Social Media Advertising Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Advertising Format (Sponsored Ads, Display Ads, Video Ads, Influencer Advertising, Others (Social Media Stories, Native Advertising, etc.)), By Platform (Web, Application), By Industry (Real Estate, BFSI, Healthcare, Retail, Media & Entertainment, Travel & Tourism, Others (Automotive, Government, etc.)), By Region and Competition Forecast

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Report Description

Global Social Media Advertising market is anticipated to grow during the forecast period due to innovation and new ad formats, increasing video content, and rise of influencer marketing.

Global Social Media Advertising Market Scope

The global social media advertising market encompasses a wide range of activities and opportunities for businesses to leverage the power of social media platforms for advertising and promotion on a global scale. The market is influenced by emerging trends and innovations, such as AR/VR ads and personalized targeting. Compliance with regulations and policies is an important aspect of the market, ensuring adherence to data privacy laws and platform guidelines. Overall, the global social media advertising market provides extensive opportunities for businesses to connect with their target audience, build brand awareness, and achieve marketing success on a global scale.

Global Social Media Advertising Market Overview

The global social media advertising market is a rapidly growing industry that encompasses the use of social media platforms to promote brands, products, and services to target audiences. Social media advertising has become an essential component of digital marketing strategies, with brands and businesses leveraging the reach and engagement of social media platforms to connect with their target audience.

The market is dominated by major players such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok, which offer various advertising options and tools to help advertisers reach their target audience effectively. Advertisers can leverage various ad formats such as image ads, video ads, carousel ads, sponsored content, and influencer marketing to create engaging and effective advertising campaigns.

The global social media advertising market is driven by several factors, including the increasing adoption of social media platforms, the growth of mobile advertising, the use of video content and live streaming, the integration of augmented reality and virtual reality technologies, and the rise of social commerce. However, the market faces challenges such as market saturation, the constantly evolving nature of social media platforms, ad-blocking technology, ad fraud, and brand safety concerns.

Global Social Media Advertising Market Drivers

The global social media advertising market has witnessed remarkable growth in recent years and is expected to continue to expand at a significant rate. There are several factors driving this growth. Firstly, the increasing use of social media platforms by people worldwide has resulted in a surge in social media advertising. Social media platforms have a vast audience base that advertisers can target with personalized ads. This allows advertisers to reach a broad and diverse audience, making social media advertising a popular choice for companies of all sizes.

Secondly, the rise in mobile device usage has made it easier for advertisers to reach their target audience as people spend more time on social media platforms on their smartphones. This has resulted in a shift in advertising budgets towards mobile advertising, including social media advertising. Advertisers can now target mobile users with personalized and relevant ads that fit seamlessly into the user's mobile experience.

Cost-effectiveness is the key driver of the global social media advertising market. Social media advertising can be more cost-effective than traditional advertising mediums, allowing small businesses and startups to compete with larger brands. Social media advertising offers flexible pricing options, including Cost Per Click (CPC) and Cost Per Impression (CPM), allowing advertisers to control their ad spend and optimize their campaigns for maximum results.

Global Social Media Advertising Market Trends

The global social media advertising market is influenced by several trends that are shaping the industry. One of the most significant trends is the use of video content in social media advertising. Video content provides an engaging and interactive way to reach audiences, and platforms like YouTube, Instagram, and Facebook investing heavily in video ad formats and tools to help advertisers create and deliver compelling video ads. As a result, video ads are becoming more prevalent on social media platforms, and advertisers are increasingly utilizing this format to capture the attention of their target audience.

Live streaming is another trend that is shaping the global social media advertising market. Live streaming on social media platforms has become a popular way for brands to connect with their audiences in real-time. Live streaming events, product launches, and behind-the-scenes content provide a unique and authentic way for brands to engage with their followers. Social media platforms such as Facebook and Instagram have introduced live streaming features, and advertisers are increasingly leveraging this trend to reach their target audience in new and exciting ways.

Global Social Media Advertising Market Challenges

One of the most significant challenges is the competition for audience attention. Social media platforms are saturated with content and advertisers need to find creative ways to capture the attention of their target audience. This challenge is compounded by the fact that consumers have become more discerning and selective about the content they consume, making it difficult for advertisers to break through the noise and connect with their audience.

As platforms like Facebook, Instagram, and Twitter continue to update their algorithms and ad formats, advertisers are required to stay up to date with these changes to ensure their advertising strategies remain effective. Additionally, social media platforms may change their policies around data collection and advertising, which can have a significant impact on how advertisers collect and use data for advertising purposes.

The rise of ad-blocking technology is another challenge faced by the global social media advertising market. Ad-blocking software allows users to block ads from appearing on their devices, and as more users adopt this technology, it becomes more challenging for advertisers to reach their target audience effectively.

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Recent Developments

In 2023, Instagram has introduced two new advertising features. Two new capabilities have been unveiled by the Meta-owned photo-sharing site with the intention of drawing in more advertisers—something that is extremely important for the platform at the moment because it is battling low advertising demand. Reminder advertising and adverts in search results are the two tools.
In 2023, at the IAB NewFronts, Snap Inc. unveiled new advertising options, content alliances, and creative relationships. With the help of these new tools, advertisers will find it simpler to connect with Snapchat's distinct audience, collaborate with artists, and engage with content partners.
In 2023, A fascinating interactive e-learning platform that covers everything marketers need to know to engage and motivate their target audiences on Pinterest has just been launched by Pinterest as part of Pinterest Academy.

For advertisers, Pinterest is said to provide a distinctive and beneficial differentiator because it attracts visitors who are actively seeking to buy things. Ads are expected and encouraged on Pinterest since users visit the site early in the decision-making process with the intention of finding ideas for both buying and doing.

Global Social Media Advertising Market Opportunities

The global social media advertising market presents abundant opportunities for businesses to connect with their target audience and achieve their marketing objectives. With a rapidly expanding user base across popular platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses have access to a vast pool of potential customers. Furthermore, the advanced targeting capabilities offered by social media platforms allow businesses to precisely reach specific demographics, interests, and behaviors, ensuring their ads are seen by the right people at the right time. The diverse range of ad formats, including display ads, video ads, and influencer marketing, enables businesses to create engaging and visually appealing content that resonates with their audience. Mobile advertising on social media platforms is particularly valuable as it taps into the growing number of smartphone users. The availability of detailed analytics and insights empowers businesses to measure ad performance, optimize campaigns, and drive better results. Additionally, the integration of social commerce features allows businesses to directly sell their products within the social media environment, streamlining the purchase process. Collaborating with social media influencers, leveraging real-time engagement, and exploring international markets further contribute to the wide array of opportunities available in the global social media advertising market.

Global Social Media Advertising Market Segmentation

The global Social Media Advertising market is segmented into advertising format, platform, Industry, and region. Based on advertising format, the market is segmented into sponsored ads, display ads, video ads, influencer advertising, and others like social media stories, native advertising, etc. Based on platform, the market is segmented into web and application. Based on the industry, the market is segmented into real estate, BFSI, healthcare, retail, media & entertainment, travel & tourism, and others like automotive, government, etc. The market analysis studies regional segmentation, divided into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.

Global Social Media Advertising Market Company Profiles

Google LLC, Meta Platforms, Inc., Twitter, Inc., ByteDance Ltd. (TikTok), Snap Inc., Pinterest, Inc., LinkedIn Corporation, Tencent Holdings Ltd., Weibo Corporation, and Kakao Co., Ltd. etc. are the market players in the global Social Media advertising market during the forecast period.

Attribute	Details
Base Year	2022
Historical Years	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Advertising Format Platform Industry Region
Regional Scope	Asia-Pacific, North America, Europe, Middle East & Africa, and South America
Country Scope	China, India, Japan, South Korea, Australia, United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, Saudi Arabia, UAE, South Africa, Turkey, Brazil, Argentina, Colombia
Key Companies Profiled	Google LLC, Meta Platforms, Inc., Twitter, Inc., ByteDance Ltd. (TikTok), Snap Inc., Pinterest, Inc., LinkedIn Corporation, Tencent Holdings Ltd., Weibo Corporation, Kakao Co., Ltd. etc.
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail of customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the global Social Media Advertising market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Social Media Advertising Market, By Advertising Format:

Sponsored Ads
Display Ads
Video Ads
Influencer Advertising
Others

Social Media Advertising Market, By Platform:

Web
Application

Social Media Advertising Market, By Industry:

Real Estate
BFSI
Healthcare
Retail
Media & Entertainment
Travel & Tourism
Others

Social Media Advertising Market, By Region:

Asia-Pacific

China
India
Japan
South Korea
Australia

North America

United States
Canada
Mexico

Europe

Germany
France
United Kingdom
Italy
Spain

Middle East & Africa

Saudi Arabia
UAE
South Africa
Turkey

South America

Brazil
Argentina
Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Social Media Advertising market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Global Social Media Advertising Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Market Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis

4.1. Platform Preference

4.2. Frequency of Advertisement

4.3. Preferred Advertising Format

5. Global Social Media Advertising Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Advertising Format Market Share Analysis (Sponsored Ads, Display Ads, Video Ads, Influencer Advertising, And Others (Social Media Stories, Native Advertising, etc.))

5.2.2. By Platform Market Share Analysis (Web and Application)

5.2.3. By Industry Market Share Analysis (Real Estate, BFSI, Healthcare, Retail, Media & Entertainment, Travel & Tourism, Others (Automotive, Government, etc.))

5.2.4. By Regional Market Share Analysis

5.2.4.1. Asia-Pacific Market Share Analysis

5.2.4.2. North America Market Share Analysis

5.2.4.3. Europe Market Share Analysis

5.2.4.4. Middle East & Africa Market Share Analysis

5.2.4.5. South America Market Share Analysis

5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)

5.3. Global Social Media Advertising Mapping & Opportunity Assessment

5.3.1. By Advertising Format Market Mapping & Opportunity Assessment

5.3.2. By Platform Market Mapping & Opportunity Assessment

5.3.3. By Industry Market Mapping & Opportunity Assessment

5.3.4. By Regional Market Mapping & Opportunity Assessment

6. Asia-Pacific Social Media Advertising Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Advertising Format Market Share Analysis

6.2.2. By Platform Market Share Analysis

6.2.3. By Industry Market Share Analysis

6.2.4. By Country Market Share Analysis

6.2.4.1. China Social Media Advertising Market Outlook

6.2.4.1.1. Market Size & Forecast

6.2.4.1.1.1. By Value

6.2.4.1.2. Market Share & Forecast

6.2.4.1.2.1. By Advertising Format Market Share Analysis

6.2.4.1.2.2. By Platform Market Share Analysis

6.2.4.1.2.3. By Industry Market Share Analysis

6.2.4.2. India Social Media Advertising Market Outlook

6.2.4.2.1. Market Size & Forecast

6.2.4.2.1.1. By Value

6.2.4.2.2. Market Share & Forecast

6.2.4.2.2.1. By Advertising Format Market Share Analysis

6.2.4.2.2.2. By Platform Market Share Analysis

6.2.4.2.2.3. By Industry Market Share Analysis

6.2.4.3. Japan Social Media Advertising Market Outlook

6.2.4.3.1. Market Size & Forecast

6.2.4.3.1.1. By Value

6.2.4.3.2. Market Share & Forecast

6.2.4.3.2.1. By Advertising Format Market Share Analysis

6.2.4.3.2.2. By Platform Market Share Analysis

6.2.4.3.2.3. By Industry Market Share Analysis

6.2.4.4. South Korea Social Media Advertising Market Outlook

6.2.4.4.1. Market Size & Forecast

6.2.4.4.1.1. By Value

6.2.4.4.2. Market Share & Forecast

6.2.4.4.2.1. By Advertising Format Market Share Analysis

6.2.4.4.2.2. By Platform Market Share Analysis

6.2.4.4.2.3. By Industry Market Share Analysis

6.2.4.5. Australia Social Media Advertising Market Outlook

6.2.4.5.1. Market Size & Forecast

6.2.4.5.1.1. By Value

6.2.4.5.2. Market Share & Forecast

6.2.4.5.2.1. By Advertising Format Market Share Analysis

6.2.4.5.2.2. By Platform Market Share Analysis

6.2.4.5.2.3. By Industry Market Share Analysis

7. North America Social Media Advertising Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Advertising Format Market Share Analysis

7.2.2. By Platform Market Share Analysis

7.2.3. By Industry Market Share Analysis

7.2.4. By Country Market Share Analysis

7.2.4.1. United States Social Media Advertising Market Outlook

7.2.4.1.1. Market Size & Forecast

7.2.4.1.1.1. By Value

7.2.4.1.2. Market Share & Forecast

7.2.4.1.2.1. By Advertising Format Market Share Analysis

7.2.4.1.2.2. By Platform Market Share Analysis

7.2.4.1.2.3. By Industry Market Share Analysis

7.2.4.2. Canada Social Media Advertising Market Outlook

7.2.4.2.1. Market Size & Forecast

7.2.4.2.1.1. By Value

7.2.4.2.2. Market Share & Forecast

7.2.4.2.2.1. By Advertising Format Market Share Analysis

7.2.4.2.2.2. By Platform Market Share Analysis

7.2.4.2.2.3. By Industry Market Share Analysis

7.2.4.3. Mexico Social Media Advertising Market Outlook

7.2.4.3.1. Market Size & Forecast

7.2.4.3.1.1. By Value

7.2.4.3.2. Market Share & Forecast

7.2.4.3.2.1. By Advertising Format Market Share Analysis

7.2.4.3.2.2. By Platform Market Share Analysis

7.2.4.3.2.3. By Industry Market Share Analysis

8. Europe Social Media Advertising Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Advertising Format Market Share Analysis

8.2.2. By Platform Market Share Analysis

8.2.3. By Industry Market Share Analysis

8.2.4. By Country Market Share Analysis

8.2.4.1. Germany Social Media Advertising Market Outlook

8.2.4.1.1. Market Size & Forecast

8.2.4.1.1.1. By Value

8.2.4.1.2. Market Share & Forecast

8.2.4.1.2.1. By Advertising Format Market Share Analysis

8.2.4.1.2.2. By Platform Market Share Analysis

8.2.4.1.2.3. By Industry Market Share Analysis

8.2.4.2. France Social Media Advertising Market Outlook

8.2.4.2.1. Market Size & Forecast

8.2.4.2.1.1. By Value

8.2.4.2.2. Market Share & Forecast

8.2.4.2.2.1. By Advertising Format Market Share Analysis

8.2.4.2.2.2. By Platform Market Share Analysis

8.2.4.2.2.3. By Industry Market Share Analysis

8.2.4.3. United Kingdom Social Media Advertising Market Outlook

8.2.4.3.1. Market Size & Forecast

8.2.4.3.1.1. By Value

8.2.4.3.2. Market Share & Forecast

8.2.4.3.2.1. By Advertising Format Market Share Analysis

8.2.4.3.2.2. By Platform Market Share Analysis

8.2.4.3.2.3. By Industry Market Share Analysis

8.2.4.4. Italy Social Media Advertising Market Outlook

8.2.4.4.1. Market Size & Forecast

8.2.4.4.1.1. By Value

8.2.4.4.2. Market Share & Forecast

8.2.4.4.2.1. By Advertising Format Market Share Analysis

8.2.4.4.2.2. By Platform Market Share Analysis

8.2.4.4.2.3. By Industry Market Share Analysis

8.2.4.5. Spain Social Media Advertising Market Outlook

8.2.4.5.1. Market Size & Forecast

8.2.4.5.1.1. By Value

8.2.4.5.2. Market Share & Forecast

8.2.4.5.2.1. By Advertising Format Market Share Analysis

8.2.4.5.2.2. By Platform Market Share Analysis

8.2.4.5.2.3. By Industry Market Share Analysis

9. Middle East & Africa Social Media Advertising Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Advertising Format Market Share Analysis

9.2.2. By Platform Market Share Analysis

9.2.3. By Industry Market Share Analysis

9.2.4. By Country Market Share Analysis

9.2.4.1. Saudi Arabia Social Media Advertising Market Outlook

9.2.4.1.1. Market Size & Forecast

9.2.4.1.1.1. By Value

9.2.4.1.2. Market Share & Forecast

9.2.4.1.2.1. By Advertising Format Market Share Analysis

9.2.4.1.2.2. By Platform Market Share Analysis

9.2.4.1.2.3. By Industry Market Share Analysis

9.2.4.2. UAE Social Media Advertising Market Outlook

9.2.4.2.1. Market Size & Forecast

9.2.4.2.1.1. By Value

9.2.4.2.2. Market Share & Forecast

9.2.4.2.2.1. By Advertising Format Market Share Analysis

9.2.4.2.2.2. By Platform Market Share Analysis

9.2.4.2.2.3. By Industry Market Share Analysis

9.2.4.3. South Africa Social Media Advertising Market Outlook

9.2.4.3.1. Market Size & Forecast

9.2.4.3.1.1. By Value

9.2.4.3.2. Market Share & Forecast

9.2.4.3.2.1. By Advertising Format Market Share Analysis

9.2.4.3.2.2. By Platform Market Share Analysis

9.2.4.3.2.3. By Industry Market Share Analysis

9.2.4.4. Turkey Social Media Advertising Market Outlook

9.2.4.4.1. Market Size & Forecast

9.2.4.4.1.1. By Value

9.2.4.4.2. Market Share & Forecast

9.2.4.4.2.1. By Advertising Format Market Share Analysis

9.2.4.4.2.2. By Platform Market Share Analysis

9.2.4.4.2.3. By Industry Market Share Analysis

10. South America Social Media Advertising Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Advertising Format Market Share Analysis

10.2.2. By Platform Market Share Analysis

10.2.3. By Industry Market Share Analysis

10.2.4. By Country Market Share Analysis

10.2.4.1. Brazil Social Media Advertising Market Outlook

10.2.4.1.1. Market Size & Forecast

10.2.4.1.1.1. By Value

10.2.4.1.2. Market Share & Forecast

10.2.4.1.2.1. By Advertising Format Market Share Analysis

10.2.4.1.2.2. By Platform Market Share Analysis

10.2.4.1.2.3. By Industry Market Share Analysis

10.2.4.2. Colombia Social Media Advertising Market Outlook

10.2.4.2.1. Market Size & Forecast

10.2.4.2.1.1. By Value

10.2.4.2.2. Market Share & Forecast

10.2.4.2.2.1. By Advertising Format Market Share Analysis

10.2.4.2.2.2. By Platform Market Share Analysis

10.2.4.2.2.3. By Industry Market Share Analysis

10.2.4.3. Argentina Social Media Advertising Market Outlook

10.2.4.3.1. Market Size & Forecast

10.2.4.3.1.1. By Value

10.2.4.3.2. Market Share & Forecast

10.2.4.3.2.1. By Advertising Format Market Share Analysis

10.2.4.3.2.2. By Platform Market Share Analysis

10.2.4.3.2.3. By Industry Market Share Analysis

11. Market Dynamics

11.1. Drivers

11.1.1. Advanced Analytics

11.1.2. Mobile Advertising

11.1.3. Growing Use of Social Media

11.2. Challenges

11.2.1. Ad Blockers

11.2.2. Ad Fraud

12. Impact of COVID-19 on the Global Social Media Advertising Market

13. Market Trends & Developments

13.1. Personalization and Targeting

13.2. Programmatic Advertising

13.3. Video Advertising

13.4. Use of Artificial Intelligence

13.5. Influencer Marketing

14. Porter’s Five Forces Model

14.1. Competitive Rivalry

14.2. Bargaining Power of Buyers

14.3. Bargaining Power of Suppliers

14.4. Threat of New Entrants

14.5. Threat of Substitutes

15. SWOT Analysis

15.1. Strengths

15.2. Weaknesses

15.3. Opportunities

15.4. Threats

16. Competitive Landscape

16.1. Company Profiles

16.1.1. Google LLC

16.1.1.1. Company Details

16.1.1.2. Product & Services

16.1.1.3. Financials (As Per Availability)

16.1.1.4. Key Market Focus & Geographical Presence

16.1.1.5. Recent Developments

16.1.1.6. Key Management Personnel

16.1.2. Meta Platforms, Inc.

16.1.2.1. Company Details

16.1.2.2. Product & Services

16.1.2.3. Financials (As Per Availability)

16.1.2.4. Key Market Focus & Geographical Presence

16.1.2.5. Recent Developments

16.1.2.6. Key Management Personnel

16.1.3. Snap Inc.

16.1.3.1. Company Details

16.1.3.2. Product & Services

16.1.3.3. Financials (As Per Availability)

16.1.3.4. Key Market Focus & Geographical Presence

16.1.3.5. Recent Developments

16.1.3.6. Key Management Personnel

16.1.4. Twitter, Inc.

16.1.4.1. Company Details

16.1.4.2. Product & Services

16.1.4.3. Financials (As Per Availability)

16.1.4.4. Key Market Focus & Geographical Presence

16.1.4.5. Recent Developments

16.1.4.6. Key Management Personnel

16.1.5. Pinterest, Inc.

16.1.5.1. Company Details

16.1.5.2. Product & Services

16.1.5.3. Financials (As Per Availability)

16.1.5.4. Key Market Focus & Geographical Presence

16.1.5.5. Recent Developments

16.1.5.6. Key Management Personnel

16.1.6. LinkedIn Corporation

16.1.6.1. Company Details

16.1.6.2. Product & Services

16.1.6.3. Financials (As Per Availability)

16.1.6.4. Key Market Focus & Geographical Presence

16.1.6.5. Recent Developments

16.1.6.6. Key Management Personnel

16.1.7. Tencent Holdings Ltd.

16.1.7.1. Company Details

16.1.7.2. Product & Services

16.1.7.3. Financials (As Per Availability)

16.1.7.4. Key Market Focus & Geographical Presence

16.1.7.5. Recent Developments

16.1.7.6. Key Management Personnel

16.1.8. Weibo Corporation

16.1.8.1. Company Details

16.1.8.2. Product & Services

16.1.8.3. Financials (As Per Availability)

16.1.8.4. Key Market Focus & Geographical Presence

16.1.8.5. Recent Developments

16.1.8.6. Key Management Personnel

16.1.9. Kakao Co., Ltd.

16.1.9.1. Company Details

16.1.9.2. Product & Services

16.1.9.3. Financials (As Per Availability)

16.1.9.4. Key Market Focus & Geographical Presence

16.1.9.5. Recent Developments

16.1.9.6. Key Management Personnel

16.1.10. ByteDance Ltd. (TikTok)

16.1.10.1. Company Details

16.1.10.2. Product & Services

16.1.10.3. Financials (As Per Availability)

16.1.10.4. Key Market Focus & Geographical Presence

16.1.10.5. Recent Developments

16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

17.1. Key Focus Areas

17.2. Target Region

18. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

What are the key driving factors for the global social media advertising market?

The global social media advertising market is anticipated to be driven by advanced analytics, mobile advertising, and growing use of social media.

What are the trends in the global social media advertising market?

Personalization and targeting, video advertising, and programmatic advertising are the major trends of the global social media advertising market.

What are the major challenges which may hinder the growth of the global social media advertising market?

Ad blockers and ad frauds are the major factors restraining the global social media advertising market.

Who are the key players in the global social media advertising market?

Google LLC, Meta Platforms, Inc., Twitter, Inc., ByteDance Ltd. (TikTok), Snap Inc., Pinterest, Inc., LinkedIn Corporation, Tencent Holdings Ltd., Weibo Corporation, and Kakao Co., Ltd. are the key market players in the global social media advertising market.

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Press Release

Social Media Advertising Market to be fueled by Influencer Advertising During the Forecast Period

Jul, 2023

Cost-effective, rise of mobile devices, and widespread use of social media platforms are the major factors driving the Global Social Media Advertising Market.