Smart TV Sticks Market Size, Share, Trends & Forecast 2028

Report Description

The Global Smart Tv Sticks Market is projected to rise in the forecast period owing to the rising demand for OTT platforms such as Netflix, Amazon Prime Video, Disney, and Hulu, contributing to the product's increased demand. Moreover, with the rising penetration of broadband connection in different countries with results in faster internet surfing speed will drive the market growth of smart tv sticks market.

A few well-known companies have begun offering online streaming services. As a result, smart TV sticks are highly sought after globally. Additionally, there aren't many commercial breaks or interruptions when watching, which is turning out to be the most significant feature boosting the growth of the global market for smart TV sticks. Moreover, the increasing video quality provided by the fire tv stick is also fueling the market growth as the entertainment industry is evolving. Most of the movies being created are of high video quality, such as 4K, 8K, etc., thus, fueling the demand for smart tv sticks in various countries. According to a report, Amazon, Inc. sold more than 150 million smart tv sticks in 2021.

The Smart TV Stick is a media streaming device that transforms the TV into a smart one. It enables users to access their preferred TV series and movies from well-known streaming services like Netflix, Hulu, HBO Max, Disney+, and Amazon Prime in one location on a famous, simple-to-use platform. Furthermore, the Smart TV Stick supports various apps that can replace cable if customers choose not to subscribe to cable services. By subscribing to live streaming services (such as Sling TV, Hulu + Live TV, YouTube TV, fuboTV, and others) to view your preferred TV shows, sports, news, and other live shows or on demand. While OTT viewing has entered the mainstream in the US, other nations are starting to catch on, which is driving up demand for smart TV sticks. Since Amazon has its own e-commerce platform, its smart TV sticks have seen consistent, significant growth on a global scale. Due to the fewer nations that other providers' direct-to-consumer web solutions are available, growth has been slightly slower. Additionally, Google is increasing the market share of its Chromecast-branded smart TV sticks.

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Increasing Popularity of OTT Platforms is Aiding the Market Growth

Smart tv sticks are witnessing robust growth owing to the rising popularity of OTT platforms. OTT platforms such as Netflix, Amazon Prime Video, Disney, Hulu, etc., contribute to the product's increased demand. During COVID-19, most movie theaters were closed, and OTT platforms gained popularity as most movies; web series was being released on OTT platforms. Thus, the consumers who didn't own a smart television preferred to purchase smart tv sticks as they not only transformed their standard television into a smart television but also provided higher video quality with no advertisement interruptions.

Growing Penetration of Internet is Fueling the Market Growth

Due to rising internet penetration, network coverage in different countries contributes to the growth of the smart tv sticks market. As per the data provided by World Bank in 2020, more than 59.9% of the world's population had an internet connection. Moreover, the internet is improving owing to the launch of 4G and 5G in various countries with low cost will further contribute to the demand for smart tv sticks in different countries. According to World Bank, in 2020, more than 90.9% of the total population in the United States has an internet connection, resulting in increased demand for devices such as smart tv sticks, set-up boxes, etc., for streaming online content.

Increasing Demand from Developing Countries Will Drive the Market Growth

The demand for smart tv sticks is rising in developing countries owing to the rising penetration of the internet and television in these countries. According to World Bank, in China, more than 70% of the total population has access to the internet, and in Australia, more than 70% of the total population has internet access. Moreover, the rising entertainment industry in these countries is contributing to the demand for smart tv sticks. As per a report, the global movies and entertainment industry is propelling at a growth of 7.2%.

Market Segmentation

The Smart TV Sticks Market is segmented based on video support and sales channel. Based on video support type, the market is fragmented into non-4K, 4K, and above. Based on sales channels, the market is fragmented into convenience stores, supermarkets & hypermarkets, and online channels. Along with this, the market analysis studies the regional segmentation to draw regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

Amazon.com, Inc., Apple Inc., Shenzhen Rikomagic Tech, CloudWalker Streaming Technologies, Roku, Inc., ASUSTeK Computer, Sky PLC, Alphabet, Inc., Shenzhen Tomato Technology, Xiaomi Corp., are among the prominent market players in the global platform that lead the market growth of the global smart TV stick market.

Attribute	Details
Base Year	2022
Historical Years	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Video Support Sales Channel Region
Regional Scope	North America, Europe, Asia-Pacific, Middle East & Africa and South America
Country Scope	United States; Canada; Mexico; Germany; France; United Kingdom; Italy; Spain; Netherlands; China; India; Japan; South Korea; Australia, Vietnam; Saudi Arabia; UAE, South Africa, Turkey; Brazil; Argentina; Colombia
Key Companies Profiled	Amazon.com, Inc., Apple Inc., Shenzhen Rikomagic Tech, CloudWalker Streaming Technologies, Roku, Inc., ASUSTeK Computer, Sky PLC, Alphabet, Inc., Shenzhen Tomato Technology, Xiaomi Corp.
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail of customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the global smart tv sticks market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Smart TV Sticks Market, By Product Type:

Non-4K
4K and Above
High

Global Smart TV Sticks Market, By Sales Channel:

Convenience Stores
Hypermarket & Supermarket
Online Channels

Global Smart TV Sticks Market, By Region:

North America

United States
Canada
Mexico

Europe

France
Germany
United Kingdom
Italy
Spain
Netherlands

Asia-Pacific

China
India
Japan
South Korea
Australia
Vietnam

Middle East & Africa

Saudi Arabia
South Africa
UAE
Turkey

South America

Brazil
Argentina
Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global smart TV sticks market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Smart TV Sticks Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

4.1. Sample Size Determination

4.2. Respondent Demographics

4.2.1. By Gender

4.2.2. By Age

4.2.3. By Occupation

4.3. Brand Awareness

4.4. Factors Influencing Purchase Decision

4.5. Customer Satisfaction

4.6. Challenges Faced After Purchase

5. Global Smart TV Sticks Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2. Market Share & Forecast

5.2.1. By Video Support Market Share Analysis (Non-4K, 4K and Above)

5.2.2. By Sales Channel Market Share Analysis (Convenience Store, Hypermarket b& Supermarket, Online Channels)

5.2.3. By Regional Market Share Analysis

5.2.3.1. North America Market Analysis

5.2.3.2. Europe Market Analysis

5.2.3.3. Asia -Pacific Market Analysis

5.2.3.4. Middle East & Africa Market Analysis

5.2.3.5. South America Market Analysis

5.2.4. By Company Market Share Analysis

5.3. Global Smart TV Sticks Market Mapping & Opportunity Assessment

5.3.1. By Video Support Market Mapping & Opportunity Assessment

5.3.2. By Sales Channel Market Mapping & Opportunity Assessment

5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Smart TV Sticks Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2. Market Share & Forecast

6.2.1. By Video Support Market Share Analysis

6.2.2. By Sales Channel Market Share Analysis

6.2.3. By Country Market Share Analysis

6.2.3.1. United States Smart TV Sticks Market Outlook

6.2.3.1.1. Market Size & Forecast

6.2.3.1.1.1. By Value

6.2.3.1.1.2. By Volume

6.2.3.1.2. Market Share & Forecast

6.2.3.1.2.1. By Video Support Market Share Analysis

6.2.3.1.2.2. By Sales Channel Market Share Analysis

6.2.3.2. Canada Smart TV Sticks Market Outlook

6.2.3.2.1. Market Size & Forecast

6.2.3.2.1.1. By Value

6.2.3.2.1.2. By Volume

6.2.3.2.2. Market Share & Forecast

6.2.3.2.2.1. By Video Support Market Share Analysis

6.2.3.2.2.2. By Sales Channel Market Share Analysis

6.2.3.3. Mexico Smart TV Sticks Market Outlook

6.2.3.3.1. Market Size & Forecast

6.2.3.3.1.1. By Value

6.2.3.3.1.2. By Volume

6.2.3.3.2. Market Share & Forecast

6.2.3.3.2.1. By Video Support Market Share Analysis

6.2.3.3.2.2. By Sales Channel Market Share Analysis

7. Europe Smart TV Sticks Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2. Market Share & Forecast

7.2.1. By Video Support Market Share Analysis

7.2.2. By Sales Channel Market Share Analysis

7.2.3. By Country Market Share Analysis

7.2.3.1. France Smart TV Sticks Market Outlook

7.2.3.1.1. Market Size & Forecast

7.2.3.1.1.1. By Value

7.2.3.1.1.2. By Volume

7.2.3.1.2. Market Share & Forecast

7.2.3.1.2.1. By Video Support Market Share Analysis

7.2.3.1.2.2. By Sales Channel Market Share Analysis

7.2.3.2. Germany Smart TV Sticks Market Outlook

7.2.3.2.1. Market Size & Forecast

7.2.3.2.1.1. By Value

7.2.3.2.1.2. By Volume

7.2.3.2.2. Market Share & Forecast

7.2.3.2.2.1. By Video Support Market Share Analysis

7.2.3.2.2.2. By Sales Channel Market Share Analysis

7.2.3.3. Spain Smart TV Sticks Market Outlook

7.2.3.3.1. Market Size & Forecast

7.2.3.3.1.1. By Value

7.2.3.3.1.2. By Volume

7.2.3.3.2. Market Share & Forecast

7.2.3.3.2.1. By Video Support Market Share Analysis

7.2.3.3.2.2. By Sales Channel Market Share Analysis

7.2.3.4. Netherlands Smart TV Sticks Market Outlook

7.2.3.4.1. Market Size & Forecast

7.2.3.4.1.1. By Value

7.2.3.4.1.2. By Volume

7.2.3.4.2. Market Share & Forecast

7.2.3.4.2.1. By Video Support Market Share Analysis

7.2.3.4.2.2. By Sales Channel Market Share Analysis

7.2.3.5. United Kingdom Smart TV Sticks Market Outlook

7.2.3.5.1. Market Size & Forecast

7.2.3.5.1.1. By Value

7.2.3.5.1.2. By Volume

7.2.3.5.2. Market Share & Forecast

7.2.3.5.2.1. By Video Support Market Share Analysis

7.2.3.5.2.2. By Sales Channel Market Share Analysis

8. Asia-Pacific Smart TV Sticks Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.1.2. By Volume

8.2. Market Share & Forecast

8.2.1. By Video Support Market Share Analysis

8.2.2. By Sales Channel Market Share Analysis

8.2.3. By Country Market Share Analysis

8.2.3.1. China Smart TV Sticks Market Outlook

8.2.3.1.1. Market Size & Forecast

8.2.3.1.1.1. By Value

8.2.3.1.1.2. By Volume

8.2.3.1.2. Market Share & Forecast

8.2.3.1.2.1. By Video Support Market Share Analysis

8.2.3.1.2.2. By Sales Channel Market Share Analysis

8.2.3.2. Japan Smart TV Sticks Market Outlook

8.2.3.2.1. Market Size & Forecast

8.2.3.2.1.1. By Value

8.2.3.2.1.2. By Volume

8.2.3.2.2. Market Share & Forecast

8.2.3.2.2.1. By Video Support Market Share Analysis

8.2.3.2.2.2. By Sales Channel Market Share Analysis

8.2.3.3. India Smart TV Sticks Market Outlook

8.2.3.3.1. Market Size & Forecast

8.2.3.3.1.1. By Value

8.2.3.3.1.2. By Volume

8.2.3.3.2. Market Share & Forecast

8.2.3.3.2.1. By Video Support Market Share Analysis

8.2.3.3.2.2. By Sales Channel Market Share Analysis

8.2.3.4. Vietnam Smart TV Sticks Market Outlook

8.2.3.4.1. Market Size & Forecast

8.2.3.4.1.1. By Value

8.2.3.4.1.2. By Volume

8.2.3.4.2. Market Share & Forecast

8.2.3.4.2.1. By Video Support Market Share Analysis

8.2.3.4.2.2. By Sales Channel Market Share Analysis

8.2.3.5. South Korea Smart TV Sticks Market Outlook

8.2.3.5.1. Market Size & Forecast

8.2.3.5.1.1. By Value

8.2.3.5.1.2. By Volume

8.2.3.5.2. Market Share & Forecast

8.2.3.5.2.1. By Video Support Market Share Analysis

8.2.3.5.2.2. By Sales Channel Market Share Analysis

8.2.3.6. Indonesia Smart TV Sticks Market Outlook

8.2.3.6.1. Market Size & Forecast

8.2.3.6.1.1. By Value

8.2.3.6.1.2. By Volume

8.2.3.6.2. Market Share & Forecast

8.2.3.6.2.1. By Video Support Market Share Analysis

8.2.3.6.2.2. By Sales Channel Market Share Analysis

9. Middle East & Africa Smart TV Sticks Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.1.2. By Volume

9.2. Market Share & Forecast

9.2.1. By Video Support Market Share Analysis

9.2.2. By Sales Channel Market Share Analysis

9.2.3. By Country Market Share Analysis

9.2.3.1. South Africa Smart TV Sticks Market Outlook

9.2.3.1.1. Market Size & Forecast

9.2.3.1.1.1. By Value

9.2.3.1.1.2. By Volume

9.2.3.1.2. Market Share & Forecast

9.2.3.1.2.1. By Video Support Market Share Analysis

9.2.3.1.2.2. By Sales Channel Market Share Analysis

9.2.3.2. Saudi Arabia Smart TV Sticks Market Outlook

9.2.3.2.1. Market Size & Forecast

9.2.3.2.1.1. By Value

9.2.3.2.1.2. By Volume

9.2.3.2.2. Market Share & Forecast

9.2.3.2.2.1. By Video Support Market Share Analysis

9.2.3.2.2.2. By Sales Channel Market Share Analysis

9.2.3.3. UAE Smart TV Sticks Market Outlook

9.2.3.3.1. Market Size & Forecast

9.2.3.3.1.1. By Value

9.2.3.3.1.2. By Volume

9.2.3.3.2. Market Share & Forecast

9.2.3.3.2.1. By Video Support Market Share Analysis

9.2.3.3.2.2. By Sales Channel Market Share Analysis

9.2.3.4. Turkey Smart TV Sticks Market Outlook

9.2.3.4.1. Market Size & Forecast

9.2.3.4.1.1. By Value

9.2.3.4.1.2. By Volume

9.2.3.4.2. Market Share & Forecast

9.2.3.4.2.1. By Video Support Market Share Analysis

9.2.3.4.2.2. By Sales Channel Market Share Analysis

10. South America Smart TV Sticks Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.1.2. By Volume

10.2. Market Share & Forecast

10.2.1. By Video Support Market Share Analysis

10.2.2. By Sales Channel Market Share Analysis

10.2.3. By Country Market Share Analysis

10.2.3.1. Argentina Smart TV Sticks Market Outlook

10.2.3.1.1. Market Size & Forecast

10.2.3.1.1.1. By Value

10.2.3.1.1.2. By Volume

10.2.3.1.2. Market Share & Forecast

10.2.3.1.2.1. By Video Support Market Share Analysis

10.2.3.1.2.2. By Sales Channel Market Share Analysis

10.2.3.2. Colombia Smart TV Sticks Market Outlook

10.2.3.2.1. Market Size & Forecast

10.2.3.2.1.1. By Value

10.2.3.2.1.2. By Volume

10.2.3.2.2. Market Share & Forecast

10.2.3.2.2.1. By Video Support Market Share Analysis

10.2.3.2.2.2. By Sales Channel Market Share Analysis

10.2.3.3. Brazil Smart TV Sticks Market Outlook

10.2.3.3.1. Market Size & Forecast

10.2.3.3.1.1. By Value

10.2.3.3.1.2. By Volume

10.2.3.3.2. Market Share & Forecast

10.2.3.3.2.1. By Video Support Market Share Analysis

10.2.3.3.2.2. By Sales Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers

11.1.1. Rising popularity of OTT platforms

11.1.2. Growing internet penetration

11.1.3. Increasing broadband coverage and network

11.2. Challenges

11.2.1. Rising number of smartphones

11.2.2. Non-availability of all channels

12. Impact of COVID-19 on Global Smart TV Sticks Market

12.1. Impact Assessment Model

12.1.1. Key Segments Impacted

12.1.2. Key Regions Impacted

12.1.3. Key Countries Impacted

12.1.4. Key Distribution Channel Impacted

13. Market Trends & Developments

13.1. Rising demand from developing countries

13.2. Growing entertainment industry

13.3. Conversion of normal television to smart television

13.4. Increasing technological advancements

13.5. Rising penetration of 4K and 8K

14. Porter’s Five Forces Model

14.1. Competitive Rivalry

14.2. Bargaining Power of Buyer

14.3. Bargaining Power of Supplier

14.4. Threat of New Entrants

14.5. Threat of Substitutes

15. SWOT Analysis

15.1. Strengths

15.2. Weaknesses

15.3. Opportunities

15.4. Threats

16. Competitive Landscape

16.1. Company Profiles

16.1.1. Amazon.com, Inc.

16.1.1.1. Company Details

16.1.1.2. Product & Services

16.1.1.3. Financials (As Reported)

16.1.1.4. Key Market Focus & Geographical Presence

16.1.1.5. Recent Developments

16.1.1.6. Key Management Personnel

16.1.2. Apple Inc.

16.1.2.1. Company Details

16.1.2.2. Product & Services

16.1.2.3. Financials (As Reported)

16.1.2.4. Key Market Focus & Geographical Presence

16.1.2.5. Recent Developments

16.1.2.6. Key Management Personnel

16.1.3. Shenzhen Rikomagic Tech Corp., Ltd

16.1.3.1. Company Details

16.1.3.2. Product & Services

16.1.3.3. Financials (As Reported)

16.1.3.4. Key Market Focus & Geographical Presence

16.1.3.5. Recent Developments

16.1.3.6. Key Management Personnel

16.1.4. , CloudWalker Streaming Technologies Pvt. Ltd.

16.1.4.1. Company Details

16.1.4.2. Product & Services

16.1.4.3. Financials (As Reported)

16.1.4.4. Key Market Focus & Geographical Presence

16.1.4.5. Recent Developments

16.1.4.6. Key Management Personnel

16.1.5. Roku, Inc.

16.1.5.1. Company Details

16.1.5.2. Product & Services

16.1.5.3. Financials (As Reported)

16.1.5.4. Key Market Focus & Geographical Presence

16.1.5.5. Recent Developments

16.1.5.6. Key Management Personnel

16.1.6. ASUSTeK Computer Inc.

16.1.6.1. Company Details

16.1.6.2. Product & Services

16.1.6.3. Financials (As Reported)

16.1.6.4. Key Market Focus & Geographical Presence

16.1.6.5. Recent Developments

16.1.6.6. Key Management Personnel

16.1.7. Sky PLC

16.1.7.1. Company Details

16.1.7.2. Product & Services

16.1.7.3. Financials (As Reported)

16.1.7.4. Key Market Focus & Geographical Presence

16.1.7.5. Recent Developments

16.1.7.6. Key Management Personnel

16.1.8. Alphabet, Inc.

16.1.8.1. Company Details

16.1.8.2. Product & Services

16.1.8.3. Financials (As Reported)

16.1.8.4. Key Market Focus & Geographical Presence

16.1.8.5. Recent Developments

16.1.8.6. Key Management Personnel

16.1.9. Shenzhen Tomato Technology Co., Ltd

16.1.9.1. Company Details

16.1.9.2. Product & Services

16.1.9.3. Financials (As Reported)

16.1.9.4. Key Market Focus & Geographical Presence

16.1.9.5. Recent Developments

16.1.9.6. Key Management Personnel

16.1.10. Xiaomi Corp.

16.1.10.1. Company Details

16.1.10.2. Product & Services

16.1.10.3. Financials (As Reported)

16.1.10.4. Key Market Focus & Geographical Presence

16.1.10.5. Recent Developments

16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

17.1. Key Focus Areas

17.2. Target Regions & Countries

17.3. Target Video Support Category

17.4. Target Sales Channel

18. About Us & Disclaimer

Figures and Tables

Frequently asked questions

What type of video support smart tv sticks are more in demand?

The 4K tv sticks are more in demand owing to their multiple benefits, such as it provides higher video quality with smooth streaming service. However, the 4k and higher variants of smart TV sticks are rapidly replacing the non-4K versions. Additionally, most audiences who is still learning about the smart TV concept prefer to purchase smart TV sticks that are 4K or higher.

Which region will dominate the global smart tv sticks market?

The rising per capita income and urbanization have made the people of North America early adopters of technology. North America had the largest market share for smart TV sticks. The rising adoption of smart connecting gadgets, internet penetration, and OTT content are some of the reasons for this region's rise. As per a report, more than 56% of the United States broadband households own smart television, and 43% of broadband households own a streaming media player such as smart tv stick or set-up box. Thus, contributing to the demand for fire tv sticks in the region.

Which smart tv stick is in high demand in the market?

The amazon fire TV stick, launched by Amazon, Inc., is its most popular smart tv stick and is in demand among consumers owing to its multiple benefits, such as it provides hassle-free streaming services, it is portable, and it is quite easy to use. Additionally, it comes with a Bluetooth remote, which provides fast connectivity and an excellent streaming experience for the consumer.

How many OTT platforms are there in a smart tv stick?

Varied brands of smart tv sticks have different channels, and OTT platforms such as the Amazon Fire TV Stick provides many OTT platforms such as Prime Video, Netflix, Apple tv, Disney+, Brit box, Hayu, etc.

Smart TV Sticks Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Video Support Type (Non-4K, 4K and Above), By Sales Channel (Convenience Stores, Hypermarket & Supermarket, Online Channels), By Region, Competition

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