Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 7.78
Billion
|
CAGR (2025-2030)
|
18.34%
|
Fastest Growing Segment
|
Online
|
Largest Market
|
Northern & Central
|
Market Size (2030)
|
USD 14.67 Billion
|
Market Overview
The Saudi
Arabia Halal Cosmetics market was valued at USD 7.78 Billion in 2024 and is expected to grow to USD 14.67 Billion by 2030 with
a CAGR of 18.34% during the forecast period. The Saudi Arabia Halal Cosmetics market
is driven by several key factors, including a growing demand for ethical and
religiously compliant products. Increasing awareness among consumers about the
importance of using halal-certified cosmetics, which are free from haram
(forbidden) ingredients, is fueling market growth. Also, the rise of disposable
income, especially among young, beauty-conscious consumers, contributes to the
expansion of this sector. The increasing popularity of natural and organic
products also aligns with halal cosmetic standards, further boosting demand. Also,
the influence of social media and beauty influencers is accelerating the
market’s adoption of halal beauty products.
Key Market Drivers
Increased
Government Support
Increased government support is playing
a significant role in driving the growth of the halal cosmetics market in Saudi
Arabia. As a part of this, Vision 2030 plan, Saudi Arabia is actively
encouraging innovation and investment in the halal industry, with the goal of
diversifying its economy and increasing its influence in the worldwide halal
market. Saudi Arabia is guiding the industry's future through strategic
collaborations, international venues such as the Makkah Halal Forum, and
enhanced certification systems, in addition to supporting the expanding
worldwide demand for halal products. The Saudi government has long been
committed to fostering an Islamic economy, and this includes expanding the
halal industry across various sectors, including cosmetics. The government’s
efforts to enhance halal certification standards and streamline regulatory
frameworks have bolstered consumer confidence in halal products. This support
not only promotes the credibility of halal cosmetics but also encourages local
manufacturers to align with halal standards. Also, Saudi Vision 2030, which
emphasizes economic diversification and innovation, has led to investments in
the halal industry, including beauty and personal care. The government’s
initiatives to attract international halal-certified brands into the Saudi market
also contribute to the growth of the sector. Local businesses are encouraged to
adopt international best practices and certifications, further enhancing the
market’s appeal to both local and global consumers. As a result of these
efforts, the halal cosmetics market is expanding rapidly, with increased access
to international and local halal-certified products. Government incentives and
policies are fostering a supportive environment for businesses to innovate,
improve product offerings, and meet the rising demand for halal personal care
products in Saudi Arabia. This, in turn, strengthens the market’s growth
trajectory.
Expanding
Middle Class Across the Region
The expanding middle class across the Middle East,
particularly in Saudi Arabia, is a significant driver of the growth in the
halal cosmetics market. As a part of this, according to a recent study, as
of 2022, the Kingdom of Saudi Arabia had a total population of 32,175,224
individuals, with 18,792,262 Saudis (58.4%) and 13,382,962 non-Saudis
(41.6%). The Saudi population was 18,792,262, with 49.8% women and 50.2%
males, but the non-Saudi population was 13,382,962, with 23.5% women and 76.5%
men. As disposable incomes rise, an increasing number of consumers can
invest in premium beauty and personal care products, with a growing preference
for halal-certified items that align with religious and ethical values. The
middle class, particularly among the younger demographic, is becoming more
conscious of the ingredients in their cosmetics, seeking products that are both
effective and comply with Islamic standards.
Saudi Arabia, as one of the largest economies in the
region, benefits from a burgeoning middle-class consumer base that values
high-quality, natural, and halal products. This segment is also highly
influenced by global beauty trends and social media, contributing to the
increasing demand for halal beauty brands. As more middle-class consumers
prioritize ethical consumption, there is a greater shift toward products that
offer transparency, sustainability, and religious compliance. The growing
middle class is not only fuelling demand for halal cosmetics locally but is
also contributing to the broader regional market expansion. As purchasing power
increases, so does the market potential for halal-certified beauty brands,
making Saudi Arabia an increasingly attractive destination for both local and
international manufacturers.
Increased
Disposable Income
Increased disposable income in Saudi Arabia is a key
driver of the halal cosmetics market. As a part of this, according to the
United States Department of Agriculture, as of June 2024, Saudi Arabia
currently has a population of 33.1 million and a per capita income of USD
27,680. Consumer spending continues strong due to low unemployment (5%), yearly
inflation (less than 2%), and food inflation (less than 1%). Disposable income
is high. As the country’s economy continues to grow and diversify,
particularly under the framework of Saudi Vision 2030, a significant portion of
the population has experienced a rise in disposable income. This growth has
empowered consumers, particularly the younger demographic, to invest in
higher-quality products, including premium halal beauty and personal care items.
Consumers now have greater purchasing power and are
more inclined to spend on cosmetics that align with their ethical and religious
beliefs. With the increasing focus on self-care and wellness, disposable income
allows consumers to prioritize beauty products that offer not only quality but
also compliance with Islamic standards. As a result, demand for halal
cosmetics—ranging from skincare to makeup and haircare products—is on the rise.
Also, the
growing influence of social media and online platforms has made it easier for
consumers to access global beauty trends and brands. With higher disposable
income, Saudi consumers are more willing to experiment with new products,
creating an environment where halal beauty brands can thrive. This trend is
also attracting international halal-certified brands to enter the market,
further fuelling the sector’s growth. Increased disposable income, thus, plays
a pivotal role in expanding the halal cosmetics market in Saudi Arabia.

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Key Market Challenges
Higher Production Cost
Higher production costs present a significant
challenge in the Saudi Arabia halal cosmetics market. The need for halal
certification often requires stringent sourcing standards, ensuring all
ingredients and manufacturing processes align with Islamic guidelines. This can
lead to higher costs compared to non-halal products, as manufacturers must
carefully select halal-certified raw materials, which are often more expensive
and harder to source. Also, halal-certified ingredients tend to be sourced from
specialized suppliers who follow strict ethical and religious standards,
further driving up production costs. Many manufacturers also need to invest in
comprehensive quality control systems to ensure compliance with halal
guidelines, which adds to operational expenses. Packaging, testing, and the
certification process itself also require significant investments. These higher
production costs are typically passed on to the consumer, making halal
cosmetics more expensive than conventional beauty products. While Saudi
consumers are increasingly willing to pay a premium for ethical, natural, and
religiously compliant products, the cost factor remains a barrier for
price-sensitive customers, particularly in a competitive market. Smaller local
brands may face even greater challenges in managing these costs, potentially
limiting their ability to scale and compete with larger international brands
that can afford economies of scale. The challenge of maintaining a balance
between affordability and high-quality halal standards remains central to
market growth.
Increased
Competition from Global Brands
Increased competition from global brands is a
significant challenge for the Saudi Arabia halal cosmetics market. While local
brands are experiencing growth due to rising demand for halal products,
international beauty and personal care brands are increasingly entering the
market, offering halal-certified product lines. These global players often
bring significant financial resources, established brand recognition, and a
diverse range of products that can overwhelm smaller local manufacturers.
International brands can leverage their global supply
chains and economies of scale to offer competitive pricing, making it harder
for local companies to match their pricing while maintaining product quality. Also,
these global brands tend to have strong marketing strategies and extensive
distribution networks, which allow them to easily capture the attention of
consumers through online and offline channels. As a result, local halal
cosmetics brands must differentiate themselves through unique product offerings,
quality, and alignment with local preferences to compete effectively. However,
this can be challenging, especially for smaller brands that may struggle to
establish brand loyalty in a market where international competitors are already
well-established. The pressure to innovate, maintain competitive pricing, and
continuously improve product offerings intensifies, forcing local brands to
adapt quickly to changing consumer preferences and global trends. This
increasing competition complicates market penetration and growth for domestic
players.
Key Market Trends
Rising
Research & Development Activities
Rising research and development (R&D) activities
are becoming a prominent trend in the Saudi Arabia halal cosmetics market. As
consumer demand for high-quality, ethically produced, and innovative halal
beauty products increases, both local and international brands are investing
heavily in R&D to stay competitive. Companies are focusing on developing
new formulations that not only meet halal standards but also incorporate
advanced skincare, makeup, and haircare technologies.
This trend is driven by the need for products that are
not only halal-certified but also effective, sustainable, and in line with
global beauty trends. R&D efforts are focused on creating natural and
organic ingredients that are both halal and dermatologically safe, appealing to
health-conscious consumers. Innovations such as plant-based alternatives to
animal-derived ingredients, and cruelty-free formulations, are gaining
popularity. Also, R&D activities are addressing the growing demand for
eco-friendly packaging, with brands looking to reduce their environmental
footprint. Research is also being channelled into creating products tailored to
the unique climate and skin care needs of consumers in the Middle East, such as
high-performance sunscreens and moisturizers that cater to the hot and humid
environment. As a result, R&D is becoming a key differentiator in the Saudi
halal cosmetics market, allowing companies to introduce unique and innovative
products that meet the evolving needs and preferences of consumers.
Escalating
E-Commerce Platform
The escalating rise of e-commerce platforms is a major
trend shaping the Saudi Arabia halal cosmetics market. As a part of this,
according to International Trade Administration, as of January 2024, online
sales in Saudi Arabia surged by about 60% on average across all categories,
with the media, clothes, and footwear segments seeing the greatest growth. Also, the average spends per e-commerce user
in Saudi Arabia climbed by more than 50% during the last three years. As
internet penetration continues to grow and mobile shopping becomes increasingly
popular, consumers are turning to online channels for a more convenient and
personalized shopping experience. This shift is particularly relevant in the
beauty industry, where consumers seek variety, detailed product information,
and the ability to compare prices and reviews. For halal cosmetics brands,
e-commerce platforms offer a powerful tool to reach a wider audience beyond
traditional brick-and-mortar stores. Online retailers and marketplaces, such as
Souq, Noon, and smaller niche platforms focused on halal products, are growing
in prominence. These platforms allow brands to easily access both local and
regional markets, expanding their reach and visibility without the need for
significant physical retail investment. Also, social media platforms like
Instagram and TikTok play a crucial role in promoting halal cosmetics, with
influencers and beauty bloggers driving consumer interest through product
reviews, tutorials, and giveaways. This synergy between e-commerce and social
media is particularly effective in Saudi Arabia, where digital engagement is
high among younger consumers. The convenience, competitive pricing, and wider
product availability provided by e-commerce are revolutionizing the halal
cosmetics shopping experience, making it a key growth driver for the market.
Increased
Focus on Sustainable Packaging
Increased focus on sustainable packaging is a notable
trend in the Saudi Arabia halal cosmetics market, driven by growing consumer
awareness around environmental impact. As sustainability becomes a key concern
for consumers, particularly among the younger, eco-conscious demographic,
brands are prioritizing eco-friendly packaging solutions. This trend aligns
with the broader global shift toward reducing plastic waste and minimizing the
environmental footprint of consumer goods. Halal cosmetics brands in Saudi
Arabia are increasingly adopting recyclable, biodegradable, or reusable
packaging materials. This includes using glass, aluminum, and plant-based
plastics, which offer more sustainable alternatives to traditional plastic
containers. Many brands are also opting for minimalistic packaging to reduce
waste and resource consumption. In addition to environmental benefits,
sustainable packaging often appeals to consumers who are interested in products
that reflect their ethical and responsible values. As a result, brands that
prioritize sustainability in their packaging are not only meeting environmental
standards but also gaining consumer trust and loyalty. This focus on
sustainable packaging is also being influenced by regulatory pressures, as
governments and organizations worldwide move toward stricter environmental
policies. For halal beauty brands, aligning with these eco-friendly practices
enhances their appeal, ensuring that they cater to both religious and ethical
consumer expectations in Saudi Arabia.
Segmental Insights
Type Insights
Skin Care dominated the Saudi Arabia Halal Cosmetics
market, driven by increasing consumer awareness about the importance of
natural, ethical, and religiously compliant products. With a strong demand for
products that cater to the harsh climate of the region, such as moisturizers,
sunscreens, and anti-aging formulations, skin care products have become
essential in everyday beauty routines. Halal-certified skin care solutions,
made from organic and cruelty-free ingredients, are gaining popularity among
consumers looking for effective, safe, and sustainable options. The rise of
health-conscious, eco-aware consumers further fuels the growth of the skin care
segment in the market.

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Regional Insights
Northern & Central dominated the Saudi Arabia Halal
Cosmetics market, due to their large, affluent consumer base and higher
concentration of urban centers. Cities like Riyadh, Jeddah, and Dammam are key
drivers of market growth, with a high demand for premium, ethically produced
beauty products. These areas also have a more diverse population, including
younger, tech-savvy consumers who are more inclined to adopt global beauty
trends, including halal-certified cosmetics. The increasing awareness of halal
standards and sustainable practices in these regions is boosting the growth of
local and international halal cosmetic brands. Also, the region's robust
e-commerce infrastructure facilitates greater access to these products.
Recent Developments
- In May 2024, Halal
Products Development firm (HPDC) signed a contractual agreement to invest
in Believe, a firm that manufactures halal cosmetics and personal care
products. This action demonstrates the HPDC's commitment to improving the halal
industrial ecosystem in the Kingdom and providing high-quality products that
meet Islamic requirements domestically and abroad. This venture seeks to
relocate Believe's headquarters from Singapore to the Kingdom of Saudi Arabia,
which will serve as a key center for exporting the company's products to
numerous regions globally.
- In December 2023, Saudi
Arabia and Indonesia signed a memorandum of understanding (MoU) for Halal
product assurance cooperation, as well as mutual recognition of Halal
certificates. The agreement was signed by Indonesia's Halal Product Assurance
Organizing Body (BPJPH) and the Saudi Food and Drug Authority. Importantly, the
deal also includes cooperation in training, R&D, and laboratory analysis of
Halal products.
Key Market Players
- Clara
International Beauty Group
- Ecotrail
Personal Care Private Limited
- INIKA
Organic
- Intercosmetic
Asia Pacific Sdn Bhd
- Nizona
Marine Products
- Aykiz
Cosmetics
- Halal
Laboratories
- Everyday
Herbal Beauty Care
- Halal
Beauty, Inc.
- Sophim
Iberia S.L
By Type
|
By Demography
|
By Sales Channel
|
By Region
|
- Skin Care
- Bath & Shower Products
- Makeup & Color Cosmetics
- Hair Care
- Fragrances & Deodorants
- Others
|
|
- Supermarket/Hypermarket
- Multi-Branded Stores
- Online
- Others
|
- Eastern
- Western
- Northern & Central
- Southern
|
Report Scope:
In this report, the Saudi Arabia Halal Cosmetics
Market has been segmented into the following categories, in addition to the
industry trends which have also been detailed below:
- Saudi Arabia Halal Cosmetics Market, By Type:
o Skin Care
o Bath & Shower Products
o Makeup & Color
Cosmetics
o Hair Care
o Fragrances & Deodorants
o Others
- Saudi Arabia Halal Cosmetics
Market, By
Demography:
o Men
o Women
o Unisex
- Saudi Arabia Halal Cosmetics
Market, By
Sales Channel:
o Supermarket/Hypermarket
o Multi-Branded Stores
o Online
o Others
- Saudi Arabia Halal Cosmetics
Market, By Region:
o Eastern
o Western
o Northern & Central
o Southern
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the Saudi Arabia Halal Cosmetics Market.
Available Customizations:
Saudi Arabia Halal Cosmetics Market report
with the given market data, TechSci Research offers customizations according
to a company's specific needs. The following customization options are
available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Saudi Arabia Halal Cosmetics Market is an upcoming
report to be released soon. If you wish an early delivery of this report or
want to confirm the date of release, please contact us at sales@techsciresearch.com