Saudi Arabia Sports Equipment And Apparel Market, By Product Type (Sports Equipment, Sports Apparel), By Distribution Channel (Online, Offline), By Price Range ( Mass-Market/Affordable, Mid-Range, Premium), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Sports Equipment And Apparel Market was valued at USD 731.65 Million in 2024 and is expected to reach USD 969.33 Million by 2030 with a CAGR of 4.8% during the forecast period. The Saudi Arabia sports equipment and apparel market is experiencing robust growth, driven by increasing health consciousness, government initiatives promoting active lifestyles, and rising participation in sports and fitness activities. 

Key Market Drivers

Government Initiatives and Vision 2030 Promoting Sports Culture

The Saudi Arabian government has been actively promoting sports and fitness as part of its Vision 2030 agenda, which aims to diversify the economy and improve citizens' quality of life. Initiatives such as the establishment of the Saudi Sports for All Federation (SFA), the hosting of major international sporting events (e.g., Formula 1, WWE, and football tournaments), and investments in sports infrastructure have significantly boosted participation in sports. The Quality of Life Program (under Vision 2030) aims to increase weekly sports participation from 13% (2015) to 40% by 2030 (Saudi General Authority for Statistics, 2022). Additionally, programs like the Quality of Life Program encourage physical activity, leading to higher demand for sports equipment and apparel. The government’s focus on developing local sports leagues, such as the Saudi Pro League, has further increased interest in sports, driving market growth.

Rising Health Awareness and Fitness Trends

Increasing health consciousness among Saudi Arabia’s population, particularly among the youth, has fueled demand for sports apparel and equipment. Obesity rates in Saudi Arabia exceed 35% (WHO, 2023), driving demand for fitness gear. The prevalence of lifestyle-related diseases, such as obesity and diabetes, has prompted individuals to adopt healthier lifestyles, including regular exercise and sports participation. The growing popularity of fitness activities like gym workouts, running, and home fitness—especially post-COVID-19—has led to higher sales of sportswear and equipment. Additionally, the influence of social media and fitness influencers has amplified awareness about activewear and performance gear, encouraging consumers to invest in quality sports products.

Expansion of E-Commerce and Retail Infrastructure

The rapid growth of e-commerce platforms and the modernization of retail infrastructure have made sports equipment and apparel more accessible to consumers across Saudi Arabia. Online marketplaces like Noon, Amazon Saudi, and brand-owned websites offer convenience, competitive pricing, and a wide product selection, driving online sales. Meanwhile, the expansion of organized retail, including hypermarkets, specialty sports stores (e.g., Sun & Sand Sports, Nike, and Adidas outlets), and shopping malls, has enhanced offline distribution. The increasing penetration of international and local brands, along with flexible payment options like buy-now-pay-later (BNPL) services, has further stimulated market growth by making premium products more affordable.

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Key Market Challenges

High Dependence on Imports and Supply Chain Disruptions

One of the major challenges facing the Saudi Arabian sports equipment and apparel market is its heavy reliance on imported goods. A significant portion of sports products, including branded athletic wear and high-end sports gear, is sourced from international markets such as the U.S., Europe, and China. This dependence makes the market vulnerable to global supply chain disruptions, which have been exacerbated by events like the COVID-19 pandemic, geopolitical tensions, and logistical bottlenecks. Fluctuations in shipping costs, import duties, and delays in product availability can lead to inconsistent supply, inflated prices, and reduced consumer access. Additionally, local manufacturing capabilities in Saudi Arabia remain underdeveloped, limiting the ability to meet domestic demand efficiently. While the government’s Vision 2030 initiative aims to boost local production, the sports retail sector still faces challenges in achieving self-sufficiency in the short to medium term.

Price Sensitivity and Economic Fluctuations

Despite the growing interest in fitness and sports, price sensitivity among Saudi consumers remains a key challenge. A large segment of the population, particularly younger demographics and middle-income groups, prefers affordable or mid-range sports products over premium brands. Economic factors such as inflation, fluctuating oil prices, and changes in disposable income can significantly influence purchasing behavior. The market is also highly competitive, with international brands and local retailers vying for consumer attention, often leading to price wars and reduced profit margins. Furthermore, the rising popularity of counterfeit or low-quality imported sports goods—often sold at lower prices—poses a threat to established brands, affecting overall market growth and brand loyalty. Companies must balance affordability with quality to attract cost-conscious consumers while maintaining profitability.

Cultural and Social Barriers to Sports Participation

Although Saudi Arabia has made significant progress in promoting sports and physical activity, cultural and social barriers still hinder widespread participation, particularly among women. Traditional norms and limited access to gender-segregated sports facilities have historically restricted female engagement in athletics. While recent reforms, such as allowing women to attend sports events and participate in gyms, have improved inclusivity, full normalization of women’s sports remains a gradual process. Additionally, sedentary lifestyles and a lack of awareness about fitness in certain demographics limit the demand for sports apparel and equipment. The market’s growth is also influenced by seasonal trends, with higher demand during cooler months and reduced activity in extreme summer heat. To overcome these challenges, brands must invest in awareness campaigns, collaborate with fitness influencers, and align with government initiatives like Vision 2030 to encourage a more active and sports-oriented culture.

Key Market Trends

Growing Popularity of Athleisure Wear

Athleisure—a blend of athletic and leisurewear—has gained significant traction in Saudi Arabia, driven by changing consumer preferences toward comfort and versatility. With more people adopting hybrid work models post-pandemic, demand for stylish yet functional sportswear that can be worn both in and out of the gym has surged. International brands like Nike, Adidas, and Puma, as well as local players, are introducing trendy, modest-friendly athleisure collections to cater to Saudi consumers. Additionally, the influence of social media and celebrity endorsements has accelerated this trend, making athleisure a dominant segment in the sports apparel market. The rise of modest activewear, designed to align with cultural preferences while offering performance benefits, further underscores this shift.

Increasing Demand for Sustainable and Eco-Friendly Products

Sustainability has become a key focus in the Saudi sports equipment and apparel market, with consumers and brands alike prioritizing eco-friendly products. International sportswear giants are launching lines made from recycled materials, such as Adidas’ Parley collection (made from ocean plastic) and Nike’s Move to Zero initiative. Local brands are also adopting sustainable practices, responding to the growing environmental awareness among Saudi consumers, particularly the younger generation. Government initiatives like the Saudi Green Agenda further support this trend by encouraging sustainable business practices. As a result, brands that emphasize ethical sourcing, biodegradable packaging, and carbon-neutral production processes are gaining a competitive edge in the market.

Technological Advancements in Sports Gear and Smart Apparel

Innovation in sports technology is reshaping the market, with smart apparel and high-performance equipment gaining popularity. Wearable fitness tech, such as GPS-enabled smartwatches, moisture-wicking fabrics, and temperature-regulating sportswear, is in high demand among fitness enthusiasts. Brands are also incorporating AI and IoT into sports equipment—for instance, smart footballs with performance-tracking sensors and connected fitness mirrors for home workouts. The integration of augmented reality (AR) and virtual reality (VR) in sports training and retail experiences (e.g., virtual try-ons) is another emerging trend. These advancements enhance user engagement and provide personalized fitness solutions, driving consumer interest and market growth.

Segmental Insights

Product Type Insights

The Saudi Arabian sports equipment and apparel market is broadly divided into sports equipment and sports apparel, each catering to different consumer needs. Sports Equipment includes items such as fitness machines, balls, rackets, protective gear, and gym accessories. This segment is driven by the growing fitness culture, government investments in sports infrastructure, and the increasing popularity of home gyms post-pandemic. The demand for high-quality, durable equipment is rising, particularly in urban centers where gym memberships and sports club participation are increasing.

Sports Apparel, which includes activewear, athletic footwear, and performance-enhancing clothing, is the leading segment in the market. The surge in athleisure trends, the influence of global brands, and the growing participation of women in sports (following regulatory reforms) have significantly boosted this segment. Footwear, particularly running and training shoes, dominates due to rising marathon participation and fitness activities. The fastest-growing segment is sports apparel, fueled by fashion-conscious consumers, social media influence, and the increasing adoption of Western fitness trends. The rise of e-commerce has further accelerated its growth, making branded sportswear more accessible.

Price Range Insights

The Saudi sports equipment and apparel market is segmented by price into mass-market/affordable, mid-range, and premium categories. Mass-market/affordable products cater to price-sensitive consumers, including students and middle-income families. Local brands and unbranded imports dominate this segment, particularly in basic sports gear and casual activewear. Mid-range products, offered by brands like Puma, Decathlon, and Skechers, strike a balance between quality and affordability. This segment is growing steadily, appealing to young professionals and fitness enthusiasts seeking reliable yet reasonably priced sportswear. Premium products, led by global brands like Nike, Adidas, and Under Armour, target high-income consumers and athletes seeking high-performance gear. This segment benefits from strong brand loyalty, exclusive collaborations, and limited-edition releases. The leading segment is mid-range, as it captures a broad consumer base seeking value for money. However, the fastest-growing segment is premium, driven by rising disposable incomes, aspirational buying, and the influence of global sportswear trends.

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Regional Insights

The Western Region, particularly Jeddah and Mecca, is the largest and most mature market for sports equipment and apparel in Saudi Arabia. This region benefits from a high population density, strong disposable incomes, and a well-developed retail infrastructure, including major malls and sports stores. Jeddah, as a commercial hub, attracts international brands like Nike, Adidas, and Decathlon, while Mecca sees demand driven by religious tourism and increasing local participation in sports. The presence of premium fitness centers, sports clubs, and government-backed initiatives like the Jeddah Season sports events further fuels growth. Additionally, the Western Region’s coastal location promotes water sports and outdoor activities, contributing to steady demand for related gear.

The Central Region, led by Riyadh, is a key player due to its status as the capital and economic center of Saudi Arabia. Riyadh’s affluent population, growing fitness culture, and hosting of major sporting events (e.g., Riyadh Season, Saudi Cup, and WWE events) drive demand for high-end sports apparel and equipment. The Northern Region, including cities like Tabuk and Hail, shows slower but steady growth, supported by increasing gym memberships and youth engagement in sports. Government investments in sports facilities, such as the Qiddiya entertainment megaproject, will further boost this market. While the Central Region leads in premium and branded purchases, the Northern Region is gradually catching up with rising health awareness.

Recent Developments

• In August 2024, GymNation, a prominent fitness brand, entered the Saudi market, achieving a record-breaking pre-opening sales figure by selling out its initial 12,000 memberships within 72 hours. This success underscored the Kingdom's growing enthusiasm for fitness and wellness.
• In July 2024, PUMA Middle East unveiled the 2024-2025 home and away kits for Al-Hilal FC, Saudi Arabia's most successful football club. The home kit features three shades of blue, symbolizing unity and the club's achievements, while the away kit incorporates light grey tones reflecting Saudi landscapes. Both kits utilize advanced sports technology, including PUMA's ULTRAWEAVE fabric and dryCELL technology, ensuring optimal performance and comfort.
• In October 2024, adidas, in collaboration with Saudi fashion label Kaf by Kaf, hosted its first regional runway show in Saudi Arabia. The event unveiled the Spring-Summer 2025 Sportswear Collection, which fuses traditional Saudi garments with contemporary athletic styles. Designed by Kawthar Alhoraish, the collection includes unisex pieces inspired by abayas and headscarves, emphasizing versatility and cultural heritage.
• In July 2024, Crown Prince Mohammed bin Salman announced the Global Sports Tower as part of the Sports Boulevard project in Riyadh. Standing at 130 meters, this tower is set to be the tallest of its kind, housing 30 different sports facilities, and aims to promote a healthier lifestyle among citizens.

Key Market Players

• DRH Sports
•  Formative Sports
•  Flush Fashion KSA
•  Magic Sports
•  Nayef Sports
•  Jadawel International Group
•  Sportone
•  AAA Sports
•  Al-Othaim Markets
• Ajlan & Brothers.

Report Scope:

In this report, the Saudi Arabia sports equipment and apparel market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Sports Equipment And Apparel Market, By Product Type:

o   Sports Equipment

o   Sports Apparel

• Saudi Arabia Sports Equipment And Apparel Market, By Price Range:

o   Mass-Market/Affordable

o   Mid-Range

o   Premium

• Saudi Arabia Sports Equipment And Apparel Market, By Distribution Channel:

o   Online

o   Offline

• Saudi Arabia Sports Equipment And Apparel Market, By Region:

o   Western

o   Northern & Central

o   Eastern

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia sports equipment and apparel market.

Available Customizations:

Saudi Arabia sports equipment and apparel market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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