Strength Training Equipment Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Equipment Type (Weights, Benches, Medicine Ball, Rack, Others), By End User (Residential, Commercial), By Distribution Channel (Store-Based, Non-Store Based), By Region & Competition, 2020-2030F

Market Overview

Global Strength Training Equipment market was valued at USD 16.23 billion in 2024 and is expected to grow to USD 27.34 billion by 2030 with a CAGR of 5.23% during the forecast period. The Strength Training Equipment market is driven by the increasing focus on health and fitness, as more consumers prioritize physical well-being. Rising awareness about the benefits of strength training, such as improved muscle strength, metabolism, and bone health, has led to greater adoption of weightlifting and resistance training. The growing trend of home workouts, accelerated by the COVID-19 pandemic, has further boosted demand for strength training equipment as people seek to build home gyms. Also, the rising popularity of fitness programs, such as CrossFit, bodybuilding, and HIIT, has led to increased sales of specialized equipment. Technological advancements in equipment design, along with innovations like smart fitness gear and compact, multifunctional machines, are also contributing to market growth, catering to diverse consumer needs.

Key Market Drivers

Rise in Fitness Program

The rise in fitness programs is a significant driver of the global strength training equipment market. As a part of this, as of December 2023, GYMGUYZ have established successful partnerships with parks and recreation departments, schools, senior living centers, and corporations. GYMGUYZ has emerged as a vital provider addressing the at-home and B2B fitness demands by creating on-site and virtual fitness programs tailored to the specific needs of its partners. With the increasing popularity of various fitness regimens such as CrossFit, bodybuilding, high-intensity interval training (HIIT), and powerlifting, there has been a surge in demand for specialized strength training equipment. These programs often emphasize building muscle mass, improving endurance, and enhancing overall physical performance, which directly correlates with the use of strength training tools like barbells, dumbbells, kettlebells, resistance bands, and weight machines. The growing participation in organized fitness programs, whether in gyms or at home, is fueling the demand for high-quality, durable equipment designed to support these intense training sessions. Also, as fitness culture becomes more mainstream, individuals are increasingly seeking equipment to replicate these exercises at home, contributing to the expansion of the market. This trend reflects the broader shift towards health-conscious lifestyles and the growing importance of strength training in overall fitness.

Expansion of Fitness Centers Across the Globe

The expansion of fitness centers across the globe is a major driver for the growth of the global strength training equipment market. As a part of this, as of February 2025, UFC GYM, the innovative offshoot of UFC, will establish a daring new benchmark for fitness in 2025, broadening its presence to new areas around the world. As more people embrace health and fitness, the number of gyms, fitness studios, and health clubs continues to rise, creating a consistent demand for a wide range of strength training equipment. Fitness centers are increasingly offering specialized training programs such as weightlifting, bodybuilding, and HIIT, which require robust, high-quality equipment. Also, as gyms cater to diverse consumer needs, they invest in a variety of strength training tools to accommodate different fitness levels, from beginners to advanced athletes. This expansion is further fueled by the growing popularity of group fitness classes and the rise of boutique fitness studios, which provide focused, strength-building workouts. With more global regions focusing on promoting healthy lifestyles, the continuous expansion of fitness centers is driving a steady increase in demand for strength training equipment.

Growing Aging Population

The growing aging population is a key driver of the global strength training equipment market. As a part of this, according to the United Nation, by the late 2070s, the global population aged 65 and older is projected to reach 2.2 billion, surpassing the number of children under age 18.As people age, maintaining muscle mass, bone density, and overall physical health becomes increasingly important to prevent age-related issues such as osteoporosis, frailty, and reduced mobility. Strength training is widely recognized for its benefits in combating these conditions by enhancing muscle strength, improving balance, and boosting metabolism. This has led to a greater focus on fitness programs tailored to older adults, including resistance training routines designed to improve functional strength and prevent falls. As the elderly population becomes more health-conscious, there is a rising demand for strength training equipment that is specifically designed to meet their needs, including lighter weights, adjustable machines, and compact home gym solutions. This demographic shift, coupled with increased awareness about the importance of staying active in later years, is driving the demand for strength training equipment targeted at seniors, contributing significantly to market growth.

Download Free Sample Report

Key Market Challenges

Increased Competition from Alternative Fitness Solution

Increased competition from alternative fitness solutions poses a significant challenge to the global strength training equipment market. As fitness trends evolve, many consumers are opting for more affordable, convenient, and space-saving alternatives such as bodyweight exercises, resistance bands, and workout apps. These alternatives allow individuals to train effectively without the need for expensive, bulky equipment. The rise of virtual fitness platforms and online personal training programs also offers low-cost, flexible solutions for strength training, reducing the reliance on traditional gym equipment. Also, home workout enthusiasts are increasingly turning to compact, multifunctional fitness equipment that offers the benefits of strength training without occupying large spaces or requiring substantial investment. This growing preference for cost-effective and space-efficient alternatives intensifies competition for traditional strength training equipment brands, impacting market growth and forcing companies to innovate and diversify their product offerings.

High Maintenance Cost

High maintenance costs present a significant challenge in the global strength training equipment market. Commercial gyms and fitness centers, which rely heavily on a variety of equipment, often face substantial expenses for regular upkeep, repairs, and parts replacement. Over time, strength training machines and equipment undergo wear and tear from heavy usage, requiring frequent maintenance to ensure safety and functionality. For gym owners and individuals with home gyms, these costs can accumulate, especially for high-end, complex machines that demand specialized servicing. Also, some equipment may require calibration or updates to incorporate new technologies, further increasing maintenance expenses. These ongoing costs can deter potential buyers, particularly small gym owners or budget-conscious consumers, from investing in high-quality strength training equipment. As a result, manufacturers need to offer durable, low-maintenance solutions and clear warranty services to remain competitive in the market.

Key Market Trends

Rising Popularity of Fitness Studios

The rising popularity of fitness studios is a key trend driving the global strength training equipment market. As a part of this, according to a recent study, as of 2022, the entire fitness industry is projected to expand at an annual rate of 27 percent, reaching approximately USD 32 billion by 2022. Fitness services (such as gyms, slimming services, and formats like zumba, aerobics, crossfit, etc.) will account for about USD 6.6 billion of this total. As more people seek personalized, guided fitness experiences, boutique fitness studios focusing on strength training programs such as CrossFit, HIIT, and bodybuilding are expanding rapidly. These studios often provide specialized equipment tailored to the specific needs of their clients, driving demand for high-quality, durable strength training gear. Also, fitness studios are investing in state-of-the-art equipment to attract and retain members, offering everything from free weights to advanced machines for resistance training. The growing interest in small-group training sessions and one-on-one coaching also boosts the need for equipment that supports diverse training regimens. As fitness culture continues to thrive and evolve, fitness studios are becoming major hubs for strength training, contributing significantly to the market's growth.

Integration with Wearables

The integration of strength training equipment with wearable devices is a growing trend in the global strength training equipment market. As technology advances, more consumers are looking for ways to enhance their workout experience, track progress, and receive personalized feedback. Wearables like fitness trackers, smartwatches, and heart rate monitors are increasingly being paired with strength training equipment to provide real-time data on performance, calories burned, heart rate, and even muscle fatigue. This integration allows users to track their strength gains, adjust their routines based on data insights, and achieve more efficient and effective workouts. Also, the combination of wearables with strength training equipment can offer users personalized training programs, monitor progress, and help prevent overtraining or injury. This fusion of technology and traditional strength training is reshaping the fitness landscape, making workouts more interactive and data-driven, and significantly driving the market for both strength equipment and wearables.

Sustainability Focus

Sustainability is becoming a key trend in the global strength training equipment market as consumers and brands alike increasingly prioritize environmentally friendly practices. Many manufacturers are now focusing on producing strength training equipment using sustainable materials, such as recycled metals, eco-friendly coatings, and biodegradable packaging. Also, some brands are shifting towards energy-efficient manufacturing processes to reduce their carbon footprint. The demand for durable, long-lasting products also aligns with sustainability efforts, as consumers are opting for high-quality equipment that can withstand years of use, reducing the need for frequent replacements. Also, the rise of second-hand and refurbished fitness equipment, along with rental or subscription services for gym equipment, is contributing to a circular economy model, reducing waste. As consumers become more environmentally conscious, the emphasis on sustainability in product development, packaging, and supply chain practices is expected to continue shaping the strength training equipment market.

Segmental Insights

Equipment Type Insights

Weights dominated the global Strength Training Equipment market due to their simplicity, effectiveness, and versatility. Dumbbells, barbells, kettlebells, and adjustable weights are essential for strength training routines, offering users the ability to target different muscle groups and customize their workouts. Weights are widely used in both home and commercial gyms, making them accessible to a broad range of fitness enthusiasts. Their popularity is driven by the increasing demand for functional training and the focus on building muscle strength and endurance. Also, the affordability and ease of use of weight-based equipment make it a top choice for individuals and fitness centers, further solidifying its dominance in the global market.

Download Free Sample Report

Regional Insights

North America dominated the global Strength Training Equipment market, driven by a strong fitness culture and a high demand for gym equipment. The region's increasing focus on health and wellness, along with the rise in both commercial and home gyms, has contributed to this dominance. The presence of numerous well-established fitness equipment brands and the growing trend of strength training programs further boost the market. Also, the widespread adoption of fitness tracking technologies and integration with wearables has fueled the demand for advanced strength training equipment. As health-consciousness continues to grow, North America remains a key market for strength training equipment.  Also, Europe Strength Training Equipment market is driven by factors such as increasing health awareness, growing fitness trends, rising popularity of boutique fitness studios, and government initiatives promoting physical activity.

Recent Developments

• In March 2024, Life Fitness, the worldwide leader in commercial fitness equipment, launched a new generation of innovations in cardio, strength training, and digital products. The latest innovations from Life Fitness build upon the company’s 55-year legacy as a foundational element in gyms and fitness facilities globally.
• In October 2023, Nike launched its foray into fitness and wellness with Nike Strength, a range of strength training gear designed for both elite and everyday athletes. The debut collection features dumbbells, kettlebells, and barbells in hard chrome, black chrome, and premium coated finishes; grind bumper plates made from Nike Grind recycled rubber for both commercial and home use; and a strength bench with Nike’s signature Swoosh embossed on synthetic leather.
• In September 2023, Centr an ecosystem for health and wellness established by Chris Hemsworth launched 27 new products. These include curated Fitness Kits (Core, Strength, Recovery, Workout) and Strength Training Equipment, which can be found on Walmart.com and in 3,000 Walmart stores across the country.

Key Market Players

• Life Fitness
• Technogym S.p.A.,
• Johnson Health Tech Trading, Inc.,
• True Fitness Technology, Inc.’s
• Fitness Masters
• York Fitness
• Hoist Fitness Systems, Inc.
• Pro Gym Supply, Inc.
• Powerblock, Inc.
• Precor Incorporated

Report Scope:

In this report, the Global Strength Training Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•   Strength Training Equipment Market, By Equipment Type:

o   Weights

o   Benches

o   Medicine Ball

o   Rack

o   Others

• Strength Training Equipment Market, By End User:

o   Residential

o   Commercial

• Strength Training Equipment Market, By Distribution Channel:

o   Store-Based

o   Non-Store Based

• Strength Training Equipment Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Strength Training Equipment Market.

Available Customizations:

Global Strength Training Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Global Strength Training Equipment Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com