|
Forecast
Period
|
2025-2029
|
|
Market
Size (2023)
|
USD
7.48 Billion
|
|
Market
Size (2029)
|
USD
12.40 Billion
|
|
CAGR
(2024-2029)
|
8.63%
|
|
Fastest
Growing Segment
|
Software
|
|
Largest
Market
|
Northeast
|
Market Overview
The United
States Augmented Reality & Virtual Reality Market was
valued at USD 7.48 Billion in 2023 and is expected to reach USD 12.40 Billion in
2029 with a CAGR of 8.63% during the forecast period.
The United States Augmented Reality (AR) and
Virtual Reality (VR) market has experienced rapid growth and innovation, driven
by advancements in technology, increasing consumer demand, and widespread
adoption across various industries. AR and VR technologies are transforming how
businesses and consumers interact with digital content by creating immersive
experiences that blend the physical and virtual worlds. AR enhances real-world
environments with digital overlays, while VR offers fully immersive virtual environments.
Together, these technologies are revolutionizing sectors such as gaming,
healthcare, retail, manufacturing, education, and real estate.
In recent years, the gaming and entertainment
industry has been a significant driver of AR and VR adoption, with consumers
seeking immersive gaming experiences. Popular VR headsets, such as Oculus and
PlayStation VR, and AR applications like Pokémon Go have gained mainstream
traction. Beyond entertainment, the healthcare sector has also embraced AR and
VR for training, surgical simulations, and patient care. These technologies
allow medical professionals to practice complex procedures in a risk-free virtual
environment, improving patient outcomes and healthcare delivery.
The retail and e-commerce sectors are leveraging AR
to enhance customer experiences by enabling virtual product try-ons and
interactive displays, which have become particularly relevant in the
post-pandemic era. In manufacturing and industrial applications, AR is used for
remote assistance, training, and maintenance, while VR aids in design,
prototyping, and production planning. The ability to visualize data in real
time and collaborate in virtual spaces is improving efficiency and reducing
costs for businesses.
The United States AR and VR market is poised for
continued growth, driven by technological advancements such as 5G, AI, and
machine learning, which are enhancing the capabilities of AR and VR devices. As
businesses increasingly recognize the value of these technologies, investments
in AR and VR solutions are expected to rise. Furthermore, the growing
popularity of AR and VR in education, remote collaboration, and healthcare will
continue to fuel market expansion. Overall, the United States AR and VR market is
set to play a pivotal role in shaping the future of digital experiences across
industries.
Key Market Drivers
Technological Advancements in Hardware and Software
One of the primary drivers of the United States
Augmented Reality (AR) and Virtual Reality (VR) market is the rapid advancement
of hardware and software technologies. Over the past few years, the performance
of AR and VR devices has significantly improved, with enhanced displays, better
tracking systems, and more powerful processors. Hardware innovations, such as
lightweight headsets, hand-tracking controllers, and more accurate sensors, are
making immersive experiences more comfortable and accessible to a broader
audience. Devices like Oculus Quest 2 and Microsoft's HoloLens 2 have set
benchmarks for both affordability and functionality, contributing to higher
consumer adoption.
On the software side, the rise of powerful
development platforms like Unity and Unreal Engine has simplified the creation
of AR and VR content. These engines offer high-quality graphics, real-time 3D
rendering, and the tools necessary to create immersive, interactive
experiences. Additionally, AI and machine learning integration into AR and VR
systems have enhanced capabilities such as voice commands, object recognition,
and real-time data analysis, pushing the boundaries of what’s possible within
these virtual environments.
The availability of 5G networks is another
technological factor that is propelling AR and VR growth. With its low latency
and high bandwidth, 5G allows for real-time streaming of high-resolution
content in VR and AR applications, reducing the need for wired connections and
bulky hardware. As these technologies continue to evolve, more industries will
adopt AR and VR solutions, further driving market growth. Whether in
entertainment, healthcare, education, or retail, the continuous improvement of
both hardware and software is a crucial factor behind the expansion of the AR
and VR markets in the U.S.
Rising Adoption in the Healthcare Sector
The healthcare sector in the United States is
increasingly adopting AR and VR technologies for a wide range of applications,
serving as a significant driver of market growth. These immersive technologies
offer unique capabilities that enhance training, diagnosis, treatment, and
patient care, making them invaluable tools for healthcare professionals.
Virtual Reality, in particular, is being used in medical education to simulate
surgeries and medical procedures, allowing students and professionals to practice
in a controlled, risk-free environment. This approach is not only
cost-effective but also improves the quality of training by offering realistic
simulations of complex medical scenarios.
Additionally, AR is being used to assist in
surgeries by providing real-time data overlays, enabling surgeons to visualize
critical information during procedures. AR-based tools like Microsoft’s
HoloLens have found applications in areas such as orthopedic surgery, where
they help surgeons perform more accurate and less invasive procedures. This
technology improves surgical precision, reduces operating time, and ultimately
enhances patient outcomes.
Moreover, AR and VR are also being employed in
mental health treatments, such as virtual reality exposure therapy (VRET) for
conditions like PTSD, anxiety, and phobias. These treatments allow patients to
confront and manage their fears in a controlled virtual environment, offering a
promising alternative to traditional therapy methods. Furthermore, AR is used
in rehabilitation programs, where patients can engage in virtual exercises that
assist in physical therapy, enhancing recovery times and improving mobility.
The growing recognition of these benefits is
pushing hospitals, clinics, and medical schools to invest in AR and VR
technologies, contributing to the expansion of the market. As healthcare
providers continue to integrate AR and VR into their operations, the demand for
these technologies will only rise, making healthcare one of the key drivers of
the U.S. AR and VR market.
Increased Use in Education and Training
The adoption of AR and VR technologies in education
and corporate training is another major driver for the United States AR and VR
market. These technologies provide immersive learning experiences that are more
engaging and effective than traditional teaching methods. In schools and
universities, VR is being used to create interactive simulations and virtual
classrooms, allowing students to explore new subjects in an experiential
manner. For instance, students can visit historical landmarks or explore biological
processes in a virtual lab, making complex subjects more accessible and
understandable. The ability to simulate real-world experiences in a controlled
virtual environment greatly enhances learning outcomes, which is driving the
adoption of these technologies in educational institutions.
In corporate environments, AR and VR are being used
for employee training and skill development. VR training modules provide
hands-on practice for industries like aviation, manufacturing, and healthcare,
where mistakes in real-world scenarios could be costly or dangerous. For
example, in the aviation industry, VR simulations are used to train pilots and
mechanics on how to handle emergency situations, offering a safe yet realistic
environment for practicing their skills. Similarly, in manufacturing, AR-based
systems provide workers with real-time guidance during assembly processes,
helping them perform complex tasks more efficiently and with fewer errors.
The COVID-19 pandemic has further accelerated the
adoption of AR and VR in education and training, as remote learning and virtual
work environments became the norm. These technologies have proven to be
essential in providing an immersive and interactive learning experience despite
physical distance. As educational institutions and corporations continue to
recognize the benefits of AR and VR for training and skill development, this
trend will continue to fuel market growth in the coming years.
Growing Demand in Retail and E-Commerce
The retail and e-commerce industries are
increasingly turning to AR and VR technologies to enhance the customer
experience, which is driving significant growth in the U.S. AR and VR market.
Augmented Reality is being used by retailers to allow customers to virtually
try on products, such as clothing, accessories, and cosmetics, before making a
purchase. Companies like IKEA and Sephora have developed AR applications that
enable users to visualize how furniture will look in their homes or how makeup
will appear on their faces. This interactive shopping experience not only
improves customer satisfaction but also reduces return rates, making it an
attractive investment for retailers.
Moreover, VR is transforming the way consumers shop
by creating immersive virtual stores, where customers can browse and purchase
products as if they were in a physical store. This has become especially
relevant in the wake of the COVID-19 pandemic, as more people turned to online
shopping. Virtual stores provide a unique and engaging shopping experience that
bridges the gap between brick-and-mortar and e-commerce, offering consumers the
convenience of online shopping with the interactivity of in-store experiences.
AR and VR technologies also enable personalized
shopping experiences by offering product recommendations based on user
preferences and behaviors. This level of customization helps retailers build
stronger relationships with their customers, driving brand loyalty and repeat
business. As the retail and e-commerce sectors continue to innovate, the
adoption of AR and VR will play a critical role in shaping the future of
shopping, contributing to the expansion of the U.S. AR and VR market.
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Key Market Challenges
High Costs of AR & VR Hardware and
Implementation
One of the most significant challenges facing the
United States Augmented Reality (AR) and Virtual Reality (VR) market is the
high cost associated with AR and VR hardware and implementation. Premium VR
headsets, such as Oculus Rift, HTC Vive, and Microsoft’s HoloLens for AR, can
be prohibitively expensive for both consumers and enterprises. Additionally,
the hardware required to support high-quality VR and AR experiences—such as
powerful processors, advanced sensors, and high-resolution displays—further adds
to the total cost of ownership. These high upfront costs limit widespread
adoption, particularly for smaller businesses and consumers who may not be able
to justify the expense.
For businesses, the implementation of AR and VR
solutions also requires investment in software development, infrastructure, and
training. This involves the creation of customized content, applications, and
user interfaces, which can be time-consuming and costly. Furthermore,
integrating AR and VR with existing systems or workflows can pose challenges,
particularly for industries that are less technologically mature. As a result,
while larger enterprises may have the resources to invest in AR and VR technologies,
smaller companies may find it difficult to overcome these financial barriers.
The high cost also impacts the consumer market,
where affordability plays a crucial role in adoption. While gaming and
entertainment remain strong growth areas, the broader consumer market has not
yet fully embraced AR and VR due to the premium pricing of headsets and limited
access to affordable options. Manufacturers and developers need to focus on
reducing costs and creating more affordable AR and VR solutions to encourage
wider adoption across industries and demographics.
Limited Content and Applications
Another challenge in the United States AR and VR
market is the limited availability of high-quality content and applications,
which hampers user engagement and adoption. While AR and VR technologies offer
immense potential across industries, there remains a significant gap in the
development of content that can truly leverage the capabilities of these
platforms. This is especially true for VR, where immersive experiences require
a level of content depth and interactivity that has yet to be fully realized in
most applications.
In the gaming and entertainment industry, while
some VR games and experiences have gained popularity, the number of truly
compelling VR titles is still relatively small compared to traditional gaming
platforms. Similarly, in other industries like education, healthcare, and
manufacturing, the development of industry-specific applications that cater to
the unique needs of users is still in its early stages. This lack of diverse
content and practical applications limits the appeal of AR and VR for businesses
and consumers alike.
Moreover, the process of developing high-quality AR
and VR content can be complex and expensive. Creating immersive 3D
environments, designing interactive elements, and optimizing user experiences
require specialized skills and tools that not all developers possess.
Additionally, because AR and VR are relatively new technologies, many content
creators are still in the learning phase, experimenting with what works and
what doesn’t in terms of user engagement. Overcoming these challenges will
require significant investment in content creation, development tools, and
industry partnerships to accelerate the growth of AR and VR applications.
Technological Limitations and Performance Issues
Technological limitations and performance issues
present significant barriers to the adoption of AR and VR in the United States
market. One of the primary concerns is the lack of sufficient computing power
and graphical capabilities to support high-quality, seamless AR and VR
experiences. Both AR and VR applications require substantial processing power
to deliver real-time interactivity, high-resolution graphics, and low-latency
performance. In particular, VR experiences demand high frame rates and precise motion
tracking to avoid motion sickness and provide an immersive environment, which
many devices still struggle to achieve.
Additionally, the current generation of AR and VR
devices often suffers from issues related to battery life, weight, and comfort.
VR headsets, for example, tend to be bulky and heavy, making extended use
uncomfortable for many users. Similarly, AR devices like smart glasses face
challenges in terms of miniaturization and usability. These devices also
require improved displays to offer a truly immersive experience without causing
visual fatigue.
Connectivity is another challenge, especially for
applications that rely on cloud-based services or real-time data streaming.
Although 5G networks are expected to alleviate some of these issues by
providing faster and more stable connections, their widespread adoption is
still in progress. Until these technological hurdles are overcome, users may be
hesitant to fully embrace AR and VR solutions, especially in professional and
industrial settings where reliability and performance are critical.
User Adoption and Acceptance
User adoption and acceptance remain a significant
challenge in the growth of the AR and VR markets in the United States. Despite
the technological advancements and the potential of AR and VR, many consumers
and businesses are still hesitant to fully embrace these technologies. Several
factors contribute to this resistance, including a lack of awareness,
skepticism about the practical applications of AR and VR, and concerns about
privacy and security.
For consumers, the novelty of AR and VR has worn
off for some, with many viewing the technologies as a gimmick rather than a
transformative tool. There is also a learning curve associated with using AR
and VR devices, which can be intimidating for individuals who are less
tech-savvy. In particular, VR headsets can be isolating, requiring users to be
completely immersed in a virtual environment, which may not appeal to all
consumers. Additionally, the perception that AR and VR are primarily for gaming
or entertainment limits their appeal for more practical or professional uses.
In the business world, companies may be reluctant
to adopt AR and VR due to uncertainty about return on investment (ROI) and the
lack of clear, demonstrable benefits. Businesses may also be concerned about
how AR and VR fit into their existing workflows and whether the technologies
are mature enough to warrant large-scale adoption. Addressing these concerns
will require greater education and awareness efforts to demonstrate the
tangible benefits of AR and VR, as well as case studies that highlight successful
implementations.
Privacy and Security Concerns
Privacy and security concerns are critical
challenges facing the AR and VR market in the United States. As AR and VR
technologies become more integrated into everyday life and business processes,
the amount of personal and sensitive data collected and processed by these
platforms will continue to grow. For example, AR applications often rely on
cameras and sensors to overlay digital information onto the physical world,
potentially capturing vast amounts of data about users' surroundings,
behaviors, and interactions. This raises concerns about how this data is
stored, shared, and used.
In VR environments, users may share personal
information or engage in activities that could be exploited by malicious actors
if security measures are not in place. The immersive nature of VR also creates
new avenues for cyber threats, such as identity theft, hacking, and
unauthorized access to virtual spaces. As more businesses adopt AR and VR for
applications like remote collaboration, training, and data visualization, the
need for robust cybersecurity measures becomes even more critical.
Furthermore, the legal and regulatory landscape
surrounding AR and VR is still evolving, with many questions remaining about
how existing privacy laws apply to these emerging technologies. Companies
developing AR and VR solutions must prioritize security and ensure that their
platforms comply with data protection regulations. Building user trust through
transparent data practices and strong security measures will be essential for
driving adoption and long-term success in the AR and VR markets.
Key Market Trends
Rising Adoption of AR and VR in Healthcare
One of the most prominent trends in the United
States AR and VR market is the increasing adoption of these technologies in
healthcare. AR and VR are transforming the way medical professionals approach
patient care, training, and surgical procedures. In particular, VR is being
used for medical training and simulations, allowing surgeons and other
healthcare providers to practice complex procedures in a controlled, risk-free
environment. This has been instrumental in improving surgical outcomes and
reducing errors.
Additionally, AR is being integrated into surgical
navigation systems, enhancing the precision of procedures. Surgeons can overlay
3D images of organs or tissues onto a patient’s body during surgery, providing
them with real-time, highly detailed guidance. Beyond surgery, AR is being used
in rehabilitation and physical therapy, where patients can engage with
interactive environments that promote recovery through engaging exercises. For
example, stroke patients use AR-enabled tools for motor skill recovery, improving
the rehabilitation process.
Mental health treatment is also benefiting from AR
and VR technologies. VR-based therapies are being used to treat conditions such
as anxiety, PTSD, and phobias by creating safe, controlled virtual environments
where patients can confront and manage their symptoms. As the healthcare
industry continues to recognize the potential of AR and VR to improve patient
outcomes and operational efficiency, investment in these technologies is
expected to grow. This trend is expected to accelerate as advancements in hardware
and software continue to enhance the precision and capabilities of AR and VR in
healthcare.
Expansion of AR and VR in Retail and E-commerce
AR and VR are revolutionizing the retail and
e-commerce sectors in the United States, as businesses increasingly seek to
provide enhanced, interactive customer experiences. The rise of online
shopping, accelerated by the COVID-19 pandemic, has pushed retailers to adopt
immersive technologies that allow customers to engage with products in new
ways. AR is particularly useful in this regard, as it enables consumers to
visualize products in their own environment through smartphone applications,
which has become a key selling point for furniture, home décor, and even
fashion retailers.
For instance, AR "try-before-you-buy"
features allow users to see how furniture would look in their homes or
virtually try on clothing and accessories before making a purchase. This
reduces uncertainty and increases customer confidence, resulting in higher
conversion rates and fewer product returns. VR is also being employed in retail
for virtual showrooms and stores, allowing customers to explore products in
immersive 3D environments from the comfort of their homes.
Furthermore, AR and VR are enhancing in-store
experiences by providing interactive displays and product information.
Customers can use AR applications to scan items and receive detailed
information or view promotional content. This trend is expected to continue as
retailers recognize the potential of AR and VR to bridge the gap between
physical and online shopping, offering customers seamless, engaging
experiences. The adoption of these technologies in retail and e-commerce will
likely increase as businesses seek innovative ways to attract and retain
customers in a competitive market.
AR and VR in Education and Training
The use of AR and VR in education and training is
gaining momentum in the United States, offering immersive learning experiences
that enhance student engagement and comprehension. In education, AR and VR
technologies allow students to explore complex subjects in a more interactive
and engaging manner. For example, VR can transport students to historical
events, scientific simulations, or even virtual tours of distant locations,
providing them with a firsthand experience that traditional learning methods
cannot match.
AR is being used in classrooms to create
interactive learning environments where students can visualize 3D models of
objects, such as molecules, planets, or ancient artifacts, directly in their
physical space. This immersive learning helps students better understand
abstract concepts and improves retention. Moreover, AR and VR are being
increasingly integrated into remote learning platforms, making education more
accessible and personalized.
In corporate training, AR and VR are being used to
provide realistic simulations for industries such as aviation, manufacturing,
and healthcare. Employees can practice operating machinery, navigating complex
environments, or performing intricate procedures without the risks or costs
associated with real-world training. For example, pilots use VR for flight
simulations, and manufacturing workers use AR for machine maintenance and
repair training. As businesses and educational institutions continue to embrace
AR and VR technologies, this trend is expected to drive significant growth in
the market, making learning more efficient, interactive, and scalable.
Advancements in AR and VR Hardware and Software
Technological advancements in AR and VR hardware
and software are a key trend driving the market’s growth in the United States.
In recent years, significant improvements have been made in the design and
functionality of AR and VR devices, making them more accessible, comfortable,
and powerful. Lighter, more ergonomic headsets with improved resolution and
field of view are enhancing user experience, while advancements in tracking and
motion sensors are making interactions within virtual environments more natural
and responsive.
On the software side, the development of more
sophisticated AR and VR platforms is expanding the range of applications for
these technologies. AI and machine learning are being integrated into AR and VR
solutions to enable smarter, more interactive experiences. For example,
AI-powered AR applications can recognize objects and provide real-time
information or suggestions, while VR environments are becoming more adaptive
and responsive to user inputs. Cloud-based AR and VR solutions are also gaining
traction, allowing businesses to deploy and scale these technologies more
easily.
The rollout of 5G networks is
expected to significantly boost the performance of AR and VR applications by
reducing latency and enabling real-time data processing. This will be
particularly beneficial for applications requiring high levels of precision,
such as in healthcare, industrial training, and gaming. As these technologies
continue to evolve, the AR and VR market in the United States will see further
innovation and expansion, driving new use cases across industries.
Growing Demand for AR and VR in Remote Work and
Collaboration
The shift towards remote work, accelerated by the
COVID-19 pandemic, has created a growing demand for AR and VR technologies in
workplace collaboration. As companies adopt more flexible working arrangements,
AR and VR are emerging as powerful tools for enhancing remote communication and
collaboration. These technologies allow teams to collaborate in virtual
environments, overcoming the limitations of video conferencing by enabling more
interactive and immersive interactions.
In virtual meetings, employees can use VR to
participate in 3D environments, where they can interact with digital objects,
share ideas, and collaborate on projects in real-time. This creates a more
engaging and productive work experience compared to traditional video calls.
AR, on the other hand, allows employees to overlay digital information on their
physical workspace, enabling real-time data sharing and collaboration across
different locations.
The construction, design, and engineering
industries are particularly benefiting from AR and VR collaboration tools, as
they enable teams to visualize and modify designs in real-time, regardless of
their physical location. Additionally, AR is being used for remote
troubleshooting and maintenance in manufacturing and other industries, allowing
experts to guide workers through complex tasks from a distance.
As remote work continues to grow, the demand for AR
and VR technologies in workplace collaboration is expected to rise. These tools
not only enhance productivity but also foster innovation by enabling teams to
work together in new and creative ways, making them a crucial component of the
future workplace.
Segmental Insights
Technology Type Insights
Virtual Reality segment dominated in the United States Augmented Reality
& Virtual Reality market in 2023, due to several key factors, primarily
driven by its widespread application across industries and its advanced
technological development. One of the most significant drivers of VR's
dominance is its substantial use in immersive experiences, particularly in
entertainment, gaming, and simulation-based training. The gaming industry, in
particular, has embraced VR with open arms, offering users a more interactive
and engaging experience, which has led to an increased demand for VR hardware
like headsets, controllers, and other accessories. Companies like Meta, HTC,
and Sony continue to innovate in this space, driving further growth in the
market.
Beyond entertainment, VR is seeing robust adoption
in industries like healthcare, education, and manufacturing, where immersive
simulations are becoming invaluable tools. In healthcare, VR is widely used for
surgical training, patient therapy, and pain management. Medical professionals
benefit from VR's ability to simulate real-world conditions and procedures,
providing them with an effective, risk-free learning environment. Similarly, in
education, VR allows students to engage with subjects like history, science,
and geography in a highly interactive and immersive manner, which enhances
learning outcomes.
VR's application in industrial
training and simulations is expanding as well, with sectors like aerospace,
automotive, and construction leveraging VR for workforce training. Virtual
simulations help reduce costs and minimize risk by allowing workers to practice
tasks in a controlled environment before transitioning to the physical
workplace.
The advancements in VR hardware and software, along
with the development of 5G technology, further enhance VR’s capabilities by
improving speed, reducing latency, and enabling smoother experiences. As a
result of these factors, the Virtual Reality segment continues to outpace
Augmented Reality (AR) in terms of adoption, making it the dominant player in
the U.S. AR & VR market in 2023.
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Regional Insights
Northeast dominated the United States Augmented
Reality & Virtual Reality market in 2023, due to several critical factors.
This region is home to a high concentration of technology hubs, prestigious
universities, and a skilled workforce, all of which contribute to its
leadership in the AR and VR space. Cities like Boston and New York have become
innovation centers, fostering collaboration between academia, research
institutions, and tech startups. The presence of renowned universities such as
MIT, Harvard, and Columbia has created an ecosystem where cutting-edge research
in AR and VR flourishes, fueling the development of advanced technologies and
applications.
Northeast's strong investment climate
further supports the growth of AR and VR. Venture capital firms and investors
in the region are increasingly interested in funding startups and businesses
that focus on immersive technologies, helping to drive innovation and
commercialization. The availability of capital and the entrepreneurial
environment make it easier for AR and VR companies to access the resources
needed to scale their operations and bring new products to market.
The Northeast also has a diverse industrial base,
with sectors such as healthcare, education, retail, and entertainment actively
adopting AR and VR solutions. In healthcare, for instance, Boston's medical
institutions are leveraging VR for surgical training and patient care, while
New York's media and entertainment industries are exploring VR for immersive
content creation. The region's early adoption of AR and VR across various
industries has propelled demand, making it a key driver of market dominance.
The region's large consumer base and
high disposable income levels contribute to the rapid uptake of AR and VR
technologies. Consumers in the Northeast are generally more receptive to new
technology, which fuels both enterprise adoption and consumer-level engagement
with AR and VR products. This combination of factors positions the Northeast as
the leading region in the U.S. AR and VR market for 2023.
Recent Developments
- In May 2024, frontline.io, a leader in AR/VR
solutions for training and operational support, partnered with Hololight, a
specialist in XR streaming solutions for industrial enterprises. This strategic
collaboration aims to revolutionize the enterprise extended reality (XR) market
by enhancing training and operational support capabilities. The partnership
combines frontline.io's expertise in immersive solutions with Hololight's
cutting-edge streaming technology, delivering innovative and scalable XR solutions
to industrial sectors. This initiative is expected to improve efficiency and
skill development across various industries, further advancing the adoption of
XR technologies in enterprise environments.
- In May 2024, following the impact of Apple Vision
Pro, Google announced its re-entry into the AR and VR market through a
strategic partnership with Magic Leap. This collaboration aims to leverage
Magic Leap's advanced augmented reality technology with Google's expertise in
software and platforms. Together, they plan to create innovative AR and VR
solutions, enhancing user experiences and expanding the application of these
technologies across various industries. This move highlights Google's renewed
commitment to immersive technologies and its focus on competing in the rapidly
growing AR and VR space.
Key
Market Players
- Microsoft
Corporation
- Google
LLC
- Apple
Inc.
- Meta Platforms, Inc.
- Sony
Corporation
- Samsung
Electronics Co. Ltd.
- Magic Leap, Inc.
- Qualcomm Incorporated
- HTC
Corporation
- Unity
Software, Inc.
|
By Technology Type
|
By Component
|
By End-User Industry
|
By Region
|
- Augmented Reality
- Virtual Reality
|
|
- Healthcare
- Automotive
- Retail
- Gaming
- Others
|
|
Report Scope:
In this report, the United States Augmented Reality
& Virtual Reality Market has been segmented into the following categories,
in addition to the industry trends which have also been detailed below:
- United States Augmented Reality & Virtual
Reality Market, By Technology Type:
o Augmented Reality
o Virtual Reality
- United States Augmented Reality & Virtual
Reality Market, By Component:
o Hardware
o Software
o Services
- United States Augmented Reality & Virtual
Reality Market, By End-User Industry:
o Healthcare
o Automotive
o Retail
o Gaming
o Others
- United States Augmented Reality & Virtual
Reality Market, By Region:
o Northeast
o Southwest
o West
o Southeast
o Midwest
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the United
States Augmented Reality & Virtual Reality Market.
Available Customizations:
United States Augmented Reality & Virtual
Reality Market report with the given market data, TechSci Research
offers customizations according to a company's specific needs. The following
customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional
market players (up to five).
United States Augmented Reality & Virtual
Reality Market is an upcoming report to be released soon. If you wish an early
delivery of this report or want to confirm the date of release, please contact
us at [email protected]