North America Mosquito Repellent Market By Product (Coils, Vaporizers, Sprays, Creams, Others), By Sales Channel (Hypermarkets/Supermarkets, Departmental Stores, Online, Others), By Country, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

North America Mosquito Repellent Market was valued at USD 1.63 billion in 2024 and is expected to reach USD 2.29 billion by 2030 with a CAGR of 5.89% during the forecast period. The North America mosquito repellent market is experiencing steady growth, driven by increasing concerns over mosquito-borne diseases such as West Nile virus and Zika virus. Rising outdoor recreational activities and heightened awareness of personal protection contribute to market expansion. Consumers are shifting towards natural and DEET-free formulations, fueling demand for plant-based and eco-friendly repellents. Innovative product developments, including wearable mosquito repellents and long-lasting sprays, further boost market growth. E-commerce channels play a significant role in product accessibility, while stringent regulations impact formulation trends. Leading players focus on expanding product portfolios and enhancing effectiveness to cater to evolving consumer preferences.

Market Drivers

Rising Prevalence of Mosquito-Borne Diseases

One of the primary drivers of the North America mosquito repellent market is the increasing prevalence of mosquito-borne diseases, such as the West Nile virus, Zika virus, and dengue fever. Climate change, urbanization, and stagnant water sources contribute to mosquito population growth, raising the risk of disease transmission. Public health authorities and government organizations actively promote the use of mosquito repellents as a preventive measure, boosting market demand. Heightened consumer awareness about the health risks associated with mosquito bites has led to a surge in demand for effective repellent solutions, particularly during peak mosquito seasons. As of September 2024, over 11.5 million dengue cases have been reported, marking a 228% increase compared to the same period in 2023. According to the World Health Organization (WHO), nearly half of the global population is at risk of dengue. These factors are driving market demand across the North American region.

Growing Outdoor Recreational Activities

The rising popularity of outdoor recreational activities, such as camping, hiking, fishing, and backyard gatherings, has significantly contributed to the increasing demand for mosquito repellents. North America, particularly the United States and Canada, has a strong culture of outdoor activities, where consumers prioritize personal protection against mosquito bites. The demand for portable and long-lasting mosquito repellents, including sprays, lotions, and wearable devices, has surged as people seek effective protection during outdoor adventures. The growing preference for organic and eco-friendly products further supports innovation in plant-based repellents, aligning with environmentally conscious consumer choices. The Outdoor Foundation (OF) and Outdoor Industry Association (OIA), recognized authorities in outdoor participation research, unveiled insights from their 2024 Outdoor Participation Trends Report. The report reveals that in 2023, the outdoor recreation participation base expanded by 4.1%, reaching a record 175.8 million participants, accounting for 57.3% of the U.S. population. The growing engagement in outdoor activities serves as a key driver of market growth.

Shift Toward Natural and DEET-Free Repellents

Consumer preferences in North America are shifting toward natural and DEET-free mosquito repellent formulations due to rising health and environmental concerns. Traditional chemical-based repellents containing DEET (N,N-Diethyl-meta-toluamide) have raised safety concerns among consumers, particularly for children and individuals with sensitive skin. As a result, demand for plant-based alternatives, such as citronella, eucalyptus, and lavender oil-based repellents, has grown significantly. The market has witnessed increased investments in research and development, leading to the introduction of effective, non-toxic, and skin-friendly repellent options. The trend toward organic and biodegradable products further accelerates the growth of DEET-free mosquito repellents.

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Key Market Challenges

Stringent Regulatory Standards and Compliance Requirements

One of the most significant challenges in the North America mosquito repellent market is the stringent regulatory framework governing product formulation and safety. Agencies such as the U.S. Environmental Protection Agency (EPA) and Health Canada impose strict regulations on mosquito repellent ingredients, particularly chemical-based formulations. DEET, a widely used active ingredient, faces ongoing scrutiny due to potential health concerns, leading to restrictions on concentration levels in consumer products.

Similarly, plant-based repellents must undergo extensive testing to verify their efficacy and safety before they can be marketed. Compliance with these evolving regulations can be costly and time-consuming for manufacturers, limiting the speed of product innovation and market entry. Additionally, product recalls or legal actions due to non-compliance can damage brand reputation and lead to financial losses. As consumer demand shifts toward natural and organic repellents, companies must navigate complex approval processes while ensuring their products meet regulatory requirements.

Increasing Consumer Skepticism About Product Effectiveness

Another major challenge in the North America mosquito repellent market is consumer skepticism regarding the effectiveness of different repellent formulations. With the rise of natural and DEET-free repellents, some consumers question whether these products provide the same level of protection as traditional chemical-based options. While plant-based repellents appeal to health-conscious buyers, their efficacy often varies based on environmental conditions, application frequency, and mosquito species.

Additionally, misinformation and mixed consumer reviews on online platforms create uncertainty about product reliability, influencing purchasing decisions. Brands must invest in extensive scientific research, clinical trials, and transparent marketing strategies to educate consumers and build trust in their products. Companies that fail to demonstrate the effectiveness of their mosquito repellents may struggle with customer retention and market competitiveness.

Key Market Trends

Technological Advancements in Mosquito Repellent Products

Technological innovations are transforming the mosquito repellent market, leading to the introduction of advanced and more effective products. Traditional sprays and lotions are being supplemented by smart and wearable repellents, such as ultrasonic devices, mosquito-repelling wristbands, and patches infused with essential oils. Some brands are also incorporating nanotechnology to create longer-lasting repellents that provide extended protection with fewer applications.

Additionally, innovations in packaging, such as aerosol-free sprays and eco-friendly biodegradable materials, align with sustainability trends and enhance user convenience. Consumers are increasingly seeking multifunctional products that combine mosquito protection with other benefits, such as skincare and sun protection. This technological shift is expected to drive market growth by appealing to tech-savvy and environmentally conscious buyers.

Rising Popularity of Multi-Purpose and Long-Lasting Repellents

Consumers in North America are increasingly seeking mosquito repellents that offer multiple benefits beyond basic protection. This has led to the rise of multi-purpose repellents that combine insect protection with skincare, hydration, or sunblock. For example, some products now include moisturizing ingredients like aloe vera or SPF protection, catering to individuals who engage in outdoor activities.

Additionally, there is growing demand for long-lasting repellents that require fewer applications throughout the day. Manufacturers are developing time-release formulas and microencapsulation technology to extend the effectiveness of repellents for up to 12 hours or more. These innovations appeal to busy consumers who prefer hassle-free solutions while ensuring consistent mosquito protection.

Segmental Insights

Product Insights

The coils segment dominated the North America mosquito repellent market due to its affordability, ease of use, and widespread availability. Mosquito coils are highly effective for outdoor settings, making them a preferred choice for households, camping, and recreational activities. Their ability to provide extended protection, typically lasting several hours, enhances consumer preference. Additionally, advancements in coil formulations, including low-smoke and herbal options, have expanded their appeal among health-conscious buyers. Despite competition from sprays and wearable repellents, the strong market presence of coils, particularly in regions with high mosquito activity, continues to drive their dominance in the North American market.

Sales Channel Insights

Hypermarkets/supermarkets dominated the North America mosquito repellent market due to their extensive product variety, strong consumer trust, and convenience. These retail chains provide a one-stop shopping experience, allowing customers to compare different mosquito repellents, including sprays, coils, creams, and wearable devices. Their strategic locations, promotional discounts, and in-store marketing boost product visibility and sales. Additionally, hypermarkets and supermarkets benefit from strong supply chain networks, ensuring consistent product availability. Despite the growth of e-commerce, physical stores remain the preferred purchasing channel for many consumers, reinforcing their dominance in the distribution of mosquito repellents across North America.

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Country Insights

The United States dominated the North America mosquito repellent market due to its high population, increasing mosquito-borne disease risks, and strong consumer demand for repellents. Rising concerns over West Nile virus, Zika virus, and other vector-borne diseases drive the widespread use of sprays, coils, creams, and wearable repellents. Additionally, the country’s well-developed retail infrastructure, including hypermarkets, supermarkets, and e-commerce platforms, ensures easy product availability. Leading manufacturers invest in innovative, long-lasting, and eco-friendly repellents to cater to health-conscious consumers. The U.S. market’s size, awareness campaigns, and continuous product advancements contribute to its dominance in North America’s mosquito repellent industry.

Recent Developments

• In Nov 2024, Nippo, a renowned consumer battery brand, has ventured into the home care sector with the launch of the Nippo Swooper, an advanced mosquito repellent liquid vaporizer. It features a mild sandalwood fragrance and utilizes Japanese MFT (Metofluthrin) technology for effective mosquito repulsion.

• In Feb 2024, Kao Corporation and Earth Corporation have collaborated to develop the ARS Mos Shooter, a mosquito eradication spray that immobilizes mosquitoes by wetting their wings and bodies.

• In July 2023, Flora-scent Organics has introduced a citronella-free mosquito-repellent incense stick, utilizing a blend of organic plant oils such as rosemary, cedarwood, peppermint, and geraniol. Each stick provides up to 3 hours of protection.

• In March 2023, Zevo, a Procter & Gamble brand, launched its On-Body Mosquito + Tick Repellents, offering odorless, non-sticky protection against mosquitoes and ticks for up to 8 hours. Available in aerosol, pump spray, and lotion forms, these products utilize the active ingredient IR3535, inspired by a naturally occurring amino acid.

Key Market Players

• The Coleman Company, Inc.
• The Procter & Gamble Company
• Quantum Health, Inc.
• Spectrum Brands Holdings, Inc.
• S. C. Johnson & Son, Inc.
• Murphy’s Naturals, Inc.
• Thermacell Repellents, Inc.
• Coghlan’s Ltd.
• Avon Company
• 3M Company

Report Scope:

In this report, the North America Mosquito Repellent Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·          North America Mosquito Repellent Market, By Product:

o   Coils

o   Vaporizers

o   Sprays

o   Creams

o   Others

·         North America Mosquito Repellent Market, By Sales Channel:

o   Hypermarkets/Supermarkets

o   Departmental Stores

o   Online

o   Others

·         North America Mosquito Repellent Market, By Country:

o   United States

o   Canada

o   Mexico

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the North America Mosquito Repellent Market.

Available Customizations:

North America Mosquito Repellent Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

·         Detailed analysis and profiling of additional market players (up to five).

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