Saudi Arabia Bathroom Accessories Market By Product (Towel Rack/Ring, Hook, Paper Holder, Grab Bars), By Application (Residential, Commercial), By Region, Competition Forecast & Opportunities, 2020-2030F

Market Overview

Saudi Arabia Bathroom Accessories Market was valued at USD 301.35 million in 2024 and is expected to reach at USD 553.52 Million in 2030 and project robust growth in the forecast period with a CAGR of 10.5% through 2030. The Saudi Arabia Bathroom Accessories Market is experiencing robust growth, driven by the country’s rapid urbanization, economic diversification, and large-scale infrastructure projects aligned with Vision 2030. As a result, there is an increasing demand for high-quality, stylish, and durable bathroom accessories across residential, commercial, and hospitality sectors. The booming construction industry, particularly in cities like Riyadh, Jeddah, and Mecca, is contributing to the expansion of luxury residential buildings, hotels, shopping malls, and office complexes, which require premium bathroom accessories. Additionally, the growing disposable income of Saudi consumers and the rising demand for smart, eco-friendly, and customizable bathroom solutions are reshaping market dynamics. Saudi Arabia's hospitality sector is a significant contributor, as new hotels and resorts seek luxurious and technologically advanced bathroom products to enhance customer experience. The demand for water-efficient and energy-saving bathroom accessories also aligns with the country’s sustainability initiatives, encouraging the adoption of green products. Furthermore, the increasing popularity of e-commerce platforms is making bathroom accessories more accessible to consumers, expanding the market’s reach. As Saudi Arabia continues to modernize its infrastructure and embrace luxury living, the bathroom accessories market is poised for continued growth, driven by innovation, high-quality offerings, and evolving consumer preferences.

Key Market Drivers

Rising Disposable Incomes and Changing Consumer Preferences

The rising disposable incomes in Saudi Arabia, particularly among the middle and upper-middle classes, are driving the demand for high-quality and luxury bathroom accessories. As consumer purchasing power increases, there is a growing shift towards premium and customized products in home and bathroom décor. Luxury bathroom solutions such as advanced shower systems, designer mirrors, and smart toilets are becoming more popular among affluent households, spurred by the desire for a luxurious lifestyle. With a growing inclination toward personalization, many consumers are also seeking customized bathroom accessories that cater to their specific preferences. As disposable incomes continue to grow, the demand for such premium and innovative products is expected to rise, further boosting the Saudi Arabian Bathroom Accessories Market.

Expansion of the Hospitality Sector

The rapid expansion of the hospitality sector in Saudi Arabia, particularly in Mecca and Riyadh, is a key driver of the bathroom accessories market. Saudi Arabia is investing heavily in its tourism and hospitality industry as part of its Vision 2030 agenda to diversify the economy. The government has initiated several projects, including the development of luxury hotels, resorts, and convention centers, to attract international tourists. For instance, the $3.5 billion King Abdulaziz International Airport expansion in Jeddah and the Red Sea Project, a mega tourism destination, are expected to significantly increase the demand for high-end bathroom products in hotels, resorts, and commercial spaces. This expanding hospitality sector places a premium on high-quality, durable, and aesthetically pleasing bathroom accessories that enhance guest experience, driving growth in the market for luxurious and advanced products.

Focus on Sustainability and Eco-Friendly Solutions

Saudi Arabia is increasingly focusing on sustainability, and this has impacted the bathroom accessories market. With a growing emphasis on water conservation and energy efficiency, there is rising demand for eco-friendly bathroom solutions such as low-flow faucets, water-saving showerheads, and dual-flush toilets. According to the Saudi government, the country aims to reduce water consumption by 24% by 2030, which is driving the adoption of water-efficient bathroom products. Additionally, energy-efficient lighting, sensor-driven systems, and sustainable materials like recycled metals and eco-friendly ceramics are gaining traction. The increasing awareness of environmental issues, combined with government policies encouraging sustainable construction, is making eco-friendly bathroom solutions more desirable to both commercial and residential sectors. As sustainability becomes a key concern for developers and consumers, the market for energy-efficient and water-saving bathroom products is expected to grow.

Growth of E-commerce and Online Shopping Platforms

The rise of e-commerce and online shopping platforms is transforming the Saudi Arabia Bathroom Accessories Market. As the internet penetration rate in the country surpasses 90%, more consumers are turning to online channels to purchase bathroom products. This shift is driven by convenience, a wider range of product options, and competitive pricing. Consumers can easily compare prices, read reviews, and purchase products from local and international brands, making it easier for both small and large businesses to enter the market. With platforms such as Souq.com, Noon.com, and Carrefour expanding their presence in Saudi Arabia, the demand for bathroom accessories is moving online. The adoption of augmented reality (AR) tools and virtual consultations also enables consumers to visualize products in their bathroom spaces before purchase. As e-commerce platforms continue to grow, they provide a wider reach for bathroom accessory brands, facilitating increased sales and expanding market access across Saudi Arabia.

Download Free Sample Report

Key Market Challenges

Fluctuations in Raw Material Prices

A significant challenge facing the Saudi Arabia Bathroom Accessories Market is the volatility in the prices of raw materials used in manufacturing products such as metals, ceramics, and glass. Global supply chain disruptions and fluctuating commodity prices, particularly for stainless steel, aluminum, and copper, affect the production costs of bathroom accessories. Manufacturers often face difficulties in managing these price changes, which can lead to increased product prices. In turn, this may affect demand, especially for luxury or high-end bathroom accessories. Additionally, raw material price fluctuations can lead to longer lead times and disrupt the supply chain, impacting timely product availability for both residential and commercial projects. With ongoing global economic uncertainties and supply chain challenges, managing costs while maintaining competitive pricing becomes a constant struggle for manufacturers. This issue is particularly concerning for businesses looking to expand their footprint in the growing construction and hospitality sectors, where bulk procurement and timely deliveries are crucial. To mitigate these challenges, many companies are exploring alternative sourcing strategies, including local supply chain development or investing in more sustainable materials. However, as these fluctuations are often out of manufacturers' control, the price instability of raw materials remains a persistent challenge in the Saudi Arabia Bathroom Accessories Market.

Intense Competition and Price Sensitivity

The Saudi Arabia Bathroom Accessories Market is highly competitive, with both local and international brands vying for market share. The rise of numerous players, including established global brands and regional manufacturers, has led to price sensitivity among consumers, particularly in the mid-range market segment. While demand for premium and luxury bathroom accessories is growing, a significant portion of the market is still focused on affordable products. This creates a pricing challenge for companies that must balance product quality and innovation with cost-efficiency to remain competitive. Moreover, consumers are increasingly comparing prices and seeking the best value for money, making it difficult for brands to maintain premium pricing strategies, especially when competitors offer similar products at lower prices. Additionally, the increasing presence of online platforms has intensified competition, allowing consumers to access a wide range of bathroom accessories from both local and international brands, often at discounted rates. As a result, local manufacturers and retailers must focus on differentiating their offerings through quality, design, and value-added services like customization or after-sales support to sustain their competitive advantage. The challenge lies in maintaining brand loyalty and attracting customers in a market that is becoming more price-sensitive and brand-conscious, especially in the mid-to-low price segments.

Shifting Consumer Preferences and Trends

Another challenge facing the Saudi Arabia Bathroom Accessories Market is the rapidly changing consumer preferences and trends, which require constant innovation and adaptation from manufacturers. With an increasing shift towards smart homes and digital integration, Saudi consumers are looking for bathroom accessories that offer convenience, efficiency, and technology. This trend includes the demand for smart showers, sensor-based faucets, and advanced water-saving technologies. As consumers seek products that enhance their lifestyle, manufacturers are under pressure to offer solutions that incorporate modern technology and eco-friendly features while maintaining aesthetic appeal. Additionally, the growing preference for sustainable, environmentally friendly products means that brands must invest in sourcing and developing eco-conscious materials. However, meeting these evolving demands requires significant investment in research and development, which may pose a financial strain, particularly for smaller players in the market. Furthermore, the preference for customization and luxury products in high-end residential and commercial spaces is rising, demanding diverse and innovative designs. Adapting to these trends while ensuring consistent quality and availability presents a significant challenge. Companies that fail to keep up with consumer preferences for innovation, sustainability, and high-end design risk losing market share to competitors that are more in tune with the latest trends. As consumer expectations continue to evolve, staying ahead of these shifts is a constant challenge for businesses in the Saudi Arabia Bathroom Accessories Market.

Key Market Trends

Increasing Demand for Smart and Tech-Integrated Bathroom Accessories 

One of the prominent trends in the Saudi Arabia Bathroom Accessories Market is the growing demand for smart and technology-integrated products. As part of the broader trend toward home automation and smart homes, consumers in Saudi Arabia are increasingly seeking bathroom accessories that enhance convenience, comfort, and energy efficiency. Products such as sensor-based faucets, smart shower systems, touchless toilets, and LED-lit mirrors are becoming increasingly popular in both residential and commercial spaces. These smart products are designed to improve user experience by offering features like water temperature control, energy consumption monitoring, and self-cleaning mechanisms. In addition to functionality, these products also align with the luxury trend, as high-end residential developments, hotels, and commercial spaces are incorporating smart bathroom solutions to appeal to tech-savvy consumers. The growth in the adoption of Internet of Things (IoT) devices and increased consumer interest in sustainable living is driving the demand for energy-efficient smart bathroom products. As Saudi Arabia continues to modernize its infrastructure and embrace digital technologies in everyday life, this trend of integrating advanced technologies into bathroom accessories is expected to gain significant traction.

Rising Popularity of Eco-Friendly and Water-Saving Products

As part of Saudi Arabia’s Vision 2030 initiative and its broader push for sustainability, there is an increasing demand for eco-friendly and water-saving bathroom products. The government is actively working to reduce water consumption, with a goal to cut water usage by 24% by 2030. This focus on sustainability is pushing both residential and commercial developers to incorporate water-efficient and energy-saving bathroom accessories into their projects. Products like low-flow faucets, dual-flush toilets, water-saving showerheads, and energy-efficient lighting are seeing significant demand. These products help reduce water wastage, lower utility bills, and align with the growing consumer preference for environmentally responsible solutions. The rising awareness of climate change and environmental issues is further fueling the adoption of such products, as consumers are increasingly looking to reduce their ecological footprints. For manufacturers, this trend presents an opportunity to innovate and offer bathroom solutions that not only provide luxury and style but also contribute to sustainable living. As the government introduces policies that encourage water conservation, such as financial incentives for water-efficient technologies, the market for eco-friendly bathroom accessories is expected to continue growing.

Growing Demand for Luxury and Customized Bathroom Accessories

In line with the country's booming real estate sector, there is an increasing preference for luxury and customized bathroom accessories in Saudi Arabia. With the rise of high-end residential complexes, luxury hotels, and commercial spaces, consumers are increasingly seeking premium bathroom products that align with modern, sophisticated designs. Luxury bathroom accessories such as designer faucets, high-tech shower systems, marble or quartz countertops, and bespoke bathroom furniture are becoming more common in upscale developments. Additionally, consumers are seeking personalized solutions that reflect their individual tastes and lifestyle preferences. Customization in bathroom accessories, from vanity units to mirrors and taps, is in high demand, as homeowners and developers aim to create unique, tailored spaces. The growing interest in spa-like bathroom experiences, fueled by increasing disposable incomes, is driving the demand for high-end accessories that offer comfort, style, and functionality. As more consumers opt for bathroom renovations and upscale developments, this trend of luxury and customization is expected to remain a key driver in the market. The rising demand for bespoke designs and the integration of high-end materials into bathroom accessories create lucrative opportunities for manufacturers to tap into the luxury segment.

Shift Towards Online Shopping and E-Commerce Platforms 

The Saudi Arabia Bathroom Accessories Market is also witnessing a significant shift towards online shopping and e-commerce platforms. As internet penetration continues to increase in the region, more consumers are turning to online channels to purchase bathroom products, driven by the convenience and variety these platforms offer. E-commerce giants like Souq.com (now Amazon), Noon, and Carrefour are experiencing significant growth in their online bathroom accessories segments, offering a wide range of products, competitive pricing, and direct-to-consumer services. This digital shift is particularly appealing to younger, tech-savvy consumers who prefer the convenience of browsing products from home, comparing prices, and reading customer reviews before making a purchase. Online platforms also offer the advantage of accessing global brands that may not be readily available in local stores. Additionally, the rise of virtual reality (VR) and augmented reality (AR) technologies in e-commerce allows consumers to visualize how products will look in their bathrooms before purchasing, further enhancing the shopping experience. This trend is pushing traditional brick-and-mortar stores to strengthen their online presence and offer a seamless omnichannel shopping experience. As e-commerce continues to grow in Saudi Arabia, the market for bathroom accessories will see increased accessibility, expansion of consumer reach, and ultimately, stronger market growth driven by digital platforms.

Segmental Insights

Product Insights

In 2024, the towel rack/ring segment was expected to dominate the Saudi Arabia Bathroom Accessories Market and maintain its leadership throughout the forecast period. Towel racks and rings are essential bathroom accessories in both residential and commercial spaces, as they offer convenience and functionality while complementing the overall bathroom design. The growing construction and real estate sectors in Saudi Arabia, particularly in urban centers like Riyadh, Jeddah, and Mecca, contribute significantly to the demand for these products. With an increasing number of luxury residential complexes, hotels, and shopping malls being developed, the need for high-quality, stylish, and durable towel racks and rings is rising. Moreover, the demand for customized and designer bathroom accessories, including towel racks, is also growing as consumers in Saudi Arabia seek to enhance the aesthetics of their bathrooms and create personalized spaces. The preference for premium, modern designs and finishes such as stainless steel, chrome, and brushed nickel in towel racks and rings is fueling market growth, as these materials are not only durable but also offer a sophisticated look that aligns with current bathroom design trends. Additionally, towel racks and rings are relatively affordable compared to other high-end bathroom accessories, making them accessible to a wider range of consumers, including those in the middle-income segment. The demand for these products is further boosted by the rising interest in hotel-style bathrooms in residential homes, which often include towel racks and rings as part of the overall luxury design. With the increasing focus on home improvement and the growing trend of bathroom renovations, the towel rack/ring segment is well-positioned to dominate the Saudi Arabia Bathroom Accessories Market in 2024 and beyond.

Download Free Sample Report

Regional Insights

Largest Region

In 2024, the Riyadh region was expected to dominate the Saudi Arabia Bathroom Accessories Market and maintain its leadership throughout the forecast period. As the capital city and economic hub of Saudi Arabia, Riyadh is the focal point for major commercial, residential, and hospitality developments. The city’s rapid urbanization, ongoing infrastructure projects, and significant investments in real estate are major drivers behind the increased demand for bathroom accessories. In line with the country's Vision 2030, Riyadh has seen a rise in luxury residential complexes, high-end hotels, office buildings, and shopping malls, all of which require premium bathroom accessories. The growing emphasis on creating modern, sustainable, and technologically advanced living and working spaces further fuels the demand for innovative bathroom solutions in the region. Additionally, the increase in disposable incomes and the changing consumer preferences toward luxury, customization, and smart technologies in bathrooms are contributing to the growth of the market in Riyadh. The region is also experiencing significant development in the hospitality sector, with new hotels, resorts, and tourism infrastructure projects attracting both domestic and international investments. This growing hospitality sector demands high-quality and aesthetically pleasing bathroom accessories to cater to the expectations of both international tourists and business visitors. Riyadh's central location, robust economy, and governmental support for large-scale urban development ensure that it remains the dominant region in the Saudi Arabia Bathroom Accessories Market. Furthermore, with continued investment in commercial and residential real estate projects, Riyadh's position as the leading market for bathroom accessories is expected to remain unchallenged throughout the forecast period. This growth is further enhanced by the region’s increasing focus on sustainability and innovation, making it the prime market for luxury, eco-friendly, and high-tech bathroom solutions.

Emerging Region

The Jeddah region was emerging as a key growth driver in the Saudi Arabia Bathroom Accessories Market in 2024 and is expected to maintain its upward trajectory throughout the forecast period. Jeddah, as the second-largest city in the country and a major commercial and tourism hub, is witnessing rapid growth in both residential and commercial infrastructure. The city’s strategic location as the gateway for pilgrims heading to Mecca, coupled with its proximity to the Red Sea, has led to an increase in demand for high-quality bathroom accessories, particularly within the hospitality and real estate sectors. Jeddah is experiencing significant investments in luxury hotels, resorts, and residential complexes, driving demand for premium bathroom accessories that focus on comfort, design, and sustainability. Moreover, the ongoing urbanization of Jeddah, coupled with the Saudi government's efforts to enhance the city’s infrastructure, is contributing to the rise of commercial spaces like malls, office buildings, and shopping centers, further expanding the need for modern, functional bathroom solutions. Additionally, the city's growing middle and upper-middle-class population, along with rising disposable incomes, has fueled the demand for luxury, customized, and technologically advanced bathroom accessories. Jeddah's push towards adopting green building standards and sustainability practices also creates a growing market for eco-friendly bathroom products, such as water-saving faucets and energy-efficient lighting. The region’s significant investments in tourism infrastructure, including the development of projects related to the Saudi Vision 2030, will continue to drive demand for high-end bathroom accessories in both residential and commercial projects. As a result, Jeddah's position as an emerging region in the bathroom accessories market will continue to strengthen, with the city becoming a significant player in shaping market trends through its focus on luxury, sustainability, and innovation in the coming years.

Recent Developments

• In Oct 2024, Moen has expanded its partnership with Meritage Homes, becoming the exclusive plumbing partner for the builder's new homes. This collaboration will ensure that Moen’s high-quality faucets, showerheads, and other bathroom solutions are featured in Meritage Homes across the U.S. The strategic partnership enhances Moen’s presence in the residential market, offering consumers superior plumbing products that combine innovation, performance, and style. The move is part of Moen’s continued efforts to align with leading homebuilders, further solidifying its position as a trusted brand in home construction.
• In June 2024, Moen has announced a partnership with the California Water Efficiency Partnership (CalWEP) to promote water-saving initiatives and enhance sustainability across the state. This agreement focuses on providing Californians with access to innovative, water-efficient products, contributing to the state’s water conservation efforts. As part of this collaboration, Moen will offer its advanced water-saving technologies, including faucets, showerheads, and other solutions that reduce water usage without compromising performance. This partnership reflects Moen’s ongoing commitment to environmental responsibility and sustainable innovation.
• In Oct 2024, Kohler Co.'s manufacturing plant in Casa Grande, Arizona, has received a U.S. Department of Energy award for its Vikrell Electric Boiler & Microgrid System project. The initiative, aimed at decarbonizing industrial processes, will install electric boilers, solar arrays, and battery storage, reducing CO2 emissions by up to 90%. The project, funded with over $588,000 in federal support, is part of Kohler's commitment to net-zero greenhouse gas emissions. The system will optimize energy use and demonstrate the viability of renewable energy solutions for manufacturing.
• In May 2024, Kohler has unveiled a state-of-the-art manufacturing facility in Casa Grande, Arizona, designed to enhance production capabilities and meet growing demand for its products. The facility is expected to create 400 full-time jobs, contributing significantly to the local economy. This investment reflects Kohler's commitment to expanding its U.S. operations, improving efficiency, and fostering job creation. The new plant will feature advanced manufacturing technologies, supporting Kohler’s goal of delivering high-quality products while embracing sustainability and innovation in its production processes.

Key Market Players

• Kohler Co.
• Moen Incorporated
• Grohe AG
• American Standard Brands
• Delta Faucet Company
• TOTO Ltd.
• Hansgrohe SE
• Roca Sanitario S.A.

Report Scope:

In this report, the Saudi Arabia Bathroom Accessories Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Saudi Arabia Bathroom Accessories Market, By Product:

o   Towel Rack/Ring

o   Hook

o   Paper Holder

o   Grab Bars

• Saudi Arabia Bathroom Accessories Market, By Application:

o   Residential

o   Commercial

• Saudi Arabia Bathroom Accessories Market, By Region:

o   Riyadh

o   Makkah

o   Madinah

o   Jeddah

o   Tabuk

o   Eastern Province

o   Rest of Saudi Arabia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Saudi Arabia Bathroom Accessories Market.

Available Customizations:

Saudi Arabia Bathroom Accessories Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Saudi Arabia Bathroom Accessories Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com