Report Description

With rapid advancements in the field of mobile technology, the adoption of smartphones is growing at a fast pace across the globe. Mirroring the same trend, the smartphone market in the UAE is also increasing due to significant rise in demand over past five years. Global mobile giants are coming up with a wide range of smartphones and are offering them at significantly lower prices, which are increasing the affordability of smartphones. As a result, mobile users are switching to smartphones with high-end features. Ever since the launch of high speed data services in the country, mobile phone users in the country are demanding for internet on-the-go features, which has largely driven the sales of smartphones in the UAE. Other major factors driving smartphone sales in the UAE include higher disposable income, and changing lifestyle of consumers. In addition, the UAE is one of the developed and populous nations in the Middle East, which further makes it a melting pot for smartphone sales.

According to “UAE Smartphone Market Forecast & Opportunities, 2019”, the smartphone market in UAE is forecast to reach US$ 9.3 billion in 2019. The market has been segmented into smartphones featuring display below 5 inches, and phablets with display size above 5 inches. In 2013, smartphones (display size below 5 inches) dominated the market, occupying majority share in terms of volume sales in the UAE. Through the forecast period, smartphones are expected to continue dominating the market. However, the penetration of phablets is expected to almost double through 2019 as more mobile users would prefer smartphones with larger display. Major players offering high-end smartphones in the UAE include Samsung, Apple, Blackberry, Nokia, HTC, etc. “UAE Smartphone Market Forecast & Opportunities, 2019” discusses the following aspects of the smartphone market in the UAE:

  • UAE Smartphone Market Size, Share & Forecast
  • Segmental & Regional Analysis
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

  • To gain an in-depth understanding of smartphone market in the UAE
  • To identify the on-going trends, and anticipated growth over the next five years
  • To help industry consultants, smartphone manufacturers and distributors align their market-centric strategies
  • To obtain research based business decisions and add weight to presentations and marketing material
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs

Report Methodology 

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with smartphone manufacturers and suppliers in the UAE. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.


Table of content

1.    Product of Interest Introduction: Smartphone

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customers/Customer Insights

5.    UAE Smartphone Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value & Volume

5.2.  Market Share & Forecast

5.2.1.     By Operating System (Android, iOS, Windows, Others)

5.2.2.     By Sim Type (Single Sim, Dual Sim)

5.2.3.     By RAM Size (Less than 2GB, 2-4GB, Above 4 GB)

5.2.4.     By Screen Size (Less than 4’’, 4”-6”, Above 6”)

5.2.5.     By Distribution Channel (Non-store-based v/s Store based)

5.2.6.    By Region (Dubai, Abu Dhabi, Sharjah, & Others)

5.2.7.    By Company

5.3.  Market Attractiveness Index

6.    Dubai Smartphone Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Operating System

6.2.2.     By Sim Type

6.2.3.     By RAM Size

7.    Abu Dhabi Smartphone Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Operating System

7.2.2.     By Sim Type

7.2.3.     By RAM Size

8.    Sharjah Vehicle Smartphone Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Operating System

8.2.2.     By Sim Type

8.2.3.     By RAM Size

9.    Value Chain Analysis

10.  Import & Export Analysis

11.  Market Dynamics

11.1.  Drivers/Opportunities

11.2.  Challenges/Restraints

12.  Market Trends & Developments

13.  Policy & Regulatory Landscape

14.  UAE Economic Profile

15.  Competitive Landscape

15.1.    Competition Outlook

15.2.    Company Profiles

15.2.1.    Apple, Inc.

15.2.2.    Lenovo Group Limited

15.2.3.    Samsung Electronics Co., Ltd.

15.2.4.    HTC Corporation

15.2.5.    Nokia Corp.

15.2.6.    Xiaomi Corp.

16.  Strategic Recommendations

17.  About Us & Disclaimer

Figures and Tables

List of Figures

 

Figure 1: Global Smartphone Market Size, By Value, 2010-2019F (USD Billion)

Figure 2: Global Smartphone Market Size, By Volume, 2010-2019F (Million Units)

Figure 3: UAE Internet Subscription Share, By Service Provider, By Volume, 2013

Figure 4: UAE Preferred Modes for Internet Browsing Among Internet User Population, 2013

Figure 5: UAE Major Internet Usage Activities, 2013

Figure 6: UAE Average Spending on Mobile Telephony, 2012

Figure 7: UAE SIM Card Penetration, By SIM Slot, 2012

Figure 8: Major Factors Responsible for Growing Mobile Internet Penetration

Figure 9: UAE Smartphone Market Size, By Value, 2010-2013 (USD Million)

Figure 10: UAE Smartphone Market Size, By Value, 2014E-2019F (USD Million)

Figure 11: UAE Smartphone Market Size, By Volume, 2010-2019F (Million Units)

Figure 12: UAE Smartphone Market Share, By Segment, By Volume, 2013 & 2019F

Figure 13: UAE Smartphone Market Share, By Operating System, By Volume, 2013

Figure 14: UAE Smartphone Market Share, By Operating System, By Volume, 2019F

Figure 15: UAE Smartphone Market Share, By Region, By Volume, 2013

Figure 16: UAE Smartphone Market Share, By Region, By Volume, 2019F

Figure 17: UAE Smartphone Market Share, By Company, By Volume, 2013

Figure 18: UAE Smartphone Market Share, By Company, By Volume, 2019

Figure 19: UAE Smartphone (Display below 5 Inches) Market Size, By Value, 2010-2019F (USD Million)

Figure 20: UAE Smartphone (Display below 5 Inches) Market Size, By Volume, 2010-2019F (Million Units)

Figure 21: UAE Smartphone (Display below 5 Inches) Market Share, By Operating System, By Volume, 2013

Figure 22: UAE Smartphone (Display below 5 Inches) Market Share, By Operating System, By Volume, 2019F

Figure 23: UAE Phablet Market Size, By Value 2010-2019F (USD Million)

Figure 24: UAE Phablet Market Size, By Volume 2010-2019F (Million Units)

Figure 25: UAE Phablet Market Share, By Operating System, By Volume, 2013

Figure 26: UAE Phablet Market Share, By Operating System, By Volume, 2019F

Figure 27: UAE Smartphone Average Selling Price, 2010-2019F (USD)

Figure 28: UAE Average Monthly Spending By Mobile Phone Subscribers, 2013

Figure 29: UAE Preferred Modes of Online Purchase, 2013

Figure 30: UAE iOS Shipments, 2011-2019F (Million Units)

Figure 31: Microsoft Corporation Financial Details, 2012 & 2013 (USD Million)

Figure 32: Samsung Electronics Co., Limited Financial Details, 2012 & 2013 (USD Million)

Figure 33: Apple Inc. Financial Details, 2012 & 2013 (USD Million)

Figure 34: Research in Motion Limited Financial Details, 2012 & 2013 (USD Million)

Figure 35: Huawei Technologies Co. Ltd. Financial Details, 2012 & 2013 (USD Million)

Figure 36: LG Electronics Limited Financial Details, 2012 & 2013 (USD Million)

Figure 37: HTC Corporation Limited Financial Details, 2012 & 2013 (USD Million)

Figure 38: ZTE Corporation Financial Details, 2012 & 2013 (USD Million)

Figure 39: Lenovo Group Limited Financial Details, 2012 & 2013 (USD Million)

 

List of Tables

 

Table 1: Microsoft Corporation Authorized Dealers in UAE

Table 2: Nokia Smartphone Average Selling Prices, By Model (USD)

Table 3: Samsung Electronics Co., Limited Authorized Dealers in UAE

Table 4: Samsung Smartphone Average Selling Price, By Model (USD)

Table 5: Apple Smartphone Average Selling Price, By Model (USD)

Table 6: Apple Inc. Authorized Dealers in UAE

Table 7: Blackberry Smartphone Average Selling Price, By Model (USD)

Table 8: Research in Motion Limited Authorized Dealers in UAE

Table 9: Huawei Smartphone Average Selling Prices, By Model (USD)

Table 10: Huawei Technologies Authorized Dealers in UAE

Table 11: Sony Smartphone Average Selling Prices, By Model (USD)

Table 12: Sony Mobile Communications Distributors in UAE

Table 13: LG Electronics Limited Authorized Distributors in UAE

Table 14: LG Smartphone Average Selling Price, By Model (USD)

Table 15:  HTC Smartphone Average Selling Price, By Model (USD)

Table 16: HTC Corporation Limited Authorized Distributors in UAE

Table 17: ZTE Smartphone Average Selling Price, By Model (USD)

Table 18: ZTE Corporation Distributors in UAE

Table 19: Lenovo Group Average Selling Price, By Model (USD)

Table 20: Lenovo Group Limited Major Distributors in UAE

Frequently asked questions

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profile

Sakshi Bajaal

Business Consultant
Press Release

UAE Smartphone Market to cross USD9.32 billion through 2019

Dec, 2015

Increasing penetration of smartphones coupled with price wars among major competitors to drive smartphone market in the UAE during 2014-19