Saudi Arabia Zero Turn Mower Market, By Product Type (Less than 50 inches, 50-60 inches, More than 60 inches), By Horsepower (Less than 25 HP, More than 25 HP), By Application (Commercial, Residential) By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Zero Turn Mower Market was valued at USD 313 Million in 2024 and is expected to reach USD 445 Million by 2030 with a CAGR of 5.91% during the forecast period. 

A Zero Turn Mower is a type of lawn mower designed for high efficiency and maneuverability, primarily used for cutting large areas of grass quickly and precisely. Unlike traditional riding mowers, it features a zero-degree turning radius, allowing the machine to pivot 180 degrees on the spot. This is achieved through independent wheel motors that enable each rear wheel to turn at different speeds or in opposite directions, giving the mower its signature agility.

Typically, Zero Turn Mowers are operated using lap bars or steering levers instead of a traditional steering wheel. This unique control system allows the operator to make sharp turns, navigate around obstacles, and cut closely along edges, minimizing the need for trimming. They are available in both residential and commercial models, with cutting decks that vary in width to suit different lawn sizes.

Known for their speed, precision, and ease of use, Zero Turn Mowers are especially popular among landscaping professionals and homeowners with expansive lawns. Their ability to reduce mowing time and deliver a clean, even cut makes them a valuable investment for maintaining attractive and well-kept landscapes. However, they may require some practice to operate efficiently, particularly on uneven or sloped terrain.

Key Market Drivers

Growth of Landscaping and Green Infrastructure Projects

One of the primary drivers of the Zero Turn Mower market in Saudi Arabia is the rapid expansion of landscaping and green infrastructure projects. As part of the country's Vision 2030 initiative, the Saudi government is heavily investing in urban beautification, sustainable cities, and public recreational spaces. Major projects such as NEOM, the Red Sea Project, and Qiddiya are not only transforming the urban landscape but also setting new standards for environmental aesthetics and outdoor living.

In response to rising urbanization and the growing demand for livable cities, municipalities are increasing green space per capita by planting trees, creating parks, and developing landscaped roadways. These changes require regular and efficient maintenance of large grassy areas. Zero Turn Mowers, with their high-speed performance and precise maneuvering, are ideally suited for this purpose. Their ability to significantly reduce mowing time while offering professional-grade results makes them a preferred choice for city planners, landscaping firms, and government contractors.

The private sector is seeing a rise in luxury villas, resorts, and golf courses, all of which demand meticulous lawn care. As the focus on aesthetics and outdoor experience intensifies, the need for specialized mowing equipment grows proportionally. This push toward green urban development not only enhances public health and environmental quality but also provides a strong commercial incentive for the adoption of advanced lawn maintenance machinery like Zero Turn Mowers.  The Green Riyadh initiative, one of the largest urban afforestation projects globally, plans to plant 7.5 million trees across the capital city. This project alone is set to transform more than 5,300 hectares of urban space into green areas, drastically increasing the need for ongoing lawn and landscape maintenance.

Increasing Demand from the Hospitality and Tourism Sector

The steady growth of Saudi Arabia’s hospitality and tourism sector is another significant factor boosting demand for Zero Turn Mowers. With the kingdom positioning itself as a global tourism hub under Vision 2030, the country is investing heavily in luxury resorts, beachfront properties, and nature-centric tourist attractions. Projects like the Red Sea tourism initiative and the development of heritage sites are designed to attract millions of international visitors annually.

Maintaining the visual appeal of these properties is critical. Hotels, resorts, and recreational areas rely heavily on well-maintained lawns and landscaped gardens to offer guests a premium experience. Zero Turn Mowers allow for efficient upkeep of these extensive grassy areas, ensuring that landscapes remain immaculate and visually pleasing at all times. Furthermore, outdoor wedding venues, golf courses, and theme parks require precision in lawn maintenance. Traditional mowers often fall short in delivering the speed and versatility needed for these environments. Zero Turn Mowers fill this gap with their fast operation, superior maneuverability, and clean-cut results. As the tourism industry continues to expand, so does the need for high-performance landscaping tools. This trend makes Zero Turn Mowers a strategic investment for hospitality businesses looking to differentiate themselves through exceptional exterior aesthetics. According to the Ministry of Tourism, the Kingdom saw 27 million tourists in 2023—a 56% increase over 2022—indicating rising pressure on the hospitality industry to maintain visually appealing and well-maintained environments.

Rising Preference for Technologically Advanced Agricultural Equipment

Saudi Arabia is experiencing a shift toward agricultural modernization, driven by the need for food security, water conservation, and operational efficiency. Though the country has limited arable land, what remains is being managed with increasing precision and care. As part of this shift, there's growing interest in adopting technologically advanced tools and machinery, including Zero Turn Mowers.

While primarily known for turf management in urban and suburban settings, Zero Turn Mowers are also finding application in the maintenance of green buffer zones around farms, solar farms, and agricultural estates. These areas, though not used for cultivation, need regular upkeep to prevent overgrowth, pests, and fire hazards. Zero Turn Mowers are efficient tools for such tasks due to their speed, fuel efficiency, and ease of operation. Additionally, farmers and agricultural landowners are becoming more aware of the long-term cost savings associated with advanced mowing equipment. By reducing labor hours and minimizing fuel consumption compared to older, less efficient mowers, Zero Turn Mowers offer strong value over time. Their durability and lower maintenance needs also make them a practical choice for agricultural operations aiming to improve overall productivity. As Saudi Arabia continues to invest in sustainable agricultural practices, the demand for efficient equipment like Zero Turn Mowers is likely to grow. The Saudi Ministry of Environment, Water and Agriculture allocated SAR 5 billion (approx. USD 1.3 billion) in 2024 for agricultural modernization, including smart machinery and digital systems.

Expansion of the High-Income Residential Sector

Another key driver for the Zero Turn Mower market in Saudi Arabia is the growth of high-income residential communities. The emergence of upscale neighborhoods, gated communities, and private villas is reshaping the residential landscape, particularly in cities like Riyadh, Jeddah, and Dammam. These properties often include expansive lawns, landscaped gardens, and private parks that require consistent and professional-grade maintenance.

Affluent homeowners are increasingly inclined to invest in home improvement tools that offer convenience and high performance. Zero Turn Mowers appeal to this demographic not only for their functionality but also as a symbol of luxury and attention to detail in home care. They allow property owners or hired groundskeepers to maintain lawns with minimal effort while achieving near-professional results. Moreover, the growing popularity of do-it-yourself (DIY) landscaping among Saudi homeowners has contributed to the demand for user-friendly yet powerful lawn care equipment. With their intuitive controls and swift operation, Zero Turn Mowers cater well to both novice users and experienced landscapers.

As lifestyle trends in Saudi Arabia evolve toward greater emphasis on outdoor aesthetics, leisure, and property value enhancement, the adoption of high-end lawn equipment is expected to rise. This creates a strong market opportunity for Zero Turn Mowers in the residential segment, especially as luxury homes become more prevalent across the kingdom.

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Key Market Challenges

Harsh Climatic Conditions and Terrain Limitations

One of the most pressing challenges for the Zero Turn Mower market in Saudi Arabia is the country’s extreme climate and challenging terrain. The kingdom experiences intense heat for a significant portion of the year, with summer temperatures often exceeding 45°C (113°F). This harsh environment not only affects the health of turfgrass—often leading to dry, sparse lawns—but also poses durability and performance issues for mowing equipment.

Zero Turn Mowers, while efficient and precise, are typically designed for well-irrigated and lush landscapes. In many areas of Saudi Arabia, particularly outside major urban centers, lawns and green spaces are limited and maintained with difficulty due to water scarcity and soil salinity. In such cases, the need for high-end mowing equipment may not justify the investment. Moreover, where lawns do exist, they may be patchy or consist of drought-resistant groundcover not suited to traditional mowing.

The terrain in several regions of Saudi Arabia is uneven, rocky, or sandy, which is less than ideal for Zero Turn Mowers. These machines perform best on flat, stable surfaces. On rough or sloped ground, they may struggle with traction and control, posing safety risks and accelerating wear and tear on components like wheels, belts, and decks. This limits their practical usage in many rural and semi-urban areas.

Another factor is dust and sand infiltration, which can severely affect engine performance and reduce the lifespan of mower parts. Frequent maintenance and part replacement may become necessary, increasing the total cost of ownership. For operators who do not have easy access to repair facilities or spare parts, this becomes a significant operational challenge.

High Initial Cost and Limited Awareness Among End Users

Another major challenge facing the Zero Turn Mower market in Saudi Arabia is the high initial cost of the equipment combined with limited awareness among potential end users. Zero Turn Mowers are generally more expensive than traditional riding mowers or push mowers due to their advanced features, high-speed performance, and specialized engineering. This price point can be a barrier for budget-conscious customers, particularly small landscaping businesses, individual homeowners, or agricultural operators working on a tight budget.

In many cases, buyers may not be familiar with the long-term benefits of investing in a Zero Turn Mower, such as reduced mowing time, lower fuel usage, and better cut quality. Without a strong understanding of the machine’s value proposition, customers often opt for cheaper alternatives, even if those alternatives are less efficient or more costly over time due to maintenance and operational inefficiencies. Moreover, outside major cities, the general awareness of Zero Turn Mowers is still relatively low. Many property owners and small contractors may not even be aware of the machine’s existence or its advantages. This is partly due to limited marketing efforts, a lack of local demonstrations, and a relatively small dealer network. Unlike more common agricultural equipment, Zero Turn Mowers are still seen by many as a niche product, primarily suited for golf courses or elite residential estates.

Financing options for acquiring such equipment are also limited. Unlike automobiles or larger agricultural machinery, Zero Turn Mowers are rarely included in mainstream financing or leasing programs. This further narrows the buyer pool to those with significant upfront capital.

Another concern is the shortage of trained operators. While Zero Turn Mowers are user-friendly once mastered, they require a learning curve, especially in maneuvering without damaging lawns. Without proper training or experience, new users may misuse the equipment, leading to poor results or mechanical issues, which in turn reinforces negative perceptions about their practicality.

To overcome this challenge, stakeholders in the industry need to invest in awareness campaigns, training programs, and broader distribution channels. Making financing more accessible and showcasing real-world use cases can also go a long way in building market confidence and encouraging adoption across different user segments in Saudi Arabia.

Key Market Trends

Integration of Smart and Eco-Friendly Technologies

A prominent trend emerging in the Saudi Arabian Zero Turn Mower market is the integration of smart technologies and eco-friendly features. With sustainability becoming a national priority under Vision 2030, there is a clear push toward adopting machinery that reduces environmental impact while maximizing efficiency. As a result, manufacturers and suppliers are introducing Zero Turn Mowers with electric or hybrid engines, lower emissions, and smart mowing capabilities.

Electric Zero Turn Mowers, in particular, are gaining attention due to their quiet operation, reduced maintenance requirements, and zero carbon emissions during use. This makes them especially suitable for residential areas, resorts, and hospitals where noise pollution and environmental concerns are paramount. Although the initial cost is higher, the long-term savings on fuel and maintenance are attractive to eco-conscious buyers.

Smart features such as GPS tracking, automated mowing paths, remote diagnostics, and real-time performance monitoring are also becoming more common. These advancements not only enhance operational efficiency but also appeal to professional landscaping businesses aiming to modernize their services. As connectivity improves across Saudi Arabia, the adoption of such technologies becomes more feasible, especially in urban centers.

This trend aligns with the broader global shift toward green technology and positions Zero Turn Mowers as not just landscaping tools but as part of a smarter, cleaner approach to land care.

Growth of Professional Landscaping Services

Another key trend influencing the Zero Turn Mower market in Saudi Arabia is the rapid growth of professional landscaping services. As cities expand and public and private green spaces increase, there’s a growing demand for expert landscaping solutions that ensure consistent maintenance, aesthetic value, and ecological balance. This has created a robust market for commercial-grade mowing equipment, including Zero Turn Mowers.

Landscaping companies are increasingly investing in advanced machinery to differentiate themselves in a competitive market. Zero Turn Mowers offer a perfect blend of speed, precision, and maneuverability—critical features for maintaining large lawns, sports fields, golf courses, and public parks. Their ability to reduce labor costs and increase productivity makes them a logical choice for companies serving multiple sites on tight schedules. Moreover, corporate clients and government contracts now prioritize service quality, and landscaping contractors are expected to deliver immaculate lawns with minimal disruption. The unique design of Zero Turn Mowers allows crews to work faster while navigating obstacles like trees, flower beds, and pathways with minimal trimming afterward.

The trend also extends to facility management firms that handle large residential compounds, schools, hospitals, and malls—institutions where lawn appearance plays a role in customer satisfaction and brand image. As this sector grows in Saudi Arabia, fueled by economic diversification and urban development, the demand for high-performance mowing equipment is likely to surge.

Segmental Insights

Product Type Insights

50-60 inches held the largest market share in 2024. The 50-60 inches mowers are ideal for medium to large-sized lawns, which are common in Saudi Arabia’s urban and suburban areas. In cities like Riyadh and Jeddah, where residential properties often feature spacious gardens or landscaped areas, this mower size provides an optimal solution for homeowners looking for both speed and precision in lawn care. Additionally, commercial properties, public parks, golf courses, and landscaping businesses with medium to large properties require a mower size that offers a good balance between performance and efficiency. The 50-60 inches size range allows operators to cover significant areas quickly without sacrificing quality, making it perfect for diverse applications.

Mowers in this size category strike a balance between cutting width and speed. This is crucial in Saudi Arabia’s market, where the demand for fast, efficient lawn care is increasing due to time and resource constraints. With wide decks that cover a larger area per pass, operators can reduce mowing time while still achieving a clean, even cut, boosting productivity. The efficiency of these mowers also aligns with Saudi Arabia’s emphasis on modernizing industries and improving operational efficiency, including landscaping and property maintenance.

As urbanization accelerates, the need for effective lawn maintenance solutions in public spaces and high-income residential communities rises. The 50-60 inches range offers the perfect size for these urban landscapes, which require efficient, reliable, and durable equipment that can handle a variety of terrains and obstacles like trees, pathways, and garden beds.

Horsepower Insights

More than 25 HP held the largest market share in 2024.  The More than 25 HP category dominates the Saudi Arabia Zero Turn Mower market due to several key factors that align with the country’s unique landscaping needs, particularly in commercial and high-end residential sectors.

The Saudi climate plays a significant role in this trend. The country experiences extremely high temperatures, particularly in the summer months, which can stress grass and other landscaping elements. Mowers with more than 25 horsepower (HP) provide the necessary power to handle tougher conditions, such as dense grass and tougher vegetation, without compromising on performance. The robust engines in these mowers ensure that they can tackle large lawns or commercial landscapes quickly and efficiently, especially in regions with uneven terrain or hard-to-mow areas.

The demand for larger, professionally maintained green spaces is growing, particularly in urban centers, luxury residential developments, and tourism-related projects under Vision 2030. Larger properties, sports fields, golf courses, and public parks require high-powered mowers to maintain their expansive lawns with minimal time and labor. The More than 25 HP mowers are well-suited for these large-scale operations, offering the cutting power, durability, and speed needed for such tasks. Their ability to maintain large, complex properties with precision and speed is highly valued in this market. Furthermore, business owners and landscape contractors in Saudi Arabia are increasingly looking for high-performance mowers that can provide long-lasting value. While these mowers come at a higher upfront cost, their efficiency in terms of cutting time and minimal downtime makes them a wise investment in the long run. Reduced fuel consumption and lower maintenance costs further enhance their attractiveness, particularly to businesses looking to maximize operational efficiency.

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Regional Insights

Riyadh held the largest market share in 2024. Riyadh, the capital and largest city of Saudi Arabia, dominates the country's Zero Turn Mower market due to several key factors, including its role as the economic, political, and cultural hub of the nation. The city's rapid urbanization and expansion play a significant role in driving demand for high-performance lawn care equipment, such as Zero Turn Mowers.

Riyadh’s rapid urban growth has led to the development of large residential complexes, luxury gated communities, and sprawling commercial properties. These developments often feature expansive lawns, landscaped gardens, and green public spaces that require regular maintenance. As a result, the demand for efficient, time-saving mowing solutions has surged. Zero Turn Mowers, with their ability to cover large areas quickly and with precision, are ideal for maintaining these expansive green spaces, making them a preferred choice for both residential and commercial property owners.

Riyadh is a major center for the commercial landscaping industry. Professional landscaping services are in high demand to maintain the city's numerous parks, recreational areas, hotels, and corporate campuses. Landscaping businesses in Riyadh are increasingly adopting advanced equipment, like Zero Turn Mowers, to improve productivity, reduce labor costs, and ensure high-quality results in the city's competitive environment.

The city’s affluent population has fostered a growing trend of luxury residential properties with beautifully landscaped gardens. Wealthy homeowners often seek top-tier lawn maintenance tools, and the Zero Turn Mower fits perfectly with their desire for convenience and pristine lawn care.

Riyadh's position as the central business hub of Saudi Arabia has led to the establishment of a large dealer network and increased availability of Zero Turn Mowers in the city. With more dealers, showrooms, and after-sales service centers, Riyadh remains the focal point for market activity and growth in the Zero Turn Mower sector.

Recent Developments

• At the Equip Exposition 2024, Honda Power Sports & Products introduced a cutting-edge lineup of battery-powered lawn mowers, marking a significant step into the electric landscape equipment market. The new range features both consumer and commercial-grade walk-behind models—including the Honda HRX, HRN, and HRC—alongside a newly developed battery-powered zero-turn-radius (ZTR) commercial mower, designed to deliver high performance with reduced environmental impact.
• In September 2024, Greenworks Commercial, a prominent name in battery-powered outdoor equipment, revealed its game-changing 2025 Optimus Series. Built with professionals in mind and rigorously tested by over 200 landscaping experts through a comprehensive pilot program, the Optimus line has been engineered to endure demanding field conditions. The series encompasses a full suite of advanced battery-powered solutions, including ride-on and zero-turn mowers, walk-behind mowers, a wide array of handheld tools—such as trimmers, edgers, hedge trimmers, chainsaws, and blowers—as well as innovative charging systems and the launch of the new CORE Battery Collection. This lineup reflects Greenworks’ commitment to providing powerful, sustainable alternatives tailored to the evolving needs of the professional landscaping industry.

Key Market Players

• Kubota Corporation
• John Deere
• The Toro Company
• Husqvarna AB
• Robert Bosch GmbH
• Textron Inc.
• ALTOZ
• Briggs & Stratton, LLC

Report Scope:

In this report, the Saudi Arabia Zero Turn Mower Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Zero Turn Mower Market, By Product Type:

o   Less than 50 inches

o   50-60 inches

o   More than 60 inches

• Saudi Arabia Zero Turn Mower Market, By Horsepower:

o   Less than 25 HP

o   More than 25 HP  

• Saudi Arabia Zero Turn Mower Market, By Application:

o   Commercial

o   Residential

• Saudi Arabia Zero Turn Mower Market, By Region:

o   Riyadh

o   Makkah

o   Madinah

o   Eastern Province

o   Dammam

o   Rest of Saudi Arabia   

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Saudi Arabia Zero Turn Mower Market.

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