Report Description

Saudi Arabia wireless headphones market stood at over $ 93 million in 2019 and is projected to grow at more than 8% CAGR by 2026 on the back of rising inclination towards wireless headphone as they are convenient to use and are being offered with new and improved features such as noise cancellation, fitness tracking, etc. Moreover, rising sales of mobile devices such as smartphones, tablets, etc., coupled with increasing inclination towards OTT content is anticipated to further fuel growth in Saudi Arabia wireless headphones market over the coming years.

Saudi Arabia wireless headphones market is segmented by type, by distribution channels, and by region. Based on distribution channels, the market is further sub-segmented into multi branded store, hypermarket/supermarket, online and exclusive store. Retail sector is a well established platform for the sales of headphones in Saudi Arabia market, but online platform also shows promising growth owing to increased use of internet and smart devices in the country.

Saudi Arabia wireless headphones market is controlled by these major players, namely– Apple Inc., Bose Corporation, Sony Corporation, Harman International Industries, Inc., Sennheiser Electronic GmbH & Co. KG, Plantronics, Inc., LG Electronics Inc, Samsung Electronics Co. Ltd., Logitech International S.A. and Skullcandy Inc.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022–2026

Objective of the Study:

·         To analyze and forecast Saudi Arabia wireless headphones market size.

·         To define, classify and forecast Saudi Arabia wireless headphones market on the basis of type, distribution channel and region.

·         To scrutinize the detailed market segmentation and forecast the market size, in terms of value, on the basis of type, namely – On-Ear and In-Ear.

·         To analyze and forecast the market share, in terms of value, for Saudi Arabia wireless headphones with respect to region, namely Northern, Eastern, Western and Southern.

·         To identify tailwinds and headwinds for Saudi Arabia wireless headphones market.

·         To get an idea about the consumer behavior towards brand awareness, usage frequency of wireless headphones, preferred type of wireless headphones, and purpose of use of wireless headphone.

·         To strategically profile the leading players, which are present in Saudi Arabia wireless headphones market.


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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of wireless headphones manufacturers. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, regional presence of all major wireless headphone’s distributor in the country.

TechSci Research calculated the market size for Saudi Arabia wireless headphones market using a bottom-up approach, where wireless headphone manufacturers’ value shares data for types (In-Ear and On-Ear) was recorded and forecast for the future years. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective wireless headphones manufacturer to arrive at the overall market size. Various secondary sources, directories, databases such as company annual reports, World Bank, General Authority for Statistics, industry magazines, industry reports, news dailies, credible paid databases, proprietary database, etc., were also studied by TechSci Research.

Key Target Audience:

  • Wireless headphones manufacturers, distributors and other stakeholders
  • Organizations, forums and alliances related to headphones
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as headphones distributors, headphones manufacturer, customers and policy makers. The report also provides insights about which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market.

Report Scope:

In this report, Saudi Arabia wireless headphones market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, By Type:
    • In- Ear
    • On-Ear
  • Market, By Distribution Channel:
    • Multi Branded Store
    • Hypermarket/Supermarket
    • Online
    • Exclusive Stores
  • Market, By Region:
    • Northern
    • Western
    • Southern
    • Eastern
  • Market, By Company:
    • Apple Inc.
    • Bose Corporation
    • Sony Corporation
    • Harman International Industries, Inc.
    • Others

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Saudi Arabia wireless headphones market.

Voice of Customers: Customer analysis by considering the following parameters: Brand Awareness, preferred type of wireless headphones, purpose of using wireless headphones, etc.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a  company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of distributors and dealers across all major countries.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of content

1.       Product Overview

2.       Research Methodology

3.       Analyst View

4.       Impact of COVID-19 on Saudi Arabia Wireless Headphones Market

5.       Voice of Customer

5.1.    Brand Awareness

5.2.    Ownership of Headphones

5.3.    Frequency of Usage of Wireless Headphones

5.4.    Usage of Wireless Headphones By Purpose

5.5.    Top Sources of Information for Purchasing Wireless Headphones

6.       Global Wireless Headphones Market Overview

7.       Saudi Arabia Wireless Headphones Market Outlook

7.1.    Market Size & Forecast

7.1.1. By Value & Volume

7.2.    Market Share & Forecast

7.2.1. By Type (In-Ear and On- Ear)

7.2.2. By Distribution Channel (Multi Branded Store, Hypermarket/Supermarket, Online and Exclusive Store)

7.2.3. By Region

7.2.4. By Company

7.3.    Market Attractiveness Index

7.3.1. By Type

7.3.2. By Distribution Channel

7.3.3. By Region

8.       Saudi Arabia On-Ear Wireless Headphone Market Outlook

8.1.    Market Size & Forecast

8.1.1. By Value & Volume

8.2.    Market Share & Forecast

8.2.1. By Distribution Channel

9.       Saudi Arabia In-Ear Wireless Headphone Market Outlook

9.1.    Market Size & Forecast

9.1.1. By Value & Volume

9.2.    Market Share & Forecast

9.2.1. By Distribution Channel

10.   Pricing Analysis

11.   Supply Chain Analysis

12.   Market Dynamics

12.1.   Drivers

12.2.   Challenges

13.   Market Trends & Developments

14.   Policy & Regulatory Landscape

15.   Saudi Arabia Economic Profile

16.   Competitive Landscape

16.1.    Competition Outlook

16.2.   Company Profiles

16.2.1.    Apple Inc.

16.2.2.    Bose Corporation

16.2.3.    Sony Corporation

16.2.4.    Harman International Industries, Inc.

16.2.5.    Sennheiser Electronic GmbH & Co. KG

16.2.6.    Plantronics

16.2.7.    LG Electronics Inc

16.2.8.    Samsung Electronics Co. Ltd

16.2.9.    Logitech International S.A.

16.2.10.   Skullcandy Inc.

17.   Strategic Recommendations

Figures and Tables

List of Figures

Figure 1: Brand Awareness, By Company, 2020

Figure 2: Ownership of Headphones, By Type, 2021

Figure 3: Frequency of Usage of Wireless Headphones

Figure 4: Usage of Wireless Headphones, By Purpose

Figure 5: Top Sources of Information for Purchasing Wireless Headphones

Figure 6: Global Headphones Shipment, By Volume, 2016-2019 (Million Units)

Figure 7: Global GDP per Capita (Current USD), 2016-2020

Figure 8: Saudi Arabia Wireless Headphones Market Size, By Value (USD Million), By Volume (Thousand Units), 2016-2026F

Figure 9: Saudi Arabia Internet Users (% of Population) 2016-2020

Figure 10: Total Subscriptions in Mobile Telecommunications Services (Million), 2014-2020

Figure 11: Population of Saudi Arabia (Million), 2021

Figure 12: Saudi Wireless Headphones Market Share, By Type, By Volume, 2016–2026F

Figure 13: Saudi Arabia Wireless Headphones Market Share, By Distribution Channel, By Value, 2016–2026F

Figure 14: Saudi Wireless Headphones Market Share, By Region By Volume, 2020 & 2026F

Figure 15: Saudi Arabia Wireless Headphones Market Share, By Region, By Volume, 2016–2026F

Figure 16: Saudi Arabia Wireless headphones Market Share, By Company, By Value, 2020 & 2026F

Figure 17: Saudi Arabia Wireless Headphones Market Attractiveness Index, By Type, By Volume, 2021E-2026F

Figure 18: Saudi Arabia Wireless Headphones Market Attractiveness Index, By Distribution Channel, By Value, 2021E-2026F

Figure 19: Saudi Arabia Wireless headphones Market Attractiveness Index, By Region, By Volume, 2021E-2026F

Figure 20: Saudi Arabia On–Ear Wireless Headphones Market Size, By Value (USD Million), By Volume (Thousand Units), 2016-2026F

Figure 21: Saudi Arabia GDP per Capita (Current USD) 2016-2020

Figure 22: Saudi Arabia Wireless Headphones Market Share, By Distribution Channel, By Value, 2016–2026F

Figure 23: Saudi Arabia In-Ear Wireless Headphone Market Size, By Value (USD Million), By Volume (Thousand Units), 2016-2026F

Figure 24: Saudi Arabia Inflation Rate, Average Consumer Prices (Annual percent change) 2016-2021

Figure 25: Saudi Arabia Wireless Headphones Market Share, By Distribution Channel, By Value, 2016–2026F

Figure 26: Saudi Arabia Wireless Headphones Supply Chain Analysis

Figure 27: Global Internet Users, 2011-2019 (Billion)

 

List of Tables

Table 1: Saudi Arabia Wireless Headphones Market Pricing Analysis, 2021 (USD/Unit)

Frequently asked questions

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Parvati Sharma

Account Manager BD
Press Release

Saudi Arabia Wireless Headphones Market to Surpass $ 130 Million by 2023

Dec, 2018

Increasing sales of mobile devices, rising OTT penetration and convenience associated with wireless headphones to drive Saudi Arabia wireless headphones market through 2023 .TechSci Research report,