|
Forecast Period
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2025-2029
|
|
Market Size (2023)
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USD 135.03 Million
|
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Market Size (2029)
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USD 207.15 Million
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CAGR (2024-2029)
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7.28%
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Fastest Growing Segment
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Vitamin
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Largest Market
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Abu Dhabi
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Market Overview
UAE Dietary Supplements Market was valued at USD 135.03
Million in 2023 and is anticipated to project impressive growth in the forecast
period with a CAGR of 7.28% through 2029. The UAE Dietary Supplements Market is
primarily driven by factors such as increasing health consciousness among
consumers, rising disposable incomes, and growing awareness of preventive
healthcare measures. As individuals become more proactive about managing their
health and well-being, there is a growing demand for dietary supplements to
complement their diets and address specific health concerns. Lifestyle factors
such as hectic schedules, stress, and inadequate nutrition contribute to the
need for dietary supplements to bridge nutritional gaps and support overall
health. Endorsements from healthcare professionals, celebrity influencers, and
the availability of a diverse range of products further fuel market growth.
Key Market Drivers
Increasing Health Awareness
The UAE Dietary Supplements Market is propelled by
a fundamental factor: the escalating awareness of health and wellness among
consumers. This burgeoning consciousness stems from a collective recognition of
the importance of maintaining optimal health and preventing potential health
complications. With individuals increasingly prioritizing their well-being,
there is a notable shift towards proactive health management strategies. This
paradigmatic change encourages consumers to explore various avenues to augment
their overall health, including the incorporation of dietary supplements into
their daily routines.
As consumers become more discerning about their
health, they actively seek out solutions that align with their wellness
objectives. Dietary supplements emerge as a viable option due to their
accessibility, ease of use, and perceived benefits in supporting health goals.
Whether aiming to boost immunity, improve energy levels, or address specific
nutritional deficiencies, consumers perceive dietary supplements as convenient
tools to enhance their overall well-being. The pervasive availability of
information through various channels, including media, social networks, and
health-related publications, contributes to the dissemination of knowledge
regarding the role of dietary supplements in promoting health. Consumers are
increasingly exposed to information highlighting the potential benefits of
dietary supplements, fostering a deeper understanding of their utility and
prompting greater interest in their adoption.
Rising Disposable Incomes
The UAE's economic prosperity and the concurrent
increase in disposable incomes have significantly reshaped consumer behavior,
particularly in the realm of health and wellness. In 2024, the per capita household disposable income in the United Arab Emirates is projected to reach USD 28,180 whereas total consumer spending in the United Arab Emirates is expected to amount to USD 210 billion in 2024. This newfound affluence has
empowered individuals with greater purchasing power, affording them the means
to prioritize their health and well-being like never before. As a result,
consumers are increasingly inclined to allocate a portion of their
discretionary income towards products and services that contribute to their
overall health and vitality.
Against this backdrop, dietary supplements have
emerged as a focal point for investment in personal health management. With
heightened awareness of the importance of preventive healthcare and proactive
lifestyle choices, consumers recognize the value of dietary supplements as
adjuncts to their wellness regimens. These supplements are viewed as
accessible, convenient, and effective tools for supporting various health
goals, ranging from bolstering immunity to enhancing energy levels and
addressing specific nutritional deficiencies. The growing emphasis on
preventive healthcare practices encourages consumers to adopt a
forward-thinking approach to their well-being. Rather than waiting for health
issues to manifest, individuals are increasingly proactive in safeguarding
their health through measures such as regular exercise, balanced nutrition, and
dietary supplementation. In this context, dietary supplements serve as
proactive investments in long-term health, reflecting a shift towards a more
holistic and preventive approach to healthcare management.
Preventive Healthcare Trends
The transition towards preventive healthcare
practices represents a fundamental shift in the way individuals approach their
well-being in the UAE. Rather than adopting a reactive stance towards health
management, consumers are embracing a proactive approach centered around
preventive measures aimed at averting health issues before they arise. At the
forefront of this paradigm shift is the growing recognition of the role that
lifestyle modifications and dietary supplementation play in safeguarding and
optimizing health outcomes.
Central to this shift is the escalating demand for
dietary supplements as integral components of preventive healthcare regimens.
Dietary supplements are perceived as accessible and convenient tools for
fortifying the body with essential nutrients, addressing potential nutritional
gaps, and supporting overall health and vitality. By proactively incorporating
dietary supplements into their daily routines, consumers aim to bolster their
immune systems, enhance energy levels, and optimize their physiological
functions to ward off potential illnesses and maintain peak wellness. The
emphasis on preventive healthcare practices reflects a broader societal
awareness of the importance of holistic well-being and disease prevention.
Consumers are increasingly cognizant of the impact of lifestyle factors such as
diet, exercise, stress management, and sleep hygiene on their health outcomes.
In response, they are taking proactive steps to cultivate healthy habits and
mitigate risk factors associated with chronic diseases and lifestyle-related
conditions.
Urbanization and Changing Lifestyles
Urbanization and shifting lifestyles in the UAE
herald a new era of health challenges characterized by sedentary routines,
bustling schedules, and a rapid pace of life. Amidst this urban landscape,
dietary imbalances and nutritional deficiencies have become increasingly
prevalent, posing significant health concerns for individuals across the
country. In the UAE, protein supplements are the most commonly used dietary supplements, followed by multivitamins. According to studies, between 37.8% and 51.3% of the UAE population uses dietary supplements in UAE. The transition towards urban living often entails a departure from traditional
dietary patterns, with convenience often trumping nutritional quality in food
choices.
Sedentary habits compounded by desk-bound jobs and
limited physical activity contribute to a decline in overall metabolic health
and increase the risk of chronic diseases. According to a study on the prevalence of chronic diseases among United Arab Emirates University students, 23.0% of the students reported having chronic conditions. The most common chronic diseases were obesity (12.5%), diabetes (4.2%), and asthma/allergies (3.2%). On the other hand, 11.8% of the UAE's population was affected by diabetes in 2021. Similarly, hectic schedules leave
little time for meal preparation and mindful eating, leading to reliance on
fast food and processed meals that are often lacking in essential nutrients. 34.8% of the students were either overweight or obese according to a study on the prevalence of chronic diseases among United Arab Emirates University students. The
ubiquity of convenience foods and pre-packaged meals further exacerbates
dietary imbalances, as these offerings are typically high in calories, sugars,
and unhealthy fats while lacking in vital vitamins and minerals. In response to
these challenges, consumers in the UAE are increasingly turning to dietary supplements
as a means of addressing nutritional gaps and ensuring adequate intake of
essential nutrients. Dietary supplements offer a convenient and practical
solution to supplement diets that may fall short in meeting daily nutritional
requirements. Whether in the form of multivitamins, mineral supplements, or
specialized formulations targeting specific health needs, dietary supplements
provide a valuable source of essential nutrients that may be lacking in the
diet.
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Key Market Challenges
Regulatory Compliance and Standards
One of the primary challenges in the UAE Dietary
Supplements Market revolves around regulatory compliance and adherence to
stringent standards. The market is governed by regulations set forth by regulatory
bodies such as the Emirates Authority for Standardization and Metrology (ESMA)
and the Ministry of Health and Prevention (MOHAP). Compliance with these
regulations, including product registration, labeling requirements, and
ingredient specifications, can pose challenges for manufacturers and
distributors. Ensuring that dietary supplements meet the necessary regulatory
requirements while maintaining product efficacy and quality standards requires
substantial investments in compliance infrastructure and expertise.
Consumer Awareness and Education
Despite the growing popularity of dietary
supplements in the UAE, there remains a significant gap in consumer awareness
and education regarding their appropriate usage, safety, and efficacy. Many
consumers may lack understanding about the role of dietary supplements in
supporting overall health and wellness, leading to misconceptions or misuse of
these products. Educating consumers about the benefits, potential risks, and
proper usage of dietary supplements is essential for fostering informed
decision-making and promoting responsible consumption. However, achieving
widespread consumer education requires concerted efforts from regulatory
authorities, industry stakeholders, healthcare professionals, and consumer advocacy
groups.
Key Market Trends
Expansion of Retail Channels
The proliferation of retail channels in the UAE,
spanning pharmacies, supermarkets, health food stores, and online platforms,
has significantly transformed the accessibility landscape of dietary supplements
for consumers across the country. This expansion represents a pivotal
development in the market dynamics, democratizing access to dietary supplements
and empowering consumers with unprecedented choice and convenience. Pharmacies,
long regarded as trusted sources of healthcare products and services, have
emerged as key retail destinations for dietary supplements. With their
widespread presence in urban centers and communities, pharmacies provide a
convenient avenue for consumers to access a diverse range of dietary
supplements under one roof. The presence of knowledgeable pharmacists
facilitates informed decision-making, enabling consumers to seek guidance on
product selection and usage.
Supermarkets, renowned for their extensive product offerings
and competitive pricing, have also emerged as prominent players in the dietary
supplements market. The inclusion of dietary supplements alongside groceries
and household essentials enhances the visibility and accessibility of these
products, catering to the needs of consumers seeking convenience and variety
during their shopping trips. Health food stores, specializing in natural and
organic products, cater to the preferences of health-conscious consumers
seeking premium-quality dietary supplements. These specialized outlets offer a
curated selection of supplements tailored to specific health goals and dietary
preferences, catering to niche segments of the market seeking alternative and
holistic wellness solutions.
Health and Wellness Trends
The burgeoning emphasis on health and wellness in
the UAE has been propelled by a multifaceted cultural shift, bolstered by the
pervasive influence of social media influencers, wellness bloggers, and
celebrity endorsements. This convergence of factors has fostered a seismic
transformation in consumer attitudes towards health, catalyzing a paradigm
shift where prioritizing well-being has become an intrinsic component of
lifestyle choices.
Social media platforms serve as powerful catalysts
for disseminating health and wellness-related content, shaping consumer
perceptions, and influencing purchasing decisions. Wellness influencers and
bloggers leverage their digital platforms to share personal narratives,
wellness tips, and product recommendations, garnering a loyal following of
health-conscious individuals seeking guidance and inspiration on their wellness
journey. Similarly, celebrity endorsements lend credibility and visibility to
dietary supplements, positioning them as coveted lifestyle accessories endorsed
by trusted personalities. In this dynamic landscape, health and wellness have
transcended mere trends to become entrenched aspects of modern living.
Consumers aspire to embody the ideals of holistic well-being, encompassing
physical, mental, and emotional dimensions of health. Against this backdrop,
dietary supplements have emerged as indispensable tools for supporting and
enhancing wellness goals, serving as conduits for optimizing health outcomes
and achieving peak vitality.
Segmental Insights
Product Type Insights
Based on the Product Type, Vitamins
hold a paramount position in the UAE Dietary Supplements Market, commanding
dominance and exerting a profound influence on consumer choices and industry
dynamics. This dominance can be attributed to several key factors that
underscore the essential role of vitamins in supporting overall health and
wellness in the UAE. Vitamins are
indispensable micronutrients that play fundamental roles in various
physiological functions, ranging from immune support and energy metabolism to
skin health and cognitive function. These essential nutrients are required in
small quantities but are crucial for maintaining optimal health and vitality.
In a fast-paced and increasingly urbanized society like the UAE, where hectic
lifestyles and dietary imbalances are prevalent, the need for supplemental
vitamins becomes paramount.
The UAE's multicultural
population encompasses individuals with diverse dietary habits, lifestyles, and
nutritional needs. Despite the abundance of food options in the UAE, dietary
patterns may not always provide adequate amounts of essential vitamins, leading
to potential nutrient deficiencies. Factors such as busy schedules, reliance on
convenience foods, and cultural dietary practices may contribute to gaps in
nutrient intake, necessitating the supplementation of vitamins to bridge these
nutritional gaps.
End User Insights
Based on the End User segment,
Adults dominate the UAE Dietary Supplements Market for a multitude of reasons,
reflecting their diverse health needs, proactive approach to wellness, and
cultural influences shaping consumption patterns. Several factors contribute to
the prominence of adults in driving demand and shaping trends within the
market. Adults constitute the largest and most diverse demographic segment in
the UAE, encompassing individuals across a wide age range, from young adults to
seniors. This demographic diversity translates into varied health needs and
preferences, driving demand for a broad spectrum of dietary supplements
tailored to address specific concerns and goals. Whether seeking to support
immune health, boost energy levels, or manage chronic conditions, adults rely
on dietary supplements as integral components of their health and wellness
regimens.
Adults in the UAE exhibit a
heightened awareness of health and wellness issues, driven by factors such as
increasing education levels, access to information through digital platforms,
and exposure to global health trends. With a growing emphasis on preventive
healthcare and self-care practices, adults proactively seek out dietary
supplements as part of their holistic approach to maintaining optimal health
and vitality. This proactive mindset is particularly pronounced among
urban-dwelling adults, who prioritize wellness-enhancing strategies amidst the
demands of modern life. The dietary supplement preferences of adults are
influenced by lifestyle factors such as diet quality, physical activity levels,
and environmental stressors. Despite the abundance of food options in the UAE,
dietary patterns may not always provide adequate amounts of essential
nutrients, leading adults to turn to supplements to fill nutritional gaps and
ensure comprehensive health support. Whether adopting plant-based diets,
following restrictive eating patterns, or facing dietary restrictions due to
health conditions, adults seek out supplements to complement their dietary
choices and optimize nutritional intake.
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Regional Insights
Abu Dhabi emerges as a dominant force in the UAE
Dietary Supplements Market, propelled by several key factors that underscore
its unique position and influence within the market landscape. From its robust
healthcare infrastructure to its affluent consumer base and strategic geographic
location, Abu Dhabi possesses distinct advantages that contribute to its
dominance in driving demand and shaping trends within the dietary supplements
sector.
Abu Dhabi boasts a world-class healthcare
infrastructure characterized by state-of-the-art medical facilities, renowned
healthcare institutions, and advanced healthcare services. As the capital city
of the UAE, Abu Dhabi is home to leading hospitals, clinics, and wellness
centers equipped with cutting-edge technologies and staffed by highly skilled
healthcare professionals. This comprehensive healthcare ecosystem fosters a
conducive environment for the promotion and distribution of dietary
supplements, with healthcare providers often recommending and prescribing
supplements as adjuncts to conventional medical treatments. Abu Dhabi's
affluent consumer base and high purchasing power position it as a lucrative
market for dietary supplements. With a significant portion of the population
comprising affluent residents, expatriates, and international visitors, Abu
Dhabi residents have the financial means to invest in their health and
wellness. This demographic profile translates into a strong demand for
premium-quality supplements, organic and natural products, and innovative
formulations catering to diverse health needs and lifestyle preferences.
Recent Developments
- In September 2023, NMN Bio
and Aster Pharmacy have forged a groundbreaking partnership, marking the
inaugural venture to retail the anti-aging supplement NMN in UAE's brick-and-mortar
stores. Opting to collaborate with Aster proves astute for NMN Bio, as it is a
well-established entity in the UAE and holds the mantle as the premier pharmacy
chain in the Gulf Cooperation Council (GCC). Aster Pharmacy boasts an extensive
network of over 250 pharmacies, showcasing a wide array of curative, nutritive,
lifestyle, and wellness products. It stands at the helm of innovation by
pioneering the UAE's inaugural online pharmacy service. The NMN product from NMN
Bio stands as the singularly registered NMN supplement accessible to customers
in Dubai and other key locales across the United Arab Emirates. This
partnership now facilitates access for customers across the UAE to procure NMN
Bio's supplements conveniently through Aster Pharmacy's physical outlets and
via their online platform. The latter offers swift delivery services, promising
to reach customers within a remarkable 90-minute timeframe, covering the
expanse of the nation.
Key Market Players
- Bayer Middle East FZE
- Nestlé Middle East FZE
- New Country Healthcare LLC
- Abbott Laboratories S.A.
- Ultramade Nutrition and
beverages Factory
- Quest Vitamins Middle East FZE
- MicroSynergy Pharmaceuticals
FZCO
- Geltec Pharmacare FZCO
- Pharmatrade LLC
- Medysinal FZCO
|
By Product Type
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By Form
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By Distribution Channel
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By Application
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By End User
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By Region
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- Vitamin
- Combination Dietary Supplement
- Herbal Supplement
- Fish Oil & Omega Fatty Acid
- Protein
- Others
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- Tablets
- Capsules
- Powder
- Liquids
- Soft Gels
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- Pharmacies and Drug Stores
- Supermarkets and Hypermarkets
- Online
- Others
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- Energy & Weight Management
- General Health
- Bone & Joint Health
- Immunity
- Others
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- Infants
- Children
- Adults
- Pregnant Females
- Geriatric
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- Abu Dhabi
- Dubai
- Sharjah
- Rest of UAE
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Report Scope:
In this report, the UAE Dietary Supplements Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- UAE Dietary Supplements Market, By Product Type:
o Vitamin
o Combination Dietary Supplement
o Herbal Supplement
o Fish Oil & Omega Fatty Acid
o Protein
o Others
- UAE Dietary Supplements Market, By Form:
o Tablets
o Capsules
o Powder
o Liquids
o Soft Gels
- UAE Dietary Supplements
Market, By
Distribution Channel:
o Pharmacies and Drug Stores
o Supermarkets and Hypermarkets
o Online
o Others
- UAE Dietary Supplements
Market, By
Application:
o Energy & Weight Management
o General Health
o Bone & Joint Health
o Immunity
o Others
- UAE Dietary Supplements
Market, By
End User:
o Infants
o Children
o Adults
o Pregnant Females
o Geriatric
- UAE Dietary Supplements Market,
By Region:
o Abu Dhabi
o Dubai
o Sharjah
o Rest of UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies
present in the UAE Dietary Supplements Market.
Available Customizations:
UAE Dietary Supplements Market report with
the given market data, TechSci Research offers customizations according to a
company's specific needs. The following customization options are available for
the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
UAE Dietary Supplements Market is an upcoming
report to be released soon. If you wish an early delivery of this report or
want to confirm the date of release, please contact us at [email protected]