Forecast Period
|
2026-2030
|
Market Size (2024)
|
USD 2.31
Billion
|
CAGR (2025-2030)
|
9.99%
|
Fastest Growing Segment
|
Glass
|
Largest Market
|
Western
|
Market Size (2030)
|
USD 4.09 Billion
|
Market Overview
Saudi
Arabia Bottled Water market was valued at USD 2.31 Billion in 2024 and is expected to grow to USD 4.09 Billion by 2030 with
a CAGR of 9.99%. The Saudi Arabia Bottled Water market is
experiencing strong growth driven by several key factors. Increasing health
awareness among consumers is leading to a shift from sugary beverages to
healthier hydration options like bottled water. The country’s arid climate and
limited access to natural freshwater sources further boost demand. Rapid
urbanization and population growth, particularly in major cities, are expanding
the consumer base. Also, the influx of tourists and pilgrims visiting religious
sites increases seasonal consumption. Government initiatives to ensure safe and
clean drinking water, coupled with improvements in packaging and distribution
infrastructure, are supporting market expansion. The growing presence of both
international and domestic brands is enhancing product variety and
accessibility, further fueling consumer interest and driving sustained market
growth.
Key Market Drivers
Rising
Harsh Climate Across the Region
The rising harsh climate across Saudi
Arabia is a significant driver of the bottled water market. Characterized by
extremely high temperatures, low annual rainfall, and frequent drought-like
conditions, the region faces chronic water scarcity. As a part of this,
according to a recent study, as of 2024, Saudi Arabia is among the most
vulnerable nations in the Gulf region to the impacts of climate change. The
country is experiencing temperature increases at a rate 50% faster than the
global average for the Northern Hemisphere. These environmental challenges
make access to safe and clean drinking water a critical necessity for both
residents and visitors. As a result, bottled water has become an essential
daily commodity, not just a convenience. The persistent heat leads to higher
hydration needs, particularly during the long summer months, fueling consistent
demand throughout the year. Also, climate change is intensifying these
conditions, placing additional pressure on traditional water sources and
further reinforcing reliance on bottled alternatives. In rural areas and
locations with limited municipal water infrastructure, bottled water often
serves as the most accessible and reliable option. Combined with population
growth and expanding urban centers, the harsh climate continues to play a
pivotal role in driving the sustained growth of Saudi Arabia’s bottled water
market.
Expansion
of Retail & E-Commerce Channel
The expansion of retail and e-commerce channels is a
major driver of the bottled water market in Saudi Arabia. As a part
of this, as of March 2025, Carrefour, the French multinational retail giant,
has revealed ambitious expansion plans in Saudi Arabia, including the addition
of more hypermarkets and improvements to its online platform. The growth of
organized retail outlets such as supermarkets, hypermarkets, and convenience
stores has made bottled water widely accessible to a large segment of the
population. These outlets offer a broad selection of local and international
bottled water brands in various sizes, catering to diverse consumer preferences
and needs. Simultaneously, the rapid rise of e-commerce platforms and mobile
delivery apps has revolutionized how consumers purchase bottled water. Online
shopping offers convenience, especially in urban areas where consumers seek
quick, contactless delivery solutions. The increasing digital literacy and
widespread use of smartphones have further fueled this shift. Many bottled
water companies are adopting omnichannel distribution strategies, allowing
seamless integration between physical retail and online platforms. This comprehensive
approach not only broadens market reach but also enhances customer experience,
thereby driving sustained growth in Saudi Arabia’s bottled water market.
Consumer
Lifestyle Shifts Across the Region
Shifting consumer lifestyles across Saudi Arabia are
significantly influencing the bottled water market. Urbanization and the growth
of a younger, more health-conscious population have led to a preference for
healthier hydration options over sugary beverages. This trend is further
supported by rising disposable incomes, enabling consumers to opt for premium
bottled water products that offer added benefits such as mineral enrichment, pH
balance, or functional additives. The convenience of bottled water aligns with
the fast-paced lifestyles of urban dwellers, making it a preferred choice for
on-the-go hydration. Also, concerns about tap water quality and a desire for
consistent taste and safety drive consumers toward bottled alternatives. The
market is also witnessing innovation in packaging and product offerings,
including eco-friendly materials or fortified water options, catering to
evolving consumer preferences. These lifestyle shifts, combined with a focus on
health and wellness, are propelling the sustained growth of the bottled water
market in Saudi Arabia.

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Key Market Challenges
Intense
Market Competition
Intense market competition is a significant challenge
in Saudi Arabia’s bottled water industry. The market is saturated with numerous
local and international brands, each vying for consumer attention. This
heightened competition puts pressure on companies to differentiate their
products and maintain competitive pricing strategies. With established global
players offering a wide range of options, including premium, and functional
water, local brands must constantly innovate to retain their market share. Also,
the competition often leads to price wars, which can squeeze profit margins for
all players. As consumer preferences shift toward healthier and more sustainable
options, companies are also required to invest in packaging innovations and
environmentally friendly solutions. The fast-paced competitive environment
forces businesses to focus on effective distribution networks, marketing
campaigns, and product diversification. Companies that fail to adapt to
evolving consumer demands or maintain brand loyalty risk losing ground to more
agile competitors in this highly dynamic market.
Economic
Fluctuations
Economic fluctuations present a notable challenge to
Saudi Arabia’s bottled water market. Changes in global and local economic
conditions, such as fluctuations in oil prices, can impact consumer spending
power and disposable income. In times of economic downturn, consumers may
prioritize essential goods and cut back on discretionary purchases, including
premium bottled water. Also, economic instability can affect the costs of raw
materials, manufacturing, and logistics, leading to price hikes that may deter
price-sensitive customers. For bottled water companies, this means balancing
competitive pricing with the need to maintain profitability. Also, shifts in
currency exchange rates can influence the cost of imported water brands and
packaging materials, adding another layer of unpredictability. To navigate
these challenges, companies must remain flexible, optimizing their supply
chains and production processes while finding ways to offer value without
compromising product quality. Managing these economic variables is essential
for sustained growth and stability in the bottled water market.
Key Market Trends
Demand
for Functional and Premium Water
The demand for functional and premium bottled water in
Saudi Arabia is experiencing significant growth, driven by evolving consumer
preferences and a heightened focus on health and wellness. Consumers are
increasingly seeking beverages that offer more than basic hydration, opting for
products enriched with added nutrients, vitamins, minerals, and electrolytes.
This shift is particularly evident among health-conscious individuals who view
functional water as a convenient way to support specific health goals, such as
improved immunity, enhanced energy levels, or better digestion. Premium bottled
water variants, including those sourced from unique locations or infused with
natural ingredients, are also gaining popularity. Consumers are willing to
invest in these products, perceiving them as offering superior quality, taste,
and health benefits. This trend towards premiumization is further supported by
rising disposable incomes and a growing preference for high-quality,
sustainable products. As a result, companies in the Saudi Arabian bottled water
market are innovating to meet these demands, introducing a diverse range of
functional and premium water options to cater to the evolving tastes and health
priorities of consumers.
Sustainable
Packaging Initiatives
Sustainable packaging initiatives are increasingly
shaping the Saudi Arabia bottled water market, driven by heightened
environmental awareness and regulatory pressures. To address concerns over
plastic waste, many companies are adopting eco-friendly packaging solutions,
such as biodegradable materials and recyclable plastics, aligning with global
sustainability goals. Notably, brands like Nova Water have introduced bottles
made entirely from recycled materials, underscoring their commitment to
reducing environmental impact. Also, the Saudi government's support for
recycling programs and the promotion of sustainable practices further
encourages the industry to innovate in packaging. These efforts not only cater
to the growing consumer demand for environmentally responsible products but
also contribute to the broader objectives of reducing carbon footprints and
promoting a circular economy. As sustainability becomes a key differentiator,
companies that invest in sustainable packaging are likely to enhance their
market position and appeal to eco-conscious consumers.
Rise
of Home Delivery Services
The rise of home delivery services is a significant
trend shaping the bottled water market in Saudi Arabia. As a part of this,
according to a recent study, as of 2024, by 2028, food delivery services is
expected to represent 26 percent of the food service market in Saudi Arabia.
As urbanization increases and consumer lifestyles become more fast-paced, the
demand for convenient and reliable home delivery options has surged. Consumers
are increasingly seeking hassle-free solutions for their hydration needs, leading
to the growth of home and office delivery services offered by bottled water
companies. These services provide customers with the convenience of having
bottled water delivered directly to their homes or workplaces, ensuring a
steady supply without the need for frequent trips to retail stores. The
expansion of digital platforms and mobile applications has further facilitated
this trend, allowing consumers to place orders with ease and track deliveries
in real-time. This shift towards home delivery not only enhances customer
satisfaction but also opens new avenues for bottled water companies to reach a
broader consumer base, contributing to the overall growth of the market.
Segmental Insights
Packaging
Material Insights
Plastic dominated the Saudi Arabia Bottled Water
market, due to its lightweight, durable, and cost-effective nature. These
qualities make plastic bottles ideal for on-the-go hydration, catering to the
fast-paced lifestyle of consumers. The widespread adoption of plastic bottles
is seen across various consumer segments, from individual households to
commercial establishments, driven by convenience and availability. Also, the
growing focus on sustainability is encouraging manufacturers to adopt
eco-friendly practices, such as using recycled PET and exploring biodegradable
packaging options. These efforts align with global environmental trends,
addressing consumer concerns about waste and environmental impact. As a result,
plastic continues to dominate the market, meeting both consumer needs and
sustainability goals.

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Regional Insights
Western dominated the Saudi Arabia Bottled Water
market, due to their strong global presence, premium image, and perceived
quality. These brands benefit from established recognition and trust among
consumers who associate them with superior taste, safety, and reliability.
Western bottled water companies often emphasize purity and the use of natural
sources, which resonates with health-conscious consumers. Also, these brands
have capitalized on the growing demand for premium and functional water,
offering a variety of products enriched with minerals or electrolytes. Also,
the Central region's is driven by a combination of urbanization, high
population density, and a strong consumer base. As the country's political and
economic hub, Riyadh sees a significant demand for bottled water due to its
large residential, commercial, and expatriate population.
Recent Developments
- In March 2025, Hassana
Investment Company has finalized the acquisition of a 40% stake in Berain Water
Company, a leading bottled water producer in Saudi Arabia, from Mohammed
Abdulaziz Al-Rajhi & Sons Investment Company (Rajhi-Invest). This strategic
transaction marks the start of a long-term partnership between Rajhi-Invest and
Hassana.
- In May 2024, Pure
Beverages Industry Company (PBIC) has launched a groundbreaking water treatment
technology, in collaboration with Germany's Krones AG, marking the first of its
kind globally. This innovation supports Saudi Arabia's Vision 2030, promoting
the integration of cutting-edge technologies into the local market. PBIC’s
commitment to excellence ensures that every drop of IVAL and OSKA water meets
the highest international standards, with a strict monitoring process to
deliver premium quality bottled water.
- In April 2024, Nova
Water has become the first Saudi water brand to introduce bottles made entirely
from 100% recycled plastic. This initiative aligns with the Kingdom’s Vision
2030 and the sustainability goals of the Saudi Green Initiative. Both the water
bottle and its packaging are crafted from 100% recycled materials, reflecting
Nova Water's commitment to environmental responsibility and sustainability.
Key Market Players
- USM
Business Systems
- Najran
Mineral Water Co
- Pure
Beverages Industrial Company
- Nestle
SA
- Danone
S.A.
- Bestone
Water
- Primo
Brands Corporation
- Just
Goods, Inc
- Aēras
- Eska
Inc.
By Product Type
|
By Capacity
|
By Packaging Material
|
By End User
|
By Distribution
Channel
|
By Region
|
- Still Bottled Water
- Carbonated Bottled Water
- Others
|
- Less than 1L
- 1L-2L
- More than 2L
|
|
|
|
- Eastern
- Western
- Northern & Central
- Southern
|
Report Scope:
In this report, the Saudi Arabia Bottled Water
Market has been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- Saudi Arabia Bottled Water Market, By Product Type:
o Still Bottled Water
o Carbonated Bottled Water
o Others
- Saudi Arabia Bottled Water
Market, By
Capacity:
o Less than 1L
o 1L-2L
o More than 2L
- Saudi Arabia Bottled Water
Market, By
Packaging Material:
o Glass
o Plastic
o Others
- Saudi Arabia Bottled Water
Market, By
End User:
o Residential
o Commercial
- Saudi Arabia Bottled Water
Market, By
Distribution Channel:
o Online
o Offline
- Saudi Arabia Bottled Water
Market, By Region:
o Eastern
o Western
o Northern & Central
o Southern
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents
in the Saudi Arabia Bottled Water Market.
Available Customizations:
Saudi Arabia Bottled Water Market report
with the given market data, TechSci Research offers customizations according
to a company's specific needs. The following customization options are
available for the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
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