Online Travel Booking Services Market Share & Trends Report 2028

Report Description

The demand for online travel booking services during the forecast period is growing with a significant growth rate during the forecast period, owing to the rising number of travelers across the globe, rising interest in adventure travelling activities, increasing demand for reliable transportation, growing inclination towards group travel among young people, and rising preference for personalized service. Thus, all these factors collectively, are expected to accelerate industry advancement during the forecast period. Additionally, millennials and working professionals prefer online travel booking services over offline services.

Online Travel Booking Services Market Scope

An online travel booking service is a web-based marketplace that enables customers to compare and book travel-related products and services such as hotels, flights, vehicles, tours, cruises, activities, and more directly with travel suppliers in a much more convenient and affordable way. They are third parties who sell services on behalf of other companies. The services offered on the platform of online travel booking services are vacation packages, accommodation booking, and transportation booking. In vacation packages, the online travelling booking companies arranges all services such as consumers travel, accommodation, and even food for an entire trip in a single package. While accommodation booking allows to manage the reservations and bookings for accommodation providers such as hotels, resorts, hostels, and vacation rentals. Transportation booking services allows an individual to sell services related to travel. An individual can book ticket via desktop or mobile applications. These companies also offer pre booking payment in which one must pay for the full reservation while in post booking payment individual must pay full amount after check-in or check-out.

Online Travel Booking Services Market Overview

The online travel booking services has a significant transition over the past few years due to the technological development and internet, by the rapid expansion of the tourism sector, as well as the rise in internet and smartphones. The market is dominated by several major players, including Expedia Group, Booking Holdings Inc. (which owns Booking.com, Priceline.com, and Kayak), Trip.com Group, MakeMyTrip, Airbnb, and Agoda. These companies offer a wide range of travel services, from flights and accommodations to car rentals, tours, and activities.

Moreover, in 2021, according to data on mobile travel booking, 21% of US, 33% of all French, 15% in Germany, and 25% in the UK, travelers use smartphones to make their reservations. Although nearly 80% of all online reservations still prefer to be made on a desktop or laptop, mobile has steadily expanded its market share of overall bookings online.

Online Travel Booking Services Market Drivers

The increasing availability and affordability of internet access worldwide have played a significant role in the growth of online travel booking services. As more people gain access to the internet, they can explore travel, accommodation options, compare prices, and make reservations conveniently from their homes or mobile devices. Online travel booking platforms offer convenience and time savings to travelers. With just a few clicks, users can search for flights, hotels, rental cars, and other travel services. They can compare prices, read reviews, and make bookings at any time, without the need for lengthy phone calls or visiting multiple physical travel agencies.

Furthermore, online travel booking services provide users with a vast range of travel options. Travelers can choose from numerous airlines, hotels, vacation rentals, and other accommodation options worldwide. This variety empowers travelers to find the best deals and customize their itineraries according to their preferences and budgets. Travelers can easily compare prices across different providers and access exclusive online deals and promotions. Thus, the ability to find competitive prices and special offers has made online booking platforms an attractive option for travelers seeking affordable options. Many online travel booking services offer integrated planning tools that allow users to plan and organize their entire trip in one place. These tools often include features such as itinerary management, flight alerts, and destination guides. By providing a comprehensive travel planning experience, the online booking platforms have become valuable resources for travelers. Additionally, the emergence of reputable online travel agencies and established brands has further enhanced consumer confidence in online booking services.

These drivers have propelled the growth and adoption of online travel booking services globally, making them a preferred choice for travelers seeking convenience, value, and flexibility in their travel arrangements.

Online Travel Booking Services Market Trends

With the increasing use of smartphones and tablets, online travel booking services were focusing on optimizing their platforms for mobile devices. This included creating mobile apps and responsive websites to provide a seamless booking experience on smaller screens. Moreover, with the advanced technology travel booking services are utilizing customer data and preferences to offer personalized recommendations and tailored travel experiences. By analyzing user behavior and past bookings, these platforms aimed to provide relevant suggestions, such as destination recommendations, accommodation options, and curated itineraries.

Online travel booking services are leveraging user-generated content, such as reviews, ratings, and photos, to enhance the booking experience. Travelers relied on the feedback and experiences shared by other users to make informed decisions about destinations, accommodations, and activities. Apart from traditional hotels, online travel booking services were increasingly offering alternative accommodation options like vacation rentals, serviced apartments, and homestays. This trend allowed travelers to have a more authentic and immersive experience while providing homeowners an opportunity to monetize their properties. Additionally, some online travel booking services are experimenting with virtual reality and augmented reality technologies to provide immersive involvements. Users could explore destinations, hotels, and attractions virtually, giving them a better sense of what to expect before making a booking decision. Online travel booking services are also offering package deals and bundles that combined flights, accommodations, and activities to provide cost savings and convenience for travelers. This trend aimed to simplify the booking process and offer more value for money. These trends are expanding the market of online travel booking companies globally during the forecasted period.

Online Travel Booking Services Market Challenges

Online travel booking services face various challenges in the dynamic and competitive travel industry. Challenges include optimizing website and app performance, simplifying the booking process, and ensuring intuitive navigation to enhance customer satisfaction. The online travel booking industry is highly competitive, with numerous players offering similar services. Companies face the challenge of differentiating themselves from competitors and attracting and retaining customers in a crowded market. Price transparency and comparison tools make it easier for travelers to find the best deals, putting pressure on online travel booking companies to offer competitive prices. This can impact profit margins and require companies to find innovative ways to generate revenue. Providing a seamless and user-friendly booking experience is crucial for online travel booking services.

Additionally, travelers' expectations and preferences are constantly evolving. Online travel booking services need to adapt to changing customer demands, such as personalized recommendations, flexible booking options, and enhanced customer support. Meeting these expectations requires continuous innovation and investment in technology. Overcoming these challenges requires a combination of strategic planning, technological innovation, customer-centric approaches, and adaptability to market dynamics to expand the market of online travel booking companies globally in the coming years.

Recent Developments:

In 2021, the world's top managed travel partner, American Express Global Business Travel (GBT) successfully acquired Egencia, the top digital travel management platform. Expedia Group joined GBT as a shareholder because of the deal. Expedia and GBT also agreed to a long-term supply agreement for accommodations.
In 2021, Booking Holdings Inc. announced that it has acquired Getaroom from Court Square Capital Partners for approximately USD 1.2 billion to increase hotel’s value.
In 2022, Booking Holdings Inc. acquired certain activities of eTraveli Group AB trading under brands such as GoToGate, FlightNetwork, MyTrip and SuperSaver.

Online Travel Booking Services Market Opportunities

Online travel booking services continue to present numerous opportunities for individuals and businesses. Online booking platforms can capitalize on the sale of ancillary services, such as travel insurance, airport transfers, sightseeing tours, and additional amenities. By offering these services during the booking process, they can increase revenue and provide added convenience to travelers.

Additionally, online travel booking companies can establish partnerships with local businesses, such as hotels, tour operators, and restaurants. By promoting these partners on their platforms, they can drive more bookings, support local economies, and provide travelers with authentic and unique experiences.

Company Profiles

The major players in the global online travel booking services market are Booking Holdings Inc., Expedia Group, Inc., Trip Advisor Inc., Trip.com Group Ltd., MakeMyTrip Limited, Hostelworld Group PLC, Trivago N.V., Airbnb, Inc., Skyscanner Ltd, and lastminute.com NV.

Download Free Sample Report

Market Segmentation

The global online travel booking services market is segmented based on service type, platform, and payment method. Based on service type, the market is divided into vacation packages, accommodation booking, transportation booking. Based on platform, the market is divided into desktop and mobile application. Based on the payment method, the market is segmented into pre booking payment and post booking payment. The market analysis also studies the regional segmentation among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Attribute	Details
Base Year	2022
Historic Data	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Revenue in USD Billion and CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	Service Type Platform Payment Method Region
Regional Scope	North America, Asia-Pacific, Europe, South America, and Middle East & Africa
Country Scope	United States, Canada, Mexico, Germany, France, United Kingdom, Italy, Spain, China, India, Japan, South Korea, Australia, Saudi Arabia, UAE, South Africa, Brazil, Argentina, and Colombia
Key Companies Profiled	Booking Holdings Inc., Expedia Group, Inc., Trip Advisor Inc., Trip.com Group Ltd., MakeMyTrip Limited, Hostelworld Group PLC, Trivago N.V., Airbnb, Inc., Skyscanner Ltd, and lastminute.com NV
Customization Scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and Purchase Options	Avail of customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, the global online travel booking services market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Travel Booking Services Market, By Service Type:

Vacation Packages
Accommodation Booking
Transportation Booking

Online Travel Booking Services Market, By Platform:

Desktop
Mobile Application

Online Travel Booking Services Market, By Payment Method:

Pre Booking Payment
Post Booking Payment

Online Travel Booking Services Market, By Region:

North America

United States
Canada
Mexico

Asia-Pacific

China
India
Japan
South Korea
Australia

Europe

Germany
France
United Kingdom
Italy
Spain

South America

Brazil
Argentina
Colombia

Middle East & Africa

Saudi Arabia
UAE
South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global online travel booking services market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Online Travel Booking Services Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Service Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Data Triangulation & Validation

2.6. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Impact of COVID-19 on Global Online Travel Booking Services Market

5. Voice of Customer Analysis

5.1. Respondent Demographics

5.1.1. By Gender

5.1.2. By Age

5.1.3. By Occupation

5.2. Brand Awareness

5.3. Factors Influencing Purchase Decision

5.4. Challenges Faced

6. Global Online Travel Booking Services Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Service Type Market Share Analysis (Vacation Packages, Accommodation Booking, Transportation Booking)

6.2.2. By Platform Market Share Analysis (Desktop, Mobile Application)

6.2.3. By Payment Method Market Share Analysis (Pre Booking Payment, Post Booking Payment)

6.2.4. By Regional Market Share Analysis

6.2.4.1. North America Market Analysis

6.2.4.2. Asia-Pacific Market Analysis

6.2.4.3. Europe Market Analysis

6.2.4.4. South America Market Analysis

6.2.4.5. Middle East & Africa Market Analysis

6.2.5. By Company Market Share Analysis

6.3. Global Online Travel Booking Services Mapping & Opportunity Assessment

6.3.1. By Service Type Market Mapping & Opportunity Assessment

6.3.2. By Platform Market Mapping & Opportunity Assessment

6.3.3. By Payment Method Market Mapping & Opportunity Assessment

6.3.4. By Regional Market Mapping & Opportunity Assessment

7. North America Online Travel Booking Services Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Service Type Market Share Analysis

7.2.2. By Platform Market Share Analysis

7.2.3. By Payment Method Market Share Analysis

7.2.4. By Country Market Share Analysis

7.2.4.1. United States Online Travel Booking Services Market Outlook

7.2.4.1.1. Market Size & Forecast

7.2.4.1.1.1. By Value

7.2.4.1.2. Market Share & Forecast

7.2.4.1.2.1. By Service Type Market Share Analysis

7.2.4.1.2.2. By Platform Market Share Analysis

7.2.4.1.2.3. By Payment Method Market Share Analysis

7.2.4.2. Canada Online Travel Booking Services Market Outlook

7.2.4.2.1. Market Size & Forecast

7.2.4.2.1.1. By Value

7.2.4.2.2. Market Share & Forecast

7.2.4.2.2.1. By Service Type Market Share Analysis

7.2.4.2.2.2. By Platform Market Share Analysis

7.2.4.2.2.3. By Payment Method Market Share Analysis

7.2.4.3. Mexico Online Travel Booking Services Market Outlook

7.2.4.3.1. Market Size & Forecast

7.2.4.3.1.1. By Value

7.2.4.3.2. Market Share & Forecast

7.2.4.3.2.1. By Service Type Market Share Analysis

7.2.4.3.2.2. By Platform Market Share Analysis

7.2.4.3.2.3. By Payment Method Market Share Analysis

8. Asia-Pacific Online Travel Booking Services Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Service Type Market Share Analysis

8.2.2. By Platform Market Share Analysis

8.2.3. By Payment Method Market Share Analysis

8.2.4. By Country Market Share Analysis

8.2.4.1. China Online Travel Booking Services Market Outlook

8.2.4.1.1. Market Size & Forecast

8.2.4.1.1.1. By Value

8.2.4.1.2. Market Share & Forecast

8.2.4.1.2.1. By Service Type Market Share Analysis

8.2.4.1.2.2. By Platform Market Share Analysis

8.2.4.1.2.3. By Payment Method Market Share Analysis

8.2.4.2. India Online Travel Booking Services Market Outlook

8.2.4.2.1. Market Size & Forecast

8.2.4.2.1.1. By Value

8.2.4.2.2. Market Share & Forecast

8.2.4.2.2.1. By Service Type Market Share Analysis

8.2.4.2.2.2. By Platform Market Share Analysis

8.2.4.2.2.3. By Payment Method Market Share Analysis

8.2.4.3. Japan Online Travel Booking Services Market Outlook

8.2.4.3.1. Market Size & Forecast

8.2.4.3.1.1. By Value

8.2.4.3.2. Market Share & Forecast

8.2.4.3.2.1. By Service Type Market Share Analysis

8.2.4.3.2.2. By Platform Market Share Analysis

8.2.4.3.2.3. By Payment Method Market Share Analysis

8.2.4.4. South Korea Online Travel Booking Services Market Outlook

8.2.4.4.1. Market Size & Forecast

8.2.4.4.1.1. By Value

8.2.4.4.2. Market Share & Forecast

8.2.4.4.2.1. By Service Type Market Share Analysis

8.2.4.4.2.2. By Platform Market Share Analysis

8.2.4.4.2.3. By Payment Method Market Share Analysis

8.2.4.5. Australia Online Travel Booking Services Market Outlook

8.2.4.5.1. Market Size & Forecast

8.2.4.5.1.1. By Value

8.2.4.5.2. Market Share & Forecast

8.2.4.5.2.1. By Service Type Market Share Analysis

8.2.4.5.2.2. By Platform Market Share Analysis

8.2.4.5.2.3. By Payment Method Market Share Analysis

9. Europe Online Travel Booking Services Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Service Type Market Share Analysis

9.2.2. By Platform Market Share Analysis

9.2.3. By Payment Method Market Share Analysis

9.2.4. By Country Market Share Analysis

9.2.4.1. Germany Online Travel Booking Services Market Outlook

9.2.4.1.1. Market Size & Forecast

9.2.4.1.1.1. By Value

9.2.4.1.2. Market Share & Forecast

9.2.4.1.2.1. By Service Type Market Share Analysis

9.2.4.1.2.2. By Platform Market Share Analysis

9.2.4.1.2.3. By Payment Method Market Share Analysis

9.2.4.2. France Online Travel Booking Services Market Outlook

9.2.4.2.1. Market Size & Forecast

9.2.4.2.1.1. By Value

9.2.4.2.2. Market Share & Forecast

9.2.4.2.2.1. By Service Type Market Share Analysis

9.2.4.2.2.2. By Platform Market Share Analysis

9.2.4.2.2.3. By Payment Method Market Share Analysis

9.2.4.3. United Kingdom Online Travel Booking Services Market Outlook

9.2.4.3.1. Market Size & Forecast

9.2.4.3.1.1. By Value

9.2.4.3.2. Market Share & Forecast

9.2.4.3.2.1. By Service Type Market Share Analysis

9.2.4.3.2.2. By Platform Market Share Analysis

9.2.4.3.2.3. By Payment Method Market Share Analysis

9.2.4.4. Italy Online Travel Booking Services Market Outlook

9.2.4.4.1. Market Size & Forecast

9.2.4.4.1.1. By Value

9.2.4.4.2. Market Share & Forecast

9.2.4.4.2.1. By Service Type Market Share Analysis

9.2.4.4.2.2. By Platform Market Share Analysis

9.2.4.4.2.3. By Payment Method Market Share Analysis

9.2.4.5. Spain Online Travel Booking Services Market Outlook

9.2.4.5.1. Market Size & Forecast

9.2.4.5.1.1. By Value

9.2.4.5.2. Market Share & Forecast

9.2.4.5.2.1. By Service Type Market Share Analysis

9.2.4.5.2.2. By Platform Market Share Analysis

9.2.4.5.2.3. By Payment Method Market Share Analysis

10. South America Online Travel Booking Services Market Outlook

10.1. Market Size & Forecast

10.1.1. By Value

10.2. Market Share & Forecast

10.2.1. By Service Type Market Share Analysis

10.2.2. By Platform Market Share Analysis

10.2.3. By Payment Method Market Share Analysis

10.2.3.1. Brazil Online Travel Booking Services Market Outlook

10.2.3.1.1. Market Size & Forecast

10.2.3.1.1.1. By Value

10.2.3.1.2. Market Share & Forecast

10.2.3.1.2.1. By Service Type Market Share Analysis

10.2.3.1.2.2. By Platform Market Share Analysis

10.2.3.1.2.3. By Payment Method Market Share Analysis

10.2.3.2. Colombia Online Travel Booking Services Market Outlook

10.2.3.2.1. Market Size & Forecast

10.2.3.2.1.1. By Value

10.2.3.2.2. Market Share & Forecast

10.2.3.2.2.1. By Service Type Market Share Analysis

10.2.3.2.2.2. By Platform Market Share Analysis

10.2.3.2.2.3. By Payment Method Market Share Analysis

10.2.3.3. Argentina Online Travel Booking Services Market Outlook

10.2.3.3.1. Market Size & Forecast

10.2.3.3.1.1. By Value

10.2.3.3.2. Market Share & Forecast

10.2.3.3.2.1. By Service Type Market Share Analysis

10.2.3.3.2.2. By Platform Market Share Analysis

10.2.3.3.2.3. By Payment Method Market Share Analysis

11. Middle East & Africa Online Travel Booking Services Market Outlook

11.1. Market Size & Forecast

11.1.1. By Value

11.2. Market Share & Forecast

11.2.1. By Service Type Market Share Analysis

11.2.2. By Platform Market Share Analysis

11.2.3. By Payment Method Market Share Analysis

11.2.4. By Country Market Share Analysis

11.2.4.1. Saudi Arabia Online Travel Booking Services Market Outlook

11.2.4.1.1. Market Size & Forecast

11.2.4.1.1.1. By Value

11.2.4.1.2. Market Share & Forecast

11.2.4.1.2.1. By Service Type Market Share Analysis

11.2.4.1.2.2. By Platform Market Share Analysis

11.2.4.1.2.3. By Payment Method Market Share Analysis

11.2.4.2. UAE Online Travel Booking Services Market Outlook

11.2.4.2.1. Market Size & Forecast

11.2.4.2.1.1. By Value

11.2.4.2.2. Market Share & Forecast

11.2.4.2.2.1. By Service Type Market Share Analysis

11.2.4.2.2.2. By Platform Market Share Analysis

11.2.4.2.2.3. By Payment Method Market Share Analysis

11.2.4.3. South Africa Online Travel Booking Services Market Outlook

11.2.4.3.1. Market Size & Forecast

11.2.4.3.1.1. By Value

11.2.4.3.2. Market Share & Forecast

11.2.4.3.2.1. By Service Type Market Share Analysis

11.2.4.3.2.2. By Platform Market Share Analysis

11.2.4.3.2.3. By Payment Method Market Share Analysis

11.2.4.3.2.4.

12. Market Dynamics

12.1. Drivers

12.1.1. Increasing Availability and Affordability of Internet

12.1.2. Gaining Popularity in Travel Industry

12.1.3. Provides Integrated Travel Planning

12.2. Challenges

12.2.1. High Competition

12.2.2. Changing Customer Expectations

13. Market Trends & Developments

13.1. Offer Personalized Recommendations

13.2. Increasingly Offering Alternative Accommodation

13.3. Integrating with Social Media Features

13.4. Promoting Sustainable and Eco-Friendly Travel Options

13.5. Offer Convenience and Time Savings to Travelers

14. Competitive Landscape

14.1. Company Profiles

14.1.1. Booking Holdings Inc.

14.1.1.1. Company Details

14.1.1.2. Products

14.1.1.3. Financials (As Reported)

14.1.1.4. Key Market Focus & Geographical Presence

14.1.1.5. Recent Developments

14.1.1.6. Key Management Personnel

14.1.2. Expedia Group, Inc.

14.1.2.1. Company Details

14.1.2.2. Products

14.1.2.3. Financials (As Reported)

14.1.2.4. Key Market Focus & Geographical Presence

14.1.2.5. Recent Developments

14.1.2.6. Key Management Personnel

14.1.3. Trip Advisor Inc.

14.1.3.1. Company Details

14.1.3.2. Products

14.1.3.3. Financials (As Reported)

14.1.3.4. Key Market Focus & Geographical Presence

14.1.3.5. Recent Developments

14.1.3.6. Key Management Personnel

14.1.4. Trip.com Group Ltd.

14.1.4.1. Company Details

14.1.4.2. Products

14.1.4.3. Financials (As Reported)

14.1.4.4. Key Market Focus & Geographical Presence

14.1.4.5. Recent Developments

14.1.4.6. Key Management Personnel

14.1.5. MakeMyTrip Limited

14.1.5.1. Company Details

14.1.5.2. Products

14.1.5.3. Financials (As Reported)

14.1.5.4. Key Market Focus & Geographical Presence

14.1.5.5. Recent Developments

14.1.5.6. Key Management Personnel

14.1.6. Hostelworld Group PLC

14.1.6.1. Company Details

14.1.6.2. Products

14.1.6.3. Financials (As Reported)

14.1.6.4. Key Market Focus & Geographical Presence

14.1.6.5. Recent Developments

14.1.6.6. Key Management Personnel

14.1.7. Trivago N.V.

14.1.7.1. Company Details

14.1.7.2. Products

14.1.7.3. Financials (As Reported)

14.1.7.4. Key Market Focus & Geographical Presence

14.1.7.5. Recent Developments

14.1.7.6. Key Management Personnel

14.1.8. Airbnb, Inc.

14.1.8.1. Company Details

14.1.8.2. Products

14.1.8.3. Financials (As Reported)

14.1.8.4. Key Market Focus & Geographical Presence

14.1.8.5. Recent Developments

14.1.8.6. Key Management Personnel

14.1.9. Skyscanner Ltd

14.1.9.1. Company Details

14.1.9.2. Products

14.1.9.3. Financials (As Reported)

14.1.9.4. Key Market Focus & Geographical Presence

14.1.9.5. Recent Developments

14.1.9.6. Key Management Personnel

14.1.10. lastminute.com NV

14.1.10.1. Company Details

14.1.10.2. Products

14.1.10.3. Financials (As Reported)

14.1.10.4. Key Market Focus & Geographical Presence

14.1.10.5. Recent Developments

14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan\

15.1. Key Focus Areas

15.2. Target Service Type

15.3. Target Platform

16. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

What are the key factors driving global online travel booking services market?

Increasing preference towards online transactions, high penetration of the internet in developed and developing countries are the leading factor driving the online travel booking services market during the projected period.

What are the challenges of global online travel booking services market?

The online travel booking industry is highly competitive, with numerous players offering similar services. Challenges include optimizing website and app performance, simplifying the booking process, and ensuring intuitive navigation to enhance customer satisfaction.

Which region has the highest demand of global online travel booking services market?

The online travel market in North America, including the United States and Canada, has seen a robust growth. With a large population of tech-savvy travelers and a strong culture of online shopping, there is considerable demand for online travel booking services in this region.

Who are the key players in the global online travel booking services market?

Some key players operating in the global online travel booking services market include Booking Holdings Inc., Expedia Group, Inc., Trip Advisor Inc., Trip.com Group Ltd., MakeMyTrip Limited, Hostelworld Group PLC, Trivago N.V., Airbnb, Inc., Skyscanner Ltd, and lastminute.com NV.

Buy Now