|
Forecast
Period
|
2025-2029
|
|
Market
Size (2023)
|
USD
310.92 Million
|
|
CAGR
(2024-2029)
|
10.04%
|
|
Fastest
Growing Segment
|
Counter
Top
|
|
Largest
Market
|
Bangkok
|
|
Market Size (2029)
|
USD 552.02 Million
|
Market Overview
Thailand Water Purifier Market was valued
at USD 310.92 million in 2023 and is expected to reach USD 552.02 million by
2029 with a CAGR of 10.04% during the forecast period. The water
purifier market in Thailand has experienced significant growth and
transformation, driven by various factors that have shaped consumer preferences
and market dynamics. Thailand's growing concerns over water
quality and safety have been instrumental in propelling the demand for water
purifiers. Consumers are increasingly aware of waterborne contaminants and
pollutants, leading to a heightened interest in accessing clean and safe
drinking water at home. Rapid urbanization and changing
lifestyles in Thailand have contributed to the rise in demand for convenient
and efficient home water purification solutions. As more people move to urban
areas, there's a greater reliance on reliable sources of clean drinking water,
fostering the need for water purifiers as a viable solution. The market has seen technological
advancements in water purification systems. Innovations such as reverse
osmosis, UV purification, and multi-stage filtration have enhanced the
efficiency and effectiveness of water purifiers, catering to consumer preferences
for superior purification methods. The increasing emphasis on health and
wellness has influenced consumer choices, leading to a preference for purified
and healthier drinking water. With a heightened awareness of the potential
health risks associated with impure water, consumers seek reliable means to
ensure the quality of the water they consume, further driving the water
purifier market.
Thailand is located in Southeastern Asia with a population of over 68 million people and a land area of 513,115 square kilometers. Thailand has a total of 25 river basins and an annual rainfall of around 1700 mm. Increasing population, urbanization, agricultural and industrial expansion are impacting the water quality of various water sources in Thailand. The severe flooding in the rainy season and extreme drought in the dry season have become major sources of Thailand's water crisis. Drought is being caused by irregular rainfall and has become a significant issue in recent years, leading to a decrease in the amount of water flowing into dams. The long durations of these droughts are also impacting the production of rice, which is Thailand's primary agricultural product and accounts for 70% of the nation's total water supply. Government initiatives and awareness
campaigns promoting clean drinking water have played a significant role in
shaping consumer behavior. These efforts aim to educate the public about the
importance of safe drinking water, encouraging the adoption of water purifiers
as a preventive measure against waterborne diseases. Thailand's water purifier market is
characterized by a competitive landscape with the presence of both local and
international brands offering a wide range of purification technologies and
pricing options. This competition fosters innovation and affordability,
providing consumers with diverse choices in selecting suitable water
purification solutions. The water purifier market in Thailand
continues to grow as consumers prioritize access to safe and clean drinking
water. Factors such as rising awareness of water quality, lifestyle changes,
technological advancements, health consciousness, government initiatives, and a
competitive market landscape collectively contribute to the market's expansion
and evolution in meeting the country's demand for reliable water purification
solutions.
Key Market Drivers
Increasing
Health Awareness and Water Quality Concerns
Thailand has witnessed a growing
awareness of health and wellness among its populace, leading to increased
concerns regarding water quality. With rising pollution levels and
uncertainties surrounding the safety of tap water, consumers have become more
conscious of the need for purified and safe drinking water. In 2023, The project 'Enhancing Climate Resilience in Thailand through Effective Water Management and Sustainable Agriculture' aims to support the adaptation of water management and agricultural livelihoods in the Yom and Nan River basins to climate change-induced extreme weather events, including droughts and floods. This 4-year, USD 17 million project, funded by the Green Climate Fund, will help Thailand move towards climate risk-informed water and livelihood management through tailored climate information, technical support, and innovative technologies and practices. This heightened awareness
has driven the demand for water purifiers as an essential solution to ensure
access to clean and contaminant-free drinking water at homes and workplaces.
Technological
Advancements and Product Innovations
The water purifier market in Thailand
experiences continual advancements in technology and product innovations.
Manufacturers consistently introduce new filtration technologies, such as
reverse osmosis, UV purification, and multi-stage filtration systems, to cater
to diverse consumer needs. These innovations aim to provide more efficient,
cost-effective, and user-friendly water purifiers that can effectively remove
impurities, bacteria, and harmful contaminants from the water supply, appealing
to a broader consumer base. For Instance, in 2024, Coway, a leading environmental home appliances company, has taken proactive steps to address the growing concern of microplastic pollution by certifying its water purifiers for microplastic removal. The company has obtained certifications from international bodies, including NSF/ANSI 401 standards for its direct-flow water purifiers and Intertek's verification for its reverse osmosis (RO) water purifiers, showcasing their exceptional performance in removing nano-sized particles as small as 30 nanometers.
Urbanization
and Infrastructure Development
Thailand's rapid urbanization and
infrastructure development play a pivotal role in the water purifier market's
growth. As urban areas expand and modernize, the demand for clean drinking
water escalates. While the municipal water supply undergoes improvements,
concerns about aging infrastructure and potential water quality issues persist. With the Bangkok urban area accounting for nearly 80% of the total urban area in Thailand, urbanization is dominated by Bangkok. Urban households, especially in cities like Bangkok, increasingly opt for water
purifiers to ensure a consistent supply of clean and safe drinking water,
supplementing or replacing the use of tap water.
Changing
Lifestyles and Consumer Preferences
Shifts in consumer lifestyles and
preferences significantly impact the water purifier market in Thailand. The
country's growing middle class, coupled with increasing disposable incomes, has
led to a heightened focus on health and convenience. Consumers are willing to
invest in home appliances like water purifiers that offer the convenience of
readily available purified water without the recurring cost and environmental
impact of bottled water. Additionally, the desire for environmentally friendly
solutions has driven the preference for water purifiers as a sustainable
alternative to single-use plastic bottles. The water purifier market in Thailand is
driven by a confluence of factors, including heightened health awareness,
technological advancements, urbanization, and changing consumer preferences. As
consumers prioritize access to safe and clean drinking water, the market
continues to evolve, with manufacturers innovating to meet the demand for
efficient, reliable, and convenient water purification solutions tailored to
the diverse needs of consumers across the country.
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Key Market Challenges
Water
Quality Concerns and Infrastructure Challenges
Thailand faces persistent challenges
related to water quality. Contamination issues, including pollutants from
industrial activities, agricultural runoff, and inadequate wastewater
treatment, pose a threat to the purity of the country's water sources. This
contamination leads to concerns about water safety and increases the demand for
reliable water purification systems. While Thailand has made strides in
providing access to clean water, disparities persist in rural and urban areas.
Rural communities often encounter difficulties in accessing safe drinking water
due to inadequate infrastructure and insufficient purification facilities. This
disparity in access presents a challenge for water purifier market penetration
in these regions.
Market
Dynamics and Consumer Behavior
The market for water purifiers in
Thailand faces challenges related to price sensitivity among consumers. Many
households, particularly in lower-income brackets, may perceive water purifiers
as expensive or beyond their budget. This perception impedes market growth,
necessitating strategies to offer cost-effective solutions that cater to
diverse consumer segments. A lack of awareness about the importance
of water purification and the varied options available in the market poses a
challenge. Limited knowledge about different purification technologies, their
benefits, and the potential health risks associated with untreated water
inhibits consumer adoption. Efforts in consumer education and awareness
campaigns are crucial to overcoming this obstacle.
Regulatory
and Environmental Factors
Adherence to stringent regulatory
standards and compliance requirements presents a challenge for manufacturers
and suppliers in the water purifier market. Ensuring that products meet quality
standards and certifications adds complexity and costs to the manufacturing
process, influencing market dynamics and pricing strategies.
The environmental impact of water
purification systems, particularly related to waste disposal and energy
consumption, is a growing concern. Some purification methods generate waste or
consume significant energy, raising questions about sustainability. Developing
eco-friendly purification technologies that minimize environmental impact is
imperative but poses a challenge in terms of research, development, and
affordability.
The water purifier market in Thailand
faces multifaceted challenges ranging from water quality concerns, uneven
access to clean water, consumer behavior and affordability issues, lack of
awareness, regulatory compliance, and environmental sustainability. Addressing
these challenges requires collaborative efforts among stakeholders, including
government bodies, manufacturers, consumer advocacy groups, and educational
institutions, to enhance water quality, accessibility, affordability, and
awareness while promoting sustainable solutions for clean drinking water across
the country.
Key Market Trends
Increasing
Demand for Advanced Filtration Technologies
Thailand's water purifier market is
witnessing a surge in demand for advanced filtration technologies. Consumers
are increasingly seeking water purifiers equipped with multi-stage filtration
systems, UV disinfection, reverse osmosis (RO), and activated carbon filters.
These technologies are preferred for their effectiveness in removing
contaminants, such as bacteria, viruses, heavy metals, and chemicals, ensuring
safe and clean drinking water. The emphasis on health and wellness,
coupled with growing environmental concerns, has heightened the demand for
water purifiers that go beyond basic filtration. Consumers are prioritizing
systems that not only eliminate impurities but also enhance water taste and
quality, addressing concerns about the country's water supply and driving the
adoption of innovative purification solutions.
Shift
Towards Smart and IoT-enabled Purifiers
A discernible trend in the Thailand
water purifier market is the move towards smart purification systems integrated
with Internet of Things (IoT) technology. Manufacturers are introducing smart
purifiers equipped with connectivity features, allowing remote monitoring,
control, and real-time tracking of water quality through smartphone apps or web
interfaces.
These smart purifiers offer convenience
and transparency to consumers, enabling them to monitor filter life, water
quality metrics, and system performance. This trend aligns with the increasing
tech-savviness among Thai consumers who value the convenience and accessibility
offered by IoT-enabled devices. The emphasis on connectivity and data-driven
insights in water purification systems is reshaping consumer preferences and
driving innovation in the market.
Focus
on Eco-Friendly and Sustainable Solutions
The growing awareness of environmental
sustainability is influencing product preferences in the Thailand water
purifier market. Consumers are gravitating towards eco-friendly and
energy-efficient purification systems that minimize water wastage and reduce
environmental impact. Manufacturers are responding to this trend by developing
water purifiers with eco-conscious features, such as energy-saving modes,
recyclable filter cartridges, and designs that minimize plastic usage.
Moreover, there is an increased emphasis
on promoting alternatives to single-use plastic bottles through the use of
purifiers that provide high-quality drinking water directly from the tap. This
trend resonates with the broader sustainability movement in Thailand, where
consumers are progressively inclined towards products that minimize their
ecological footprint.
The Thailand water purifier market is
witnessing significant shifts driven by evolving consumer preferences,
technological advancements, and a growing emphasis on health and
sustainability. The demand for advanced filtration technologies, IoT
integration, and eco-friendly solutions reflects consumers' desire for safer,
more convenient, and environmentally conscious water purification options. As
these trends continue to shape the market landscape, manufacturers and
providers are innovating to meet the evolving needs of consumers in Thailand's
dynamic water purifier market.
Segmental Insights
Type Insights
The "Under Sink" category of
water purifiers holds a substantial share in the Thailand water purifier
market, contributing significantly to the country's growing demand for clean
and purified drinking water. Several key factors underscore the prominence of
the Under Sink segment: Under Sink water purifiers are favored
for their advanced filtration technology, offering multi-stage filtration
systems that effectively remove impurities, contaminants, and undesirable
elements from the water. These systems typically employ a combination of
sediment filters, activated carbon filters, and other technologies, ensuring
superior water purification.
One of the segment's key advantages is
its space-efficient and concealed design. Installed discreetly beneath the
kitchen sink, these purifiers do not occupy visible space, making them a
preferred choice for consumers seeking unobtrusive water purification solutions
without compromising kitchen aesthetics. Under Sink purifiers boast higher
purification capacities compared to countertop or pitcher-based systems. With
larger filters and higher flow rates, they can handle greater volumes of water,
catering well to households or offices with higher consumption needs. The Under Sink segment offers
customizable filtration solutions to meet diverse water quality requirements.
These systems often come with options for additional filtration stages or
specialized filters targeting specific contaminants, providing tailored solutions
for varying water conditions. While the initial investment might be
higher compared to some other purifier types, Under Sink systems offer
long-term cost efficiency. Their durable build and larger filter capacities
reduce frequent filter replacements, resulting in lower maintenance costs over
time. As consumers become increasingly
health-conscious, there's a growing demand for reliable and convenient water
purification systems. The Under Sink segment aligns with this trend by offering
comprehensive filtration, ensuring access to safe and clean drinking water for
households and businesses alike. The Under Sink segment has successfully
penetrated the Thai market, appealing to consumers seeking dependable,
efficient, and space-saving water purification solutions. Its popularity stems
from its ability to address both aesthetic and functional aspects, contributing
significantly to its market share in Thailand. The Under Sink category's substantial
share in the Thailand water purifier market is propelled by its advanced
filtration technology, space-efficient design, enhanced purification capacity,
customizable solutions, cost efficiency, alignment with health-conscious
consumer preferences, and successful market penetration. As the demand for
clean and safe drinking water continues to rise in Thailand, the Under Sink
segment remains a key player, catering to the country's evolving needs for
efficient water purification solutions.
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Regional Insights
Bangkok, as the bustling capital of
Thailand, plays a pivotal role in the country's water purifier market, boasting
a significant share due to several key factors, as Thailand's largest city, Bangkok
experiences rapid urbanization and a high population density. The city's
expanding population, coupled with concerns about water quality, drives the
demand for reliable and efficient water purification solutions. This trend is
especially pronounced in urban areas where access to clean and safe drinking
water is a priority.
Increasing awareness of waterborne
contaminants and pollutants has elevated the importance of clean drinking water
in Bangkok. Consumers are more conscious of the need for purified water to
safeguard their health, leading to a growing market for water purifiers that
can effectively remove impurities and ensure safe drinking water for households
and businesses. The market in Bangkok benefits from
technological advancements in water purification systems. Manufacturers
continually innovate to offer a diverse range of products, including reverse
osmosis systems, UV purifiers, and multi-stage filtration units, tailored to
meet the specific needs of Bangkok's residents and businesses. A shift toward healthier lifestyles and
environmentally sustainable practices influences purchasing decisions in
Bangkok. Consumers seek water purification solutions that not only ensure clean
drinking water but also align with eco-friendly and energy-efficient practices,
driving the adoption of advanced and environmentally conscious purifier models. Bangkok's ongoing infrastructural
development supports the installation and usage of water purification systems.
The city's infrastructure accommodates the integration of purifiers into
residential and commercial spaces, facilitating their accessibility and
installation for a broad consumer base.
Government initiatives aimed at
promoting access to clean water and ensuring its quality further contribute to
the growth of the water purifier market in Bangkok. Regulatory support and
quality standards set by authorities encourage the adoption of water
purification systems to meet safety requirements. Bangkok's significant share in the
Thailand water purifier market is a result of its population density,
heightened awareness of water quality issues, technological innovations,
health-conscious consumer preferences, supportive infrastructure, and government
initiatives. As the city continues to grow and prioritize access to clean
drinking water, the market for water purifiers is expected to expand further,
offering a wide array of purification solutions to meet the diverse needs of
Bangkok's residents and businesses.
Recent Developments
- In 2023, as the global demand for
high-quality water purification increases, Hong Kong-based Bio-Link, supported
by its American counterpart Bio-Pro, has introduced a state-of-the-art reverse
osmosis water purification system in Thailand. This significant milestone not
only solidifies Bio-Link's position as a leader in the international water
purification industry but also represents a major advancement in their global
strategy, bringing American technological expertise to the Asian markets.
- In 2023, Toray Industries, Inc.
announced the upcoming launch of the Torayvino™ Cassetty 310MX faucet-mounted
water purifier in Thailand. This innovative purifier, equipped with a single
cartridge, will be available for purchase at the discretion of retailers and
can be found in mass merchandisers, home centers, and appliance stores. Setting
itself apart, the Torayvino™ model incorporates an antibacterial resin lever
for selecting between filtered or tap water, which has successfully passed the
Japan Industrial Standard's JIS Z 2801 test for antibacterial activity of
plastics. With its integrated design, the purifier effectively prevents water
and contaminants from accumulating.
Key Market Players
- Mazuma (Thailand) Co., Ltd.
- Function International Public Company
Limited
- Coway (Thailand) Company Limited
- Amway Thailand Ltd.
- Filter Vision Public Company Limited
- Aquacheme Co., Ltd.
- Panasonic Solutions (Thailand) Co, Ltd.
- Smart Electrical Supplies Company
Limited (Clarte)
- Filter Mart Company Limited
- Sabai Connex Tech Public Company Limited
(Safe)
|
By Type
|
By End Use
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By Sales Channel
|
By Region
|
- Under Sink
- Counter Top
- Faucet Mount
- Others
|
|
- Retail
- Distributor
- Direct
- E Commerce
- Others
|
- Bangkok
- North East
- Southern
- Northern
- Eastern
- Western
- Central
|
Report Scope:
In this report, the Thailand water purifier market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- Thailand Water Purifier
Market, By Type:
o Under Sink
o Counter Top
o Faucet Mount
o Others
- Thailand Water Purifier Market, By End Use:
o Residential
o Commercial
- Thailand Water Purifier
Market, By
Sales Channel:
o Retail
o Distributor
o Direct
o E Commerce
o Others
- Thailand Water Purifier
Market, By Region:
o Bangkok
o North East
o Southern
o Northern
o Eastern
o Western
o Central
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the Thailand water purifier market.
Available Customizations:
Thailand Water Purifier market report with
the given market data, TechSci Research offers customizations according to a
company's specific needs. The following customization options are available for
the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Thailand Water
Purifier Market is an upcoming report to be released soon. If you wish an early
delivery of this report or want to confirm the date of release, please contact
us at [email protected]