Turkey Tire Market By Vehicle Type (Passenger Car, LCV, M&HCV, OTR, Two-Wheeler and Three -Wheeler), By Demand Category (OEM Vs. Replacement), By Radial Vs Bias, By Region, Forecast & Opportunities, 2017-2027

Turkey tire market is expected to undergo over 6% CAGR during the forecast period. Major factors driving the growth of Turkey tire market are government’s efforts to reinstate growth in the construction industry as well as increasing foreign investment in the country’s automobile industry. Moreover, rising demand for tires in Turkey can also be attributed to expanding automobile fleet size, rising vehicle sales and increasing per capita disposable income of the country which is enabling consumers to spend on high quality tires. Apart from that, favourable government policies such as membership with European Customs Union are further anticipated to augment the growth of Turkey tire market through 2027.

Turkey tire market is segmented based on vehicle type, demand category, radial vs bias and region. Based on vehicle type, the market can be categorized into passenger car, LCV, M&HCV, OTR, two-wheeler and three -wheeler. The passenger car segment dominated Turkey tire market until 2021 and is forecast to maintain its dominance through 2027 on account of growing sales of passenger cars and expanding passenger car fleet size in the country.

Major companies operating in Turkey tire market are Brisa Bridgestone Sabanci Lastik Sanayi Ve Ticaret, Goodyear Lastikleri Turk A.S., Turk-Pirelli Lastikleri A.S., Abdulkadir Ozcan A.Ş., Michelin Lastikler Ticaret A.S., Özka Lastik Ve Kauçuk Saniyi Ve Ticaret A.Ş, Anlas Anadolu Lastik A.Ş., Sumitomo Rubber Ako Lastik Sanayi Ve Ticaret A.Ş., Kumho Tire Co., Inc. and Yokohama Rubber Co. Ltd., among others. A significant hare of Turkey tire market is captured by Brisa Bridgestone, Goodyear and Pirelliare. Leading companies are adopting both organic and inorganic growth strategies such as product innovation, mergers & acquisitions and joint ventures in order to increase their share in Turkey tire market.

Objective of the Study:

• To analyze and forecast the market size of Turkey tire market.
• To classify and forecast Turkey tire market based on vehicle type, demand category, radial vs bias, company and region.
• To identify drivers and challenges for Turkey tire market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in Turkey tire market.
• To identify and analyze the profile of leading players involved in the manufacturing tires in Turkey.

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To perform the study, TechSci Research conducted primary as well as exhaustive secondary research. Initially, TechSci Research prepared an exhaustive list of tire dealers operating in the country. Subsequently, TechSci Research conducted primary research surveys, which included primary calls, email responses, etc., with the identified companies. While interviewing, the respondents were also asked about their major competitors. Through this technique, TechSci Research could include manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, distribution channels and regional presence of all major tire suppliers across Turkey.

TechSci Research calculated the market size for Turkey tire using a bottom-up technique, wherein manufacturers’ volume sales data for different applications, was recorded as well as forecast for the future years. TechSci Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Multiple secondary sources such as directories, databases such as company websites, company annual reports, white papers, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

• Tire manufacturers, suppliers, distributors and other stakeholders
• Vehicle manufacturing companies
• Raw material suppliers
• Associations, organizations, forums and alliances related to tires
• Government bodies such as regulatory authorities and policy makers
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as vehicle manufacturers, distributors and dealers, and policy makers. The study would also help the stakeholders to target the growing segments over the coming years, thereby aiding them in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, Turkey tire market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• Turkey Tire Market, By Vehicle Type:

o    Passenger Car

o    Two-Wheeler

o    Medium & Heavy Commercial Vehicle

o    Light Commercial Vehicle

o    Off-The-Road Vehicle (OTR)

o    Three-Wheeler

• Turkey Tire Market, By Demand Category:
• OEM
• Replacement
• Turkey Tire Market, By Tire Type:
• Radial vs Bias
• Turkey Tire Market, By Region:
• Marmara Region
• Central Anatolia
• Aegean Region
• Mediterranean Region
• Black Sea Region
• South Eastern Anatolia Region
• Eastern Anatolia Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Turkey tire market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

• Profit margin analysis in case of direct and indirect sales channel.

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