|
Forecast Period
|
2024-2028
|
|
Market Size (2022)
|
USD42.01 billion
|
|
CAGR (2023-2028)
|
13.19%
|
|
Fastest Growing Segment
|
Online Pharmacies and E-Commerce Sites
|
|
Largest Market
|
North America
|
Market Overview
Global Personalized Nutrition And
Supplements Market has valued at USD 42.01 billion in
2022 with a
CAGR of 13.19% through 2028. The Personalized Nutrition and Supplements
Market is witnessing significant growth as consumers increasingly seek tailored
dietary solutions. This market caters to individuals' unique nutritional needs,
leveraging advances in genetic testing and personalized health assessments.
Factors driving this growth include rising health consciousness, awareness of
the impact of diet on well-being, and a desire for more proactive healthcare.
Personalized nutrition and supplements offer customized dietary plans and products,
empowering consumers to optimize their health. The market is marked by
collaborations between nutritionists, geneticists, and food producers,
delivering personalized dietary recommendations and supplements. As consumers
prioritize wellness, this market is expected to expand further in the coming
years.
Key Market Drivers
Increasing Consumer Health
Awareness Coupled With Growing Demand For Retail Nutrition Products
The Personalized Nutrition and
Supplements Market is experiencing a significant surge, primarily driven by the
increasing health awareness among consumers and the growing demand for retail
nutrition products. Several factors contribute to this trend: Consumers today
are more health-conscious than ever before. They are proactively seeking ways
to improve their overall well-being and prevent health issues. This heightened
awareness of the importance of nutrition in maintaining good health has spurred
interest in personalized nutrition. Generic, one-size-fits-all dietary
recommendations no longer suffice for many consumers. They recognize that their
nutritional needs are unique, influenced by factors such as age, gender,
genetics, and lifestyle. Personalized nutrition offers tailored solutions that
align with these individual requirements, enhancing its appeal.
The digital age has made health
information more accessible than ever. Consumers can easily access nutritional
knowledge, research findings, and health-related data online. This has
empowered them to make informed choices about their diets and supplements,
contributing to the demand for personalized nutrition. The availability of
retail nutrition products, including personalized supplements, has expanded
significantly. Consumers can now conveniently purchase these products both
online and in physical stores. This accessibility has made it easier for
individuals to incorporate personalized nutrition into their daily routines. Technological
advancements, particularly in genetic testing and health tracking, have enabled
a deeper understanding of individual health needs. Consumers can now undergo
genetic assessments and health evaluations to receive personalized dietary
recommendations.
Personalized nutrition doesn't
just stop at dietary recommendations. It extends to personalized supplement
formulations tailored to specific deficiencies or health goals. This
customization appeals to consumers looking for targeted solutions.
The overarching wellness trend
has influenced consumer choices. Many individuals are now viewing nutrition as
a fundamental component of their wellness journey, and they are willing to
invest in personalized nutrition and supplements to achieve their health
objectives. Consumers are increasingly adopting a holistic approach to health,
recognizing the interplay between nutrition, physical activity, mental
well-being, and genetics. Personalized nutrition aligns with this holistic
perspective, offering a comprehensive approach to health optimization. In
conclusion, the convergence of increasing consumer health awareness, the desire
for individualized dietary solutions, the widespread availability of retail
nutrition products, and technological advancements in health assessment are all
driving the rapid growth of the Personalized Nutrition and Supplements Market.
As consumers continue to prioritize their health and well-being, this market is
expected to flourish in the coming years, providing tailored nutritional
solutions to meet the unique needs of individuals.
Wide Range Of Program Options
With Respect To Type And Price
The Personalized Nutrition and
Supplements Market is experiencing a surge in growth due to the wide range of
program options available with respect to type and price. This diversity in
offerings has become a significant driver for the market's expansion, catering
to a broad spectrum of consumer preferences and needs. Personalized nutrition
and supplement programs are now available at various price points, making them
accessible to a wide range of consumers. This affordability factor ensures that
personalized nutrition is not limited to a niche demographic but can be
embraced by individuals with varying budgets. The market offers an extensive
array of program options that can be tailored to suit different dietary
requirements, health goals, and preferences. Whether someone is seeking weight
management, athletic performance enhancement, dietary guidance for specific
medical conditions, or general wellness, there's a personalized nutrition
program designed to address their unique needs. Consumers have diverse dietary
preferences, such as vegan, vegetarian, gluten-free, or paleo diets.
Personalized nutrition programs accommodate these preferences and provide
recommendations that align with an individual's chosen dietary lifestyle. People
pursue personalized nutrition for various health objectives, including weight
loss, muscle gain, improved digestion, and enhanced energy levels. The
availability of specialized programs allows individuals to select a program
tailored to their specific health goals.
In addition to dietary guidance,
personalized nutrition programs often include recommendations for nutritional
supplements. These supplements come in a variety of types and formulations,
accommodating individual preferences and dietary restrictions. Consumers can
access personalized nutrition and supplement programs through both online
platforms and in-store options. This flexibility ensures that individuals can
choose the mode of interaction that suits their convenience and comfort level. Personalized
nutrition programs may offer varying levels of professional guidance, from
basic online assessments to consultations with registered dietitians or
nutritionists. This range of support options allows consumers to choose the
level of guidance that meets their needs.
Some personalized nutrition
programs are offered as subscription services, providing ongoing support and
adjustments to dietary plans as individuals progress towards their health
goals. This subscription-based approach caters to long-term commitment and
adherence. In essence, the Personalized Nutrition and Supplements Market's wide
range of program options, encompassing various types, price points, and
customization levels, ensures that consumers can find a solution that precisely
fits their unique requirements and preferences. This diversity not only drives
market growth but also democratizes access to personalized nutrition, making it
an inclusive and adaptable approach to improved health and well-being.
Increasing Prevalence Of
Diet-Related Diseases
The Personalized Nutrition and
Supplements Market is being driven by the increasing prevalence of diet-related
diseases, which has become a pressing global health concern. Several factors
contribute to this driver: There has been a notable uptick in diet-related
health issues, including obesity, diabetes, cardiovascular diseases, and
gastrointestinal disorders. These conditions often stem from poor dietary
choices, sedentary lifestyles, and genetic predispositions. With growing health
consciousness, individuals are recognizing the profound impact of diet on their
overall well-being. They are actively seeking ways to address and prevent
diet-related diseases, creating a demand for personalized nutrition solutions. Conventional
dietary recommendations do not always effectively address the specific needs
and challenges faced by individuals with diet-related diseases. Personalized
nutrition offers tailored interventions that consider an individual's unique
health profile, genetic makeup, and lifestyle.
The concept of precision
medicine, which tailors healthcare to individual characteristics, has gained
prominence. Personalized nutrition aligns with this approach by providing
precise dietary recommendations and supplement regimens based on genetic markers
and health assessments. The global obesity epidemic is a major contributor to
diet-related diseases. Personalized nutrition can play a pivotal role in weight
management by offering personalized meal plans, calorie recommendations, and
exercise guidance to combat obesity and its associated health risks. Genetic
factors significantly influence an individual's susceptibility to diet-related
diseases. Personalized nutrition leverages genetic testing to identify genetic
predispositions and recommend dietary modifications that mitigate disease risk.
Personalized nutrition is increasingly recognized as a proactive approach to
chronic disease prevention. Individuals are turning to personalized nutrition
to reduce the risk of developing conditions like diabetes, heart disease, and
certain cancers. People are adopting a holistic perspective on health,
recognizing that nutrition is a cornerstone of well-being. Personalized
nutrition fits seamlessly into this holistic health paradigm by addressing
diet-related disease risk factors comprehensively.
In conclusion, the rising
prevalence of diet-related diseases has intensified the need for tailored
dietary solutions, making personalized nutrition and supplements a critical
driver in the quest for better health outcomes. As individuals become more proactive
in managing their health and preventing diet-related diseases, the Personalized
Nutrition and Supplements Market is expected to continue its growth trajectory,
offering targeted and effective interventions to address this global health
challenge.
Advancements in Nutrigenomics
Advancements in Nutrigenomics
have emerged as a powerful driver for the Personalized Nutrition and
Supplements Market. Nutrigenomics is the study of how an individual's genetic
makeup influences their response to diet and nutrients. As our understanding of
this field deepens, it opens up a new frontier in tailoring nutrition and
supplements to meet specific health needs. This advancement allows for a level
of personalization never before achievable. Genetic testing and analysis can
uncover an individual's unique genetic predispositions, nutritional
requirements, and potential dietary sensitivities. Armed with this information,
personalized nutrition plans can be crafted, optimizing dietary choices to
align with one's genetic profile. For consumers, this represents a highly
appealing prospect. It moves nutrition and supplementation away from the
one-size-fits-all approach and towards a more precise and effective regimen.
This not only addresses specific health concerns but also enhances overall
wellness and preventive healthcare.
Moreover, the integration of
technology plays a pivotal role. Advanced algorithms and data analytics can
process vast amounts of genetic data rapidly, translating it into practical
dietary recommendations. Mobile apps and online platforms then deliver these
tailored plans directly to consumers, making personalized nutrition accessible
and convenient. The growth of the Nutrigenomics field not only benefits
individuals but also fosters innovation in the nutrition and supplement
industry. Companies are increasingly investing in research and development to
create products that cater to the specific genetic needs of their customers. In
summary, Advancements in Nutrigenomics are revolutionizing the Personalized
Nutrition and Supplements Market by offering a scientific and individualized
approach to nutrition. This breakthrough technology aligns with the modern
consumer's desire for proactive health management, convenience, and customized
solutions, driving significant growth and transformation in the industry.
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Key Market Challenges
Privacy Concerns
Privacy concerns represent a significant
challenge for the Personalized Nutrition and Supplements Market, primarily due
to the sensitive nature of the data involved. Personalized nutrition relies on
the collection and analysis of intimate information, including genetic data,
health history, and dietary habits. As consumers share this information with
companies and service providers to receive tailored recommendations, several
critical issues emerge. Firstly, data security is paramount. Storing and
transmitting sensitive health and genetic information carries a high risk of
data breaches or unauthorized access. In an era where data breaches are
increasingly common, consumers worry about the safety of their personal health
data. Any breach could result in the exposure of not only health details but
also potentially identifiable genetic information, leading to privacy
violations and identity theft concerns. Secondly, the ethical handling of data
is crucial. Companies must obtain informed consent from consumers before
collecting and using their personal information. Moreover, clear policies on
how the data will be stored, shared, and utilized must be communicated
transparently to customers. Ensuring that consumers have control over their
data and can easily opt out of data-sharing practices is vital to maintaining
trust.
Furthermore, there's a concern
about how this data may be used beyond personalized recommendations. Will it be
sold to third parties, such as pharmaceutical companies or insurers,
potentially leading to discrimination or misuse of the data? These concerns can
deter individuals from embracing personalized nutrition and supplements,
undermining the growth of the market. In summary, addressing privacy concerns
is essential for the Personalized Nutrition and Supplements Market to gain and
retain consumer trust. Ensuring data security, transparent data handling
practices, and ethical use of personal information are critical steps in
mitigating these challenges. Failure to do so could hinder the market's growth
and acceptance.
High Cost
The cost represents a substantial
challenge for the Personalized Nutrition and Supplements Market, potentially
limiting its accessibility to a broader demographic. Personalized nutrition
often involves genetic testing, specialized dietary plans, and tailored
supplement recommendations, all of which can be expensive. Genetic testing, a
fundamental component of personalized nutrition, can be costly, and this
initial expense can deter many individuals from even considering personalized
approaches. Additionally, interpreting genetic data and creating personalized
dietary plans require specialized expertise and technology, which can further
drive up costs. Moreover, continuous monitoring and adjustments to personalized
nutrition plans can incur ongoing expenses. For consumers, the financial burden
of personalized nutrition can be a significant deterrent, particularly when
compared to generic dietary advice or over-the-counter supplements. This cost
barrier disproportionately affects lower-income individuals and communities,
limiting their access to the potential health benefits of personalized
nutrition.
Furthermore, the lack of
insurance coverage for personalized nutrition and genetic testing exacerbates
the cost issue. In many cases, health insurance plans do not cover these
services, leaving consumers to bear the full financial burden. Addressing the
cost challenge in personalized nutrition is crucial for widespread adoption and
market growth. Innovations that reduce the cost of genetic testing, such as
at-home testing kits or increased competition among service providers, can make
personalized nutrition more accessible. Additionally, advocating for insurance
coverage and subsidies for these services can help bridge the affordability
gap, ensuring that personalized nutrition is not only a privilege of the
affluent but a healthcare option available to all.
Key Market Trends
Genetic Testing Integration
Genetic Testing Integration has
emerged as a significant trend in the Personalized Nutrition and Supplements
Market. This trend is driven by advancements in genetic analysis and the
growing understanding of how an individual's genetic makeup influences their
nutritional requirements.
Genetic testing allows for the
identification of specific genetic markers related to metabolism, nutrient
absorption, and dietary sensitivities. By integrating this genetic information
into personalized nutrition programs, providers can offer highly tailored
dietary recommendations. For example, individuals may receive guidance on
optimal macronutrient ratios, micronutrient supplementation, and personalized
dietary plans based on their genetic predispositions. This trend not only
enhances the precision of personalized nutrition but also empowers individuals
to make informed dietary choices that align with their unique genetic profiles.
As genetic testing technologies continue to advance, we can expect this trend
to further shape the landscape of personalized nutrition and supplements,
making it a more precise and effective approach to optimizing health and
well-being.
Personalized Supplements
Personalized supplements have
emerged as a prominent trend in the Personalized Nutrition and Supplements
Market due to their ability to cater to individualized health needs and
preferences. This trend has been fueled by advancements in biotechnology, data
analytics, and consumer awareness. Firstly, technological innovations have
enabled the collection of extensive health data, including genetic information
and biomarkers. This wealth of data allows for the customization of
supplements, ensuring they address specific deficiencies or health goals unique
to each individual. Secondly, consumers are increasingly seeking tailored
solutions for their well-being. They are more health-conscious and value
products designed to suit their specific requirements, rather than opting for
one-size-fits-all solutions. This demand for personalization has led to the
rapid growth of the personalized supplements market.
Moreover, the growing
availability of online platforms and mobile apps has made it easier for
consumers to access personalized nutrition advice and purchase
custom-formulated supplements. This convenience factor has further propelled
the trend. In conclusion, personalized supplements have gained momentum in the
Personalized Nutrition and Supplements Market by harnessing technology, meeting
consumer demands for customization, and offering convenient access to tailored
health solutions. This trend is expected to continue to thrive as individuals
prioritize their unique health and wellness needs.
Segmental Insights
Ingredient Insights
In 2022, the vitamins segment
took the lead in the industry, commanding a significant share. This prominence
is attributed to the convenience offered by vitamin supplements in bridging
nutritional gaps in individuals' diets. A June 2022 study published in JAMA
Network Open found that approximately 31% of surveyed respondents incorporated
multi-mineral supplements into their health routines. Additionally, in January
2022, Dr. Heather Moday highlighted three essential vitamins for human health
in her CNBC article.
Moreover, the segment's growth is
expected to receive a further boost through ongoing product development
efforts. Notably, in February 2022, Nourished introduced an innovative
vegan-based vitamin D3 ingredient, utilizing 3D printing technology to deliver
a dosage six times more potent than previous versions. Research has indicated
that vitamin D3 supplements can significantly enhance T cell counts. Furthermore,
within the industry, the probiotics segment is anticipated to experience the
most rapid growth during the forecast period. Natural sources like yogurt have
traditionally been associated with probiotics, which are gaining popularity as
dietary supplements. The National Institutes of Health project that sales of
probiotics supplements will exceed USD 64 billion by 2023. This underscores the
increasing consumer interest in products promoting gut health and overall
well-being.
Dosage Form Insights
In 2022, the industry was
primarily dominated by the tablets segment, commanding a substantial share in
the total revenue. Tablets emerged as the most prevalent form of dietary
supplements, contributing significantly to the industry's overall earnings. Their
popularity stems from several factors, including safety, cost-effectiveness in
production, and efficiency in nutrient delivery. Tablets come in various shapes
and sizes, typically created by compacting powdered ingredients into solid
form, which can readily disintegrate within the digestive tract. Additionally,
many tablets incorporate additives to improve texture, appearance, or taste.
Some are even coated to prevent premature breakdown before reaching the small
intestine, where vital nutrients are absorbed.
Capsules, on the other hand,
represent another supplement format. These capsules encase the nutritional
content within an outer shell, designed to break down in the digestive system,
allowing for absorption into the bloodstream for metabolism and distribution. Liquid-form supplements and vitamins offer a
unique advantage as they allow for easier customization by blending varying
dosages of diverse nutrients, facilitating the development of personalized
formulations. Notably, the liquid form segment is poised for the fastest growth
during the forecast period, driven by increased adoption among children and
older adults. This form of supplementation is particularly suitable for the
aging population due to its ease of consumption and faster absorption into the
body.
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Regional Insights
North America has emerged as a
dominant force in the Personalized Nutrition and Supplements Market for several
compelling reasons. Firstly, the region boasts a well-established healthcare
infrastructure, which includes cutting-edge research institutions, advanced
biotechnology firms, and a robust regulatory framework. This enables the
development and marketing of personalized nutrition and supplement products
with a strong scientific foundation. Secondly, North America has a highly
health-conscious and well-informed consumer base. With a culture that places a
premium on individual wellness, there is a substantial demand for tailored
health solutions. This demand is further fueled by the region's rising rates of
chronic diseases and a growing awareness of the importance of preventive
healthcare.
Thirdly, North America has a
dynamic and competitive market landscape. Numerous companies in the region are
at the forefront of innovation in the personalized nutrition and supplements
sector, driving product development and market expansion. Additionally, North
America's diverse population, with varying dietary preferences and health
needs, creates a fertile ground for personalized approaches to nutrition and
supplementation. This diversity allows companies to offer a wide range of
customized products to cater to different demographics and lifestyles. Overall,
North America's combination of advanced infrastructure, health-conscious
consumers, market competition, and a diverse population has positioned it as a
dominant force in the burgeoning Personalized Nutrition and Supplements Market.
Recent Developments
- In
August 2022, Herbalife Nutrition announced Herbalife One, a new digital
transformation initiative centered around launching a single platform to create
a simplified and integrated experience for distributors and their customers
worldwide. It would help the company to increase its efficiency and
productivity.
- In
August 2022, Away announced an investment in microbiome start-up Holzapfel
Effective Microbes (HEM) as it pursues personalized probiotic supplement
products. HEM uses Personalized Pharmaceutical Meta-Analytical Screening (PMAS)
to determine how gut microbiota can be leveraged to impact human health and
wellness. It would help the company to strengthen its position in the
personalized nutrition market.
- In
September 2021, BASF SE presented a comprehensive line-up of its health
ingredients with a focus on vitamins, and carotenoids, including lutein and
omega-3 oil, that relate to post-pandemic consumer trends.
- In
July 2021, Wellness Coaches USA, LLC. expanded its capabilities in the digital
healthcare sector following the strategic acquisition of Benovate, a
next-generation digital health and wellness platform for the workplace. It
would help the company to strengthen its position in the personalized nutrition
market.
- In
April 2021, DSM acquired Hologram Sciences (company), a wonsumer-facing company
that will create brands that target various health conditions. The company will
provide a holistic approach to health by combining health diagnostics, digital
coaching, and personalized nutrition. It would help the company to increase its
presence in the B2C personalized nutrition market.
Key Market Players
- Amway
Corporation
- Superior
Supplements Inc
- Metagenics,
Inc.
- Nutralliance,
Inc.
- Archer
Daniels Midland Company (ADM)
- Viome
Life Sciences, Inc.
- DNAFit
Life Sciences Ltd
- Abbott
Laboratories Inc
- Herbalife
International of America, Inc.
- GX
Sciences, LLC
|
By Ingredient
|
By Dosage Form
|
By End Use
|
By Region
|
- Proteins
& Amino Acid Vitamins
- Minerals
- Probiotics
- Herbal/Botanic
|
- Tablets/Capsules
- Liquids
- Powders
- Other
Forms
|
- Supermarkets/Hypermarket
- Specialty
Stores
- Retail
Pharmacies
- Online
Pharmacies & E-Commerce Sites
|
- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
|
Report Scope:
In this report, the Global Personalized
Nutrition And Supplements Market has been segmented into the following
categories, in addition to the industry trends which have also been detailed
below:
- Personalized
Nutrition And Supplements Market, By Ingredient:
o Proteins
& Amino Acid
o Vitamins
o Minerals
o Probiotics
o Herbal/Botanic
- Personalized
Nutrition And Supplements Market, By Dosage Form:
o
Tablets/Capsules
o
Liquids
o
Powders
o
Other
Forms
- Personalized
Nutrition And Supplements Market, By End Use:
o
Supermarkets/Hypermarkets
o
Specialty
Stores
o
Retail
Pharmacies
o
Online
Pharmacies & E-Commerce Sites
- Personalized
Nutrition And Supplements Market, By Region:
o North
America
§ United
States
§ Canada
§ Mexico
o Europe
§ France
§ United
Kingdom
§ Italy
§ Germany
§ Spain
o Asia-Pacific
§ China
§ India
§ Japan
§ Australia
§ South
Korea
o South
America
§ Brazil
§ Argentina
§ Colombia
o Middle
East & Africa
§ South
Africa
§ Saudi
Arabia
§ UAE
§ Kuwait
§ Turkey
§ Egypt
Competitive Landscape
Company Profiles: Detailed
analysis of the major companies present in the Global Personalized Nutrition
And Supplements Market.
Available Customizations:
Global Personalized Nutrition And
Supplements market report with the given market data, Tech Sci Research
offers customizations according to a company's specific needs. The following
customization options are available for the report:
Company Information
- Detailed
analysis and profiling of additional market players (up to five).
Global Personalized Nutrition
And Supplements Market is an upcoming report to be released soon. If you wish
an early delivery of this report or want to confirm the date of release, please
contact us at [email protected]