United States Air Fryer Market Size, Trends, Growth, Report 2028

Report Description

The United States air fryer market is anticipated to project robust growth in the forecast period because of increasing awareness of healthfulness, affordability, and demand for fried food. Product innovation with many new smart features by various competitors is a prominent trend that is anticipated to affect new product launches throughout the projected period.

Air fryers offer a healthier alternative to traditional frying, as little or no oil is used in the cooking process. To achieve this, the cooking procedure is made without using high-fat and high-calorie oils. The harmful development of substances like acrylamide can be triggered by a serving of fried food. According to the International Agency for Research on Cancer, several malignancies, including endometrial, esophageal, pancreatic, breast, and ovarian cancer, have been linked to acrylamide. It is possible to reduce the danger of acrylamide in food by adopting a healthy lifestyle and switching to air frying. Due to rising health consciousness and demand for fried meals, air fryers have recently gained popularity.

In comparison to other vegetables, potatoes are the most popular food in the United States and french fries and other frozen items make up 40% of this total. Yet again, air fryer manufacturers promote their products to prepare fried meals without the negative health impacts of oil-fried foods, suggesting that they may be healthier.

Additionally, a large variety of innovative items are readily available, which is assisting the market's expansion. For instance, The Cosori Smart WiFi Air Fryer is dishwasher safe, quick to cook, and Wi-Fi enabled. The Cosori Smart WiFi Air Fryer supports Alexa and Wi-Fi via the VeSync app, which is available on Google Play and the App Store. This provides customers with remote management over the appliance, sophisticated monitoring, delayed start, and access to over 100 recipes.

Rising Health Awareness Among Americans Will Lead to the Market Growth

Over the past few years, there has been a rise in the general public's knowledge of eating habits and their impact on human health and life. The International Food Information Council (IFIC) Foundation's 2019 Food and Health Survey found that 23% of consumers actively seek out foods or follow a diet for health benefits. This increased from the prior year by almost 2%. French fries, potato chips, fried chicken, chicken nuggets, and other fried snacks are among the deep-fried meals that are regarded as harmful due to their high-calorie content in the form of fats or carbohydrates. Additionally, consuming deep-fried foods has been related to health issues like higher cholesterol levels, obesity, heart attacks, and diabetes. As a result, those concerned about their health avoid consuming deep-fried items and instead opt for better cooking techniques like roasting or baking. But deep frying and shallow frying can be replaced with air frying as a healthier alternative.

Availability Of Wide Range of Products Will Fuel The Market Growth

As the demand for air fryers increased, several home appliance manufacturers began to carry them. Air fryers are made by many different household appliance companies nowadays. Additionally, these businesses provide a wide choice of items based on customer needs. For example, Dash sells 1.2-liter Compact air fryers, half the size of regular fryers and ideal for cooking in tiny kitchens. The Dash Deluxe electric air fryer + oven cooker is a conventional air fryer with temperature control. It has a built-in auto-off feature that turns the air fryer off after cooking is complete for additional safety and a set of adjustable knobs that offer fine control over time and temperature. In addition, air fryers are more reasonable and economical than ovens and microwaves, which makes them more alluring to customers on a tight budget.

Various Product Innovation Will Fuels the Market Growth

One of the most crucial reasons for creating products that can eliminate human labor is the need for ease. Many futuristic technologies improve the efficiency and usability of kitchen appliances. The development of the Internet of Things (IoT) has aided the adoption of cutting-edge devices. IoT assists in tying together various gadgets, such as air fryers, so that they may be wirelessly operated from a distance. For instance, Tefal's ActiFry XL Smart air fryer includes an electronic card with Bluetooth Smart technology that enables remote smartphone control and innovative recipe cooking. Users can automatically transfer Actifry's cooking parameters from the application for step-by-step recipes.

Seasonal Sale and Discounts From Various Retail Stores Will Fuel The Market Growth

Generally, buyers are drawn to sales and extra freebies offered with various products. This tactic is employed by businesses to increase the sales of their goods. Offering a discount or running a campaign result in additional sales or facilitates reaching out to new clients. The use of prepayment discounts, free shipping, event/seasonal discounts, volume discounts, and membership discounts are just a few of the discount and promotion techniques that retailers use to draw in customers. Discounts aid retailers in boosting profits, getting rid of excess inventory and building a foundation of devoted clients in addition to bringing in more customers. Additionally, shoppers throughout the nation look forward to unique bargains during holidays like Christmas, Easter, and Thanksgiving. Consumers' growing response is driving the increased demand for air fryers in the US to the numerous discounts being offered by shops.

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Market Segmentation

The United States air fryer market is segmented based on product type, technology, end use, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into drawer and lid. Based on technology the market is segmented into digital and manual. Based on end use the market is segmented into residential and commercial. Based on distribution channels, the market is segmented into Supermarkets/Hypermarkets, Multi-Branded Stores, Exclusive Stores, Online and Others (Direct Sales, Institutional Sales etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among South, Midwest, Northeast and West.

Company Profiles

Koninklijke Philips N.V., De’Longhi Group, Cuisinart, NuWave, LLC, Newell Brands (Oster), GoWISE USA, Breville Group Limited, Arovast Corporation (Cosori), Instant Brands Inc., and Gourmia are some of the leading market players of the United States Air Fryer market. New market players are also actively entering the market in the recent years and further strengthening the market growth.

Attribute	Details
Base Year	2022
Historical Years	2018–2021
Estimated Year	2023E
Forecast Period	2024F –2028F
Quantitative Units	Revenue in USD Million and CAGR for 2018-2022 and 2023E- 2028F
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	· Product Type · Technology · End Use · Distribution Channel · Company
Regional Scope	South, Midwest, Northeast and West
Key Companies Profiled	Koninklijke Philips N.V., De’Longhi Group, Cuisinart, NuWave, LLC, Newell Brands (Oster), GoWISE USA, Breville Group Limited, Arovast Corporation (Cosori), Instant Brands Inc., and Gourmia.
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, United States Air Fryer market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

United States Air Fryer Market, By Product Type:

Drawer
Lid

United States Air Fryer Market, By Technology:

Digital
Manual

United States Air Fryer Market, By End Use:

Residential
Commercial

United States Air Fryer Market, By Distribution Channel:

Supermarkets/Hypermarkets
Multi-Branded Stores
Exclusive Stores
Online
Others (Direct Sales, Institutional Sales etc.)

United States Air Fryer Market, By Region:

South
Midwest
Northeast
West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States Air Fryer market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information:

Detailed analysis and profiling of additional market players (up to five).

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

4.1. Sample Size Determination

4.1.1. Respondent Demographics

4.1.2. By Gender

4.1.3. By Age

4.1.4. By Occupation

4.2. Brand Awareness

4.3. Frequency of Usage

4.4. Factors Influencing Purchase Decision

4.5. Brand Satisfaction

4.6. Customer Satisfaction

4.7. Challenges Faced Post Purchase

5. United States Air Fryer Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2. Market Share & Forecast

5.2.1. By Product Type Market Share Analysis (Drawer and Lid)

5.2.2. By Technology Market Share Analysis (Digital and Manual)

5.2.3. By End Use Market Share Analysis (Residential and Commercial)

5.2.4. By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-Branded Stores, Exclusive Stores, Online and Others (Direct Sales, Institutional Sales etc.))

5.2.5. By Regional Market Share Analysis

5.2.5.1. South Market Analysis

5.2.5.2. Midwest Market Analysis

5.2.5.3. Northeast Market Analysis

5.2.5.4. West Market Analysis

5.2.6. By Company Market Share Analysis

5.3. United States Market Mapping & Opportunity Assessment

5.3.1. By Product Type Market Mapping & Opportunity Assessment

5.3.2. By Technology Market Mapping & Opportunity Assessment

5.3.3. By End Use Market Mapping & Opportunity Assessment

5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment

5.3.5. By Regional Market Mapping & Opportunity Assessment

6. United States Drawer Air Fryer Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2. Market Share & Forecast

6.2.1. By Product Type Market Share Analysis

6.2.2. By Technology Market Share Analysis

6.2.3. By End Use Market Share Analysis

6.2.4. By Distribution Channel Market Share Analysis

6.2.5. By Region Market Share Analysis

7. United States Lid Air Fryer Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2. Market Share & Forecast

7.2.1. By Product Type Market Share Analysis

7.2.2. By Technology Market Share Analysis

7.2.3. By End Use Market Share Analysis

7.2.4. By Distribution Channel Market Share Analysis

7.2.5. By Region Market Share Analysis

8. Market Dynamics

8.1. Drivers

8.1.1. Rising Health Awareness

8.1.2. Increasing Affordability

8.1.3. Availability of wide range of products

8.2. Challenges

8.2.1. Take longer time to prepare food

8.2.2. High level of noise

9. Impact of COVID-19 on United States Market

9.1. Impact Assessment Model

9.1.1. Key Segments Impacted

9.1.2. Key Regions Impacted

9.1.3. Key Countries Impacted

9.1.4. Key Distribution Channel Impacted

10. Market Trends & Developments

10.1. Technological Advancements

10.2. Seasonal sale and discounts

10.3. Rising Demand of Smart Home Appliances

10.4. Rapid Urbanization Leading to Changing Lifestyle

10.5. Rising Awareness of Health

11. Import & Export Analysis

11.1. Top 5 Exporting Countries

11.1.1. By Value

11.2. Top 5 Importing Countries

11.2.1. By Value

12. SWOT Analysis

12.1. Strength

12.2. Weakness

12.3. Opportunities

12.4. Threats

13. Porter’s Five Forces Model

13.1. Competition Landscape

13.2. Buyer Power

13.3. Supplier Power

13.4. Threat of New Entrants

13.5. Threat of Substitutes

14. Competitive Landscape

14.1. Competition Outlook

14.2. Company Profiles

14.2.1. Philips North America LLC

14.2.1.1. Company Details

14.2.1.2. Product & Services

14.2.1.3. Financials (As Reported)

14.2.1.4. Key market Focus & Geographical Presence

14.2.1.5. Recent Developments

14.2.1.6. Key Management Personnel

14.2.2. De’Longhi Group

14.2.2.1. Company Details

14.2.2.2. Product & Services

14.2.2.3. Financials (As Reported)

14.2.2.4. Key market Focus & Geographical Presence

14.2.2.5. Recent Developments

14.2.2.6. Key Management Personnel

14.2.3. Cuisinart

14.2.3.1. Company Details

14.2.3.2. Product & Services

14.2.3.3. Financials (As Reported)

14.2.3.4. Key market Focus & Geographical Presence

14.2.3.5. Recent Developments

14.2.3.6. Key Management Personnel

14.2.4. NuWave, LLC

14.2.4.1. Company Details

14.2.4.2. Product & Services

14.2.4.3. Financials (As Reported)

14.2.4.4. Key market Focus & Geographical Presence

14.2.4.5. Recent Developments

14.2.4.6. Key Management Personnel

14.2.5. Newell Brands (Oster)

14.2.5.1. Company Details

14.2.5.2. Product & Services

14.2.5.3. Financials (As Reported)

14.2.5.4. Key market Focus & Geographical Presence

14.2.5.5. Recent Developments

14.2.5.6. Key Management Personnel

14.2.6. GoWISE USA

14.2.6.1. Company Details

14.2.6.2. Product & Services

14.2.6.3. Financials (As Reported)

14.2.6.4. Key market Focus & Geographical Presence

14.2.6.5. Recent Developments

14.2.6.6. Key Management Personnel

14.2.7. Breville Group Limited

14.2.7.1. Company Details

14.2.7.2. Product & Services

14.2.7.3. Financials (As Reported)

14.2.7.4. Key market Focus & Geographical Presence

14.2.7.5. Recent Developments

14.2.7.6. Key Management Personnel

14.2.8. Arovast Corporation (Cosori)

14.2.8.1. Company Details

14.2.8.2. Product & Services

14.2.8.3. Financials (As Reported)

14.2.8.4. Key market Focus & Geographical Presence

14.2.8.5. Recent Developments

14.2.8.6. Key Management Personnel

14.2.9. Instant Brands Inc.

14.2.9.1. Company Details

14.2.9.2. Product & Services

14.2.9.3. Financials (As Reported)

14.2.9.4. Key market Focus & Geographical Presence

14.2.9.5. Recent Developments

14.2.9.6. Key Management Personnel

14.2.10. Gourmia

14.2.10.1. Company Details

14.2.10.2. Product & Services

14.2.10.3. Financials (As Reported)

14.2.10.4. Key market Focus & Geographical Presence

14.2.10.5. Recent Developments

14.2.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1. Key Focus Areas

15.2. Target Regions & Countries

15.3. Target Product Type

15.4. Target End Use

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What type dominates the United States Air Fryer market?

The United States Air Fryer market is divided into drawer and lid types. Among these, the drawer type has dominated the market in value and is the fastest-growing segment during the forecast period due to the easy availability of products and increasing health awareness.

Which is the most dominant type technology wise in the United States Air Fryer market?

The United States Air Fryer market is divided into Digital and Manual. Digital Air Fryers have dominated the market with the fastest growing rate in the United States Air Fryer market in the future, owing to various technological product innovations and the availability of a wide range of products. Digital air fryers are fully automated with a digital control panel that includes an LCD screen and a touchpad. They also have advanced features, including adjustable thermostat control, temperature sensor technology, and several functional modes like air fry max crisp, broil, roast, dehydrate, bake, and reheat. With such advanced features that make cooking easier and healthier food that uses less oil, digital air fryers are becoming increasingly popular.

How many people in the US have air fryers?

In 2022 around 39 percent of United States households will have an air fryer, and this percentage will increase at a higher rate in the forecasted period.

Why are air fryers suddenly so popular?

Air fryers are popular because they are inexpensive, use less oil than traditional fryers, and heat food uniformly and rapidly. These machines are far healthier than deep fryers and significantly faster than regular convection ovens.

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