Thailand Tire Market – Industry Size, Share, Trends, Opportunity, and Forecast, By Vehicle Type (Passenger Car, Light Commercial Vehicle (LCV), Medium & Heavy Commercial Vehicles (M&HCV), Off-the-Road Vehicles (OTR), Two-Wheelers, Three-Wheelers), By Demand Category (OEM vs Replacement), By Tire Construction Type (Radial vs Bias), By Region, By Competition, 2020-2030F

Market Overview

The Thailand Tire Market was valued at USD 3.51 Billion in 2024 and is expected to reach USD 5.04 Billion by 2030 with a CAGR of 6.23% during the forecast period. Thailand’s tire market is witnessing progressive transformation, supported by a surge in passenger and commercial vehicle production.  According to the Office of Industrial Economics (OIE), Thailand’s automotive production totaled 1.84 million vehicles in 2023, and preliminary figures show stable levels continuing into early 2024. This sustained vehicle output supports ongoing demand for OEM tires and fuels future replacement tire markets. Consumers are becoming more aware of the benefits associated with timely tire replacement, performance upgrades, and enhanced fuel efficiency. Tire manufacturers are innovating across performance, design, and sustainability, aligning with shifting mobility preferences and the evolution of Thailand’s automotive ecosystem. The emergence of electric vehicles has brought new dynamics to the tire landscape, prompting demand for specialized tires designed to handle unique load distributions and torque characteristics. The government aims for 30% of Thailand’s vehicle production to be electric vehicles by 2030, equating to approximately 725,000 electric cars and 675,000 electric motorcycles annually according to ASEAN Briefing, 2025. This shift will significantly affect tire demand, as EVs require specialized low rolling resistance tires and often wear tires faster due to higher torque.

Tire demand is also supported by growth in e-commerce and fleet-based mobility solutions, prompting higher replacement rates. The rising focus on environment-friendly alternatives is encouraging the adoption of tires made from sustainable materials and low rolling resistance compounds. The aftermarket segment is evolving through the development of online sales channels and doorstep installation services, improving consumer convenience. Furthermore, strategic partnerships across tire service networks are shaping competitive differentiation. 

The industry faces challenges such as raw material price volatility and regulatory pressures relating to emissions and waste management. There is also growing pressure on manufacturers to adhere to evolving performance, safety, and environmental standards. The push for digitalization in tire design, testing, and distribution is both an opportunity and a disruption for traditional players. Despite these challenges, the market continues to evolve as a responsive and adaptive space driven by product innovation, service enhancement, and technological advancement.

Market Drivers

Growing Automotive Production

Thailand's strong position as a regional automotive production hub is increasing the demand for tires across original equipment and replacement segments. With rising domestic assembly of both passenger cars and commercial vehicles, tire demand is directly impacted. As automakers expand capacities to meet regional and export demands, tire manufacturers are aligning with vehicle platforms to supply compatible, performance-optimized tires. The country’s proactive policies to attract foreign direct investment in vehicle manufacturing also support long-term tire industry growth. This increasing OEM activity results in a steady stream of tire consumption across various specifications and sizes.

Expanding Transportation and Logistics Sector

Thailand's logistics and freight movement infrastructure is undergoing expansion with road network upgrades and increased regional trade flows. The Bank of Thailand (BoT) estimates logistics accounted for around 6.3% of GDP in 2023, with further expansion in 2024 driven by trade and infrastructure investments. Rising freight activity boosts demand for truck and bus radial (TBR) tires, a major segment of Thailand’s tire manufacturing and export portfolio.

This development supports the growth of commercial fleets that rely heavily on tire replacement due to wear and usage cycles. As logistics players optimize delivery times and fleet efficiency, the demand for long-lasting and fuel-efficient tires rises. Tire performance metrics such as tread life, load-carrying capacity, and heat resistance become critical factors, prompting innovation and market growth.

Consumer Shift Towards Premium and High-Performance Tires

As disposable incomes rise, consumers are shifting from standard tires to premium and performance-oriented options. Features like noise reduction, better grip, and improved braking performance are becoming decision-making factors. Vehicle owners are willing to invest in technologically advanced tires that offer safety, durability, and improved handling, especially for urban driving conditions. This consumer inclination toward quality and safety is driving growth across high-end tire segments and supporting innovation in material science and tread pattern design.

Rise in Vehicle Electrification

The rise in electric vehicle (EV) adoption is reshaping tire requirements. According to the Electric Vehicle Association of Thailand (EVAT), EV registrations in Thailand surged to over 98,000 units in 2023, up from 50,340 units in 2022, driven by government incentives and growing consumer interest. Preliminary 2024 figures suggest this upward trend is continuing strongly, signaling rising demand for specialized EV tires that handle heavier loads and instant torque.

EVs impose different stresses on tires due to their higher torque output and lower noise expectations. Tire manufacturers are introducing low rolling resistance tires with reinforced sidewalls and noise-reduction features to cater to this niche segment. This change is creating new revenue streams while encouraging manufacturers to invest in research tailored to EV performance metrics. The transformation in the drivetrain architecture requires a rethinking of tire design and material composition.

Growth of Tire Aftermarket Services

The tire aftermarket is evolving with a focus on service convenience, digital engagement, and brand loyalty. New business models involving mobile tire services, subscription-based offerings, and predictive maintenance are gaining traction. As consumers demand quicker turnaround times and digital tracking of service history, tire retailers and service providers are expanding their capabilities. E-commerce integration and doorstep installation solutions are reshaping customer interaction with tire brands and services, encouraging repeat purchases and greater consumer trust.

Download Free Sample Report

Key Market Challenges

Volatility in Raw Material Prices

Rubber, carbon black, and synthetic polymers represent core inputs for tire production, and fluctuations in their global prices impact profit margins. These fluctuations are influenced by oil prices, climate conditions, and trade policies. Cost volatility makes it challenging for manufacturers to maintain consistent pricing and profitability. Price-sensitive customers may defer purchases or switch to cheaper alternatives, impacting premium tire segments. Managing these fluctuations requires strategic sourcing, inventory planning, and pricing agility.

Stringent Environmental Regulations

Tire manufacturers in Thailand are facing increasing scrutiny regarding environmental compliance, including waste disposal, emissions from manufacturing, and sustainable sourcing. Regulatory standards are being tightened in alignment with global sustainability goals. Manufacturers must invest in cleaner technologies, waste recycling systems, and green materials, increasing production costs. Failure to comply can lead to penalties, reputational damage, and export restrictions. Navigating this regulatory landscape is especially challenging for smaller or mid-tier players.

Counterfeit and Low-Quality Tires

The presence of counterfeit and substandard tires in the Thai market undermines consumer safety and legitimate brand competition. These products are typically sold at lower prices and do not meet essential safety and performance standards. The proliferation of such tires through informal sales channels creates reputational risks for manufacturers and increases the burden on regulatory authorities. This issue also contributes to reduced consumer trust and a potential rise in road accidents linked to tire failures.

Lack of Skilled Workforce in Tire Servicing

Despite advancements in tire technology, the availability of trained personnel for tire installation, alignment, and maintenance remains inadequate. A lack of standardized training and limited investment in skill development results in poor service quality. This impacts customer satisfaction and vehicle safety, especially in rural and semi-urban areas. Bridging this gap requires coordinated efforts from manufacturers, training institutes, and government bodies to improve service delivery standards.

Supply Chain Disruptions and Delays

Global supply chain issues, ranging from container shortages to port congestion, have affected tire import and export timelines. These disruptions can lead to inventory shortages, delayed deliveries, and higher logistics costs. In Thailand, such interruptions strain OEM partnerships and lead to bottlenecks in the aftermarket segment. Ensuring supply chain resilience through diversified sourcing and local production is becoming a necessity to mitigate such risks.

Key Market Trends

Smart Tire Technology Integration

Smart tires equipped with sensors to monitor pressure, temperature, and wear are gaining popularity among fleet operators and tech-savvy consumers. These tires offer real-time data to enhance vehicle safety, fuel efficiency, and predictive maintenance. The integration of IoT and data analytics is transforming tires from passive components into active performance tools. In Thailand, adoption is increasing in premium vehicle segments and commercial fleets seeking operational efficiency.

Eco-Friendly and Recyclable Tire Materials

With increasing environmental awareness, there is a rising preference for tires made from sustainable and recyclable materials. Manufacturers are exploring bio-based rubbers, silica compounds, and green oils to reduce ecological impact. These innovations reduce reliance on fossil-based inputs and help meet environmental regulations. The adoption of such materials also aligns with broader trends in green mobility and circular economy practices in Thailand.

Increased Digital Sales Channels

Online tire retail is gaining momentum in Thailand, driven by consumer demand for convenience and price transparency. E-commerce platforms are expanding their reach, offering extensive tire catalogs, reviews, and bundled services such as installation and balancing. This digital evolution is enabling tire brands to directly engage with consumers, improve logistics efficiency, and reduce dependence on physical retail.

Customization and Performance Tuning

Tire customization for performance, aesthetics, and terrain compatibility is becoming popular, particularly among younger vehicle owners. From off-road tires to low-profile designs for sports cars, consumers are seeking specific tire attributes that match their lifestyle and driving needs. This trend is pushing manufacturers to diversify offerings and invest in marketing and product education.

Focus on Noise Reduction and Comfort

Urban driving conditions and consumer expectations for quieter rides are influencing tire design with noise-dampening technology and softer tread compounds. Tire models now focus on reducing vibration, improving grip, and enhancing ride comfort, especially in high-traffic environments. Manufacturers are responding with noise-rated tires suited for sedans, crossovers, and electric vehicles, where cabin silence is a key selling point.

Segmental Insights

Tire Construction Type Insights

The Thailand tire market is segmented by construction type into radial and bias tires, each catering to different vehicle categories and usage environments. Radial tires, characterized by their ply cords arranged perpendicularly to the direction of travel, offer benefits like better fuel efficiency, improved tread life, and enhanced road handling. These characteristics make radial tires preferable for passenger vehicles and long-haul commercial applications. Their flexibility allows for reduced rolling resistance, aiding in fuel economy and offering a smoother ride on paved roads. 

On the other hand, bias tires, with their crisscross ply construction, provide enhanced sidewall strength, making them suitable for heavy-duty vehicles operating in rugged conditions or off-road environments. These tires are often chosen for their load-bearing capabilities and resistance to external damage. The choice between radial and bias construction depends heavily on end-user requirements, vehicle type, terrain, and load conditions. Both types coexist in the market due to their specific advantages across diverse applications in Thailand’s automotive and industrial landscape.

Download Free Sample Report

Region Insights

In Central Thailand, high vehicle density and urbanization drive steady tire replacement demand across passenger and commercial vehicles. The presence of key logistics corridors and industrial parks increases the consumption of heavy-duty and performance-oriented tires. Urban consumers show greater preference for fuel-efficient and low-noise options suited to city traffic. The aftermarket segment is supported by strong distribution networks and tire service infrastructure.

Northern Thailand exhibits moderate but consistent demand, supported by the region's agriculture and tourism-driven transportation needs. Tires suited for pickup trucks and utility vehicles see higher turnover. The rural-urban connectivity is influencing the adoption of durable all-terrain tires. Local businesses emphasize cost-effective tire solutions due to economic variability, leading to growing interest in retreading and refurbished tires.

In Southern Thailand, the coastal economy and cross-border trade influence tire sales through commercial vehicle movement and port operations. The region’s weather conditions shape preferences for heat-resistant and long-wear tires. Tourism-related vehicle use also sustains steady demand in the light vehicle segment. Independent garages and local distributors cater to a mix of premium and value-conscious customers, shaping the aftermarket dynamics.

Recent Developments

• In March 2025, Linglong Tire, in collaboration with SANGUAN YANGYONT CHUMPHON CO., LTD, has launched its first Asia-Pacific training center in Chumphon, Thailand. The facility features training zones, classrooms, hands-on workshops, and a full-service area to enhance distributor capabilities and customer service standards. Equipped to train over 50 participants at once, it integrates both theoretical and practical modules for comprehensive learning. The initiative supports Linglong’s strategic regional expansion and aims to elevate service quality, brand presence, and market competitiveness. This center also sets a benchmark for future expansions, reflecting Linglong’s global vision for localized excellence and customer-centric service.
• In October 2024, Continental announced news of expanding its tire plant in Rayong, Thailand, by adding a capacity of 3 million tires annually with an investment of over €300 million (approx. USD 318 million). This move will generate around 600 new jobs and strengthen its presence in the Asia-Pacific region. The facility produces premium tires, including those for electric vehicles and motorcycles. It also integrates advanced automation and renewable energy, supporting Continental’s global sustainability and digitalization goals.
• In March 2024, Michelin announced plans to invest €300 million (approximately USD 318 million) in Thailand over the next three years to enhance its production capacity. The company already has a strong presence in the country, operating five factories and employing over 8,000 workers. Thailand also serves as Michelin's regional headquarters for East Asia and Australia. Although it is not yet clear which specific plant will benefit from the new investment, the expansion underscores Thailand’s growing importance as a hub for global tire manufacturing. This move aligns with similar investments by other major tire companies, particularly from China, further strengthening the country’s position in the global tire supply chain.
• In October 2023, Bridgestone has consolidated its tire manufacturing operations in Thailand to enhance efficiency under its Mid-Term Business Plan (2021–2023). Production of passenger radial tires has been shifted to the Nong Khae plant, while truck and bus radial tire manufacturing moved to the Chonburi plant. As a result, the Rangsit plant ceased operations. The company emphasized minimizing community impact and supporting affected employees.

Key Market Players

• Bridgestone Corporation
• Continental AG
• Goodyear Tire & Rubber Company
• Kumho Tire Co. Inc.
• Maxxis International (Cheng Shin Rubber Industry Co., Ltd.)
• Michelin Group
• Pirelli & C. S.p.A.
• Sumitomo Rubber Industries Ltd
• Toyo Tire Corporation
• Yokohama Rubber Company Limited

Report Scope:

In this report, the Thailand Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·         Thailand Tire Market, By Vehicle Type:

o    Passenger Car

o    LCV

o    M&HCV

o    OTR

o    Two-Wheeler

o    Three-Wheeler

·         Thailand Tire Market, By Demand Category:

o    OEM

o    Aftermarket

·         Thailand Tire Market, By Tire Construction Type:

o    Radial

o    Bias

·         Thailand Tire Market, By Region:

o    Northern

o    Northeast

o    Central

o    Western

o    Eastern

o    Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Thailand Tire Market.

Available Customizations:

Thailand Tire Market report with the given market data, TechSci Research, offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Thailand Tire Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com