United States Hair Brush Market, By Product (Round Brush, Vent Brush, Paddle Brush, Cushion Brush, Detangling Brush, Others), By Material (Organic, Synthetic), By End User (Men, Women, Children), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

United States Hair Brush Market was valued at USD 626.36 Million in 2024 and is expected to reach USD 982.96 Million by 2030 with a CAGR of 7.8% during the forecast period. The United States hair brush market is experiencing steady growth, driven by increasing consumer awareness of hair care, the influence of social media trends, and the rising demand for specialized hair care products. The market encompasses a wide range of products, including round brushes, vent brushes, paddle brushes, cushion brushes, detangling brushes, and others, catering to various hair types and styling needs. The segmentation by material into organic and synthetic brushes has gained traction, with eco-conscious consumers opting for sustainable alternatives. End users include men, women, and children, with women being the dominant consumer group. Geographically, the market spans the South, Midwest, West, and Northeast, with urban areas showing higher adoption rates due to increased beauty consciousness. The competition in the market is intense, with key players such as BaByliss (Conair Group Ltd.), BRAUN (Procter & Gamble), Conair LLC, CRAVE NATURALS, Denman, Hershesons, continuously innovating their product offerings. The forecast for 2020-2030 suggests sustained market expansion, supported by advancements in hair care technology, increasing disposable income, and the proliferation of e-commerce platforms that facilitate easy product accessibility.

Key Market Drivers

Increasing Consumer Awareness and Demand for Specialized Hair Care Products

Consumers are becoming more knowledgeable about hair health, leading to a surge in demand for specialized hair brushes designed for specific hair types and concerns. The popularity of scalp-care routines, anti-frizz solutions, and detangling brushes has risen significantly, propelling market growth. Additionally, celebrity endorsements and social media influences play a crucial role in shaping consumer preferences, driving sales of premium and innovative hair brushes. Consumers are investing more in hair care, with a notable shift toward products addressing specific concerns such as hair loss and dandruff. This trend is particularly evident among millennials experiencing hair-related issues due to changing lifestyles and elevated stress levels. Social media platforms have also influenced purchasing decisions, with approximately 32% of internet users' online shopping behavior affected by reviews and feedback on these platforms.

Technological Advancements in Hair Brush Design

Innovations in hair brush technology, such as heat-resistant materials, ionic technology, and ergonomic designs, are attracting consumers looking for professional-level styling at home. The integration of smart sensors in hair brushes that analyze hair health and recommend customized hair care solutions has also emerged as a game-changer in the market.

E-Commerce Expansion and Omnichannel Retailing

The rapid growth of e-commerce platforms has made hair brushes more accessible to consumers across the country. Online retail giants such as Amazon, Walmart, and specialty beauty platforms provide consumers with a wide variety of choices, often with discounts and exclusive product offerings. Moreover, omnichannel retail strategies, including online-to-offline (O2O) shopping experiences, have further boosted sales by providing seamless purchase experiences. In 2024, the global beauty industry experienced a 4.5% growth, reaching USD 548 billion, with resilient spending observed in the U.S., India, and Brazil. This growth has been partly attributed to the expansion of e-commerce platforms, which have made beauty products, including hair brushes, more accessible to a broader audience.

Download Free Sample Report

Key Market Challenges

Saturation and High Competition in the Market

With numerous brands competing in the U.S. hair brush market, companies face difficulties in differentiating their products. The presence of both legacy brands and emerging direct-to-consumer (DTC) startups intensifies the competition, making it challenging for new entrants to establish a foothold.

Environmental Concerns and Sustainability Issues

As consumers become more environmentally conscious, demand for sustainable and biodegradable hair brushes is increasing. However, the production of eco-friendly brushes often involves higher costs, which can lead to higher retail prices. Brands must strike a balance between sustainability and affordability to cater to a broader consumer base.

Fluctuations in Raw Material Prices and Supply Chain Disruptions

The hair brush industry relies on various raw materials such as plastic, rubber, wood, and metal. Fluctuating prices of these materials, along with supply chain disruptions caused by global economic uncertainties, can impact on manufacturing costs and lead to pricing volatility, affecting market stability.

Key Market Trends

Rise of Sustainable and Eco-Friendly Hair Brushes

 Brands are increasingly focusing on sustainability by introducing brushes made from bamboo, recycled plastics, and biodegradable materials. Consumers are actively seeking environmentally friendly alternatives, encouraging companies to adopt greener manufacturing processes.

Customization and Personalization in Hair Brushes

The demand for personalized beauty and grooming products has extended to hair brushes. Companies are offering customizable options, including engraved handles, interchangeable brush heads, and tailor-made bristle compositions to cater to individual hair types and styling needs.

Increased Adoption of Smart Hair Brushes

Technology-driven hair brushes equipped with sensors, Bluetooth connectivity, and AI-powered recommendations are gaining traction. These smart brushes analyze scalp and hair conditions, track brushing habits, and provide real-time feedback through connected apps, enhancing the overall hair care experience.

Segmental Insights

By Product

By product type, Round brushes are widely used for blow-drying, volumizing, and professional styling. Their demand is strong among salon professionals and consumers who prefer DIY hair styling. Vent brushes, which feature open slots for airflow, are favored for quick drying and detangling, making them popular among working professionals seeking efficient hair care solutions. Paddle brushes, with their broad, flat surfaces, are among the most commonly used due to their versatility in detangling, smoothening, and managing frizz, particularly for individuals with long and thick hair. Cushion brushes, designed with a soft base to reduce scalp irritation, cater to consumers looking for gentle grooming solutions, especially those with sensitive scalps. Detangling brushes, which are designed to minimize breakage and cater to curly or coily hair textures, are currently experiencing the fastest growth, driven by the rising demand for specialized hair care tools. Other specialty brushes, such as teasing brushes, boar bristle brushes, and compact travel brushes, serve niche markets but maintain steady demand. Paddle brushes are the dominant product type due to their versatility, making them suitable for all hair types. They are particularly popular among women looking for everyday detangling and smoothing solutions.

By Material

The market is also categorized by material, with synthetic and organic hairbrushes being the two main segments. Synthetic brushes, made from plastic, nylon, or silicone bristles, dominate the market due to their affordability, durability, and heat-resistant properties. These brushes cater to a wide range of hair types and are widely available across retail and online channels. In contrast, organic brushes, made from sustainable materials such as bamboo, wood, and boar bristles, are gaining traction as consumers become more environmentally conscious. The shift toward sustainable beauty products and the demand for chemical-free grooming tools are key drivers fueling the growth of this segment. Synthetic brushes lead in the material segment because of their affordability and functional benefits, including heat resistance and anti-static properties.

Download Free Sample Report

Regional Insights

In the United States hair brush market, the Southern region, comprising Texas, Florida, Georgia, and North Carolina, is the largest and leading market for hairbrush sales in the United States. The South has a high population density, a growing middle class, and a diverse demographic that includes individuals with various hair types and textures. The demand for detangling brushes, paddle brushes, and styling tools is particularly strong, especially among consumers with textured, curly, or coily hair. Florida and Texas are major contributors to market growth due to their large urban centers, high consumer spending power, and strong retail infrastructure. The beauty and personal care market is booming in the South, with many consumers prioritizing hair health and investing in high-quality brushes for daily styling. The presence of beauty influencers and social media trends also fuels demand, especially among younger consumers looking for trendy and innovative hairbrushes. Additionally, professional salons and hairstyling services are thriving in Southern states, driving demand for high-performance brushes used in salon settings. With increasing awareness about proper hair care routines, consumers in the South are shifting toward specialized brushes, including heat-resistant, anti-frizz, and scalp-friendly options. The South's expanding retail and e-commerce networks further contribute to its dominance in the market.

The Northeast region, which includes states like New York, Massachusetts, Pennsylvania, and New Jersey, is one of the most significant markets for hairbrushes in the U.S. Known for its urban landscape, high population density, and affluent consumers, the Northeast drives strong demand for premium and professional-grade hairbrushes. The presence of major metropolitan areas, including New York City and Boston, results in a high concentration of salons, beauty stores, and luxury retail outlets, boosting sales of high-end and specialized brushes. Consumers in this region prioritize quality and brand reputation, favoring hairbrushes from well-established brands and eco-friendly options. The increasing focus on sustainability has driven demand for organic and bamboo hairbrushes in this region, particularly among young professionals and environmentally conscious consumers. Additionally, the Northeast sees significant sales of styling brushes, such as round brushes and paddle brushes, as consumers are willing to invest in products that enhance their haircare routines. While the Northeast has a strong market presence, its growth is steady rather than the fastest in the country. Saturation in high-income urban areas and well-established consumer preferences mean that the region is more focused on premiumization rather than rapid expansion.

Recent Developments

• In 2025, Dyson introduced advanced hair tools featuring intelligent heat control technology, including the Dyson Supersonic Nural Hair Dryer and the Dyson Airwrap Multi-Styler Complete Long, enhancing styling efficiency and hair health.
• In 2024, Skin Gym launched an LED hairbrush that uses red or near-infrared light to promote hair growth by stimulating hair follicles and improving scalp health, offering a non-invasive solution to hair thinning.
• In 2024, French company Bic acquired Tangle Teezer, known for its innovative detangling brushes, for €200 million, aiming to strengthen its position in the personal grooming market and expand its product offerings.
• Philips India unveiled a premium range of hair styling tools, including the UV Protect Hair Straightener 7000 series and a heated straightening brush, incorporating UV protection and ionic care features to minimize heat damage.
• In 2025, Amika continues to innovate with high-quality, cruelty-free, and vegan haircare products, such as the Brooklyn Bombshell Blowout Spray and The Wizard Silicone-Free Detangling Primer, catering to diverse hair types and styling needs.

Key Market Players

• BaByliss (Conair Group Ltd.)
• BRAUN (Procter & Gamble)
• Conair LLC
• CRAVE NATURALS
• Denman
• Hershesons
• Revlon
• Mason Pearson
• L'Oréal SA
• Wet Brush G.B.

Report Scope:

In this report, the United States hair brush market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• United States Hair Brush Market, By Product:

o   Round Brush

o   Vent Brush

o   Paddle Brush

o   Cushion Brush

o   Detangling Brush

o   Others

• United States Hair Brush Market, By Material:

o   Organic

o   Synthetic

• United States Hair Brush Market, By End User:

o   Men

o   Women

o   Children

• United States Hair Brush Market, By Region:

o   South

o   Midwest

o   West

o   Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the United States hair brush market.

Available Customizations:

United States hair brush market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

United States Hair Brush Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com