Plant-Based Burgers Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Frozen, Refrigerated), By Source (Soy-Based, Mushroom-Based, Lentil-Based, Chickpea-Based, Black Bean-Based, Others), By Distribution Channel (HoReCa, Online, Convenience Stores, Supermarkets/Hypermarkets, Others), By Region, By Competition 2018-2028

Market Overview

Global Plant-Based Burgers Market was valued at USD 4.8 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 10.4% through 2028. Plant-based burgers are perceived as a healthier option to conventional beef burgers by consumers who are interested in adopting healthy eating practices. Plant-based burgers are generally high in fiber and other healthy elements and low in calories and saturated fat. The environmental effects of the meat industry are being recognized more and more, and plant-based burgers are thought to be a sustainable alternative. Compared to cattle burgers, the production of plant-based burgers uses less resources and produces less greenhouse gas emissions. Vegan burgers offer a cruelty-free option for people who are worried about how animals are treated in the meat industry. In recent times, producers of plant-based burgers have achieved noteworthy progress in enhancing the flavour and caliber of their offerings.  Burgers made of plant protein are increasingly regarded by many consumers as being as tasty as classic beef burgers. Customers may now more easily obtain plant-based burgers as they are increasingly offered in grocery stores and restaurants. The growing number of individuals following plant-based diets also raises the demand for plant-based burgers.

The rise in popularity and public awareness of plant-based food items is driving the current wave of plant-based burger consumption. Producers are creating plant-based technologies in an effort to grow and enhance the industry. Regional worries about animal abuse are intensifying, which propels industry expansion. The drivers driving market expansion are the rise of sophisticated technologies, urbanization, fast-growing infrastructure, and the growing number of fitness-obsessed customers. In order to draw in customers, the major corporations are spending enormous sums of money developing distinctive items, which is driving the market.

Key Market Drivers

Health and Wellness Trends

The rising awareness of health and wellness is a significant driver propelling the plant-based burgers market. Consumers are increasingly conscious of the link between dietary choices and overall well-being. The traditional association of red meat with health concerns, including high levels of saturated fats and cholesterol, has led many individuals to explore healthier alternatives. Plant-based burgers, often positioned as a nutritious and balanced option, appeal to health-conscious consumers seeking to make positive lifestyle changes. Plant-based burgers offer a range of nutritional benefits that contribute to their appeal. These alternatives often contain lower levels of saturated fats and cholesterol compared to traditional beef burgers. Additionally, they are rich in plant-based proteins, fiber, and various vitamins and minerals. The inclusion of diverse ingredients such as legumes, grains, and vegetables enhances the nutritional profile of plant-based burgers, attracting consumers who prioritize health-conscious eating.

The modern consumer is increasingly recognizing the impact of dietary choices on overall well-being. Plant-based diets, including plant-based burgers, align with broader lifestyle trends focused on preventive healthcare and holistic wellness. As individuals seek to proactively manage their health through diet, the plant-based burgers market stands to benefit from this growing awareness of the interconnectedness between food choices and well-being. The plant-based burgers market has responded dynamically to the demand from health-conscious consumers. Food manufacturers and restaurants are investing in research and development to create plant-based burger options that not only mimic the taste and texture of traditional meat burgers but also meet stringent health standards. This response involves not only improving the nutritional content of plant-based burgers but also transparently communicating these health benefits to consumers.

Environmental Sustainability

One of the most influential drivers behind the rise of plant-based burgers is the growing concern about the environmental impact of conventional meat production. Livestock farming, particularly beef production, is associated with deforestation, greenhouse gas emissions, and water pollution. As awareness of these issues increases, consumers are seeking environmentally sustainable alternatives, paving the way for the expansion of the plant-based burgers market. Plant-based burgers are often touted as having a significantly lower carbon footprint compared to traditional meat burgers. The production of plant-based ingredients generally requires less land, water, and energy, contributing to a more sustainable food system. Life cycle assessments and environmental impact studies have played a crucial role in highlighting the eco-friendly attributes of plant-based burgers, influencing environmentally conscious consumers to make the switch.

A key driver influencing the plant-based burgers market is the consumer preference for eco-friendly food choices. Modern consumers, especially younger demographics, are increasingly concerned about the environmental consequences of their dietary habits. The choice to consume plant-based burgers becomes a way for individuals to align their values with their purchasing decisions, contributing to a more sustainable and environmentally friendly food industry. In addition to consumer demand, corporate initiatives play a crucial role in driving sustainability in the plant-based burgers market. Many food manufacturers and restaurant chains are adopting comprehensive sustainability strategies that encompass sourcing practices, packaging, and waste reduction. These initiatives not only attract environmentally conscious consumers but also contribute to the overall sustainability narrative of the plant-based food sector.

Ethical and Animal Welfare Concerns

Ethical considerations and concerns about the treatment of animals in the meat industry are powerful drivers pushing consumers toward plant-based burgers. A significant segment of the population is reevaluating their food choices in light of ethical concerns related to factory farming, animal confinement, and slaughter practices. Plant-based burgers represent a cruelty-free alternative that resonates with consumers seeking to minimize their contribution to animal suffering. The intensive and often inhumane practices associated with factory farming have come under increased scrutiny. Documentaries, investigative reports, and social media have played a pivotal role in exposing the conditions in which animals are raised for meat production. This heightened awareness has led consumers to reconsider their support for the conventional meat industry, fostering a growing demand for plant-based alternatives.

The rise of cruelty-free alternatives, including plant-based burgers, reflects a broader cultural shift toward more ethical and humane choices. Consumers are seeking products that align with their values, and the plant-based burgers market provides an avenue for individuals to make ethical choices without compromising on taste and satisfaction. As the demand for cruelty-free alternatives increases, so does the market for plant-based burgers. Plant-based burger manufacturers often emphasize their commitment to ethical and animal welfare values in marketing and product branding. Transparency about sourcing practices, cruelty-free production, and the absence of animal by-products are key elements in attracting consumers who prioritize these values. This alignment contributes to the overall appeal of plant-based burgers as a socially responsible food choice. The impact of ethical considerations on the plant-based burgers market is significant and continues to drive growth. As consumers become more informed and conscientious about the ethical implications of their food choices, they actively seek alternatives that align with their values. This trend is influencing not only individual purchasing decisions but also shaping the broader narrative around sustainable and compassionate food choices.

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Key Market Challenges

Regulatory Hurdles

One of the primary challenges in the plant-based burgers market stems from the complex and evolving regulatory landscape. Defining and regulating terminologies, such as "plant-based," "vegetarian," and "meat alternative," can be a contentious issue. The lack of standardized definitions can lead to confusion among consumers, making it difficult for them to differentiate between traditional meat products and plant-based alternatives. The industry needs clear and consistent regulations to ensure fair competition and prevent misleading claims. The plant-based burgers market operates on a global scale, and the variability in international regulations poses a significant challenge. Different countries have diverse standards for labeling, which can result in inconsistencies in the market. For instance, what is considered acceptable labeling in one country might not meet the standards of another. This lack of harmonization hampers the growth and stability of the plant-based burgers market, making it essential to work towards more uniform regulatory frameworks.

Ensuring fair labeling practices is critical for building consumer trust. However, the challenge lies in preventing misleading claims that may exaggerate the health benefits or environmental sustainability of plant-based burgers. Striking a balance between promoting the positive aspects of these products and maintaining transparency is crucial. Clear and enforceable regulations are necessary to address this challenge and protect consumers from deceptive marketing practices. To overcome regulatory hurdles, there is a pressing need for standardized regulations that define and govern the labeling of plant-based burgers consistently. Such regulations should not only address terminologies but also set clear standards for nutritional information, ingredient disclosure, and ethical considerations. Standardization fosters consumer trust by ensuring that plant-based burgers meet specific criteria, promoting transparency and integrity in the market.

Taste and Texture Expectations

One of the significant challenges faced by the plant-based burgers market is meeting consumer expectations for taste and texture that rival traditional meat burgers. Many consumers are accustomed to the sensory experience of traditional beef patties, and replicating that experience with plant-based ingredients is a complex task. Ensuring that plant-based burgers are not only nutritious but also satisfying in taste and texture is crucial for widespread consumer acceptance. Consumer preferences are often deeply rooted in cultural and culinary traditions, making it challenging to overcome preconceived notions and biases about plant-based alternatives. Some individuals may have reservations about the taste or texture of plant-based burgers, perceiving them as inferior or bland. Education and strategic marketing efforts are essential to dispel these misconceptions and encourage consumers to try plant-based options with an open mind.

Pricing and Affordability

A common perception exists that plant-based products, including burgers, are premium or luxury items, leading to concerns about affordability. This perception can deter price-sensitive consumers from regularly incorporating plant-based options into their diets. Overcoming this challenge requires strategies to make plant-based burgers more accessible, ensuring that they are priced competitively compared to traditional meat alternatives. The production costs of plant-based burgers, often influenced by the cost of high-quality plant-based ingredients and specialized processing techniques, can be a barrier to achieving competitive pricing. To address this challenge, the industry must focus on achieving economies of scale. Increased demand, efficient supply chain management, and technological advancements can contribute to reducing production costs and making plant-based burgers more economically viable. Maintaining the quality of plant-based burgers while achieving price competitiveness is a delicate balance. Brands and manufacturers need to explore innovative sourcing methods, optimize production processes, and leverage technological advancements to enhance efficiency without compromising on taste and nutritional value. Strategic partnerships and collaborations within the industry can also contribute to cost-saving measures, making plant-based burgers more affordable for a broader consumer base. Addressing these economic barriers involves a multi-faceted approach, including targeted marketing to highlight the long-term health benefits, environmental sustainability, and potential cost savings associated with plant-based diets.

Key Market Trends

Growing Consumer Demand for Plant-Based Alternatives

A prominent trend in the plant-based burgers market is the growing consumer demand for plant-based diets and the rise of flexitarianism. As people become more health-conscious and environmentally aware, there's a noticeable shift towards reducing meat consumption. Plant-based burgers, once considered niche, are now gaining mainstream acceptance. This trend is fueled by consumers adopting plant-based diets for health reasons, ethical considerations, and a desire to reduce their environmental footprint. Consumer perceptions of plant-based burgers are evolving rapidly. Historically, there may have been skepticism about the taste and texture of these alternatives. However, advancements in food technology have led to plant-based burgers that closely mimic the sensory experience of traditional meat burgers. As a result, consumers are increasingly viewing plant-based options not just as substitutes but as appealing choices in their own right, contributing to the overall growth of the market.

The surge in demand for plant-based burgers presents both opportunities and challenges for the industry. On the positive side, there is a vast and expanding market to tap into, with consumers actively seeking plant-based alternatives. However, meeting the growing expectations of consumers—both in terms of taste and nutritional value—requires continuous innovation. The industry must navigate the delicate balance between addressing consumer demands and maintaining the core values of plant-based products.

Expansion of Product Offerings and Innovation

The plant-based burgers market is experiencing a trend towards diversification, with companies expanding their product portfolios beyond traditional burger patties. This diversification includes plant-based alternatives for sausages, ground meat, hot dogs, and more. The industry recognizes that catering to diverse consumer preferences and culinary needs is essential for sustained growth. As a result, consumers now have a broader range of plant-based options to choose from, contributing to the overall appeal of plant-based diets. Innovation in ingredients and flavor profiles is a key trend shaping the plant-based burgers market. Food scientists and chefs are continuously experimenting with novel plant-based ingredients to enhance the taste, texture, and nutritional content of burgers. This innovation goes beyond replicating the flavor of meat, incorporating unique flavors and textures that set plant-based burgers apart. The goal is to create products that not only appeal to vegetarians and vegans but also attract a wider audience, including meat-eaters exploring plant-based options.

A notable trend is the increasing presence of plant-based burgers in fast-food chains and fine dining establishments. Major fast-food brands are introducing plant-based options on their menus, responding to the demand for more sustainable and diverse choices. Simultaneously, high-end restaurants are incorporating plant-based burgers, recognizing the evolving preferences of consumers who seek plant-based options even in upscale dining settings. This trend reflects the mainstreaming of plant-based diets across different segments of the food industry. Technological advancements play a crucial role in driving innovation in the plant-based burgers market. From precision fermentation to 3D printing of plant-based proteins, technology is opening new frontiers for product development. These innovations not only contribute to the improvement of taste and texture but also enhance the scalability and sustainability of plant-based burger production. As technology continues to evolve, the industry is poised for even more groundbreaking advancements in plant-based product offerings.

Segmental Insights

Type Insights

Based on type, the market is segmented into frozen and refrigerated, among which the plant-based burger market frozen product segment dominated with major share in 2022. Frozen plant-based burgers offer convenience and an extended shelf life, making them a popular choice for consumers looking for quick and easy meal solutions. They can be stored for a longer time without compromising quality, reducing food waste. Frozen plant-based burgers are widely available in grocery stores and supermarkets, providing easy access to consumers looking to try plant- based alternatives.

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Regional Insights

North America emerged as the dominant player in the global plant based burgers market market in 2022, holding the largest market share. This dominance can be attributed to several factors that have contributed to the rapid growth and popularity of plant-based burgers in the region. North America's dominance in the plant-based burger market is the result of a combination of factors, including rising consumer awareness, innovation in product development, strong retail presence, growing flexitarianism, and a supportive regulatory environment. As these factors continue to drive demand, North America is poised to maintain its position as a leading market for plant-based burgers in the coming years.

Recent Developments

In 2021 - Beyond Meat launched its Beyond Burger 3.0, which is made with a blend of peas, mung beans, and rice. The company has also partnered with fast food chains such as McDonald's, KFC, and Taco Bell to offer plant-based menu options.

In 2020 - Nestle launched its Awesome Burger in the United States, made with a soy and wheat protein blend. The company has also announced plans to launch a plant-based tuna product under its popular brand, Garden Gourmet.

In 2021 - Lightlife introduced a new line of plant-based chicken products, including plant-based chicken tenders and fillets.

Key Market Players

• Beyond Meat
• Impossible Foods
• Nestle (Awesome Burger)
• MorningStar Farms
• Gardein
• Lightlife
• Dr. Praeger's
• Tofurky
• Amy's Kitchen
• Field Roast

Report Scope:

In this report, the Global Plant-Based Burgers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Plant-Based Burgers Market, By Type:

o   Frozen

o   Refrigerated

• Plant-Based Burgers Market, By Source:

o   Soy-Based

o   Mushroom-Based

o   Lentil-Based

o   Chickpea-Based

o   Black Bean-Based

o   Others   

• Plant-Based Burgers Market, By Distribution Channel:

o   HoReCa

o   Online

o   Convenience Stores

o   Supermarkets/Hypermarkets

o   Others

• Plant-Based Burgers Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Plant-Based Burgers Market.

Available Customizations:

Global Plant-Based Burgers market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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