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Forecast Period
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2025-2029
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Market Size (2023)
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USD 188.11 Million
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Market Size (2029)
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USD 281.70 Million
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CAGR (2024-2029)
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7.04%
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Fastest Growing Segment
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Indoor Plants
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Largest Market
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North America
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Market Overview
Global Online Nursery Market was valued at USD
188.11 Million in 2023 and is anticipated to project impressive growth in the
forecast period with a CAGR of 7.04% through 2029. The Online Nursery Market
refers to the rapidly growing industry of buying and selling nursery products
over the internet. This market comprises a wide range of products such as
plants, pots, gardening tools, organic soils, fertilizers, and other nursery
and gardening accessories. With the rising trend of indoor gardening and the
convenience of shopping from the comfort of home, the online platform has
gained immense popularity among gardening enthusiasts.
One of the key advantages of the online nursery
market is the wider variety of products available. Customers can explore an
extensive selection of plant species and varieties that may not be readily available
in local nurseries. Additionally, online platforms often provide detailed
product descriptions, care instructions, and gardening tips, making it easier
for both novice and experienced gardeners to make informed choices and nurture
their plants effectively. Moreover, the online nursery market offers a seamless
shopping experience, allowing customers to browse and purchase products at any
time, from anywhere. This convenience has been particularly beneficial for
individuals with busy schedules or limited access to physical nurseries.
Furthermore, online platforms often offer competitive pricing and attractive
discounts, making it a cost-effective option for purchasing nursery products.
Key Market Drivers
Increasing Internet Penetration
The rise in internet penetration worldwide is
poised to significantly boost the demand for online nurseries on a global
scale. The internet has essentially transformed the world into a global
village, eradicating geographical boundaries and making it possible for services
to be accessed from any corner of the globe. One such service that stands to
benefit immensely from this development is the online nursery or e-nursery.
These digital platforms provide a convenient and efficient means for parents to
procure essential nursery items - from toys to furniture, to baby care
products. As more people gain access to the internet, the pool of potential
customers for these online nurseries expands. Additionally, the ongoing
COVID-19 pandemic has further accelerated this trend, as safety concerns and
lockdown measures have made online shopping a necessity rather than a luxury.
With increasing digital literacy, even the less tech-savvy population segments
are beginning to adopt online shopping habits, further fueling the demand. It is,
therefore, reasonable to anticipate an upsurge in the demand for online
nurseries globally in line with the increasing internet penetration.
Growing E-Commerce Sector
The ever-growing e-commerce sector, with its wide
reach and easy access, is expected to substantially increase the demand for
online nurseries globally. More and more consumers are transitioning towards
online shopping, lured by the convenience of home delivery, the wide variety of
options, and the ability to compare prices and reviews. This trend is also
observed in the nursery sector where customers prefer buying plants online.
This preference can be attributed to the ability of e-commerce platforms to
offer a broader range of plant species, detailed care information, and customer
reviews, elements that are typically unavailable in physical stores. This
convenience, along with the rising trend of indoor gardening, particularly
among urban dwellers living in apartments, is driving the growth of online
nurseries. Moreover, the current global situation with the COVID-19 pandemic
has accelerated this shift, as consumers opt for contactless shopping
experiences for safety reasons. As a result, the e-commerce sector is
amplifying the accessibility and demand for online nurseries worldwide.
Consumers Increased Disposable Income
The anticipated rise in consumers' disposable
income is poised to significantly spur the global demand for online nurseries.
When consumers have higher levels of disposable income, they are more likely to
invest in discretionary goods and services – those that are not necessary for
survival but add value to life – and indoor plants, garden supplies, and
professional nursery advice certainly fit this category. The convenience and
vast variety offered by online nurseries make them an attractive option for the
modern-day consumer, who is increasingly inclined towards digitized shopping
experiences. Moreover, amidst the hectic pace of contemporary life, the
tranquility infused by greenery at home or office is a luxury many are willing
to pay for. As disposable incomes rise, this trend is likely to intensify. The
intersection of improved financial capacity and the growing appeal of digital
commerce is set to amplify the demand for online nurseries globally. In
addition, as more people become aware of the environmental, health, and
aesthetic benefits of incorporating plants into their living and working
spaces, the potential for online nurseries appears increasingly promising.
Expansion of Product Ranges by Online Nursery Retailers
The global online nursery market is on the verge of
notable expansion, primarily due to online nursery retailers diversifying their
product ranges. This strategic move is expected to fuel global demand
significantly. As the digital marketplace becomes more sophisticated, online
nurseries are no longer confined to selling merely plants and seeds. They're
now offering a broader selection of products, including gardening tools,
organic fertilizers, exotic plant varieties, and DIY landscaping kits. This
extensive product range caters to every niche within the gardening community,
from the hobbyist to the professional landscaper. The convenience of online
shopping, coupled with the ability to access a diverse product range at the
click of a button, is an attractive proposition for consumers. Furthermore,
online nurseries are providing detailed care instructions and virtual
assistance, enhancing the customer experience and fostering repeat business.
The expansion of product ranges by online nurseries, therefore, is not just
broadening consumer choice, but also driving the global demand for online
nursery products. The future of the online nursery industry appears robust and
promising, with growth propelled by diversified product offerings.
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Key Market Challenges
Lack Of Access to Reliable & High-Speed
Internet
The lack of access to reliable and high-speed
internet is a significant hurdle for the global expansion of online nurseries.
Online nurseries, which have been growing in demand due to their accessibility
and convenience, may face a decrease in demand due to connectivity issues.
These educational platforms heavily rely on strong internet connections for
seamless video streaming, real-time interaction, and swift content delivery. In
areas with poor or inconsistent internet service, this becomes a major
challenge. Parents might be hesitant to rely on these platforms if they
anticipate regular disruptions in classes due to connectivity problems.
Additionally, high-speed internet is often considered a luxury in many parts of
the world, meaning that a considerable portion of the global population may be
automatically excluded from using such services. Even in developed countries,
rural regions often struggle with access to fast, reliable internet, further
shrinking the potential market for online nurseries. The demand for online
nurseries globally, therefore, is expected to decrease if the issues of
internet access and high-speed connectivity are not addressed on a global
scale.
Regulatory Compliance
Regulatory compliance has a significant impact on
various industries, including online nurseries. Around the globe, stringent
regulations concerning child safety, data privacy, and quality of educational
content are being implemented, which could potentially decrease the demand for
online nurseries. Parents are becoming increasingly aware of these concerns and
regulatory bodies are stepping up to enforce strict compliance measures. The
requirement for online nurseries to comply with these regulations can involve
substantial time and resources, potentially limiting their ability to scale and
attract new clients. Furthermore, the risk of non-compliance, which could
result in hefty penalties, reputational damage, and loss of customer trust, may
deter potential service providers from entering the market. This combination of
factors could lead to a decrease in the global demand for online nurseries. As
we move forward, it becomes crucial for these institutions to navigate the
complex regulatory environment while ensuring the delivery of high-quality,
safe, and secure services to maintain demand and growth in the industry.
Key Market Trends
Booming Home Decor & Gardening Trend
The burgeoning trend of home decor and gardening is
a significant driver propelling the global demand for online nurseries. As more
people become interested in creating aesthetic and comforting living spaces,
the appeal of integrating greenery has substantially increased. Plants not only
offer an affordable and versatile option for home decor but also foster a
healthier living environment by purifying the air. Consequently, the ease and
convenience of purchasing a wide variety of plants from online nurseries have
gained traction among urban dwellers with limited access to physical gardening
stores. Moreover, the COVID-19 pandemic has catalyzed this trend, as lockdowns
and work-from-home arrangements have led to an increased interest in home-based
hobbies and wellness practices. Online nurseries have thus become a go-to
solution for gardening enthusiasts seeking diverse plant species, gardening
tools, and expert advice. The ability to compare prices, read reviews, and
receive doorstep delivery further adds to the allure of these platforms. As
this home decor and gardening trend continues to flourish, it is anticipated
that the demand for online nurseries will escalate globally, marking a
transformative shift in the gardening retail landscape.
High Demand for Exotic & Rare Plant Species
The escalating demand for rare and exotic plant
species is projected to fuel the global growth of online nurseries.
Globally-conscious consumers are turning towards more unique flora to embellish
their living spaces, making rare and exotic plants increasingly sought-after
commodities. This trend is particularly apparent among urban dwellers who wish
to infuse their concrete environments with a touch of nature's vibrancy.
Furthermore, the convenience and accessibility of online shopping make it a
preferred platform for many consumers. An online nursery, with its
comprehensive catalogue and home delivery service, perfectly caters to these
needs. The customer's ability to access a wide variety of plants, along with
detailed care instructions for each species, significantly enhance the appeal
of buying plants online. Plus, the current social distancing measures have
further bolstered the rise of online nurseries. Lastly, as the world
progressively leans towards environmental sustainability, cultivating plants,
even exotic ones, is seen as a step towards creating a greener planet. In
conclusion, the growing demand for exotic and rare plant species, coupled with
the convenience of online shopping, is set to augment the global online nursery
market.
Segmental Insights
Type Insights
Based on the type, indoor
plants hold a significant share in the global online nursery market. With the
rising trend of urban gardening and the increasing awareness of the numerous
benefits of indoor plants, such as air purification and aesthetics, their
popularity has soared among consumers worldwide. People are now embracing the
idea of bringing nature indoors, not only to enhance the visual appeal of their
living spaces but also to improve air quality and create a calming atmosphere.
Research has shown that
indoor plants can have a positive impact on mental health and well-being. Their
presence has been linked to reduced stress levels, improved mood, and increased
feelings of relaxation. Additionally, certain indoor plants have been found to
have specific therapeutic benefits, such as promoting better sleep or reducing
symptoms of anxiety. Furthermore, indoor plants have been shown to boost
productivity and concentration. Studies have indicated that having plants in
the office or workspace can lead to improved cognitive performance, enhanced
creativity, and increased focus. By creating a more natural and inviting
environment, indoor plants can help individuals feel more inspired and
motivated to work. As a result of these various benefits, the demand for indoor
plants continues to grow, making them a thriving segment in the global online
nursery market. With an increasing number of people seeking to incorporate
nature into their indoor spaces, the market for indoor plants is expected to
expand even further in the coming years.
End User Insights
Based on the end user, the
global online nursery market has witnessed remarkable growth in recent years,
driven by the substantial contributions from both the B2B and B2C segments.
However, it is the B2C sector that currently holds the lion's share of the
market. This dominance can be attributed to various factors, including the
increasing convenience of online shopping for individual customers and the
availability of a wider range of product offerings. In addition to convenience,
the B2C sector has gained popularity due to its ability to provide customers
with the opportunity to compare prices and read reviews before making a
purchase. This added level of transparency and information empowers the average
consumer, making B2C transactions more appealing and trustworthy. As the online
nursery market continues to evolve, it is expected that the B2C segment will
maintain its stronghold, driven by ongoing advancements in technology, improved
customer experiences, and the continuous expansion of product options. With
these factors in play, the online nursery market is poised for further growth
and innovation in the coming years.
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Regional Insights
The North American region is currently dominating the
global online nursery market. With its reputation for rapid technology adoption
and extensive internet penetration, this region has witnessed a remarkable
surge in consumers opting to purchase plants and nursery products online. The
convenience offered by online platforms, coupled with the vast array of options
available, has attracted a diverse range of customers, from gardening
enthusiasts to interior designers, all seeking to explore and beautify their
spaces with the finest selection of plants and nursery products. In recent
years, the North American market has experienced significant growth and
evolution in this sector. As more and more people embrace the joy of gardening and
horticulture, the demand for accessible and convenient online shopping
experiences has skyrocketed. This trend is driven by the desire to create
stunning outdoor and indoor spaces that reflect personal style and
individuality.
The North American market's continuous growth and
evolution in this sector reflect the increasing demand for accessible and
convenient online shopping experiences in the realm of gardening and
horticulture. As technology continues to advance and online platforms become
even more user-friendly, the possibilities for the online nursery market are
limitless. Gardening enthusiasts and plant lovers can look forward to a future
where they can effortlessly explore, discover, and nurture their green spaces
with ease.
Recent Developments
In March 2024, Perfect Plants, a family-run online nursery specializing in the nationwide shipment of various plants and gardening essentials, started assisting customers in reducing their reliance on pesticides by introducing ryegrass. This natural weed barrier offers protection to a variety of trees, plants, and crops without the adverse effects associated with chemical pesticides. This pioneering solution has already been implemented in their Rose Trees and Hydrangea Trees, both of which are currently open for pre-order on the Perfect Plants website.
Key Market Players
- Great Garden Plants
- Monrovia Nursery Company
- Prairie Nursery
- Greenwood Nursery
- Desert Horizon Nursery
- The Davey Tree Expert Company
- Pike Nurseries
- Gardens Alive!, Inc.
- Moon Valley Nurseries
- Bay Laurel Nursery
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By Type
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By End User
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By Region
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- Flowering Plants
- Shrubs
- Vegetable Seeds
- Indoor Plants
- Air Purifying Plants
- Others
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- North America
- Europe
- Asia Pacific
- South America
- Middle East & Africa
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Report Scope:
In this report, the Global Online Nursery Market has
been segmented into the following categories, in addition to the industry
trends which have also been detailed below:
- Online Nursery Market, By Type:
o Flowering Plants
o Shrubs
o Vegetable Seeds
o Indoor Plants
o Air Purifying Plants
o Others
- Online Nursery Market, By End User:
o B2B
o B2C
- Online Nursery Market, By
Region:
o North America
§ United States
§ Canada
§ Mexico
o Europe
§ France
§ United Kingdom
§ Italy
§ Germany
§ Spain
o Asia-Pacific
§ China
§ India
§ Japan
§ Australia
§ South Korea
o South America
§ Brazil
§ Argentina
§ Colombia
o Middle East & Africa
§ South Africa
§ Saudi Arabia
§ UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies
present in the Global Online Nursery Market.
Available Customizations:
Global Online Nursery market report with the
given market data, Tech Sci Research offers customizations according to a
company's specific needs. The following customization options are available for
the report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
Global Online Nursery Market is an upcoming report
to be released soon. If you wish an early delivery of this report or want to
confirm the date of release, please contact us at [email protected]