Poland Two-Wheeler Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Scooter/Moped, Motorcycle), By Propulsion Type (ICE, Electric), By Region, By Competition, 2020-2030F

Market Overview:

The Poland Two-Wheeler Market was valued at USD 226.63 Million in 2024 and is expected to reach USD 293.27 Million by 2030 with a CAGR of 4.39% during the forecast period. The Poland two-wheeler market is experiencing steady growth, supported by factors such as rising demand for affordable personal mobility, increasing interest in recreational and leisure riding, and the growing shift towards electric two-wheelers. Consumers are seeking cost-effective commuting solutions amidst rising urban congestion, while younger demographics are showing greater inclination towards stylish and performance-oriented models. The emergence of electric scooters and motorcycles is reshaping purchase patterns, driven by evolving consumer preferences for eco-friendly transportation.

Market Drivers

Rising Demand for Affordable Personal Mobility

The increasing need for affordable and convenient transportation solutions is a key driver for the two-wheeler market. As personal mobility requirements grow among urban and semi-urban consumers, two-wheelers offer a cost-effective alternative to passenger cars. They provide lower acquisition costs, reduced fuel consumption, and easier maneuverability in congested traffic conditions. These benefits make two-wheelers a preferred choice among budget-conscious individuals and daily commuters. The demand is particularly strong among working professionals, students, and small business operators who seek an economical mode of transport without compromising on convenience. Fuel-efficient models and low maintenance requirements further enhance their appeal in price-sensitive segments. Manufacturers are responding with a diverse range of models, catering to both entry-level and mid-range price points, while offering flexible financing options to attract buyers.

Growing Popularity of Recreational and Leisure Riding

The two-wheeler market is witnessing a surge in demand driven by the rising popularity of recreational and leisure riding. Beyond commuting, two-wheelers have evolved into lifestyle products, appealing to consumers seeking adventure, thrill, and a sense of freedom on the road. Enthusiasts are increasingly inclined towards motorcycles and scooters designed for touring, off-road activities, and performance riding. This trend is reshaping market dynamics, as manufacturers focus on offering specialized models with unique design elements, advanced suspension systems, and enhanced ride comfort. The growth of riding clubs, social groups, and motorcycle communities has further fueled interest in leisure riding, promoting a culture where two-wheelers symbolize passion and personal identity. This segment is attracting both young riders eager for adventure and older consumers seeking premium experiences. The demand for gear, accessories, and customization options linked to recreational riding is also expanding, creating additional revenue streams for manufacturers and aftermarket players.

Rising Adoption of Electric Two-Wheelers

The adoption of electric two-wheelers is emerging as a critical driver shaping the future of the two-wheeler market. Growing environmental awareness, coupled with technological advancements in battery performance and charging infrastructure, is pushing consumers towards electric alternatives. For instance, In May 2025, Poland’s charging infrastructure expanded by 50% year-on-year, reaching 5,175 stations and 9,624 charging points, driven by surging BEV sales. Monthly growth added 283 stations and 508 points, with fast chargers (+100 kW) totaling 731 units. The network comprised 58% AC and 33% DC points, reflecting Poland’s commitment to scaling up its EV support infrastructure in line with rising demand and aligning with AFIR targets for sustainable mobility. Electric scooters and motorcycles offer lower operational costs, reduced maintenance requirements, and zero-emission benefits, making them attractive for daily commuting and urban transportation needs. Manufacturers are investing heavily in research and development to enhance battery range, charging efficiency, and overall product reliability. The shift towards electric models is also supported by incentives such as subsidies, tax benefits, and reduced registration fees in various markets, encouraging both individual and fleet buyers. The expansion of charging networks and innovations like battery swapping technology are addressing key concerns related to range anxiety and charging convenience. The electric segment is also witnessing design innovation, with sleek aesthetics, smart connectivity features, and integrated digital platforms enhancing consumer appeal.

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Key Market Challenges

High Price Sensitivity Among Consumers

Price sensitivity remains a critical challenge for the two-wheeler market, especially in segments targeting cost-conscious buyers. Consumers often prioritize affordability over advanced features, performance enhancements, or brand value, making competitive pricing a key factor in purchase decisions. This sensitivity places pressure on manufacturers to offer value-driven models without compromising on essential quality and safety standards. Frequent price fluctuations in raw materials such as steel, aluminum, and rubber further complicate pricing strategies, as companies struggle to absorb increased costs without eroding margins. Discounting and promotional offers are commonly used to stimulate demand, but these tactics can negatively impact profitability and brand perception. The challenge extends to the electric two-wheeler segment, where higher upfront costs linked to battery technology can deter price-sensitive customers despite long-term operational savings.

Competition from Alternative Mobility Solutions

The rise of alternative mobility solutions poses a significant challenge to the growth of the two-wheeler market. Shared mobility platforms, car-sharing services, and the expansion of efficient public transport systems offer consumers convenient and often cost-effective transportation options. These alternatives reduce the perceived need for personal two-wheeler ownership, particularly among urban dwellers and younger demographics who prioritize flexibility over ownership. The convenience of app-based mobility services, coupled with growing investments in micro-mobility solutions like e-bikes and electric kick scooters, has created a competitive landscape that diverts potential customers away from traditional two-wheeler purchases. The environmental and regulatory push towards sustainable transportation further accelerates the shift towards shared mobility, impacting market dynamics.

Key Market Trends

Integration of Advanced Technology and Smart Features

The integration of advanced technology and smart features is emerging as a key trend shaping the two-wheeler market. Consumers increasingly expect their vehicles to offer more than basic mobility, seeking enhanced connectivity, safety, and user experience. Features such as GPS navigation, Bluetooth connectivity, smartphone integration, and digital instrument clusters are becoming standard in many two-wheeler models. The inclusion of anti-lock braking systems (ABS), traction control, and advanced suspension setups further elevates safety and ride quality. Smart key systems, remote diagnostics, and mobile app-based vehicle management add convenience, especially for tech-savvy users. Manufacturers are leveraging these advancements to differentiate their offerings and create stronger brand loyalty. The adoption of Internet of Things (IoT) technologies allows real-time monitoring of vehicle performance, predictive maintenance, and data-driven customization options. These innovations not only enhance user satisfaction but also open avenues for value-added services, extended warranties, and after-sales support.

Expansion of Shared Mobility and Subscription Models

Shared mobility and subscription-based ownership models are emerging as transformative trends in the two-wheeler market. With changing consumer preferences towards flexibility, affordability, and convenience, shared mobility platforms offer access to two-wheelers without the commitments of ownership. This shift is particularly prominent among urban populations who prefer on-demand mobility solutions for short-distance travel. Subscription models allow users to pay a monthly fee for vehicle access, covering maintenance, insurance, and support services, which appeals to customers seeking hassle-free mobility experiences. These models also cater to corporate clients and delivery service providers requiring fleet management solutions. For instance, in 2024, Poland’s bike-sharing market expanded significantly, with the total number of public bikes rising nearly 29% from 21,000 in 2023 to almost 28,000. Major systems like Warsaw’s Veturilo, Gdańsk’s RowerMevo, and GZM’s Metrorower drove this growth through technological innovations, inter-municipal collaborations, and strong user uptake. Initiatives were supported by EU funding, national emission reduction targets, and increasing ecological awareness, positioning bike-sharing as a key contributor to sustainable urban mobility and CO₂ emission reduction in Poland.

Focus on Sustainability and Eco-Friendly Solutions

Sustainability is becoming a central theme driving trends within the two-wheeler market. Consumers are increasingly aware of the environmental impact of traditional mobility solutions, prompting demand for eco-friendly alternatives. This shift is accelerating the development and adoption of electric two-wheelers, supported by advancements in battery technology, renewable energy integration, and sustainable manufacturing practices. Manufacturers are prioritizing the use of recyclable materials, energy-efficient production methods, and carbon footprint reduction initiatives across their supply chains. The focus on sustainable mobility extends to product lifecycle management, with companies offering battery recycling programs, eco-friendly servicing options, and end-of-life vehicle disposal solutions. Government policies promoting environmental sustainability are further encouraging the industry to align with global emissions targets and green technology adoption. The emphasis on sustainability is influencing product marketing, with eco-conscious branding and corporate responsibility initiatives playing a critical role in shaping consumer perceptions. For instance, In May 2024, Poland recorded its highest-ever electric vehicle registrations, with BEV sales rising 118% year-on-year to 2,818 units, securing a 6% market share.

Segmental Insights

Vehicle Type Insights

In 2024, motorcycles emerged as the dominant segment in the Poland two-wheeler market, driven by their versatility, performance, and suitability for various riding purposes. Motorcycles appeal to a broad range of consumers, from daily commuters seeking reliable transportation to enthusiasts looking for recreational or long-distance riding options. Their ability to handle diverse road conditions, coupled with higher engine capacities and better speed performance, enhances their attractiveness in both urban and rural settings. The segment benefits from a wide variety of models, offering choices across different price points and styles, such as sport, touring, and cruiser types. Motorcycles also provide greater utility for delivery services, courier businesses, and personal commuting, which sustains their demand across different user segments.  For instance, In 2024, the Poland motorcycle market achieved record-breaking growth with 124,989 total registrations, up 32.7% from 2023. New motorcycle registrations surged by 43.4%, reaching 39,809 units, driven mainly by high demand for models with engine capacities up to 125 cm³, which made up 42.7% of new registration.

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Region Insights

In 2024, Mazowieckie led the Poland two-wheeler market, driven by its large population, urbanization, and high commuter demand. The region’s busy cities and need for practical transport boosted two-wheeler use for commuting and business purposes. Traffic congestion and limited parking made motorcycles and scooters a preferred choice, sustaining strong sales across urban areas.

Śląskie remained a key market, supported by its industrial base and dense urban zones. Consumers favored motorcycles for both daily travel and leisure riding. The growth of riding clubs, good road networks, and demand for performance models fueled interest. Financing options and service access helped expand usage, especially for business logistics in city centers.

Wielkopolskie showed healthy growth backed by a dynamic economy and expanding urban hubs. Demand rose among professionals and young riders looking for affordable transport. Road networks suited two-wheelers for short to medium commutes, appealing to a mixed customer base. The region’s blend of practical commuting and leisure riding drove consistent market demand.

Recent Developments

• ​In 2025, BMW Motorrad launched the R 1300 RS, featuring a 145 hp boxer engine, lightweight chassis, and advanced safety tech like Active Cruise Control. Its sporty design and touring comfort make it a key addition to the sport touring lineup.
• In 2023, BMW Group Poland won its largest-ever police tender, delivering 503 BMW 3 Series patrol cars equipped with advanced safety and communication systems, reinforcing its role in Poland’s institutional fleet sector.
• In Q1 2025, global motorcycle sales hit 62.1 million units, led by Honda, Hero, and Yamaha. TVS and Bajaj gained ground, with Bajaj growing 200% in Poland. Emerging brands like Voge, Zontes, and QJ Motor saw strong growth.
• In 2024, Darfon Group established a cutting-edge R&D center in Poland dedicated to e-bike product development, design, and innovation. The facility enhances regional engineering capabilities and bolsters the company’s footprint in Europe’s expanding electric mobility sector.

Key Market Players

• BMW Vertriebs GmbH
• Ducati Motor Holding S.p.A.
• Harley-Davidson Europe Ltd,
• Honda Motor Europe Limited
• KTM Sportmotorcycle GmbH
• Piaggio & C. SpA
• Eicher Motors Limited (Royal Enfield)
• Suzuki Motor Poland Sp. z o. o.
• Triumph Motorcycles Ltd.
• Yamaha Motor Europe N.V.

Report Scope:

In this report, the Poland Two-Wheeler Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

•           Poland Two-Wheeler Market, By Vehicle Type:

o    Scooter/Moped

o    Motorcycle

•           Poland Two-Wheeler Market, By Propulsion Type:

o    ICE

o    Electric

•           Poland Two-Wheeler Market, By Region:

o    Mazowieckie

o    Śląskie

o    Wielkopolskie

o    Małopolskie

o    Dolnośląskie

o    Rest of Poland

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Poland Two-Wheeler Market.

Available Customizations:

Poland Two-Wheeler Market report with the given market data, Tech Sci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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