Report Description

The South Africa TV Broadcasting Market is expected to witness significant growth during the forecasted years, owing to the rapid rise in television penetration in households. Moreover, due to the increasing demand of local content and the rise in pay TV membership are further driving the TV broadcasting market in South Africa.

Broadcast television is a method of transmitting radio waves from transmitters to antenna receivers that generates visual pictures on TV for viewers to tune to.  They are regulated by TV stations that provide a lot of independent channels with various frequencies. Broadcast television consists of all the shows that are broadcasted to viewers who are tuned in to the appropriate channel and is efficiently used for marketing and advertising.

Moreover, due to rising technological advancements, many brands are providing TV broadcasting services through IPTV. IPTV stands for Internet-based Protocol Television, which uses the internet to provide both live and on-demand TV shows and videos. IPTV is a system where subscribers receive digital television service using Internet protocol technology through a broadband or internet connection.

The rising popularity of sports such as cricket, football, rugby, etc., are also contributing to the South Africa TV broadcasting market, as people are preferring to watch these sports live on television and are purchasing subscription packages for uninterrupted experience of sports watching. The rise in demand for high-quality video content and the development of technologies like the Internet of Things are key factors that are anticipated to propel the expansion of the South Africa television broadcasting market during the forecast period. The market for television broadcasting services is also expected to develop as a result of the expanding need for businesses to reach out to large audiences and potential clients. 

The market for TV broadcasting in South Africa is expanding as more people are using smart TVs. Today, more people are using internet, and more people need improved distribution infrastructure. As people's lifestyles have transformed, the necessity for broadcasting has changed as well, leading to an increase in the demand for digital material and a rise in cable subscriptions. The cable television revolution is being led by cable operators, who are airing popular TV shows, films, documentaries, news, sports, and other programs.

Increasing Television Penetration is Fueling Market Growth

According to the report, “General Household Survey 2020” provided by Statistics South Africa, around 89.2% of households own a television. Thus, with the increase in television penetration in the households in South Africa, the market will witness significant growth in the forecasted years. Moreover, as per the data provided by World Bank, the per capita income in the country is rising at 3.6% annually. Thus, with the increasing per capita income, people will have more purchasing power which will significantly result in increased demand of television and will affect the TV broadcasting market in the country.

Growing Pay TV Subscribers are Driving the Market Growth

Owing to rising number of pay TV subscribers in South Africa, the market is anticipated to rise during the forecasted period. According to MultiChoice Group Ltd, a market player in the TV broadcasting market, the number of households with a linear pay-tv subscription for the group (measured on a 90-day active basis) climbed by 900,000 to 21.8 million, with 12.8 million in the rest of Africa and 9 million in South Africa, in 2022. Moreover, the country will add around 18-20 million pay TV subscribers till 2027. Thus, with the rise in pay TV subscribers, the market of TV broadcasting in South Africa will rise.

High Demand of Local Content to Fuel the Market Growth

The demand for TV broadcasting in South Africa is increasing as a result of the growing desire for local programming that reflects the culture and values of the country in the local language.. According to a survey done by futurefact in 2019, in South Africa, 86% of respondents indicated “they enjoy watching TV shows about country's social and cultural values." Thus, to grab a large viewership, many channels have started focusing on local content which is significantly forcing the people to buy pay-Tv subscription, further affecting the market of TV broadcasting in South Africa.


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Market Segmentation

South Africa TV broadcasting market is segmented on the basis of type and revenue generation. Based on type, the market is divided into Digital Terrestrial Television, Satellite Television, IPTV and Others. Further, the market is fragmented into Subscriptions, Advertising on the basis of revenue generation. The market is divided into Gauteng, KwaZulu-Natal, Western Cape, Eastern Cape, Rest of South Africa on the basis of region.

Market Players

MultiChoice Africa (Pty) Limited, Electronic Media Network Limited (PTY) Ltd., Openview (PTY) Ltd, StarTimes Media South Africa (Pty) Ltd (StarSat), The South African Broadcasting Corporation (SABC), Zee TV South Africa (Pty) Ltd are the key players in the South Africa TV broadcasting market.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Value in USD Million, and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Type

·         Revenue Generation

Regional scope

Gauteng, KwaZulu-Natal, Western Cape, Eastern Cape, Rest of South Africa

Key companies profiled

MultiChoice Africa (Pty) Limited, Electronic Media Network Limited (PTY) Ltd., Openview (PTY) Ltd, StarTimes Media South Africa (Pty) Ltd (StarSat), The South African Broadcasting Corporation(SABC), Zee TV South Africa (Pty) Ltd, etc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, South Africa TV broadcasting market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • South Africa TV Broadcasting Market, By Type:
    • Digital Terrestrial Television
    • Satellite Television
    • IPTV
    • Others
  • South Africa TV Broadcasting Market, By Revenue Generation:
    • Subscriptions
    • Advertising 
  • South Africa TV Broadcasting Market, By Region:
    • Gauteng
    • KwaZulu-Natal
    • Western Cape
    • Eastern Cape
    • Rest of South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in South Africa TV broadcasting market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

South Africa TV Broadcasting Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.         By Gender

4.2.2.         By Age

4.2.3.         By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

4.5.  Brand Satisfaction

4.6.  Challenges Faced Post Purchase

5.    South Africa TV Broadcasting Market Outlook

5.1.  Market Size & Forecast

5.1.1.         By Value          

5.2.  Market Share & Forecast

5.2.1.        By Type Market Share Analysis (Digital Terrestrial Television, Satellite Television, IPTV, Others)

5.2.2.        By Revenue Generation Market Share Analysis (Subscriptions, Advertising)

5.2.3.         By Regional Market Share Analysis

5.2.3.1.    Gauteng Market Analysis

5.2.3.2.    Kwazulu-Natal Market Analysis

5.2.3.3.    Western Cape Market Analysis

5.2.3.4.    Eastern Cape Market Analysis

5.2.4.         By Company Market Share Analysis

5.3.  South Africa TV Broadcasting Market Mapping & Opportunity Assessment

5.3.1.         By Type Market Mapping & Opportunity Assessment

5.3.2.         By Revenue Generation Market Mapping & Opportunity Assessment

5.3.3.         By Regional Market Mapping & Opportunity Assessment

6.    South Africa Gauteng Broadcasting Market Outlook

6.1.  Market Size & Forecast          

6.1.1.         By Value

6.2.  Market Share & Forecast

6.2.1.         By Type Market Share Analysis

6.2.2.         By Revenue Generation Market Share Analysis

7.    South Africa Kwazulu-Natal TV Broadcasting Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.2.  Market Share & Forecast

7.2.1.         By Type Market Share Analysis

7.2.2.         By Revenue Generation Market Share Analysis

8.    South Africa Western Cape TV Broadcasting Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value

8.2.  Market Share & Forecast

8.2.1.         By Type Market Share Analysis

8.2.2.         By Revenue Generation Market Share Analysis

9.    South Africa Eastern Cape TV Broadcasting Market Outlook

9.1.  Market Size & Forecast          

9.1.1.         By Value

9.2.  Market Share & Forecast

9.2.1.         By Type Market Share Analysis

9.2.2.         By Revenue Generation Market Share Analysis

10.  Market Dynamics

10.1. Drivers

10.1.1.      Rising Number of Television Households

10.1.2.      High Demand of Local Content

10.1.3.      Increasing Number of Pay TV Subscribers

10.2. Challenges

10.2.1.      Content Piracy

10.2.2.      Low internet penetration

11.  Impact of COVID-19 on South Africa TV Broadcasting Market

11.1.              Impact Assessment Model       

11.1.1.      Key Segments Impacted

11.1.2.      Key Regions Impacted

12.  Market Trends & Developments

12.1.              Rising popularity of sports channels

12.2.              Surging demand of VOD (Video-On-Demand)

12.3.              Integration of Artificial Intelligence

12.4.              Surging demand for subscription model

13.  Porter’s Five Forces Model

13.1.              Competition Landscape

13.2.              Buyer Power

13.3.              Supplier Power

13.4.              Threat of New Entrants

13.5.              Threat of Substitutes

14.  SWOT Analysis

14.1.              Strengths

14.2.              Weaknesses

14.3.              Opportunities

14.4.              Threats

15.  South Africa Economic Profile

16.  Policy & Regulatory Landscape

17.  Competitive Landscape

17.1.              Company Profiles

17.1.1.      MultiChoice Africa (Pty) Limited

17.1.1.1.              Company Details

17.1.1.2.              Product & Services

17.1.1.3.              Financials (As Reported)

17.1.1.4.              Key market Focus & Geographical Presence

17.1.1.5.              Recent Developments

17.1.1.6.              Key Management Personnel

17.1.2.      Electronic Media Network (Pty) Ltd

17.1.2.1.              Company Details

17.1.2.2.              Product & Services

17.1.2.3.              Financials (As Reported)

17.1.2.4.              Key market Focus & Geographical Presence

17.1.2.5.              Recent Developments

17.1.2.6.              Key Management Personnel

17.1.3.      Openview (PTY) Ltd

17.1.3.1.              Company Details

17.1.3.2.              Product & Services

17.1.3.3.              Financials (As Reported)

17.1.3.4.              Key market Focus & Geographical Presence

17.1.3.5.              Recent Developments

17.1.3.6.              Key Management Personnel

17.1.4.      StarTimes Media South Africa (Pty) Ltd (StarSat)

17.1.4.1.              Company Details

17.1.4.2.              Product & Services

17.1.4.3.              Financials (As Reported)

17.1.4.4.              Key market Focus & Geographical Presence

17.1.4.5.              Recent Developments

17.1.4.6.              Key Management Personnel

17.1.5.      The South African Broadcasting Corporation (SABC)

17.1.5.1.              Company Details

17.1.5.2.              Product & Services

17.1.5.3.              Financials (As Reported)

17.1.5.4.              Key market Focus & Geographical Presence

17.1.5.5.              Recent Developments

17.1.5.6.              Key Management Personnel

17.1.6.      Zee TV South Africa (Pty) Ltd

17.1.6.1.              Company Details

17.1.6.2.              Product & Services

17.1.6.3.              Financials (As Reported)

17.1.6.4.              Key market Focus & Geographical Presence

17.1.6.5.              Recent Developments

17.1.6.6.              Key Management Personnel

18.  Strategic Recommendations/Action Plan

18.1.              Key Focus Areas

18.2.              Target Regions

18.3.              Target Type

18.4.              Target Revenue Generation Type

19.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

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The South Africa TV Broadcasting market is witnessing high demand due to the increasing preference for sports channels due to surging popularity of sports in the country.

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The South Africa TV broadcasting market is witnessing high demand, owing to the rising penetration of television in the households. Moreover, rising pay TV membership and high demand of local content are further driving the demand of South Africa TV broadcasting market.

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The piracy of original content and low internet penetration in some areas are impacting the growth of TV broadcasting market.

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MultiChoice Africa (Pty) Limited, Electronic Media Network Limited (PTY) Ltd., Openview (PTY) Ltd, StarTimes Media South Africa (Pty) Ltd (StarSat), The South African Broadcasting Corporation(SABC), Zee TV South Africa (Pty) Ltd are the key players in the South Africa TV broadcasting market.

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Parvati Sharma

Account Manager BD
Press Release

South Africa TV Broadcasting Market is Being Fueled by Increasing Demand of Satellite Television

Dec, 2022

Increasing penetration of television in the households, rising demand of local content and rising number of television channels is fueling the demand of TV broadcasting in South Africa.