MENA Smartphones & Feature Phones Market By Sim Type (Single Sim, Dual Sim), By Distribution Channel (Non-store-based v/s Store based), By Country, Competition, Forecast & Opportunities, 2024

MENA smartphones & feature phones market is expected to grow at a steady rate during the forecast period. MENA smartphones & feature phones market is driven by the aspiration of existing users to upgrade to a premium experience. Additionally, increasing number of internet users, use of innovative marketing strategies by the companies, growing influence of social media on consumer behavior and others some other factors anticipated propel to the market during forecast years.

The MENA smartphones & feature phones market is segmented based on sim type, distribution channel, country and company. Based on sim type, the market can be bifurcated into single sim and dual sim. Dual sim type is expected to dominate the market since most of the phones being manufactured today have dual sim feature in them.

Major players operating in the smartphones & feature phones market include Microsoft Corporation, Apple, Inc., Lenovo Group Limited, LG Electronics Limited, HTC Corporation, Nokia, Samsung, Micromax, Vivo, Sony Mobile Communication, Inc. and others. The companies are developing advanced technologies and launching new products to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

Objective of the Study:

• To analyze and forecast the market size of MENA smartphones & feature phones market.
• To classify and forecast MENA smartphones & feature phones market based on sim type, distribution channel, company and country distribution.
• To identify drivers and challenges for MENA smartphones & feature phones market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in MENA smartphones & feature phones market.
• To conduct pricing analysis for MENA smartphones & feature phones market.
• To identify and analyze the profile of leading players operating in MENA smartphones & feature phones market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the region. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers, distribution channels and presence of all major players across the region.

TechSci Research calculated the market size of MENA smartphones & feature phones market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

• Smartphones & feature phones manufacturers, suppliers, distributors and other stakeholders
• Government bodies such as regulating authorities and policy makers
• Organizations, forums and alliances related to smartphones & feature phones
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, distributors and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, MENA smartphones & feature phones market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• Market, By Sim Type:
• Single Sim
• Dual Sim
• Market, By Distribution Channel:
• Store based
• Non-store-based
• Regions:

o   Turkey

o   Saudi Arabia

o   Iran

o   UAE

o   Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in MENA smartphones & feature phones market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).