Report Description

The global OTT media services market was valued USD 117.59 billion in 2021 and is projected to grow at CAGR of over 14.56% through 2028 owing to the growing number of audiences which is fuelling and expected to further increase the revenue generation. Moreover, OTT has drawn a sizable group of users from all over the world, variety of OTT platforms gained a significant surge in their respective revenues. For instance, Netflix's total revenue in the third quarter of 2022 was close to USD7.93 billion, up from roughly USD7.48 billion in the corresponding quarter of 2021. Moreover, in the Asia-Pacific region, about 1.43 million new paying users were added, and the region witnessed the Netflix third-quarter revenue which was increased by 19%, from USD834 million to USD889 million.  Its average paid membership increased by 23% year over year, from 30.05 million to 36.23 million. 

 

The Global OTT Media Services Market is mainly driven by ease of viewing through different devices and platforms, a variety of content, and technological advancements. The expansion of the OTT industry has been fuelled by the availability of a wide range of streaming content in addition with different languages and the simplicity of viewing through various devices and platforms such as smartphones, smart TVs, laptops, etc., are the factors which are significantly influencing customers' choice to shift towards OTT media services from the traditional broadcast network. 

 

During the forecast period, the demand for OTT media services is expected to significantly grow in the forecasted period with the rise in consumer spending power, where the consumer are now preferring to purchase different subscriptions for streaming OTT services in order to avail wide range of web series, movies, live streaming and other media content on various devices such as television, smartphones, etc. Moreover, according to the data provided by the business standard, more than 665 million households have smart tv in their homes, significantly fuelling the demand for OTT media services in the country.

 

Due to the growing number of paid subscribers in the United States, the North American region, which previously dominated the global market for OTT media services, is currently experiencing rapid growth. For a number of reasons, including increasing smart TV penetration and the accessibility of various devices for streaming OTT content, the United States is the market leader in North America. For instance, in the United States and Canada, Netflix had 73.39 million subscribers in 2022. Furthermore, seamless streaming is possible via OTT platforms on connected TV devices and smart TVs. The market for OTT media services in the area is expanding as 71% of American households, up from 58% in 2020, will have a smart TV by 2022.

 

The COVID-19 pandemic, which placed millions of people under lockdown, had a moderate impact on OTT media services globally. The OTT industry profited from cheaper subscription fees, more convenient internet access, and more time spent at home as binge-watching emerged as the popular trend. OTT usage increased to two to three hours per day during the COVID-19 period, according to several published reports. Additionally, eight billion hours of over-the-top (OTT) content were streamed each month from 180 million users in Southeast Asia, making OTT one of the fastest-growing media channels in the region by 2020.


Broadband usage and the adoption of smart devices are driving market expansion Currently, there are more than six billion active smartphone subscribers globally. Viewers can watch content whenever, wherever, and on their preferred device by simply connecting their smart devices to the subscribed OTT services. However, the popularity of smart gadgets like TV sticks and smart TVs is accelerating market expansion.

The expansion of over-the-top (OTT) services is primarily being driven by an increase in broadband penetration. An growth in internet users and their access to over-the-top (OTT) material like video, music streaming, and VoIP was brought on by high speed broadband internet access. This will increase the demand for over-the-top (OTT) content and lead the global OTT market to grow.

Availability of OTT content in different local languages fueling the market growth

OTT services are becoming increasingly popular because of the availability of content dubbed in many local languages, allowing consumers to understand the content more readily and helping them engage with the story. Furthermore, OTT streaming media firms are attempting to provide subtitles in additional languages so that any consumer anywhere in the world can access and enjoy the content. Additionally, Netflix, Inc. acquired Animal Logic Group of Companies, an animation studio, in 2022; with this acquisition, the company looks forward to strengthening its market in the animation business.

Pandemic accelerated the market growth

COVID-19 boosted OTT media providers because people were stuck at home, and OTT streaming content provided them with some entertainment. For instance, The Walt Disney Company launched it streaming services in Europe and gained more than 22 million subscribers, which almost doubled the company’s global subscribers, as quoted by the Guardian. Furthermore, OTT pricing is quite reasonable, as it is provided over the cheap internet without the need for a traditional broadcast or cable video infrastructure. The market for OTT media services has also benefited from increased broadband penetration.

Rising Market Competition Hindering the Market Growth

The OTT media service sector is undergoing intense competition because new service providers offer content at lower prices than current providers. Furthermore, service providers have begun to deliver new content they have created, which might become a disadvantage because the web series or movie may fail, and their money would be wasted.

Additionally, the absence of technological specialists and qualified professionals in both developed and undeveloped nations would hinder the market's expansion. The high expenses associated with using and obtaining the services will slow down the market's expansion. Strong infrastructure facilities and poor internet service, which affect image and audio quality depending on the internet connection, are additional factors that have an impact on market growth. Additionally, the presence of cheaper alternatives like satellite or cable-based programming is projected to have a negative impact on the expansion of the trade during the forecast period.


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Market Segmentation

The Global OTT Media Services Market is segmented based on Type, device type, region, and company. Based on Type, the market is further segmented into AVOD, SVOD and TVOD. Based on device type, the Global OTT Media Services Market is segmented into Smart TVs & Set-Top Box, Mobile Devices & Computers/Laptops/Laptops, Gaming Consoles & Streaming Devices. Based on region, the market is divided into North America, Asia Pacific, Europe, South America, Middle East and Africa.

Company Profiles

Netflix, Inc., The Walt Disney Company, Apple Inc., Amazon.com, Inc., Paramount Global, Alphabet Inc. (YouTube), WarnerMedia Direct, LLC. (HBO Max), Sling TV L.L.C., Rakuten Group, Inc., Kakao Entertainment Co., Ltd. are among the top players operating in the global OTT media services market.

Attribute

Details

Market Size Value in 2022

USD133.36 Billion

Revenue Forecast in 2028

USD299.12 Billion

Growth Rate

14.56%

United States Market Size in 2028

USD133.80 Billion

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion and CAGR for 2018-2021 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Type

·         Device Type

·         Region

·         Company

Regional Scope

North America, Europe, Asia-Pacific, Middle East & Africa and South America

Key Companies Profiled

Netflix, Inc., Amazon.com, Inc, Alphabet Inc., The Walt Disney Company, Hulu, LLC, Apple, Inc. Rakuten, Inc., Roku, Inc., Kakao Corp., Sling TV and others.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, Global OTT Media Services Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         Global OTT Media Services Market, By Type:

o   AVOD

o   SVOD

o   TVOD

·         Global OTT Media Services Market, By Device Type:

o   Smart TVs & Set-Top Box

o   Mobile Devices & Computers/Laptops

o   Gaming Consoles & Streaming Devices

·         Global OTT Media Services Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  South Korea

§  India

§  Australia

§  Indonesia

§  Vietnam

o   Europe

§  United Kingdom

§  Germany

§  France

§  Italy

§  Spain

§  Norway

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  UAE

§  Saudi Arabia

§  Turkey

§  Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Global OTT Media Services Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Data Triangulation & Validation

2.6.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Respondent Demographics

4.1.1.     By Gender

4.1.2.     By Age

4.1.3.     By Occupation

4.2.  Platform Preference

4.3.  Factors Influencing Purchase Decision

4.4.  Challenges Faced Post Purchase

4.5.  Preferred     Device to Watch OTT

4.6.  Satisfaction Level

5.    Global OTT Media Services Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value          

5.2.  Market Share & Forecast

5.2.1.     By Type Market Share Analysis (AVOD, SVOD, TVOD)

5.2.2.     By Device Type Market Share Analysis (Smart TVs & Set-Top Box, Mobile Devices & Computers/Laptops, Gaming Consoles & Streaming Devices)

5.2.3.     By Regional Market Share Analysis

5.2.4.     By Company Market Share Analysis (2022)

5.3.  Global OTT Media Services Market Mapping & Opportunity Assessment

5.3.1.     By Type Market Mapping & Opportunity Assessment

5.3.2.     By Device Type Market Mapping & Opportunity Assessment

5.3.3.     By Regional Market Mapping & Opportunity Assessment

6.    North America OTT Media Services Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value          

6.2.  Market Share & Forecast

6.2.1.     By Type Market Share Analysis

6.2.2.     By Device Type Market Share Analysis

6.2.3.     By Country Market Share Analysis

6.2.3.1.         United States OTT Media Services Market Outlook

6.2.3.1.1.             Market Size & Forecast

6.2.3.1.1.1. By Value

6.2.3.1.2.             Market Share & Forecast

6.2.3.1.2.1. By Type Market Share Analysis

6.2.3.1.2.2. By Device Type Market Share Analysis

6.2.3.2.         Canada OTT Media Services Market Outlook

6.2.3.2.1.             Market Size & Forecast

6.2.3.2.1.1. By Value

6.2.3.2.2.             Market Share & Forecast

6.2.3.2.2.1. By Type Market Share Analysis

6.2.3.2.2.2. By Device Type Market Share Analysis

6.2.3.3.         Mexico OTT Media Services Market Outlook

6.2.3.3.1.             Market Size & Forecast

6.2.3.3.1.1. By Value

6.2.3.3.2.             Market Share & Forecast

6.2.3.3.2.1. By Type Market Share Analysis

6.2.3.3.2.2. By Device Type Market Share Analysis

7.    Asia-Pacific OTT Media Services Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value          

7.2.  Market Share & Forecast

7.2.1.     By Type Market Share Analysis

7.2.2.     By Device Type Market Share Analysis

7.2.3.     By Country Market Share Analysis

7.2.3.1.         China OTT Media Services Market Outlook

7.2.3.1.1.             Market Size & Forecast

7.2.3.1.1.1. By Value

7.2.3.1.2.             Market Share & Forecast

7.2.3.1.2.1. By Type Market Share Analysis

7.2.3.1.2.2. By Device Type Market Share Analysis

7.2.3.2.         Japan OTT Media Services Market Outlook

7.2.3.2.1.             Market Size & Forecast

7.2.3.2.1.1. By Value

7.2.3.2.2.             Market Share & Forecast

7.2.3.2.2.1. By Type Market Share Analysis

7.2.3.2.2.2. By Device Type Market Share Analysis

7.2.3.3.         South Korea OTT Media Services Market Outlook

7.2.3.3.1.             Market Size & Forecast

7.2.3.3.1.1. By Value

7.2.3.3.2.             Market Share & Forecast

7.2.3.3.2.1. By Type Market Share Analysis

7.2.3.3.2.2. By Device Type Market Share Analysis

7.2.3.4.         India OTT Media Services Market Outlook

7.2.3.4.1.             Market Size & Forecast

7.2.3.4.1.1. By Value

7.2.3.4.2.             Market Share & Forecast

7.2.3.4.2.1. By Type Market Share Analysis

7.2.3.4.2.2. By Device Type Market Share Analysis

7.2.3.5.         Australia OTT Media Services Market Outlook

7.2.3.5.1.             Market Size & Forecast

7.2.3.5.1.1. By Value

7.2.3.5.2.             Market Share & Forecast

7.2.3.5.2.1. By Type Market Share Analysis

7.2.3.5.2.2. By Device Type Market Share Analysis

7.2.3.6.         Indonesia OTT Media Services Market Outlook

7.2.3.6.1.             Market Size & Forecast

7.2.3.6.1.1. By Value

7.2.3.6.2.             Market Share & Forecast

7.2.3.6.2.1. By Type Market Share Analysis

7.2.3.6.2.2. By Device Type Market Share Analysis

7.2.3.7.         Vietnam OTT Media Services Market Outlook

7.2.3.7.1.             Market Size & Forecast

7.2.3.7.1.1. By Value

7.2.3.7.2.             Market Share & Forecast

7.2.3.7.2.1. By Type Market Share Analysis

7.2.3.7.2.2. By Device Type Market Share Analysis

8.    Europe OTT Media Services Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value          

8.2.  Market Share & Forecast

8.2.1.     By Type Market Share Analysis

8.2.2.     By Device Type Market Share Analysis

8.2.3.     By Country Market Share Analysis

8.2.3.1.         United Kingdom OTT Media Services Market Outlook

8.2.3.1.1.             Market Size & Forecast

8.2.3.1.1.1. By Value

8.2.3.1.2.             Market Share & Forecast

8.2.3.1.2.1. By Type Market Share Analysis

8.2.3.1.2.2. By Device Type Market Share Analysis

8.2.3.2.         Germany OTT Media Services Market Outlook

8.2.3.2.1.             Market Size & Forecast

8.2.3.2.1.1. By Value

8.2.3.2.2.             Market Share & Forecast

8.2.3.2.2.1. By Type Market Share Analysis

8.2.3.2.2.2. By Device Type Market Share Analysis

8.2.3.3.         France OTT Media Services Market Outlook

8.2.3.3.1.             Market Size & Forecast

8.2.3.3.1.1. By Value

8.2.3.3.2.             Market Share & Forecast

8.2.3.3.2.1. By Type Market Share Analysis

8.2.3.3.2.2. By Device Type Market Share Analysis

8.2.3.4.         Italy OTT Media Services Market Outlook

8.2.3.4.1.             Market Size & Forecast

8.2.3.4.1.1. By Value

8.2.3.4.2.             Market Share & Forecast

8.2.3.4.2.1. By Type Market Share Analysis

8.2.3.4.2.2. By Device Type Market Share Analysis

8.2.3.5.         Spain OTT Media Services Market Outlook

8.2.3.5.1.             Market Size & Forecast

8.2.3.5.1.1. By Value

8.2.3.5.2.             Market Share & Forecast

8.2.3.5.2.1. By Type Market Share Analysis

8.2.3.5.2.2. By Device Type Market Share Analysis

8.2.3.6.         Norway OTT Media Services Market Outlook

8.2.3.6.1.             Market Size & Forecast

8.2.3.6.1.1. By Value

8.2.3.6.2.             Market Share & Forecast

8.2.3.6.2.1. By Type Market Share Analysis

8.2.3.6.2.2. By Device Type Market Share Analysis

9.    South America OTT Media Services Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value          

9.2.  Market Share & Forecast

9.2.1.     By Type Market Share Analysis

9.2.2.     By Device Type Market Share Analysis

9.2.3.     By Country Market Share Analysis

9.2.3.1.         Brazil OTT Media Services Market Outlook

9.2.3.1.1.             Market Size & Forecast

9.2.3.1.1.1. By Value

9.2.3.1.2.             Market Share & Forecast

9.2.3.1.2.1. By Type Market Share Analysis

9.2.3.1.2.2. By Device Type Market Share Analysis

9.2.3.2.         Argentina OTT Media Services Market Outlook

9.2.3.2.1.             Market Size & Forecast

9.2.3.2.1.1. By Value

9.2.3.2.2.             Market Share & Forecast

9.2.3.2.2.1. By Type Market Share Analysis

9.2.3.2.2.2. By Device Type Market Share Analysis

9.2.3.3.         Colombia OTT Media Services Market Outlook

9.2.3.3.1.             Market Size & Forecast

9.2.3.3.1.1. By Value

9.2.3.3.2.             Market Share & Forecast

9.2.3.3.2.1. By Type Market Share Analysis

9.2.3.3.2.2. By Device Type Market Share Analysis

10.  Middle East & Africa OTT Media Services Market Outlook

10.1.              Market Size & Forecast

10.1.1.  By Value          

10.2.              Market Share & Forecast

10.2.1.  By Type Market Share Analysis

10.2.2.  By Device Type Market Share Analysis

10.2.3.  By Country

10.2.3.1.      South Africa OTT Media Services Market Outlook

10.2.3.1.1.           Market Size & Forecast

10.2.3.1.1.1.               By Value

10.2.3.1.2.           Market Share & Forecast

10.2.3.1.2.1.               By Type Market Share Analysis

10.2.3.1.2.2.               By Device Type Market Share Analysis

10.2.3.2.      UAE OTT Media Services Market Outlook

10.2.3.2.1.           Market Size & Forecast

10.2.3.2.1.1.               By Value

10.2.3.2.2.           Market Share & Forecast

10.2.3.2.2.1.               By Type Market Share Analysis

10.2.3.2.2.2.               By Device Type Market Share Analysis

10.2.3.3.      Saudi Arabia OTT Media Services Market Outlook

10.2.3.3.1.           Market Size & Forecast

10.2.3.3.1.1.               By Value

10.2.3.3.2.           Market Share & Forecast

10.2.3.3.2.1.               By Type Market Share Analysis

10.2.3.3.2.2.               By Device Type Market Share Analysis

10.2.3.4.      Turkey OTT Media Services Market Outlook

10.2.3.4.1.           Market Size & Forecast

10.2.3.4.1.1.               By Value

10.2.3.4.2.           Market Share & Forecast

10.2.3.4.2.1.               By Type Market Share Analysis

10.2.3.4.2.2.               By Device Type Market Share Analysis

10.2.3.5.      Egypt OTT Media Services Market Outlook

10.2.3.5.1.           Market Size & Forecast

10.2.3.5.1.1.               By Value

10.2.3.5.2.           Market Share & Forecast

10.2.3.5.2.1.               By Type Market Share Analysis

10.2.3.5.2.2.               By Device Type Market Share Analysis

11.  Market Dynamics

11.1.              Drivers

11.2.              Challenges

12.  Impact of COVID-19 on Global OTT Media Services Market

12.1.              Impact Assessment Model       

12.1.1.  Key Segments Impacted

12.1.2.  Key Regions Impacted

12.1.3.  Key Countries Impacted

13.  Market Trends & Developments

14.  SWOT Analysis

14.1.              Strength

14.2.              Weakness

14.3.              Opportunities

14.4.              Threats

15.  Porter’s Five Forces Model

15.1.              Competition Landscape

15.2.              Buyer Power

15.3.              Supplier Power

15.4.              Threat of New Entrants

15.5.              Threat of Substitutes

16.  Competitive Landscape

16.1.              Competition Outlook

16.2.              Company Profiles

16.2.1.  Netflix, Inc.

16.2.1.1.      Company Details

16.2.1.2.      Products & Services

16.2.1.3.      Financial (As Reported)

16.2.1.4.      Key Market Focus & Geographical Presence

16.2.1.5.      Recent Development

16.2.1.6.      Key Management Personnel

16.2.2.  The Walt Disney Company

16.2.2.1.      Company Details

16.2.2.2.      Products & Services

16.2.2.3.      Financial (As Reported)

16.2.2.4.      Key Market Focus & Geographical Presence

16.2.2.5.      Recent Development

16.2.2.6.      Key Management Personnel

16.2.3.  Apple, Inc.

16.2.3.1.      Company Details

16.2.3.2.      Products & Services

16.2.3.3.      Financial (As Reported)

16.2.3.4.      Key Market Focus & Geographical Presence

16.2.3.5.      Recent Development

16.2.3.6.      Key Management Personnel

16.2.4.  Amazon.com, Inc

16.2.4.1.      Company Details

16.2.4.2.      Products & Services

16.2.4.3.      Financial (As Reported)

16.2.4.4.      Key Market Focus & Geographical Presence

16.2.4.5.      Recent Development

16.2.4.6.      Key Management Personnel

16.2.5.  Paramount Global

16.2.5.1.      Company Details

16.2.5.2.      Products & Services

16.2.5.3.      Financial (As Reported)

16.2.5.4.      Key Market Focus & Geographical Presence

16.2.5.5.      Recent Development

16.2.5.6.      Key Management Personnel

16.2.6.  WarnerMedia Direct, LLC. (HBO Max)

16.2.6.1.      Company Details

16.2.6.2.      Products & Services

16.2.6.3.      Financial (As Reported)

16.2.6.4.      Key Market Focus & Geographical Presence

16.2.6.5.      Recent Development

16.2.6.6.      Key Management Personnel

16.2.7.  Sling TV L.L.C.

16.2.7.1.      Company Details

16.2.7.2.      Products & Services

16.2.7.3.      Financial (As Reported)

16.2.7.4.      Key Market Focus & Geographical Presence

16.2.7.5.      Recent Development

16.2.7.6.      Key Management Personnel

16.2.8.  Rakuten Group, Inc.

16.2.8.1.      Company Details

16.2.8.2.      Products & Services

16.2.8.3.      Financial (As Reported)

16.2.8.4.      Key Market Focus & Geographical Presence

16.2.8.5.      Recent Development

16.2.8.6.      Key Management Personnel

16.2.9.  Kakao Entertainment Co., Ltd.

16.2.9.1.      Company Details

16.2.9.2.      Products & Services

16.2.9.3.      Financial (As Reported)

16.2.9.4.      Key Market Focus & Geographical Presence

16.2.9.5.      Recent Development

16.2.9.6.      Key Management Personnel

16.2.10.                Alphabet Inc. (YouTube)

16.2.10.1.    Company Details

16.2.10.2.    Products & Services

16.2.10.3.    Financial (As Reported)

16.2.10.4.    Key Market Focus & Geographical Presence

16.2.10.5.    Recent Development

16.2.10.6.    Key Management Personnel

17.  Strategic Recommendations

18. About Us & Disclaimer

Figures and Tables

List of Figures

 

Figure 1: Global OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 2: Global OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 3: Global OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 4: Global OTT Media Services Market Share, By Region, By Value, 2018-2028F

Figure 5: Global OTT Media Services Market Share, By Company, By Value, 2022

Figure 6: Global OTT Media Services Market Map, By Type, Market Size (USD Billion) & Growth Rate (%), 2022

Figure 7: Global OTT Media Services Market Map, By Device Type, Market Size (USD Billion) & Growth Rate (%), 2022

Figure 8: Global OTT Media Services Market Map, By Region, Market Size (USD Billion) & Growth Rate (%), 2022

Figure 9: North America OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 10: North America Country-wise Internet Penetration (%), 2020

Figure 11: North America OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 12: North America OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 13: North America OTT Media Services Market Share, By Country, By Value, 2018-2028F

Figure 14: United States OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 15: United States Internet Penetration (%), 2016-2020

Figure 16: United States OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 17: United States OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 18: Canada OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 19: Canada Internet Penetration (%), 2016-2020

Figure 20: Canada OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 21: Canada OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 22: Mexico OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 23: Mexico Internet Penetration (%), 2016-2020

Figure 24: Mexico OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 25: Mexico OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 26: Asia-Pacific OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 27: Asia-Pacific Country-wise Internet Penetration (%), 2020

Figure 28: Asia-Pacific OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 29: Asia-Pacific OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 30: Asia-Pacific OTT Media Services Market Share, By Country, By Value, 2018-2028F

Figure 31: China OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 32: China Internet Penetration (%), 2016-2020

Figure 33: China OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 34: China OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 35: Japan OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 36: Japan Internet Penetration (%), 2016-2020

Figure 37: Japan OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 38: Japan OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 39: South Korea OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 40: South Korea Internet Penetration (%), 2016-2020

Figure 41: South Korea OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 42: South Korea OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 43: India OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 44: India Internet Penetration (%), 2016-2020

Figure 45: India OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 46: India OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 47: Australia OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 48: Australia Internet Penetration (%), 2016-2020

Figure 49: Australia OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 50: Australia OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 51: Indonesia OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 52: Indonesia Internet Penetration (%), 2016-2020

Figure 53: Indonesia OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 54: Indonesia OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 55: Vietnam OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 56: Vietnam Internet Penetration (%), 2016-2020

Figure 57: Vietnam OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 58: Vietnam OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 59: Europe OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 60: Europe Country-wise Internet Penetration (%), 2020

Figure 61: Europe OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 62: Europe OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 63: Europe OTT Media Services Market Share, By Country, By Value, 2018-2028F

Figure 64: United Kingdom OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 65: United Kingdom Internet Penetration (%), 2016-2020

Figure 66: United Kingdom OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 67: United Kingdom OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 68: Germany OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 69: Germany Internet Penetration (%), 2016-2020

Figure 70: Germany OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 71: Germany OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 72: France OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 73: France Internet Penetration (%), 2016-2020

Figure 74: France OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 75: France OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 76: Italy OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 77: Italy Internet Penetration (%), 2016-2020

Figure 78: Italy OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 79: Italy OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 80: Spain OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 81: Spain Internet Penetration (%), 2016-2020

Figure 82: Spain OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 83: Spain OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 84: Norway OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 85: Norway Internet Penetration (%), 2016-2020

Figure 86: Norway OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 87: Norway OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 88: South America OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 89: South America Country-wise Internet Penetration (%), 2020

Figure 90: South America OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 91: South America OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 92: South America OTT Media Services Market Share, By Country, By Value, 2018-2028F

Figure 93: Brazil OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 94: Brazil Internet Penetration (%), 2016-2020

Figure 95: Brazil OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 96: Brazil OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 97: Argentina OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 98: Argentina Internet Penetration (%), 2016-2020

Figure 99: Argentina OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 100: Argentina OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 101: Colombia OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 102: Colombia Internet Penetration (%), 2016-2020

Figure 103: Colombia OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 104: Colombia OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 105: Middle East & Africa OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 106: Middle East & Africa Country-wise Internet Penetration (%), 2020

Figure 107: Middle East & Africa OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 108: Middle East & Africa OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 109: Middle East & Africa OTT Media Services Market Share, By Country, By Value, 2018-2028F

Figure 110: South Africa OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 111: South America Internet Penetration (%), 2016-2020

Figure 112: South Africa OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 113: South Africa OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 114: UAE OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 115: UAE Internet Penetration (%), 2016-2020

Figure 116: UAE OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 117: UAE OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 118: Saudi Arabia OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 119: Saudi Arabia Internet Penetration (%), 2016-2020

Figure 120: Saudi Arabia OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 121: Saudi Arabia OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Figure 122: Turkey OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 123: Turkey Internet Penetration (%), 2016-2020

Figure 124: Turkey OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 125: Turkey OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 126: Egypt OTT Media Services Market Size, By Value (USD Billion), 2018-2028F

Figure 127: Egypt Internet Penetration (%), 2016-2020

Figure 128: Egypt OTT Media Services Market Share, By Type, By Value, 2018-2028F

Figure 129: Egypt OTT Media Services Market Share, By Device Type, By Value, 2018-2028F

Frequently asked questions

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In terms of display type, the Global OTT Media Services Market is segmented into Mobile Devices & Computers/Laptops, Smart TVs & Set-Top Box, Gaming Consoles & Streaming Devices. Among these, Smart TVs and Set-Top boxes dominated the market with the market size of USD66.38 billion and share of 49% in 2022, owing to the bigger screen and easy switching options between cable and OTT platforms. Moreover, smartphones were the second most used device for streaming OTT platforms due to the increasing smartphone penetration globally. They are also low in price, thus giving every income group the to use smartphones and stream OTT platforms.

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Regarding region, the market is segmented into North America and Europe. Asia-Pacific, Middle East & Africa, and South America. North America holds the largest market share owing to the presence of OTT platforms for a more extended period and rising per capita income which influenced the penetration of smart television, smartphones, and other streaming devices in households which further derived the demand for OTT platforms in the region. For instance, Netflix.com, Inc started its DVD rental business in North America in the year 1998, thus giving them ample time to understand the North American market. Moreover, the Asia-Pacific region holds the second-largest market share due to increasing urbanization. As per the data provided by Financial Express, the OTT media services industry is anticipated to grow by a 14.56% growth rate in 2022.

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There are two types of OTT media services prevalent in the market: AVOD (Advertisement Video-on-Demand) and SVOD (Subscription Video-on-Demand). The SVOD OTT media services cover the larger share owing to the multiple benefits, such as it provides content on demand without any advertisement interruption with the high-resolution video quality. Moreover, AVOD is gaining much momentum owing to its lesser price. For instance, in the Asia-Pacific region, the larger population prefers to watch OTT content through AVOD as people do not want to pay for the service; instead, they prefer to watch advertisements.

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OTT media services are streaming platforms where video content can be accessed based on different Type such as AVOD, SVOD and TVOD is provided by multiple international and local brands such as Netflix, Inc., Amazon.com, Inc, Paramount Global, Alphabet Inc., The Walt Disney Company, etc.

profile

Parvati Sharma

Account Manager BD
Press Release

OTT Media Services Market to be Valued over USD299 Billion by 2028

Feb, 2023

Increasing preference for smart devices, growing internet connectivity, and wide variety of content requirement form the consumers are expected to drive the growth of the Global OTT Media Services Ma