to become an accepted form of distraction, which draws a wide and diverse audience.

The United States in-game advertising market growth is likely to be boosted by the rising availability of high-speed internet connections and the significant increase in the number of smartphone users in the country. Additionally, a surging number of gamers in the country is expected to contribute to the expansion of the United States in-game advertising market during the forecast period.

In addition, the adoption of various gambling payment mechanisms will reduce fraud, which may increase the expansion of the United States in-game advertising market during the forecast period. In-game advertising is growing portions of free-to-play mobile games and is expected to boost industry growth. This service can earn extra money for game creators, which helps in the expansion of the industry.

The surging popularity of online and mobile games drives the expansion of the United States in-game advertising market during the forecast period. Game advertisers are using in-game advertisements to reach their target audience as more people are using online and mobile games for their entertainment.

United States In-Game Advertising Market Trends

A major trend in the United States in-game advertising market is the integration of native and non-disruptive ad formats which drives the industry’s growth during the forecast period. Advertisers are moving away from intrusive and disruptive ad placements that can negatively impact the gaming experience. Instead, they implement strategies to seamlessly incorporate advertising into the game environment, such as in-game billboards, product placements, and branded virtual products. This approach allows advertisers to capture players' attention without causing significant disruption, improving both user experience and advertising effectiveness.

Additionally, the rise in influencer marketing collaborations fuels the growth of the United States in-game advertising market during the forecast period. Influencers and creators in the gaming community have gained significant influence and followers, making them valuable partners for advertisers. Brands are increasingly partnering with gaming influencers to promote their products or services through sponsored gameplay, branded content, or product reviews. This collaboration helps advertisers leverage the trust and loyalty built by influencers, which increases brand visibility and engagement with their target audience.

Furthermore, there is more emphasis on metrics and measurement in the United States in-game advertising market which drives the industry’s growth during the forecast period. Advertisers use advanced tracking techniques to measure the effectiveness and impact of their in-game advertising campaigns. With robust measurement capabilities, advertisers can measure key metrics such as impressions, click-through rates, conversions, and brand amplification, allowing them to optimize their campaigns and justify their investments in the gaming space.

United States In-Game Advertising Market Challenges

A major challenge in the United States in-game advertising market is increasing competition among companies for the consumer’s attention in games may hinder the growth of the market during the forecast period.

Additionally, the difficulty of companies in targeting the right audience impedes the United States in-game advertising market expansion during the forecast period. Advertisers must ensure that their ads reach the targeted demographic of the gaming community. However, targeting a precise audience can be difficult due to the diversity and segmentation of the gaming market. Different types, platforms, and gaming habits require tailored approaches that can be difficult to achieve effectively.

Furthermore, the issue of advertisement intrusiveness may hinder the growth of the United States in-game advertisement market during the forecast period. The intrusiveness of advertisements is a major concern of the companies. It is very important to balance the integration of ads into games without compromising the user experience. Intrusive ads that interfere with gameplay or with immersion can cause players to react negatively and may create lack of interest for the game.

Recent Developments

According to AppsFlyer's Gaming App Marketing 2023 report, game developers and marketers invested approximately USD27 billion in advertising in 2022. The United States remains the top market among video game app marketers with 19% of Android apps installed in 2022.

United States In-Game Advertising Market Opportunities

The United States in-game advertising market provides various opportunities to the companies to have a competitive edge in the market. Esports has grown significantly in the United States, with widespread recognition of professional games and attracting millions of viewers. This phenomenon offers advertisers a great opportunity to target their brand to popular eSports events, teams, or individual players. In-game advertising can take the form of sponsorship, branded content, or product placement within games, allowing companies to gain exposure and build brand loyalty among the passionate sports community.

The advantage of in-game advertising is that it offers different advertising options for brands to reach their target audience and increase engagement. While in-game and in-field billboards are frequently explored by many developers and publishers, they represent only a fraction of the ad formats available. There are 3 formats of in-game advertising: static ads, dynamic ads, and advergaming. Each format offers several different options to help businesses build and maintain brand awareness without disrupting the users' experience.

Furthermore, robust infrastructure and technological upgradation provide opportunities to companies in the United States in-game advertising market. Advertisers are able to monetize in-game advertising due to the availability of high-speed internet connections and the rising penetration of streaming platforms in the country. This opened the way to innovative forms of advertising, such as dynamic ads that can be updated in real-time interactive setups that engage players, and even virtual reality experiences in games. These advancements increase advertising potential while ensuring that ads are seamlessly integrated into the gaming experience to receive a positive response from players.

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Market Segmentation

The United States in-game advertising market is segmented based on type, platform, and region, and competitive landscape. Based on type, the United States in-game advertising market is segmented into static ads, dynamic ads, and advergaming. Based on the platform, the United States in-game advertising market is segmented into smartphone/tablet and PC/laptop. Based on region, the United States in-game advertising market is segmented into south, west, mid-west, and north-east.

Company Profiles

Activision Blizzard, Inc., AppsFlyer Inc., Frameplay Corporation, Pubfinity LLC, Super League Gaming, Inc., Motive Interactive, Inc., MediaSpike, Inc. Electronic Arts Inc., Playwire LLC, and Bidstack Group PLC, etc. are among the major market players in the United States in-game advertising market.

Attribute	Details
Base Year	2022
Historical Years	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Revenue in USD Million, and CAGR for 2018-2022 and 2023E-2028F
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Type Platform Region
Regional Scope	South, Midwest, West, and Northeast
Key Companies Profiled	Activision Blizzard, Inc., AppsFlyer Inc., Frameplay Corporation, Pubfinity LLC, Super League Gaming, Inc., Motive Interactive, Inc., MediaSpike, Inc. Electronic Arts Inc., Playwire LLC, and Bidstack Group PLC, etc.
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail of customized purchase options to meet your exact research needs.
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the United States in-game advertising market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

United States In-Game Advertising Market, By Type:

Static Ads
Dynamic Ads
Advergaming

United States In-Game Advertising Market, By Platform:

Smartphone/Tablet
PC/Laptop

United States In-Game Advertising Market, By Region:

South
Midwest
West
Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States in-game advertising market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

United States In-Game Advertising Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Service Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

4.1. Brand Awareness

4.2. Challenges Faced

5. United States In-Game Advertising Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Type Market Share Analysis (Static Ads, Dynamic Ads, and Advergaming)

5.2.2. By Platform Share Analysis (Smartphone/Tablet, and PC/Laptop)

5.2.3. By Regional Market Share Analysis

5.2.3.1. South Market Share Analysis

5.2.3.2. Midwest Market Share Analysis

5.2.3.3. West Market Share Analysis

5.2.3.4. Northeast Market Share Analysis

5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)

5.3. United States In-Game Advertising Market Mapping & Opportunity Assessment

5.3.1. By Type Market Mapping & Opportunity Assessment

5.3.2. By Platform Market Mapping & Opportunity Assessment

5.3.3. By Regional Market Mapping & Opportunity Assessment

6. United States Static In-Game Advertising Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type Market Share Analysis

6.2.2. By Platform Market Share Analysis

6.2.3. By Region Market Share Analysis

7. United States Dynamic In-Game Advertising Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type Market Share Analysis

7.2.2. By Platform Market Share Analysis

7.2.3. By Region Market Share Analysis

8. United States Advergaming In-Game Advertising Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type Market Share Analysis

8.2.2. By Platform Market Share Analysis

8.2.3. By Region Market Share Analysis

9. Market Dynamics

9.1. Drivers

9.1.1. Proliferation of mobile devices

9.1.2. Increasing internet penetration

9.1.3. Rising gaming audience

9.2. Challenges

9.2.1. Increasing competition

9.2.2. Difficulty in targeting the right audience

10. Impact of COVID-19 on United States In-Game Advertising Market

10.1. Impact Assessment Model

10.1.1. Key Segments Impacted

10.1.2. Key Regions Impacted

11. Market Trends & Developments

11.1. Rising popularity of esports

11.2. Growing influencer marketing collaborations

11.3. Increasing popularity of console gaming

11.4. Integration of native and non-disruptive ad format

11.5. Growing popularity of video games

12. SWOT Analysis

12.1. Strength

12.2. Weakness

12.3. Opportunities

12.4. Threat

13. United States Economic Profile

14. Policy & Regulatory Landscape

15. Competitive Landscape

15.1. Company Profiles

15.1.1. Activision Blizzard, Inc.

15.1.1.1. Company Details

15.1.1.2. Products & Services

15.1.1.3. Financial (As per availability)

15.1.1.4. Key Market Focus

15.1.1.5. Recent Development

15.1.1.6. Key Management Personnel

15.1.2. AppsFlyer Inc.

15.1.2.1. Company Details

15.1.2.2. Products & Services

15.1.2.3. Financial (As per availability)

15.1.2.4. Key Market Focus

15.1.2.5. Recent Development

15.1.2.6. Key Management Personnel

15.1.3. Frameplay Corporation

15.1.3.1. Company Details

15.1.3.2. Products & Services

15.1.3.3. Financial (As per availability)

15.1.3.4. Key Market Focus

15.1.3.5. Recent Development

15.1.3.6. Key Management Personnel

15.1.4. Pubfinity LLC

15.1.4.1. Company Details

15.1.4.2. Products & Services

15.1.4.3. Financial (As per availability)

15.1.4.4. Key Market Focus

15.1.4.5. Recent Development

15.1.4.6. Key Management Personnel

15.1.5. Super League Gaming, Inc.

15.1.5.1. Company Details

15.1.5.2. Financial (As per availability)

15.1.5.3. Key Market Focus

15.1.5.4. Recent Development

15.1.5.5. Key Management Personnel

15.1.6. Motive Interactive, Inc.

15.1.6.1. Company Details

15.1.6.2. Products & Services

15.1.6.3. Company Details

15.1.6.4. Products & Services

15.1.6.5. Financial (As per availability)

15.1.6.6. Key Market Focus

15.1.6.7. Recent Development

15.1.6.8. Key Management Personnel

15.1.7. MediaSpike, Inc.

15.1.7.1. Company Details

15.1.7.2. Products & Services

15.1.7.3. Financial (As per availability)

15.1.7.4. Key Market Focus

15.1.7.5. Recent Development

15.1.7.6. Key Management Personnel

15.1.8. Electronic Arts Inc.

15.1.8.1. Company Details

15.1.8.2. Products & Services

15.1.8.3. Financial (As per availability)

15.1.8.4. Key Market Focus

15.1.8.5. Recent Development

15.1.8.6. Key Management Personnel

15.1.9. Playwire LLC

15.1.9.1. Company Details

15.1.9.2. Products & Services

15.1.9.3. Financial (As per availability)

15.1.9.4. Key Market Focus

15.1.9.5. Recent Development

15.1.9.6. Key Management Personnel

15.1.10. Bidstack Group PLC

15.1.10.1. Products & Services

15.1.10.2. Financial (As per availability)

15.1.10.3. Key Market Focus

15.1.10.4. Recent Development

15.1.10.5. Key Management Personnel

16. Strategic Recommendations/Action Plan

16.1. Key Focus Areas

16.2. Target Type

16.3. Target Platform

17. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

What are the key factors that drive the growth of the United States in-game advertising market?

The increasing penetration of the internet and the rising popularity of video games are the key factors that drive the growth of the United States in-game advertising market.

What are the challenges that impede the growth of the United States in-game advertising market?

Increasing competition among companies and difficulty in targeting the right audience are the major challenges that may hinder the expansion of the United States in-game advertising market.

What are the emerging trends in the United States in-game advertising market?

The increasing popularity of esports and rising influencer marketing collaborations are emerging trends in the United States in-game advertising market.

Who are the leading players in the United States in-game advertising market?

Activision Blizzard, Inc., AppsFlyer Inc., Frameplay Corporation, Pubfinity LLC, Super League Gaming, Inc., Motive Interactive, Inc., MediaSpike, Inc. Electronic Arts Inc., Playwire LLC, and Bidstack Group PLC, etc. are some of the major players operating in the industry.

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Press Release

United States In-Game Advertising Market is Fueled by Static Ads During the Forecast Period

Jul, 2023

The United States in-game advertising market is driving during the forecast period owing to factors such as the rising popularity of video games, increasing the gaming audience, and the growing popul