Sunscreen Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Form (Cream & Lotion, Spray, Gel, Sticks), By SPF Range (0-15, 15-30, 30-50, 50+), By Distribution Channel (Retail Stores, Pharmacy & Drug Stores, Online), By Region & Competition, 2020-2030F

Market Overview

Global Sunscreen market was valued at USD 14.45 billion in 2024 and is expected to grow to USD 20.34 billion by 2030 with a CAGR of 5.48% during the forecast period. The Sunscreen market is primarily driven by growing awareness of the harmful effects of UV radiation, such as skin cancer, premature aging, and other skin conditions. As consumers become more informed about the importance of sun protection, there is a rising demand for sunscreen products across various age groups and demographics. Also, increasing concerns about skin health, especially in regions with high sun exposure, fuel market growth. The beauty and wellness trends, emphasizing skin care and protection, further drive the adoption of sunscreen. Innovations in sunscreen formulations, such as broad-spectrum protection, water resistance, and the incorporation of natural ingredients, also contribute to market expansion. Also, rising disposable incomes and a growing preference for high-quality, dermatologist-approved products continue to boost the global sunscreen market.

Key Market Drivers

Increased Number of People Suffering from Skin Cancer

The increased number of people suffering from skin cancer is a significant driver for the global sunscreen market. As a part of this, according to the Skin Cancer Foundation, over 9,500 individuals in the U.S. receive a skin cancer diagnosis daily. Every hour, the disease claims the lives of over two individuals. As awareness of the harmful effects of UV radiation grows, particularly its role in the development of skin cancer, more individuals are seeking preventive solutions like sunscreen. Skin cancer, including melanoma, basal cell carcinoma, and squamous cell carcinoma, has become a global health concern, particularly in regions with intense sun exposure. This growing awareness has led to greater advocacy for sun safety, especially among high-risk groups such as fair-skinned individuals, outdoor workers, and people living in sunny climates. Governments, health organizations, and dermatologists are actively promoting sunscreen use as an effective measure to reduce skin cancer risk. As a result, the demand for a wide range of sunscreen products with different SPF levels, broad-spectrum protection, and skin-friendly formulations continues to rise. The increased focus on prevention drives the adoption of sunscreen across various age groups, boosting the overall market growth.

Product Upgradation by Major Player

Product upgradation by major players is a key driver in the global sunscreen market. As a part of this, in January 2025, Sun Milk, a startup located in Lake Tahoe, Nevada, is gaining attention in the sunscreen market with its range of all-natural, organic, reef-safe, and crucially, human-safe skin care products. As consumer preferences evolve and demand for more effective, skin-friendly, and multifunctional products increases, leading sunscreen brands are constantly innovating and improving their formulations. Major players are enhancing sunscreen products to offer better protection against harmful UVA and UVB rays, with improved water resistance, longer-lasting effects, and greater ease of application. Also, the inclusion of skin-nourishing ingredients like antioxidants, vitamins, and moisturizers helps to cater to consumers who seek both sun protection and skincare benefits.Sunscreen products are also becoming more sophisticated with the introduction of non-greasy, lightweight, and non-comedogenic formulas that appeal to those with sensitive or acne-prone skin. , advancements in packaging, such as eco-friendly materials or travel-friendly sizes, are gaining popularity as consumers demand convenience alongside sustainability. The focus on higher SPF levels and broad-spectrum protection is also driving upgradation. These innovations by leading brands are shaping consumer behavior and fueling growth in the global sunscreen market.

Expansion of Key Players

The expansion of key players is a significant driver in the global sunscreen market. As a part of this, as of November 2024, Kolmar Korea, the leading global cosmetic ODM (Original Development Manufacturer), is speeding up its entry into the US sunscreen market by obtaining essential certifications and launching a new R&D center aimed at better understanding and meeting the needs of local consumers .As consumer demand for effective sun protection increases, major sunscreen brands are actively expanding their product lines and geographical reach. Leading companies are entering new markets, especially in emerging regions such as Asia-Pacific, Latin America, and the Middle East, where sun exposure is high, and awareness of sun protection is growing. These companies are also diversifying their offerings to cater to different skin types, age groups, and specific needs, such as anti-aging, sensitive skin, and water-resistant formulations. Also, strategic acquisitions, partnerships, and collaborations with dermatologists or beauty influencers are helping key players strengthen their market presence. Expanding product availability through various retail channels, including online platforms, pharmacies, and supermarkets, also contributes to growth. By introducing innovative, high-quality products and increasing brand visibility globally, key players are significantly driving the demand for sunscreen and contributing to the market’s overall expansion.

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Key Market Challenges

Varying Prices of Raw Material

Varying prices of raw materials pose a significant challenge in the global sunscreen market. The production of sunscreen relies heavily on key ingredients such as active UV filters (e.g., avobenzone, oxybenzone, and zinc oxide), emollients, preservatives, and packaging materials. Fluctuations in the prices of these raw materials, driven by factors like supply chain disruptions, geopolitical events, and changes in agricultural production, can lead to increased production costs for manufacturers. For example, the price of natural ingredients, like plant-based oils or minerals, may rise due to environmental factors or demand pressures. These price fluctuations create challenges for manufacturers in maintaining stable pricing for consumers, potentially impacting profit margins. Also, the volatility makes it difficult for companies to forecast costs and plan for long-term production, potentially leading to stock shortages or price hikes. In highly competitive markets, manufacturers may struggle to absorb these price increases without passing them on to consumers, which could deter price-sensitive buyers. Therefore, managing raw material costs is crucial for ensuring profitability and market competitiveness in the sunscreen industry.

Supply Chain Complexities

Supply chain complexities present a significant challenge to the global sunscreen market. The production of sunscreen involves sourcing various raw materials, including active ingredients like UV filters, emulsifiers, preservatives, and packaging materials, many of which are sourced from different parts of the world. Supply chain disruptions—such as delays in raw material shipments, transportation bottlenecks, or regional shortages—can lead to production delays and product shortages in the market. Also, global sourcing of ingredients may expose sunscreen manufacturers to risks like price volatility and quality control issues, especially when ingredients are subject to changing regulations or environmental factors. Compounding this challenge is the need for consistent delivery to retailers, especially during peak seasons like summer or holidays, when demand for sunscreen is highest. These supply chain complexities not only impact the availability of products but also increase operational costs, which may, in turn, affect product pricing and profitability. Efficient supply chain management, diversification of suppliers, and the adoption of digital tracking solutions are essential to mitigating these challenges and ensuring steady production and distribution in the global sunscreen market.

Key Market Trends

Increased Demand for Natural Ingredients

The increased demand for natural ingredients is a prominent trend in the global sunscreen market, driven by growing consumer awareness about the potential risks of synthetic chemicals and a rising preference for natural, eco-friendly products. Consumers are becoming more conscious of what they apply to their skin, prompting them to seek out sunscreens formulated with natural ingredients like zinc oxide, titanium dioxide, and plant-based oils such as aloe vera, coconut oil, and green tea extract. These ingredients are perceived as safer and gentler on the skin, particularly for sensitive skin types.As a result, many sunscreen brands are reformulating their products to incorporate natural or organic ingredients, catering to the clean beauty movement. Also, natural sunscreens are gaining popularity among consumers who are also concerned about environmental sustainability, as certain chemical sunscreens have been linked to coral reef damage. This trend is driving innovation in the market, with brands increasingly offering mineral-based, biodegradable, and reef-safe sunscreens that appeal to eco-conscious consumers. As demand for natural skincare continues to grow, the adoption of natural ingredients in sunscreens is expected to increase, fueling market expansion and attracting a broader consumer base.

Rising Demand for Eco-Friendly Packaging

Rising demand for eco-friendly packaging is a significant trend in the global sunscreen market, driven by growing consumer awareness of environmental issues and a preference for sustainable products. As concerns about plastic waste and pollution increase, consumers are seeking brands that prioritize sustainability in their packaging choices. Sunscreen manufacturers are responding by adopting recyclable, biodegradable, and refillable packaging materials. Innovations include using glass, aluminum, and paper-based packaging as alternatives to traditional plastic containers. Also, brands are focusing on reducing packaging sizes to minimize waste and adopting minimalist designs that require fewer resources. Eco-conscious consumers are increasingly choosing products that reflect their values, driving demand for sunscreens with environmentally friendly packaging. This trend not only helps reduce the environmental footprint of sunscreen products but also enhances brand image, appealing to eco-conscious shoppers. As sustainability continues to be a priority, the sunscreen market is expected to see further growth in eco-friendly packaging solutions.

Water Resistant and Sweat-Proof Formulation

Water-resistant and sweat-proof formulations are becoming a prominent trend in the sunscreen market, driven by increasing consumer demand for sunscreens that can withstand outdoor activities, sports, and intense physical exercise. As more people engage in outdoor activities and sports, they seek sunscreens that provide long-lasting protection even in wet or sweaty conditions. Water-resistant sunscreens are formulated to stay effective for extended periods, even when exposed to water or sweat, offering better durability and convenience. These formulations cater to athletes, swimmers, and beachgoers who need reliable sun protection during their active lifestyles. Also, sweat-proof sunscreens are increasingly popular in hot and humid climates where perspiration can quickly wash away traditional sunscreen. Innovations in sunscreen technology have led to the development of more resilient, sweat- and water-resistant products, allowing consumers to enjoy their outdoor activities without compromising on sun protection. This trend is expected to continue as demand for performance-driven skincare products grows.

Segmental Insights

Form Insights

Cream & Lotion dominated the global Sunscreen market due to their ease of application, versatility, and widespread consumer preference. These formulations are highly effective in providing even coverage, making them ideal for protecting larger areas of the body, including the face and arms. Creams and lotions are available in a wide range of SPF levels, catering to various consumer needs, from daily use to high protection for intense sun exposure. Also, their smooth texture and hydrating properties make them appealing to a broad audience, including those with sensitive skin or dry skin conditions. Many sunscreens in this category are enriched with additional skincare benefits, such as moisturizing, anti-aging, and soothing ingredients, further enhancing their appeal.

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Regional Insights

North America dominated the global Sunscreen market, driven by high consumer awareness about skin protection and increasing concerns over skin cancer and aging. As a part of this, according to a recent study, as of 2024, the population of Americans aged 65 and older will grow from 58 million in 2022 to 82 million by 2050 (a rise of 47%), and that this age group’s percentage of the total population will increase from 17% to 23%.The region’s robust skincare industry, coupled with a strong emphasis on health and wellness, boosts demand for sunscreen products. Also, rising disposable incomes and the availability of a wide variety of sunscreen formulations across retail and online channels contribute to market growth. Also, Europe Sunscreen market is driven by factors such as increasing awareness of skin cancer, rising consumer demand for anti-aging products, and growing adoption of sun protection in daily skincare routines.

Recent Developments

• In February 2025, Honasa Consumer and Zepto have partnered to initiate a campaign aimed at encouraging the daily application of sunscreen. The campaign underscores the significance of daily sun protection and draws attention to the ease of ordering sunscreen immediately through Zepto.
• In February 2024, UP Warriorz collaborated with Pond's Sun Miracle Sunscreen for WPL 2024.The goal of this collaboration is to motivate the team to venture into the sunlight and accomplish extraordinary feats on the field.
• In September 2024, Garnier, a worldwide frontrunner in green beauty, has ventured into the suncare sector by introducing its innovative Super UV Invisible Serum Sunscreen. This lightweight formula provides broad-spectrum protection with an SPF of 50 and PA++++, shielding the skin from 99% of sun damage.

Key Market Players

• Beiersdorf AG
• Kao Corporation
• Louis Herbals
• Estée Lauder Inc
• JNTL Consumer Health (India) Private Limited
• Shiseido Co.,Ltd
• Revlon Consumer Products LLC
• Coty Inc
• Unilever PLC
• The Sunscreen Company

Report Scope:

In this report, the Global Sunscreen Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Sunscreen Market, By Form:

o   Cream & Lotion

o   Spray

o   Gel

o   Sticks

• Sunscreen Market, By SPF Range:

o   0-15

o   15-30

o   30-50

o   50+

• Sunscreen Market, By Distribution Channel:

o   Retail Stores

o   Pharmacy & Drug Stores

o   Online

• Sunscreen Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Sunscreen Market.

Available Customizations:

Global Sunscreen Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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