|
Forecast
Period
|
2026-2030
|
|
Market
Size (2024)
|
USD
54.17 Billion
|
|
Market
Size (2030)
|
USD
113.93 Billion
|
|
CAGR
(2025-2030)
|
13.15%
|
|
Fastest
Growing Segment
|
Tablets
|
|
Largest
Market
|
North
America
|
Market Overview
The Global Personalized Nutrition And Supplements market was valued at USD 54.17 Billion in 2024 and is expected to reach USD 113.93 Billion by 2030 with a CAGR of 13.15%. The Global Personalized Nutrition and Supplements Market is rapidly transitioning from a niche segment to a central component of the broader health and wellness ecosystem. This growth is driven by significant advancements in digital health technologies, a growing consumer appetite for personalized wellness solutions, and a global shift towards preventive healthcare. The market is experiencing strong, sustained double-digit growth, propelled by an increasing demand for data-driven, individualized health regimens and a rising recognition of the link between nutrition and chronic disease prevention.
As personalized nutrition services increasingly handle sensitive health and genetic information, compliance with stringent data privacy regulations such as GDPR and HIPAA has become paramount. Adherence to these privacy standards is crucial to maintaining consumer trust and ensuring regulatory alignment in diverse global markets.
Positioned at the convergence of technology, healthcare innovation, and consumer-driven health empowerment, the market is poised for substantial transformation. Ongoing advancements in diagnostic integration and expanding digital access are expected to reshape healthcare delivery, offering more precise and scalable solutions for personalized lifestyle management. Over the next decade, this sector is set to redefine how consumers engage with their health, offering more effective, accessible, and individualized care.
Key Market Drivers
Increasing Prevalence of Diet-Related Diseases
The most influential growth drivers of the Global Personalized Nutrition and Supplements Market are the rising prevalence of diet-related diseases. In 2022, 1 in 8 individuals globally representing a substantial share of the population were living with obesity. The adult obesity rate has more than doubled since 1990, while obesity among adolescents has seen a fourfold increase, underscoring a significant and accelerating public health concern. During the same year, approximately 2.5 billion adults aged 18 and older were classified as overweight. Of this population, an estimated 890 million adults were living with obesity, accounting for 16% of the global adult population. Additionally, 43% of adults were categorized as overweight. As conditions such as obesity, diabetes, hypertension, and cardiovascular diseases reach alarming global levels, consumers, healthcare providers, and industry stakeholders are turning toward personalized nutrition as a preventive and therapeutic strategy. This shift is accelerating market demand and shaping long-term growth trajectories. Despite growing awareness, many populations continue to struggle with poor dietary habits excessive intake of processed foods, sugar, and unhealthy fats resulting in a surge in non-communicable diseases (NCDs). In 2021, noncommunicable diseases (NCDs) were responsible for 43 million deaths worldwide, accounting for 75% of all non-pandemic-related mortality firmly establishing NCDs as the dominant global health burden. Of these, 18 million deaths occurred prematurely, affecting individuals under the age of 70. Notably, 82% of these early fatalities were concentrated in low- and middle-income countries, highlighting a sharp disparity in healthcare outcomes and access. Overall, 73% of all NCD-related deaths took place in low- and middle-income regions, underlining a critical intersection between economic status and vulnerability to chronic illnesses such as cardiovascular disease, diabetes, cancer, and respiratory disorders. According to WHO and other global health agencies, diet-related conditions now represent a leading cause of death and disability worldwide. This has created a pressing need for preventive health solutions that go beyond generic nutritional advice.
As healthcare systems become increasingly strained, governments and individuals are emphasizing preventive care, in which personalized nutrition plays a vital role. People with early signs of metabolic syndrome or genetic predispositions are turning to tailored dietary supplements and nutrition plans to mitigate long-term health risks. Healthcare professionals are increasingly recommending personalized supplement plans based on diagnostic insights, supporting both treatment and prevention. Innovations in health diagnostics such as blood testing, microbiome analysis, and DNA screening allow for the early detection of diet-related risk factors. This facilitates the creation of customized nutritional solutions for prevention and recovery. Personalized nutrition platforms leverage this data to recommend the optimal combination of vitamins, minerals, and functional ingredients to manage or reduce the risk of conditions like type 2 diabetes, high cholesterol, and gastrointestinal disorders. India is witnessing a rapid transformation in healthcare delivery, with approximately 400 million individuals actively engaging with digital health solutions. This adoption spans a broad spectrum of services, including telemedicine, at-home diagnostic testing, e-pharmacy platforms, and other technology-enabled care models. The scale and speed of this shift signal a growing consumer preference for convenient, tech-driven healthcare access, positioning India as one of the most dynamic markets for digital health innovation globally. The rise of digital health education and wellness influencers has made consumers more aware of the link between diet and chronic disease, prompting a shift toward personalized, science-backed solutions. Individuals, especially those with family histories of chronic illness, are willing to spend more on tailored supplements and nutrition plans that promise long-term health outcomes and disease prevention.
E-commerce and Subscription-Based Business Models
The evolving landscape of the Global Personalized Nutrition and Supplements Market, e-commerce platforms and subscription-based models have emerged as powerful growth enablers. These business models are reshaping how consumers access, engage with, and consume personalized wellness solutions fueling rapid market expansion, brand differentiation, and customer loyalty. Kyberlife, a healthcare-focused B2B e-commerce platform, has successfully raised USD3 million in a recent funding round led by 5I Ventures. The round also saw participation from East Ventures, A2D Ventures, and NUS Alumni Ventures, signaling strong investor confidence in Kyberlife’s role in streamlining pharmaceutical and medical supply procurement across institutional healthcare markets. E-commerce allows brands to bypass traditional retail intermediaries, enabling direct access to consumers worldwide. This enhances brand control over pricing, messaging, and customer engagement. Personalized nutrition companies can quickly scale across geographies by leveraging digital storefronts, reaching health-conscious consumers in both mature and emerging markets. Online platforms collect detailed consumer data such as purchase behavior, lifestyle preferences, and quiz inputs which is used to deliver hyper-personalized product recommendations.
Subscription-based offerings provide stable, recurring income for businesses, improving cash flow and financial forecasting. By delivering monthly personalized supplement packs or updated formulations based on new health data, brands create ongoing engagement and high customer stickiness. Subscription services are designed to adapt continuously to user feedback, health tracking data, or seasonal needs enhancing relevance and customer satisfaction over time. Consumers benefit from the convenience of automated deliveries, ensuring they never run out of essential supplements. This removes friction from the purchase journey and encourages habit formation. Most platforms offer digital health assessments or quizzes at the start of the customer journey, using that data to generate tailored supplement plans. This creates a strong sense of personalization from the outset. E-commerce brands operate with reduced overhead compared to brick-and-mortar stores. Inventory can be managed more efficiently, often through third-party logistics or just-in-time fulfillment. These digital-first models are highly scalable, allowing startups and established players alike to expand rapidly without significant capital expenditure.
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Key Market Challenges
Privacy Concerns
Privacy concerns represent a significant
challenge for the Personalized Nutrition and Supplements Market, primarily due
to the sensitive nature of the data involved. Personalized nutrition relies on
the collection and analysis of intimate information, including genetic data,
health history, and dietary habits. As consumers share this information with
companies and service providers to receive tailored recommendations, several
critical issues emerge. Firstly, data security is paramount. Storing and
transmitting sensitive health and genetic information carries a high risk of
data breaches or unauthorized access. In an era where data breaches are
increasingly common, consumers worry about the safety of their personal health
data. Any breach could result in the exposure of not only health details but
also potentially identifiable genetic information, leading to privacy
violations and identity theft concerns. Secondly, the ethical handling of data
is crucial. Companies must obtain informed consent from consumers before
collecting and using their personal information. Moreover, clear policies on
how the data will be stored, shared, and utilized must be communicated
transparently to customers. Ensuring that consumers have control over their
data and can easily opt out of data-sharing practices is vital to maintaining
trust.
Furthermore, there's a concern
about how this data may be used beyond personalized recommendations. Will it be
sold to third parties, such as pharmaceutical companies or insurers,
potentially leading to discrimination or misuse of the data? These concerns can
deter individuals from embracing personalized nutrition and supplements,
undermining the growth of the market. In summary, addressing privacy concerns
is essential for the Personalized Nutrition and Supplements Market to gain and
retain consumer trust. Ensuring data security, transparent data handling
practices, and ethical use of personal information are critical steps in
mitigating these challenges. Failure to do so could hinder the market's growth
and acceptance.
High Cost
The cost represents a substantial
challenge for the Personalized Nutrition and Supplements Market, potentially
limiting its accessibility to a broader demographic. Personalized nutrition
often involves genetic testing, specialized dietary plans, and tailored
supplement recommendations, all of which can be expensive. Genetic testing, a
fundamental component of personalized nutrition, can be costly, and this
initial expense can deter many individuals from even considering personalized
approaches. Additionally, interpreting genetic data and creating personalized
dietary plans require specialized expertise and technology, which can further
drive up costs. Moreover, continuous monitoring and adjustments to personalized
nutrition plans can incur ongoing expenses. For consumers, the financial burden
of personalized nutrition can be a significant deterrent, particularly when
compared to generic dietary advice or over-the-counter supplements. This cost
barrier disproportionately affects lower-income individuals and communities,
limiting their access to the potential health benefits of personalized
nutrition.
Furthermore, the lack of
insurance coverage for personalized nutrition and genetic testing exacerbates
the cost issue. In many cases, health insurance plans do not cover these
services, leaving consumers to bear the full financial burden. Addressing the
cost challenge in personalized nutrition is crucial for widespread adoption and
market growth. Innovations that reduce the cost of genetic testing, such as
at-home testing kits or increased competition among service providers, can make
personalized nutrition more accessible. Additionally, advocating for insurance
coverage and subsidies for these services can help bridge the affordability
gap, ensuring that personalized nutrition is not only a privilege of the
affluent but a healthcare option available to all.
Key Market Trends
Genetic Testing Integration
Genetic Testing Integration has
emerged as a significant trend in the Personalized Nutrition and Supplements
Market. This trend is driven by advancements in genetic analysis and the
growing understanding of how an individual's genetic makeup influences their
nutritional requirements.
Genetic testing allows for the
identification of specific genetic markers related to metabolism, nutrient
absorption, and dietary sensitivities. By integrating this genetic information
into personalized nutrition programs, providers can offer highly tailored
dietary recommendations. For example, individuals may receive guidance on
optimal macronutrient ratios, micronutrient supplementation, and personalized
dietary plans based on their genetic predispositions. This trend not only
enhances the precision of personalized nutrition but also empowers individuals
to make informed dietary choices that align with their unique genetic profiles.
As genetic testing technologies continue to advance, we can expect this trend
to further shape the landscape of personalized nutrition and supplements,
making it a more precise and effective approach to optimizing health and
well-being.
Personalized Supplements
Personalized supplements have
emerged as a prominent trend in the Personalized Nutrition and Supplements
Market due to their ability to cater to individualized health needs and
preferences. This trend has been fueled by advancements in biotechnology, data
analytics, and consumer awareness. Firstly, technological innovations have
enabled the collection of extensive health data, including genetic information
and biomarkers. This wealth of data allows for the customization of
supplements, ensuring they address specific deficiencies or health goals unique
to each individual. Secondly, consumers are increasingly seeking tailored
solutions for their well-being. They are more health-conscious and value
products designed to suit their specific requirements, rather than opting for
one-size-fits-all solutions. This demand for personalization has led to the
rapid growth of the personalized supplements market.
Moreover, the growing
availability of online platforms and mobile apps has made it easier for
consumers to access personalized nutrition advice and purchase
custom-formulated supplements. This convenience factor has further propelled
the trend. In conclusion, personalized supplements have gained momentum in the
Personalized Nutrition and Supplements Market by harnessing technology, meeting
consumer demands for customization, and offering convenient access to tailored
health solutions. This trend is expected to continue to thrive as individuals
prioritize their unique health and wellness needs.
Segmental Insights
Ingredient Insights
Based on the category of Ingredients, vitamins segment dominated the Global Personalized Nutrition And Supplements market. Vitamins are universally recognized as essential micronutrients critical for overall well-being, including immune function, energy production, bone health, and cellular repair. With the growing global emphasis on preventive healthcare and wellness, consumers are proactively supplementing their diets with personalized vitamin solutions tailored to their individual deficiencies or health goals.
Personalized nutrition heavily relies on diagnostics such as DNA tests, blood biomarkers, and lifestyle assessments. Vitamin deficiencies are among the most commonly identified outcomes in these tests, making vitamins the core component in many personalized supplement regimens. Vitamins are easily adaptable across various formulations tablets, capsules, powders, and gummies enabling customized delivery based on consumer preference. Vitamins are backed by decades of scientific research and clinical validation. Their safety profiles and well-understood health benefits give consumers confidence and encourage continued use. Compared to newer or more niche ingredients, vitamins face fewer regulatory barriers, allowing for faster go-to-market strategies for personalized products.
Dosage Form Insights
Based on the category of Dosage Form, tablets segment emerges as the fastest growing segment in the Global Personalized Nutrition And Supplements market. Tablets are easy to carry, store, and consume, making them a highly convenient option for individuals with busy lifestyles. Tablets offer precise and consistent dosing, which is crucial in personalized nutrition where tailored intake is essential.
Advanced manufacturing techniques now allow tablets to be customized based on genetic testing, biomarker analysis, or lifestyle data key drivers in personalized nutrition. Innovations like bilayer or multilayer tablets allow multiple ingredients to be combined in a single unit, catering to individualized health goals (e.g., energy, weight loss, gut health). Emerging technologies are enabling 3D-printed tablets that match a user’s unique nutritional needs. AI-based recommendation engines link directly to personalized tablet formulations. Tablets can be engineered with sustained or delayed release capabilities, enhancing the efficacy and bioavailability of nutrients over time. Compared to other forms like liquids or powders, tablets offer superior shelf stability without the need for refrigeration. Mass production of tablets is generally more cost-effective, making personalized tablets more accessible to a wider market.
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Regional Insights
Based on region, North America has emerged as a largest market in the Global Personalized Nutrition and Supplements Market for several
compelling reasons. The region boasts a well-established healthcare
infrastructure, which includes cutting-edge research institutions, advanced
biotechnology firms, and a robust regulatory framework. This enables the
development and marketing of personalized nutrition and supplement products
with a strong scientific foundation. North America has a highly
health-conscious and well-informed consumer base. With a culture that places a
premium on individual wellness, there is a substantial demand for tailored
health solutions. This demand is further fueled by the region's rising rates of
chronic diseases and a growing awareness of the importance of preventive
healthcare.
North America has a
dynamic and competitive market landscape. Numerous companies in the region are
at the forefront of innovation in the personalized nutrition and supplements
sector, driving product development and market expansion. Additionally, North
America's diverse population, with varying dietary preferences and health
needs, creates a fertile ground for personalized approaches to nutrition and
supplementation. This diversity allows companies to offer a wide range of
customized products to cater to different demographics and lifestyles. Overall,
North America's combination of advanced infrastructure, health-conscious
consumers, market competition, and a diverse population has positioned it as a
dominant force in the burgeoning Personalized Nutrition and Supplements Market.
Recent Developments
- In February 2025, Simon Ourian, M.D., renowned for his luxury skincare brand, has introduced a new category of personalized nutrition supplements that combines the precision of advanced AI technology with premium, natural ingredients. This expansion is strategically aligned with the brand’s ongoing commitment to holistic wellness, offering consumers customized solutions designed to meet their individual wellness objectives.
- In February 2025, Cepham, a leader in nutraceutical innovation, has unveiled its new line of Life Phases and Stages Blends (LPAS Blends). These scientifically crafted ingredient blends are specifically designed to address the evolving nutritional needs at critical life milestones. The LPAS Blends provide dietary supplement companies with pre-formulated solutions tailored to distinct life stages, ranging from adolescence to adulthood and extending into aging, ensuring precise and targeted nutritional support.
- In October 2024, Oriflame Spain has launched a new personalized nutrition supplement solution, becoming the first market within the Oriflame network to offer a tailored approach to both brand partners and consumers. This new offering, marketed under the established Wellosophy brand, aims to meet the unique nutritional needs of each individual. Building on the success of the popular Wellness Pack (Man/Woman), Oriflame’s latest dietary supplement initiative provides a bespoke solution that adjusts to the specific health requirements of each customer, enhancing the brand's position in the personalized wellness sector.
- In September 2024, Bioniq, a leader in AI-driven, personalized supplements leveraging user questionnaires and blood biomarker data, has announced a strategic partnership with Truemed, a solution provider for healthcare reimbursement and HSA/FSA spending. This collaboration enables Bioniq’s pharmaceutical-grade nutritional supplements to be recognized as medically necessary, making them eligible for HSA and FSA spending. This partnership further strengthens Bioniq's positioning in the preventative healthcare space by aligning with established healthcare spending frameworks.
Key Market Players
- Amway
Corporation
- Superior
Supplements Inc
- Metagenics,
Inc.
- Nutralliance,
Inc.
- Archer
Daniels Midland Company (ADM)
- Viome
Life Sciences, Inc.
- DNAFit
Life Sciences Ltd
- Abbott
Laboratories Inc
- Herbalife
International of America, Inc.
- GX
Sciences, LLC
|
By Ingredient
|
By Dosage Form
|
By End Use
|
By Region
|
- Proteins
& Amino Acid
- Vitamins
- Minerals
- Probiotics
- Herbal/Botanic
|
- Tablets/Capsules
- Liquids
- Powders
- Other
|
- Supermarkets/Hypermarket
- Specialty
Stores
- Retail
Pharmacies
- Online
Pharmacies & E-Commerce Sites
|
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
|
Report Scope:
In this report, the Global Personalized Nutrition and
Supplements Market has been segmented into the following categories, in
addition to the industry trends which have also been detailed below:
- Personalized Nutrition and Supplements Market, By Ingredient:
o Proteins & Amino Acid
o Vitamins
o Minerals
o Probiotics
o Herbal/Botanic
- Personalized Nutrition and Supplements Market, By Dosage Form:
o Tablets/Capsules
o Liquids
o Powders
o Other
- Personalized Nutrition and Supplements Market, By End Use:
o Supermarkets/Hypermarket
o Specialty Stores
o Retail Pharmacies
o Online Pharmacies &
E-Commerce Sites
- Personalized Nutrition and Supplements Market,
By Region:
o North America
§ United States
§ Canada
§ Mexico
o Europe
§ France
§ United Kingdom
§ Italy
§ Germany
§ Spain
o Asia-Pacific
§ China
§ India
§ Japan
§ Australia
§ South Korea
o South America
§ Brazil
§ Argentina
§ Colombia
o Middle East & Africa
§ South Africa
§ Saudi Arabia
§ UAE
Competitive Landscape
Company Profiles: Detailed
analysis of the major companies present in the Global Personalized Nutrition
And Supplements Market.
Available Customizations:
Global Personalized Nutrition And
Supplements market report with the given market data, TechSci Research
offers customizations according to a company's specific needs. The following
customization options are available for the report:
Company Information
- Detailed
analysis and profiling of additional market players (up to five).
Global Personalized Nutrition
And Supplements Market is an upcoming report to be released soon. If you wish
an early delivery of this report or want to confirm the date of release, please
contact us at sales@techsciresearch.com