Report Description

Global teeth whitening products market is projected to grow at a brisk rate during the forecast period owing to factors such as increasing consciousness regarding role of white teeth for appearance and confidence and growing awareness about oral hygiene. In addition to this, various governments and organizations are conducting conferences, surveys, and programs worldwide, in order to reduce the risk of oral diseases. Hence, this is anticipated to provide huge opportunity for teeth whitening product manufacturers to expand their business globally.

Teeth whitening products can either restore natural teeth shade or whiten teeth beyond natural shade. They are used after the correction of teeth structure and teeth polishing. They further help in augmenting the appearance of an individual by removing intrinsic stains from the surface of teeth. With more and more consumers inclining toward cosmetic dentistry, the demand for teeth whitening products is expected to increase over the forecast period.

The global teeth whitening products market is segmented based on product type, end use, distribution channel, and region. Based on product type, the global teeth whitening products market is segmented into whitening toothpaste, whitening gels and strips, white light teeth whitening device and others. Among these, the whitening toothpaste holds largest market share in terms of demand and revenue as they give quick results at affordable prices. The easy availability of teeth whitening toothpastes is also acting as a key factor behind its demand. However, with the rise in self-grooming trend, whitening strips segment is expected to gain prominence during the forecast period.

Based on distribution channel, the teeth whitening products market is segmented into pharma stores, hypermarkets/supermarkets, online and others. Among these, the offline segment which includes hypermarkets/supermarkets and pharma stores is the dominant channel in teeth whitening products market. The reason behind its dominance is that most of these stores hire sales agents who assist the customer in buying the desired product. This gives offline sales an added advantage over online channels.

Major players operating in the global teeth whitening products market include Johnson & Johnson, Colgate-Palmolive Company, GlaxoSmithKline PLC, Supersmile, Church & Dwight Co. Inc., Procter & Gamble (P&G), Brodie & Stone International Plc, Unilever Group, Henkel AG & Co. KGaA, GoSmile LLC., CCA Industries Inc., Trident Gum, Ultradent Products Inc., COLTENE GROUP, DaVinci Teeth Whitening, The Himalaya Drug Company, and others. The companies are focusing on development of innovative products to acquire largest market share.

Years considered for this report:

Historical Years: 2015-2018

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2021–2025

Objective of the Study:

  • To analyze and estimate the market size of global teeth whitening products market from 2015 to 2018.
  • To estimate and forecast the market size of global teeth whitening products market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast global teeth whitening products market based on product type, end use, distribution channel, company and regional distribution.
  • To identify dominant region or segment in the global teeth whitening products market.
  • To identify drivers and challenges for global teeth whitening products market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global teeth whitening products market.
  • To conduct pricing analysis for global teeth whitening products market.
  • To identify and analyze the profile of leading players operating in global teeth whitening products market.
  • To identify key sustainable strategies adopted by market players in global teeth whitening products market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of teeth whitening product manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the teeth whitening product manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed hospitals, dental clinics and presence of all major players across the globe.

TechSci Research calculated the market size of global teeth whitening products market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.


Key Target Audience:

  • Teeth whitening product manufacturers, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to teeth whitening products
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as teeth whitening product manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global teeth whitening products market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Global Teeth Whitening Products Market, By Product Type:
    • Whitening Toothpaste
    • Whitening Gels and Strips
    • White Light Teeth Whitening Device
    • Others
  • Global Teeth Whitening Products Market, By End Use:
    • Government Hospitals
    • Private Hospitals
    • Dental Clinics
    • Home Use
  • Global Teeth Whitening Products Market, By Distribution Channel:
    • Pharma Stores
    • Hypermarkets/Supermarkets
    • Online
    • Others
  • Global Teeth Whitening Products Market, By Region:
    • North America
      • United States
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
      • Russia
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
      • Singapore
    • Middle East & Africa
      • South Africa
      • Saudi Arabia
      • UAE
    • South America
      • Brazil
      • Argentina
      • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global teeth whitening products market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global teeth whitening products market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected] 

This report captures the direct impact assessment on this market and in-direct impact assessment on the market’s allied sectors due to coronavirus and the same has been considered in our market forecast model.

Table of content

1.    Product Overview

2.    Research Methodology

3.    Executive Summary

4.    Voice of Customer

5.    Global Teeth Whitening Products Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value & Volume

5.2.  Market Share & Forecast

5.2.1.     By Product Type (Whitening Toothpaste, Whitening Gels and Strips, White Light Teeth Whitening Device, Others)

5.2.2.     By End Use (Government Hospitals, Private Hospitals, Dental Clinics, Home Use)

5.2.3.     By Distribution Channel (Pharma Stores, Hypermarkets/Supermarkets, Online, Others)

5.2.4.     By Company (2019)

5.2.5.     By Region

5.3.  Market Attractiveness Index

6.    Asia-Pacific Teeth Whitening Products Market Outlook

6.1.  Market Size & Forecast          

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Product Type

6.2.2.     By End Use

6.2.3.     By Distribution Channel

6.2.4.     By Country

6.2.5.     Pricing Analysis

6.2.5.1.         By Product Type

6.3.  Market Attractiveness Index

6.4.  Asia-Pacific: Country Analysis

6.4.1.     China Teeth Whitening Products Market Outlook

6.4.1.1.         Market Size & Forecast

6.4.1.1.1.             By Value

6.4.1.2.         Market Share & Forecast

6.4.1.2.1.             By Product Type

6.4.1.2.2.             By End Use

6.4.2.     India Teeth Whitening Products Market Outlook

6.4.2.1.         Market Size & Forecast

6.4.2.1.1.             By Value

6.4.2.2.         Market Share & Forecast

6.4.2.2.1.             By Product Type

6.4.2.2.2.             By End Use

6.4.3.     Japan Teeth Whitening Products Market Outlook

6.4.3.1.         Market Size & Forecast

6.4.3.1.1.             By Value

6.4.3.2.         Market Share & Forecast

6.4.3.2.1.             By Product Type

6.4.3.2.2.             By End Use

6.4.4.     South Korea Teeth Whitening Products Market Outlook

6.4.4.1.         Market Size & Forecast

6.4.4.1.1.             By Value

6.4.4.2.         Market Share & Forecast

6.4.4.2.1.             By Product Type

6.4.4.2.2.             By End Use

6.4.5.     Singapore Teeth Whitening Products Market Outlook

6.4.5.1.         Market Size & Forecast

6.4.5.1.1.             By Value

6.4.5.2.         Market Share & Forecast

6.4.5.2.1.             By Product Type

6.4.5.2.2.             By End Use

6.4.6.     Australia Teeth Whitening Products Market Outlook

6.4.6.1.         Market Size & Forecast

6.4.6.1.1.             By Value

6.4.6.2.         Market Share & Forecast

6.4.6.2.1.             By Product Type

6.4.6.2.2.             By End Use

7.    Europe Teeth Whitening Products Market Outlook

7.1.  Market Size & Forecast          

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Product Type

7.2.2.     By End Use

7.2.3.     By Distribution Channel

7.2.4.     By Country

7.2.5.     Pricing Analysis

7.2.5.1.         By Product Type

7.3.  Market Attractiveness Index

7.4.  Europe: Country Analysis

7.4.1.     France Teeth Whitening Products Market Outlook

7.4.1.1.         Market Size & Forecast

7.4.1.1.1.             By Value

7.4.1.2.         Market Share & Forecast

7.4.1.2.1.             By Product Type

7.4.1.2.2.             By End Use

7.4.2.     Germany Teeth Whitening Products Market Outlook

7.4.2.1.         Market Size & Forecast

7.4.2.1.1.             By Value

7.4.2.2.         Market Share & Forecast

7.4.2.2.1.             By Product Type

7.4.2.2.2.             By End Use

7.4.3.     United Kingdom Teeth Whitening Products Market Outlook

7.4.3.1.         Market Size & Forecast

7.4.3.1.1.             By Value

7.4.3.2.         Market Share & Forecast

7.4.3.2.1.             By Product Type

7.4.3.2.2.             By End Use

7.4.4.     Italy Teeth Whitening Products Market Outlook

7.4.4.1.         Market Size & Forecast

7.4.4.1.1.             By Value

7.4.4.2.         Market Share & Forecast

7.4.4.2.1.             By Product Type

7.4.4.2.2.             By End Use

7.4.5.     Spain Teeth Whitening Products Market Outlook

7.4.5.1.         Market Size & Forecast

7.4.5.1.1.             By Value

7.4.5.2.         Market Share & Forecast

7.4.5.2.1.             By Product Type

7.4.5.2.2.             By End Use

7.4.6.     Russia Teeth Whitening Products Market Outlook

7.4.6.1.         Market Size & Forecast

7.4.6.1.1.             By Value

7.4.6.2.         Market Share & Forecast

7.4.6.2.1.             By Product Type

7.4.6.2.2.             By End Use

8.    North America Teeth Whitening Products Market Outlook

8.1.  Market Size & Forecast          

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Product Type

8.2.2.     By End Use

8.2.3.     By Distribution Channel

8.2.4.     By Country

8.2.5.     Pricing Analysis

8.2.5.1.         By Product Type

8.3.  Market Attractiveness Index

8.4.  North America: Country Analysis

8.4.1.     United States Teeth Whitening Products Market Outlook

8.4.1.1.         Market Size & Forecast

8.4.1.1.1.             By Value

8.4.1.2.         Market Share & Forecast

8.4.1.2.1.             By Product Type

8.4.1.2.2.             By End Use

8.4.2.     Mexico Teeth Whitening Products Market Outlook

8.4.2.1.         Market Size & Forecast

8.4.2.1.1.             By Value

8.4.2.2.         Market Share & Forecast

8.4.2.2.1.             By Product Type

8.4.2.2.2.             By End Use

8.4.3.     Canada Teeth Whitening Products Market Outlook

8.4.3.1.         Market Size & Forecast

8.4.3.1.1.             By Value

8.4.3.2.         Market Share & Forecast

8.4.3.2.1.             By Product Type

8.4.3.2.2.             By End Use

9.    South America Teeth Whitening Products Market Outlook

9.1.  Market Size & Forecast          

9.1.1.     By Value & Volume

9.2.  Market Share & Forecast

9.2.1.     By Product Type

9.2.2.     By End Use

9.2.3.     By Distribution Channel

9.2.4.     By Country

9.2.5.     Pricing Analysis

9.2.5.1.         By Product Type

9.3.  Market Attractiveness Index

9.4.  South America: Country Analysis

9.4.1.     Brazil Teeth Whitening Products Market Outlook

9.4.1.1.         Market Size & Forecast

9.4.1.1.1.             By Value

9.4.1.2.         Market Share & Forecast

9.4.1.2.1.             By Product Type

9.4.1.2.2.             By End Use

9.4.2.     Argentina Teeth Whitening Products Market Outlook

9.4.2.1.         Market Size & Forecast

9.4.2.1.1.             By Value

9.4.2.2.         Market Share & Forecast

9.4.2.2.1.             By Product Type

9.4.2.2.2.             By End Use

9.4.3.     Colombia Teeth Whitening Products Market Outlook

9.4.3.1.         Market Size & Forecast

9.4.3.1.1.             By Value

9.4.3.2.         Market Share & Forecast

9.4.3.2.1.             By Product Type

9.4.3.2.2.             By End Use

10.  Middle East and Africa Teeth Whitening Products Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value & Volume

10.2.              Market Share & Forecast

10.2.1.  By Product Type

10.2.2.  By End Use

10.2.3.  By Distribution Channel

10.2.4.  By Country

10.2.5.  Pricing Analysis

10.2.5.1.      By Product Type

10.3.              Market Attractiveness Index

10.4.              MEA: Country Analysis

10.4.1.  South Africa Teeth Whitening Products Market Outlook

10.4.1.1.      Market Size & Forecast

10.4.1.1.1.           By Value

10.4.1.2.      Market Share & Forecast

10.4.1.2.1.           By Product Type

10.4.1.2.2.           By End Use

10.4.2.  Saudi Arabia Teeth Whitening Products Market Outlook

10.4.2.1.      Market Size & Forecast

10.4.2.1.1.           By Value

10.4.2.2.      Market Share & Forecast

10.4.2.2.1.           By Product Type

10.4.2.2.2.           By End Use

10.4.3.  UAE Teeth Whitening Products Market Outlook

10.4.3.1.      Market Size & Forecast

10.4.3.1.1.           By Value

10.4.3.2.      Market Share & Forecast

10.4.3.2.1.           By Product Type

10.4.3.2.2.           By End Use

10.5.              Market Dynamics

10.6.              Drivers

10.7.              Challenges

11.  Market Trends & Developments

12.  Competitive Landscape

12.1.              Competition Outlook

12.2.              Players Profiled (Leading Companies)

12.2.1.  Johnson & Johnson

12.2.2.  Colgate-Palmolive Company

12.2.3.  GlaxoSmithKline PLC

12.2.4.  Supersmile

12.2.5.  Church & Dwight Co. Inc.

12.2.6.  Procter & Gamble (P&G)

12.2.7.  Brodie & Stone International Plc

12.2.8.  Unilever Group

12.2.9.  Henkel AG & Co. KGaA

12.2.10.                GoSmile LLC.

12.2.11.                CCA Industries Inc.

12.2.12.                Trident Gum

12.2.13.                Ultradent Products Inc.

12.2.14.                COLTENE GROUP

12.2.15.                DaVinci Teeth Whitening

12.2.16.                The Himalaya Drug Company

13.  Strategic Recommendations

14. About Us & Disclaimer

Figures and Tables

Frequently asked questions

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Sakshi Bajaal

Business Consultant
Press Release

Teeth Whitening Products Market to Register Substantial Growth in Coming Years

Oct, 2020

Rising awareness for oral hygiene and increased adoption of home teeth whitening kits to drive global teeth whitening products market