Raisins Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Natural Seedless, Black Current, Golden Seedless, Muscat, Sultana, Monukka, Others), By Drying Method (Sundried and Mechanically Dried), By End User (Household/Retail, Food Processing Sector, Food Service Sector, Nutraceuticals, and Others), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Online, Others), By Region, By Competition, 2018-2028

Market Overview

Global Raisins Market was valued at USD 2.81 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.5% through 2028. The market is driven by the increasing demand for raisins in the food industry, as well as their growing popularity as a healthy snack.

Raisins are used in a wide variety of food products, such as bakery goods, confectionery, and snacks. The growing demand for these products is driving the demand for raisins in the food industry. Raisins are a good source of fiber, vitamins, and minerals. They are also low in fat and calories. This makes them a popular choice for health-conscious consumers. Raisins have been shown to have a number of health benefits, such as reducing the risk of heart disease, stroke, and diabetes. This growing awareness is driving the demand for raisins among consumers. The raisins market is expected to continue to grow in the coming years, driven by the factors mentioned above. The market is expected to be particularly strong in developing countries, where the demand for food products and healthy snacks is growing rapidly. Overall, the raisins market is a growing market with a number of opportunities for businesses. However, businesses need to be aware of the challenges in the market, such as pests and diseases, climate change, and price fluctuations.

Raisins are dried grapes. The three steps to commercial raisin production include pre-treatment, drying, and post-drying processes. Raisin varieties depend on the type of grape and appear in a variety of sizes and colors including green, black, brown, purple, blue, and yellow. Grapes are dried, therefore raisins. It is possible to eat raisins raw, boiled, baked, or brewed. Raisins are farmed all over the world. Grapes occur in a range of sizes and hues, including green, black, brown, purple, blue, and yellow, and their types of change depending on the grape variety. By drying picked grape berries, raisins are made commercially. A grape fruit needs to have all of its internal water transferred from the cells' inside to the surface, where it can evaporate, in order to be completely dried. Although the grape skin's cuticle contains wax that prevents water from passing through, this diffusion process is challenging.

The rising demand for raisins in the food and beverage sectors and expanding consumer awareness of the health advantages of raisins are the two main factors that are anticipated to drive the growth of the worldwide raisins market in the forecast year. The global market for raisins is also being driven forward by the adoption of cutting-edge technology and solutions as well as the expanding trend of on-the-go snacking. On the other hand, it is projected that the availability of substitute products will stall the expansion of the worldwide raisins industry. The high vulnerability to pests and illnesses also contributes to potential market barriers for raisins worldwide.

Key Market Drivers

Health and Wellness Trends

One of the most significant drivers of the raisins market is the increasing global focus on health and wellness. Consumers are becoming more health-conscious, seeking out nutritious and natural alternatives to processed snacks. Raisins, being a natural source of vitamins, minerals, and antioxidants, align perfectly with this trend. They are fat-free, cholesterol-free, and contain dietary fiber, making them a healthy snack choice. Raisins are rich in antioxidants, particularly polyphenols, which contribute to their health benefits. These antioxidants have been linked to reducing the risk of chronic diseases, including heart disease and certain types of cancer. Additionally, raisins are a source of iron and potassium, which are essential for maintaining good health. As consumers increasingly prioritize health, demand for raisins is likely to grow. Manufacturers are responding to this trend by promoting raisins as a healthy snack option and incorporating them into various health-focused products, such as granola bars and yogurt toppings.

Diverse Culinary Applications

Raisins are versatile ingredients used in a wide range of culinary applications. Their sweet and slightly tangy flavor profile makes them a valuable addition to both savory and sweet dishes. In savory cuisine, raisins are often used in rice dishes, salads, and tagines to add a subtle sweetness and chewy texture. In the realm of desserts, raisins are a staple in traditional recipes like fruitcakes, oatmeal cookies, and bread puddings. They are also used in modern desserts like energy bars, muffins, and trail mix. The versatility of raisins in the kitchen ensures a steady demand from the food industry, including bakeries, confectioneries, and restaurants.

Growing Snacking Culture

The global snacking culture is on the rise, driven by busy lifestyles, urbanization, and a preference for on-the-go consumption. Raisins, with their convenience, portability, and natural sweetness, fit perfectly into this trend. They are a popular choice for snacking at work, school, or while traveling. Raisins are not only a healthy snacking option but also a guilt-free one. Their natural sugars provide an energy boost without the need for added sugars or artificial sweeteners. Moreover, the single-serve packaging options make them a convenient choice for consumers looking for portion-controlled snacks.

Increasing Demand for Natural Ingredients

Consumers are becoming more discerning when it comes to the ingredients in their food products. There is a growing preference for natural and minimally processed ingredients, and raisins align with this demand. Raisins are made by simply drying grapes, without the need for additives or preservatives. This natural appeal resonates with consumers looking for clean-label products. As a result, food manufacturers are incorporating raisins into their formulations to meet the demand for natural and recognizable ingredients. This trend extends to various product categories, including breakfast cereals, snack bars, and baked goods.

Emerging Markets and Rising Disposable Income

The raisins market is experiencing growth in emerging economies due to rising disposable income levels. As more consumers in countries like China, India, and Brazil experience an increase in their purchasing power, they are able to afford premium and imported food products. Raisins, often perceived as a premium snack, are benefiting from this trend. They are considered a healthier and exotic alternative to traditional snacks in many emerging markets. This shift in consumer preferences is opening up new opportunities for raisin producers and exporters to expand their reach and tap into these growing markets.

The raisins market is driven by a multitude of factors, each contributing to its sustained growth and popularity. From the increasing focus on health and wellness to the globalization of cuisine, raisins are finding their way into a wide range of applications and consumer preferences. As these drivers continue to evolve, it is likely that the raisins market will remain a dynamic and thriving segment of the global food industry.

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Key Market Challenges

Climate Change and Weather Variability

Climate change poses a significant challenge to the raisins market. The grape cultivation process is highly dependent on weather conditions, and any variation can have a direct impact on grape yield and quality. Changes in temperature, precipitation patterns, and extreme weather events such as droughts or storms can affect grapevines' growth and fruit development.

Warmer temperatures can lead to earlier grape ripening, reducing the time available for raisin growers to properly dry the grapes. On the other hand, excessive rainfall can increase the risk of mold and fungal infections, which can damage the grape crop. These weather-related challenges can result in reduced production and lower-quality raisins.

Pest and Disease Management

Grapes are susceptible to various pests and diseases that can severely affect the crop and subsequently impact the raisins market. Common grapevine pests include aphids, mites, and grapevine leafhoppers, while diseases like powdery mildew, downy mildew, and botrytis can damage the grapes.

Managing pests and diseases often requires the use of pesticides and fungicides, which can lead to increased production costs and concerns about environmental sustainability. Additionally, there is a growing demand for organic raisins, and meeting these standards while effectively managing pests and diseases poses a challenge for growers.

Labor Intensity and Costs

The raisins market is labor-intensive, especially during the harvesting and drying processes. Raisin grapes must be hand-picked to ensure the grapes remain intact, and they are then laid out to dry in the sun. Labor costs can be a significant portion of the overall production expenses, particularly in regions where labor costs are high.

Finding and retaining skilled labor for grape harvesting can be challenging, especially during peak harvesting seasons. Growers often face labor shortages, which can delay the harvesting process and impact the quality of raisins. Additionally, labor regulations and wage expectations can vary from one region to another, further complicating the cost structure.

Market Volatility and Price Fluctuations

The raisins market is susceptible to price fluctuations and market volatility, which can be influenced by factors such as supply and demand dynamics, currency exchange rates, and international trade policies. Growers and processors often face uncertainty regarding the pricing of their products, making it challenging to plan for the future.

Market volatility can lead to sudden drops in prices, affecting the profitability of raisin producers. Price fluctuations can also impact investment decisions in the industry, discouraging potential entrants or causing some growers to exit the market.

The raisins market is not without its challenges, ranging from environmental factors like climate change and pests to market-related issues like competition and price fluctuations. Overcoming these challenges requires a combination of technological advancements, sustainable agricultural practices, and innovative marketing strategies. By addressing these challenges, the raisins industry can continue to thrive and meet the evolving demands of consumers worldwide.

Key Market Trends

Health and Wellness Awareness

Consumers' increasing focus on health and wellness has become a dominant trend in the raisins market. Raisins, being a natural source of essential nutrients, including fiber, vitamins, and antioxidants, align perfectly with this trend. Health-conscious consumers are turning to raisins as a healthier alternative to processed snacks laden with artificial additives and excessive sugar.

One key aspect of this trend is the demand for clean-label products. Consumers are scrutinizing product labels more than ever, seeking out natural and minimally processed ingredients. Raisins, being a straightforward product made by drying grapes, appeal to this demand for transparency and simplicity.

Raisins are also benefiting from their association with various diets, including vegan, gluten-free, and paleo. They are a versatile ingredient in these diets, allowing consumers to enjoy healthy, satisfying snacks and meals while adhering to their dietary choices.

Innovative Product Varieties

The raisins market is witnessing a surge in innovative product varieties and formulations. While traditional raisins remain popular, manufacturers are introducing new and exciting options to cater to diverse consumer preferences. Some of these innovations include flavored raisins, chocolate-coated raisins, and yogurt-covered raisins. These creative offerings provide consumers with unique taste experiences while retaining the inherent health benefits of raisins. Flavored raisins, for example, come in a range of flavors, from classic cinnamon to exotic options like chili-lime, appealing to adventurous palates. These innovations aim to capture the attention of both children and adults, expanding the raisins market's consumer base.

Sustainable and Ethical Sourcing

Sustainability and ethical sourcing have become critical trends in the raisins market, mirroring the broader global shift toward responsible consumption. Consumers are increasingly concerned about the environmental and social impacts of their food choices, and this trend extends to raisin production. Sustainability in raisin cultivation involves practices like efficient water use, reduced pesticide and chemical use, and responsible land management. Growers and processors that adopt sustainable practices can differentiate their products in the market and appeal to eco-conscious consumers. Additionally, ethical sourcing involves fair labor practices and transparent supply chains. Raisin producers are under increasing pressure to ensure that workers involved in grape harvesting and processing are treated fairly and compensated appropriately. Meeting these ethical standards can enhance a brand's reputation and build consumer trust.

Convenience and Snacking On-the-Go

The on-the-go snacking culture continues to shape the raisins market. Busy lifestyles and the need for convenient, portable snacks have led to a surge in demand for single-serve raisin packs and portion-controlled options. Raisins are a natural fit for this trend due to their compact size, long shelf life, and inherent sweetness. Manufacturers are responding by offering raisins in various packaging formats, including resealable pouches, snack-sized boxes, and even individual mini-boxes. These convenient packaging options make it easy for consumers to incorporate raisins into their daily routines, whether as a school snack, office desk snack, or a quick energy boost during outdoor activities.

Raisins as Functional Ingredients

The functional food trend is influencing the raisins market, with consumers seeking out foods that offer specific health benefits beyond basic nutrition. Raisins are gaining recognition for their potential as functional ingredients due to their natural compounds, including antioxidants and dietary fiber. Antioxidants, particularly polyphenols found in raisins, have been linked to various health benefits, including reducing the risk of chronic diseases. As consumers become more health-conscious, they are seeking out foods and snacks that provide these additional advantages. Additionally, raisins' high fiber content promotes digestive health and can aid in weight management. Manufacturers are capitalizing on these functional properties by incorporating raisins into products like energy bars, cereals, and granola, positioning them as not just a tasty snack but also a nutritious one.

Segmental Insights

Type Insights

Based on type, the sultana segment accounted for the largest share of the market in 2022.Sultana raisins are from the large, yellow-green Sultana grapes and are particularly tart and soft. They can be purchased in health-food stores and gourmet shops. Sultanas are more popular in Europe and originated in Turkey.

Distribution Channel Insights

Based on end user, the food industry segment accounted for the largest share of the market in 2019. Raisins are rich in minerals such as iron, calcium, potassium, manganese, and zinc. Owing to this factor, raisins find its applications in a wide variety of food industry. Smoothies are made using raisins along with banana flakes, oats or corn flakes. It is an amazing blend with excellent taste provided in one glass. Raisins are also used in the making of cake mixes. Many frozen desserts are prepared using raisins such as frozen candies and ice creams. Raisins form a crucial part in the production of breakfast cereals and other fruit-based products.

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Regional Insights

Europe is expected to dominate the global raisins market in terms of market share and market revenue. It is estimated to maintain its dominance during the forecast period due to the growing surge for raisins in various industries and growing consumer demand from end users. The growing consumer desire for organic and healthy foods is expected to drive up demand for raisins in Europe. The rising consumption of fruits and dried fruits, especially raisins, is another element driving the regional market's growth. Due to the festival and gifting culture in emerging countries, revenue from the target market in Asia-Pacific is expected to grow significantly throughout the forecast period. Emerging markets such as China and India, on the other hand, are likely to see large growth in demand for sweet, dried fruit during the forecast period. This is due to a significant increase in disposable income and an increased knowledge of health consciousness among customers in APAC.

Recent Developments

• In 2021 - Fresh Del Monte Produce Inc., one of the world’s leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, announced a partnership with I Squared Capital.
• In 2022 - According to a Eurofruit article, South African growers have started using a net-drying technique in which sultana grapes are dried in the sun on tall nets. According to the industry organization, the method uses natural wind to move the fruit while any rainwater is used to irrigate the net to protect it. Additionally, the raisins are dried on 19mm stone courses to protect them from being ruined by excessive rain.

Key Market Players

• Arimex
• Del Monte Foods, Inc.
• Dole Packaged Foods, LLC
• NationalRaisin Company
• Sun-Maid Growers of California
• Royal Nut Company
• Bergin.com
• Sun Valley Raisins
• River Ranch Raisins
• Varsha industries Pvt. Ltd.

Report Scope:

In this report, the Global Raisins Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Raisins Market, By Type:

o   Natural Seedless

o   Black Current

o   Golden

o   Seedless

o   Muscat

o   Sultana

o   Monukka

o   Others

• Raisins Market, By Drying Method:

o   Sundried

o   Mechanically Dried

• Raisins Market, By End User:

o   Household/Retail

o   Food Processing Sector

o   Food Service Sector

o   Nutraceuticals

o   Others

• Raisins Market, By Distribution Channel:

o   Supermarkets/ Hypermarkets

o   Convenience Stores

o   Online

o   Others

• Raisins Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Raisins Market.

Available Customizations:

Global Raisins market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

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