1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments
Covered
1.5. Research Tenure
Considered
2. Research Methodology
2.1. Objective of the
Study
2.2. Baseline Methodology
2.3. Key Industry
Partners
2.4. Major Association
and Secondary Sources
2.5. Forecasting
Methodology
2.6. Data Triangulation
& Validation
2.7. Assumptions and
Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision for Subscription
4.5. Brand Satisfaction
4.6. Challenges Faced Post Purchase of Subscription
5.
South Korea OTT Media Service Market Outlook
5.1. Market Size &
Forecast
5.1.1. By Value
5.2. Market Share &
Forecast
5.2.1.
By Type Market Share
Analysis (AVOD, SVOD, TVOD)
5.2.2.
By Video Quality Market Share Analysis (HD,
Full HD, Ultra HD)
5.2.3.
By Number of Screens Market Share Analysis
(1, 2-3, More Than 3)
5.2.4.
By Regional Market Share Analysis
5.2.4.1.
Central Region Market Analysis
5.2.4.2.
Southern Region Market Analysis
5.2.4.3.
Northern Region Market Analysis
5.3. South Korea OTT
Media Services Market Mapping & Opportunity Assessment
5.3.1. By Type
Market Mapping & Opportunity Assessment
5.3.2. By Video
Quality Market Mapping & Opportunity Assessment
5.3.3.
5.3.4. By Regional Market Mapping &
Opportunity Assessment
6.
Central South Korea OTT Media Service Market Outlook
6.1. Market Size &
Forecast
6.1.1. By Value
6.2. Market Share &
Forecast
6.2.1.
By Type Market Share Analysis
6.2.2. By Video
Quality Market Share Analysis
6.2.3. By Number of Screens
Market Share Analysis
7.
Southern South Korea OTT Media Service Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share &
Forecast
7.2.1.
By Type Market Share Analysis
7.2.2.
By Video Quality Market Share Analysis
7.2.3.
By Number of Screens Market Share Analysis
8.
Northern South Korea OTT Media Service Market Outlook
8.1. Market Size &
Forecast
8.1.1. By Value
8.2. Market Share &
Forecast
8.2.1.
By Type Market Share Analysis
8.2.2.
By Video Quality Market Share Analysis
8.2.3.
By Number of Screens Market Share Analysis
9.
Market Dynamics
9.1. Drivers
9.1.1. Availability of Streaming Services on Various Devices
9.1.2. Increasing Investment from Foreign Brands
9.1.3. Rising Popularity of Korean Dramas
9.2. Challenges
9.2.1. Dependency on local
TV productions
9.2.2. Presence of cheap
broadcasting services
10. Impact of COVID-19
on South Korea OTT Media Services Market
10.1.1. Impact Assessment
Model
10.1.2. Key Segments
Impacted
10.1.3. Key Regions Impacted
11. Market Trends
& Developments
11.1.
High demand of
subscription-based OTT media services platforms
11.2.
Expanding media
& entertainment industry in the country
11.3.
Personalization of
Content Using Various Algorithms
11.4.
Rising penetration
of broadband connections
12. SWOT Analysis
12.1.
Strength
12.2.
Weakness
12.3.
Opportunities
12.4.
Threats
13. Porter’s Five
Forces Model
13.1.
Competitive Rivalry
13.2.
Bargaining Power of Supplier
13.3.
Bargaining Power of Buyer
13.4.
Threat of New Entrants
13.5.
Threat of Substitutes
14. South Korea Economic
Profile
15. Policy &
Regulatory Landscape
16. Competitive
Landscape
16.1.
Company Profiles
16.1.1.
Netflix, Inc.
16.1.1.1.
Company
Details
16.1.1.2.
Products
& Services
16.1.1.3.
Financial
(As Reported)
16.1.1.4.
Key
Market Focus & Geographical Presence
16.1.1.5.
Recent
Development
16.1.1.6.
Key
Management Personnel
16.1.2. Amazon.com, Inc
16.1.2.1.
Company
Details
16.1.2.2.
Products
& Services
16.1.2.3.
Financial
(As Reported)
16.1.2.4.
Key
Market Focus & Geographical Presence
16.1.2.5.
Recent
Development
16.1.2.6.
Key
Management Personnel
16.1.3. Alphabet Inc. (YouTube)
16.1.3.1.
Company
Details
16.1.3.2.
Products
& Services
16.1.3.3.
Financial
(As Reported)
16.1.3.4.
Key
Market Focus & Geographical Presence
16.1.3.5.
Recent
Development
16.1.3.6.
Key
Management Personnel
16.1.4.
The Walt Disney
Company
16.1.4.1.
Company
Details
16.1.4.2.
Products
& Services
16.1.4.3.
Financial
(As Reported)
16.1.4.4.
Key
Market Focus & Geographical Presence
16.1.4.5.
Recent
Development
16.1.4.6.
Key
Management Personnel
16.1.5.
Coupang, Inc.
16.1.5.1.
Company
Details
16.1.5.2.
Products
& Services
16.1.5.3.
Financial
(As Reported)
16.1.5.4.
Key
Market Focus & Geographical Presence
16.1.5.5.
Recent
Development
16.1.5.6.
Key
Management Personnel
16.1.6.
Content Wave Co.,
Ltd.
16.1.6.1.
Company
Details
16.1.6.2.
Products
& Services
16.1.6.3.
Financial
(As Reported)
16.1.6.4.
Key Market
Focus & Geographical Presence
16.1.6.5.
Recent
Development
16.1.6.6.
Key
Management Personnel
16.1.7.
Rakuten Group, Inc.
16.1.7.1.
Company
Details
16.1.7.2.
Products
& Services
16.1.7.3.
Financial
(As Reported)
16.1.7.4.
Key
Market Focus & Geographical Presence
16.1.7.5.
Recent
Development
16.1.7.6.
Key
Management Personnel
16.1.8.
Kakao Entertainment
Co., Ltd.
16.1.8.1.
Company
Details
16.1.8.2.
Products
& Services
16.1.8.3.
Financial
(As Reported)
16.1.8.4.
Key
Market Focus & Geographical Presence
16.1.8.5.
Recent
Development
16.1.8.6.
Key
Management Personnel
16.1.9.
Teabing Co., Ltd.
16.1.9.1.
Company
Details
16.1.9.2.
Products
& Services
16.1.9.3.
Financial
(As Reported)
16.1.9.4.
Key Market
Focus & Geographical Presence
16.1.9.5.
Recent
Development
16.1.9.6.
Key
Management Personnel
16.1.10.
Watcha Inc.
16.1.10.1.
Company
Details
16.1.10.2.
Products
& Services
16.1.10.3.
Financial
(As Reported)
16.1.10.4.
Key
Market Focus & Geographical Presence
16.1.10.5.
Recent
Development
16.1.10.6.
Key
Management Personnel
17. Strategic Recommendations/Action Plan
17.1.
Key Focus Areas
17.2.
Target Regions
17.3.
Target Type
18. About Us & Disclaimer
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