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Report Description

Report Description

Forecast Period

2026-2030

Market Size (2024)

USD 2.31 Billion

CAGR (2025-2030)

9.99%

Fastest Growing Segment

Glass

Largest Market

Western

Market Size (2030)

USD 4.09 Billion

Market Overview

Saudi Arabia Bottled Water market was valued at USD 2.31 Billion in 2024 and is expected to grow to USD 4.09 Billion by 2030 with a CAGR of 9.99%. The Saudi Arabia Bottled Water market is experiencing strong growth driven by several key factors. Increasing health awareness among consumers is leading to a shift from sugary beverages to healthier hydration options like bottled water. The country’s arid climate and limited access to natural freshwater sources further boost demand. Rapid urbanization and population growth, particularly in major cities, are expanding the consumer base. Also, the influx of tourists and pilgrims visiting religious sites increases seasonal consumption. Government initiatives to ensure safe and clean drinking water, coupled with improvements in packaging and distribution infrastructure, are supporting market expansion. The growing presence of both international and domestic brands is enhancing product variety and accessibility, further fueling consumer interest and driving sustained market growth.

Key Market Drivers

Rising Harsh Climate Across the Region

The rising harsh climate across Saudi Arabia is a significant driver of the bottled water market. Characterized by extremely high temperatures, low annual rainfall, and frequent drought-like conditions, the region faces chronic water scarcity. As a part of this, according to a recent study, as of 2024, Saudi Arabia is among the most vulnerable nations in the Gulf region to the impacts of climate change. The country is experiencing temperature increases at a rate 50% faster than the global average for the Northern Hemisphere. These environmental challenges make access to safe and clean drinking water a critical necessity for both residents and visitors. As a result, bottled water has become an essential daily commodity, not just a convenience. The persistent heat leads to higher hydration needs, particularly during the long summer months, fueling consistent demand throughout the year. Also, climate change is intensifying these conditions, placing additional pressure on traditional water sources and further reinforcing reliance on bottled alternatives. In rural areas and locations with limited municipal water infrastructure, bottled water often serves as the most accessible and reliable option. Combined with population growth and expanding urban centers, the harsh climate continues to play a pivotal role in driving the sustained growth of Saudi Arabia’s bottled water market.

Expansion of Retail & E-Commerce Channel

The expansion of retail and e-commerce channels is a major driver of the bottled water market in Saudi Arabia. As a part of this, as of March 2025, Carrefour, the French multinational retail giant, has revealed ambitious expansion plans in Saudi Arabia, including the addition of more hypermarkets and improvements to its online platform. The growth of organized retail outlets such as supermarkets, hypermarkets, and convenience stores has made bottled water widely accessible to a large segment of the population. These outlets offer a broad selection of local and international bottled water brands in various sizes, catering to diverse consumer preferences and needs. Simultaneously, the rapid rise of e-commerce platforms and mobile delivery apps has revolutionized how consumers purchase bottled water. Online shopping offers convenience, especially in urban areas where consumers seek quick, contactless delivery solutions. The increasing digital literacy and widespread use of smartphones have further fueled this shift. Many bottled water companies are adopting omnichannel distribution strategies, allowing seamless integration between physical retail and online platforms. This comprehensive approach not only broadens market reach but also enhances customer experience, thereby driving sustained growth in Saudi Arabia’s bottled water market.

Consumer Lifestyle Shifts Across the Region

Shifting consumer lifestyles across Saudi Arabia are significantly influencing the bottled water market. Urbanization and the growth of a younger, more health-conscious population have led to a preference for healthier hydration options over sugary beverages. This trend is further supported by rising disposable incomes, enabling consumers to opt for premium bottled water products that offer added benefits such as mineral enrichment, pH balance, or functional additives. The convenience of bottled water aligns with the fast-paced lifestyles of urban dwellers, making it a preferred choice for on-the-go hydration. Also, concerns about tap water quality and a desire for consistent taste and safety drive consumers toward bottled alternatives. The market is also witnessing innovation in packaging and product offerings, including eco-friendly materials or fortified water options, catering to evolving consumer preferences. These lifestyle shifts, combined with a focus on health and wellness, are propelling the sustained growth of the bottled water market in Saudi Arabia.

Saudi Arabia Bottled Water Market

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Key Market Challenges

 Intense Market Competition

Intense market competition is a significant challenge in Saudi Arabia’s bottled water industry. The market is saturated with numerous local and international brands, each vying for consumer attention. This heightened competition puts pressure on companies to differentiate their products and maintain competitive pricing strategies. With established global players offering a wide range of options, including premium, and functional water, local brands must constantly innovate to retain their market share. Also, the competition often leads to price wars, which can squeeze profit margins for all players. As consumer preferences shift toward healthier and more sustainable options, companies are also required to invest in packaging innovations and environmentally friendly solutions. The fast-paced competitive environment forces businesses to focus on effective distribution networks, marketing campaigns, and product diversification. Companies that fail to adapt to evolving consumer demands or maintain brand loyalty risk losing ground to more agile competitors in this highly dynamic market.

Economic Fluctuations

Economic fluctuations present a notable challenge to Saudi Arabia’s bottled water market. Changes in global and local economic conditions, such as fluctuations in oil prices, can impact consumer spending power and disposable income. In times of economic downturn, consumers may prioritize essential goods and cut back on discretionary purchases, including premium bottled water. Also, economic instability can affect the costs of raw materials, manufacturing, and logistics, leading to price hikes that may deter price-sensitive customers. For bottled water companies, this means balancing competitive pricing with the need to maintain profitability. Also, shifts in currency exchange rates can influence the cost of imported water brands and packaging materials, adding another layer of unpredictability. To navigate these challenges, companies must remain flexible, optimizing their supply chains and production processes while finding ways to offer value without compromising product quality. Managing these economic variables is essential for sustained growth and stability in the bottled water market.

Key Market Trends

Demand for Functional and Premium Water

The demand for functional and premium bottled water in Saudi Arabia is experiencing significant growth, driven by evolving consumer preferences and a heightened focus on health and wellness. Consumers are increasingly seeking beverages that offer more than basic hydration, opting for products enriched with added nutrients, vitamins, minerals, and electrolytes. This shift is particularly evident among health-conscious individuals who view functional water as a convenient way to support specific health goals, such as improved immunity, enhanced energy levels, or better digestion. Premium bottled water variants, including those sourced from unique locations or infused with natural ingredients, are also gaining popularity. Consumers are willing to invest in these products, perceiving them as offering superior quality, taste, and health benefits. This trend towards premiumization is further supported by rising disposable incomes and a growing preference for high-quality, sustainable products. As a result, companies in the Saudi Arabian bottled water market are innovating to meet these demands, introducing a diverse range of functional and premium water options to cater to the evolving tastes and health priorities of consumers.

Sustainable Packaging Initiatives

Sustainable packaging initiatives are increasingly shaping the Saudi Arabia bottled water market, driven by heightened environmental awareness and regulatory pressures. To address concerns over plastic waste, many companies are adopting eco-friendly packaging solutions, such as biodegradable materials and recyclable plastics, aligning with global sustainability goals. Notably, brands like Nova Water have introduced bottles made entirely from recycled materials, underscoring their commitment to reducing environmental impact. Also, the Saudi government's support for recycling programs and the promotion of sustainable practices further encourages the industry to innovate in packaging. These efforts not only cater to the growing consumer demand for environmentally responsible products but also contribute to the broader objectives of reducing carbon footprints and promoting a circular economy. As sustainability becomes a key differentiator, companies that invest in sustainable packaging are likely to enhance their market position and appeal to eco-conscious consumers.

Rise of Home Delivery Services

The rise of home delivery services is a significant trend shaping the bottled water market in Saudi Arabia. As a part of this, according to a recent study, as of 2024, by 2028, food delivery services is expected to represent 26 percent of the food service market in Saudi Arabia. As urbanization increases and consumer lifestyles become more fast-paced, the demand for convenient and reliable home delivery options has surged. Consumers are increasingly seeking hassle-free solutions for their hydration needs, leading to the growth of home and office delivery services offered by bottled water companies. These services provide customers with the convenience of having bottled water delivered directly to their homes or workplaces, ensuring a steady supply without the need for frequent trips to retail stores. The expansion of digital platforms and mobile applications has further facilitated this trend, allowing consumers to place orders with ease and track deliveries in real-time. This shift towards home delivery not only enhances customer satisfaction but also opens new avenues for bottled water companies to reach a broader consumer base, contributing to the overall growth of the market.

Segmental Insights

Packaging Material Insights

Plastic dominated the Saudi Arabia Bottled Water market, due to its lightweight, durable, and cost-effective nature. These qualities make plastic bottles ideal for on-the-go hydration, catering to the fast-paced lifestyle of consumers. The widespread adoption of plastic bottles is seen across various consumer segments, from individual households to commercial establishments, driven by convenience and availability. Also, the growing focus on sustainability is encouraging manufacturers to adopt eco-friendly practices, such as using recycled PET and exploring biodegradable packaging options. These efforts align with global environmental trends, addressing consumer concerns about waste and environmental impact. As a result, plastic continues to dominate the market, meeting both consumer needs and sustainability goals.

Saudi Arabia Bottled Water Market

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Regional Insights

Western dominated the Saudi Arabia Bottled Water market, due to their strong global presence, premium image, and perceived quality. These brands benefit from established recognition and trust among consumers who associate them with superior taste, safety, and reliability. Western bottled water companies often emphasize purity and the use of natural sources, which resonates with health-conscious consumers. Also, these brands have capitalized on the growing demand for premium and functional water, offering a variety of products enriched with minerals or electrolytes. Also, the Central region's is driven by a combination of urbanization, high population density, and a strong consumer base. As the country's political and economic hub, Riyadh sees a significant demand for bottled water due to its large residential, commercial, and expatriate population.

Recent Developments

  • In March 2025, Hassana Investment Company has finalized the acquisition of a 40% stake in Berain Water Company, a leading bottled water producer in Saudi Arabia, from Mohammed Abdulaziz Al-Rajhi & Sons Investment Company (Rajhi-Invest). This strategic transaction marks the start of a long-term partnership between Rajhi-Invest and Hassana.
  • In May 2024, Pure Beverages Industry Company (PBIC) has launched a groundbreaking water treatment technology, in collaboration with Germany's Krones AG, marking the first of its kind globally. This innovation supports Saudi Arabia's Vision 2030, promoting the integration of cutting-edge technologies into the local market. PBIC’s commitment to excellence ensures that every drop of IVAL and OSKA water meets the highest international standards, with a strict monitoring process to deliver premium quality bottled water.
  • In April 2024, Nova Water has become the first Saudi water brand to introduce bottles made entirely from 100% recycled plastic. This initiative aligns with the Kingdom’s Vision 2030 and the sustainability goals of the Saudi Green Initiative. Both the water bottle and its packaging are crafted from 100% recycled materials, reflecting Nova Water's commitment to environmental responsibility and sustainability.

Key Market Players

  • USM Business Systems
  • Najran Mineral Water Co
  • Pure Beverages Industrial Company
  • Nestle SA
  • Danone S.A.
  • Bestone Water
  • Primo Brands Corporation
  • Just Goods, Inc
  • Aēras
  • Eska Inc.

By Product Type

By Capacity

By Packaging Material

By End User

By Distribution Channel

By Region

  • Still Bottled Water
  • Carbonated Bottled Water
  • Others
  • Less than 1L
  • 1L-2L
  • More than 2L
  • Plastic
  • Glass
  • Others
  • Residential
  • Commercial
  • Online
  • Offline
  • Eastern
  • Western
  • Northern & Central
  • Southern

Report Scope:

In this report, the Saudi Arabia Bottled Water Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  •   Saudi Arabia Bottled Water Market, By Product Type:

o   Still Bottled Water

o   Carbonated Bottled Water

o   Others

  • Saudi Arabia Bottled Water Market, By Capacity:

o   Less than 1L

o   1L-2L

o   More than 2L

  • Saudi Arabia Bottled Water Market, By Packaging Material:

o   Glass

o   Plastic

o   Others

  • Saudi Arabia Bottled Water Market, By End User:

o   Residential

o   Commercial

  • Saudi Arabia Bottled Water Market, By Distribution Channel:

o   Online

o   Offline

  • Saudi Arabia Bottled Water Market, By Region:

o   Eastern

o   Western

o   Northern & Central

o   Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Bottled Water Market.

Available Customizations:

Saudi Arabia Bottled Water Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Saudi Arabia Bottled Water Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com

Table of content

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research End Use Considered

2.    Research Methodology

2.1.  Methodology Landscape

2.2.  Objective of the Study

2.3.  Baseline Methodology

2.4.  Formulation of the Scope

2.5.  Assumptions and Limitations

2.6.  Sources of Research

2.7.  Approach for the Market Study

2.8.  Methodology Followed for Calculation of Market Size & Market Shares

2.9.  Forecasting Methodology

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions

3.5.  Overview of Market Drivers, Challenges, and Trends

4.    Voice of Customer

4.1.  Brand Awareness

4.2.  Factor Influencing Availing Decision

5.    Saudi Arabia Bottled Water Market Outlook

5.1.  Market Size & Forecast

5.1.1.  By Value

5.2.  Market Share & Forecast

5.2.1.  By Product Type (Still Bottled Water, Carbonated Bottled Water, Others)

5.2.2.  By Capacity (Less than 1L, 1L-2L, More than 2L)

5.2.3.  By Packaging Material (Plastic, Glass, Others)

5.2.4.  By End User (Residential, Commercial)

5.2.5.  By Distribution Channel (Online, Offline)

5.2.6.  By Region

5.2.7.  By Company (2024)

5.3.  Market Map

6.    Saudi Arabia Plastic Bottled Water Market Outlook

6.1.  Market Size & Forecast 

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1. By Product Type

6.2.2. By Capacity

7.    Saudi Arabia Glass Bottled Water Market Outlook

7.1.  Market Size & Forecast 

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1. By Product Type

7.2.2. By Capacity

8.    Market Dynamics

8.1.  Drivers

8.2.  Challenges

9.    Market Trends & Developments

9.1.  Merger & Acquisition (If Any)

9.2.  Product Launches (If Any)

9.3.  Recent Developments

10. Porters Five Forces Analysis

10.1.  Competition in the Industry

10.2.  Potential of New Entrants

10.3.  Power of Suppliers

10.4.  Power of Customers

10.5.  Threat of Substitute Products

11. Saudi Arabia Economic Profile

12. Policy & Regulatory Landscape

13. Competitive Landscape

13.1.  Company Profiles

13.1.1. USM Business Systems

13.1.1.1.   Business Overview

13.1.1.2.   Company Snapshot

13.1.1.3.   Products & Services

13.1.1.4.   Financials (As Per Availability)

13.1.1.5.   Key Market Focus & Geographical Presence

13.1.1.6.   Recent Developments

13.1.1.7.   Key Management Personnel

13.1.2. Najran Mineral Water Co

13.1.3. Pure Beverages Industrial Company

13.1.4. Nestle SA

13.1.5. Danone S.A.

13.1.6. Bestone Water

13.1.7. Primo Brands Corporation

13.1.8. Just Goods, Inc

13.1.9. Aēras

13.1.10.              Eska Inc.

14. Strategic Recommendations

15. About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The market size of the Saudi Arabia Bottled Water Market was estimated to be USD 2.31 Billion in 2024.

Key drivers for the Saudi Arabia Bottled Water market include growing health awareness, rising temperatures, and increased demand for convenient hydration solutions.

Major trends in the Saudi Arabia Bottled Water market include rising demand for premium and functional water, eco-friendly packaging, and growth in online sales.

Major challenges in the Saudi Arabia Bottled Water market include intense competition, fluctuating economic conditions, and increasing pressure for sustainable practices.

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