North America Cementitious Flooring Market By Application (Surface Treatment, Underlayment Floor Screeds & Leveling Compounds, Overlayment Industrial Screeds & Leveling Compounds, Terrazzo Cementitious Binders, Site Mixed Screed Binder & Admixtures), By End-User (Residential, Non-residential), By Country, Competition, Forecast and Opportunities, 2020-2030F

Market Overview

The North America Cementitious Flooring Market was valued at USD 436.65 Million in 2024 and is expected to reach USD 624.26 Million by 2030 with a CAGR of 6.14% during the forecast period. North America cementitious flooring refers to a type of durable, high-performance flooring system made primarily from cement-based materials, commonly used in commercial, industrial, and institutional settings due to its strength, longevity, and cost-effectiveness.

These flooring systems are typically composed of a blend of Portland cement, aggregates, and chemical admixtures, resulting in a seamless, level, and robust surface that can withstand heavy mechanical loads, chemical exposure, and frequent cleaning. Cementitious floors are widely adopted in warehouses, manufacturing plants, commercial kitchens, retail spaces, healthcare facilities, and educational institutions, where hygiene, durability, and minimal maintenance are critical.

The growth of the North America cementitious flooring market is being propelled by a surge in infrastructure development, renovation projects, and expansion of commercial and industrial construction across the United States and Canada. As the construction sector rebounds and urbanization accelerates, demand for flooring systems that offer long service life and low lifecycle costs is increasing. The shift toward sustainable construction practices is encouraging the use of cement-based materials, which often contain recycled content and contribute to thermal efficiency and indoor air quality. Advancements in flooring technologies—such as self-leveling compounds, rapid-setting mixes, and improved surface finishes—are making cementitious flooring more versatile and visually appealing, further enhancing its adoption in both functional and decorative applications.

Rising awareness of safety and compliance standards in work environments is boosting demand for slip-resistant and chemical-resistant flooring solutions, which cementitious systems can effectively provide. With the North American market emphasizing quality, performance, and long-term value, cementitious flooring is positioned as a preferred choice, especially in sectors that demand high resilience under continuous foot traffic or equipment use. As of recent trends, manufacturers are also introducing customizable solutions with various textures and colors to meet aesthetic requirements in commercial interiors, thereby expanding the market beyond purely industrial uses. Altogether, this confluence of construction activity, regulatory compliance, sustainability goals, and technological innovation is expected to drive consistent growth in the North America cementitious flooring market over the coming years.

Key Market Drivers

Expansion of Industrial and Logistics Infrastructure Across North America

The North America cementitious flooring market is significantly driven by the expansion of industrial and logistics infrastructure, particularly in the wake of rapidly evolving supply chain dynamics and the escalating demand for regional manufacturing and warehousing capacity. Cementitious flooring systems are uniquely suited to industrial environments due to their inherent strength, load-bearing capacity, resistance to abrasion, and ability to withstand exposure to harsh chemicals, thermal fluctuations, and continuous mechanical traffic. As companies invest in reshoring manufacturing operations to reduce supply chain risk and increase proximity to key consumer markets, industrial construction is rising across the United States, Canada, and Mexico. The emergence of regional manufacturing hubs, including the development of large-scale logistics centers, distribution warehouses, and e-commerce fulfillment facilities, is directly contributing to the need for robust flooring systems that can endure high usage and require minimal maintenance. Cementitious flooring is often selected over traditional flooring types in these settings due to its long lifecycle, reduced operational disruption due to infrequent repairs, and the capacity for customization to meet specific functional requirements such as slip resistance and antistatic properties.

The increasing integration of automation in manufacturing and warehousing has intensified the need for precision-leveled surfaces that can support autonomous guided vehicles and robotic equipment, another area where cementitious flooring delivers superior performance. As companies in automotive, consumer electronics, pharmaceuticals, and food production continue to scale up their facilities, the role of flooring in operational efficiency and workplace safety becomes more pronounced. Furthermore, the ability of cementitious flooring systems to be applied rapidly in large, seamless pours makes them highly desirable in time-sensitive construction timelines commonly associated with industrial projects. These characteristics collectively make cementitious flooring an essential component of the new wave of industrial construction activity that is reshaping the North American built environment.

According to the United States Census Bureau, the value of new private nonresidential construction put in place for manufacturing facilities in the United States reached over 190 billion United States dollars in 2023, reflecting a growth of nearly 70 percent from 2021, which directly correlates with increased demand for high-performance industrial flooring systems such as cementitious flooring.

Rising Adoption of Sustainable and Eco-Conscious Building Practices

The North America cementitious flooring market is being significantly influenced by the growing emphasis on sustainable construction practices and environmentally responsible building materials. Cementitious flooring systems, particularly those incorporating recycled content and exhibiting high durability, are being increasingly favored in green building initiatives as they contribute to reduced material waste and longer service life. The shift toward sustainable construction is being reinforced by the adoption of building certification programs such as Leadership in Energy and Environmental Design and the implementation of stringent building codes at both state and municipal levels aimed at lowering the environmental impact of construction materials. Cementitious floors often feature components such as recycled fly ash, slag cement, or locally sourced aggregates, which reduce embodied carbon compared to alternative flooring types.

Their thermal mass properties contribute to energy efficiency in climate control, supporting environmental performance goals in large commercial and institutional buildings. Cementitious systems also support healthier indoor environments by emitting low or zero volatile organic compounds, aligning with increasing concerns around indoor air quality. As architectural firms, construction contractors, and real estate developers align with corporate sustainability objectives and carbon-reduction targets, the demand for cementitious flooring continues to rise, particularly in sectors such as education, healthcare, and public administration. The long-term performance of cementitious flooring also reduces the need for frequent replacement, conserving resources and reducing the carbon footprint associated with repairs and maintenance. These sustainability benefits, coupled with low life-cycle costs and growing regulatory support, are expected to drive the steady expansion of cementitious flooring across both new builds and renovation projects throughout North America.

The United States Environmental Protection Agency reports that the construction and demolition sector generated over 600 million tons of waste in 2018, of which more than 90 percent came from demolition. Cementitious flooring's long life span and recyclability make it a valuable solution in reducing this volume over time.

Increasing Demand in the Healthcare and Education Construction Sectors

Healthcare and education are two institutional sectors where the performance characteristics of cementitious flooring align closely with operational needs and regulatory requirements, thereby contributing to increased market penetration across North America. In hospitals, clinics, laboratories, and educational facilities such as schools and universities, flooring systems must deliver on multiple fronts: durability, safety, hygiene, and ease of maintenance. Cementitious flooring systems, especially those with antimicrobial properties and seamless installation, meet these requirements efficiently by preventing microbial growth in joints and minimizing surface degradation due to frequent cleaning with disinfectants.

Both healthcare and educational facilities typically experience high foot traffic, require minimal disruption during repairs, and must adhere to strict safety codes related to slip resistance and fire ratings—all of which cementitious flooring systems are engineered to address. With state and federal governments allocating significant budgets to upgrade and expand public health infrastructure and education facilities, cementitious flooring is increasingly specified in architectural and engineering plans. Furthermore, the cost-effectiveness of these systems allows institutions to allocate limited funding more efficiently while achieving long-term value. Their ability to be customized in color, pattern, and surface finish also makes them suitable for creating safe and navigable environments in large institutional buildings. As public investment in infrastructure continues to focus on healthcare resilience and educational modernization, cementitious flooring is poised to grow as a favored solution in these critical environments.

According to the United States Census Bureau, total public construction spending on educational buildings in the United States surpassed 100 billion United States dollars in 2023, underscoring the continued renovation and expansion of learning environments where durable flooring systems like cementitious products are in high demand.

Technological Advancements in Cementitious Flooring Materials and Application Methods

Rapid technological innovation in the composition and application of cementitious flooring systems has become a key driver behind market growth in North America, as these advancements have significantly enhanced performance, aesthetic versatility, and installation efficiency. Modern cementitious formulations now incorporate self-leveling compounds, fast-drying mixes, fiber reinforcements, and specialty additives that improve tensile strength, crack resistance, and chemical resilience. These improvements have enabled cementitious flooring systems to compete directly with epoxy coatings, vinyl systems, and tile-based alternatives across a broader range of applications. Contractors are now able to install flooring more quickly and with greater consistency, minimizing project delays and allowing for phased construction schedules that accommodate tenant or owner occupancy. Technological progress has also allowed manufacturers to introduce decorative cementitious finishes, including polished concrete-like appearances, metallic infusions, and integral color pigments, enabling these systems to meet both functional and design specifications.

Innovations in surface preparation equipment, automated screeding tools, and digitally controlled application systems have reduced labor costs and improved finish quality. The evolution of high-performance cementitious overlays has also made it possible to rejuvenate old floors with minimal substrate removal, providing a sustainable and cost-effective upgrade path for aging infrastructure. The adaptability and enhanced capabilities of these technologically advanced products are appealing to architects, builders, and facilities managers seeking reliable and versatile flooring systems that support modern building demands. These innovations continue to fuel the growth of the North America cementitious flooring market by expanding its usability across multiple construction types and delivering greater return on investment.

Based on patent records from the United States Patent and Trademark Office, over 200 patents related to cementitious flooring compositions and application technologies have been granted between 2020 and 2024, reflecting the industry's robust innovation pipeline and commitment to product performance advancement.

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Key Market Challenges

High Dependency on Skilled Labor for Installation

A major challenge impacting the North America cementitious flooring market is the high dependency on skilled labor for proper installation, which significantly affects the consistency, quality, and speed of project completion. Unlike prefabricated or modular flooring systems, cementitious flooring requires precise on-site preparation, careful substrate assessment, consistent mixing procedures, controlled environmental conditions, and expert-level application techniques to achieve optimal performance. This complexity leaves little margin for error, and any inconsistency in installation practices can lead to issues such as delamination, surface cracking, uneven curing, and compromised structural integrity. The lack of readily available skilled tradespeople capable of executing these technically demanding installations has created a significant bottleneck, particularly in areas experiencing high construction demand or labor shortages. Across North America, the construction industry has been facing a well-documented skills gap, especially in specialized trades such as concrete finishing and industrial flooring installation, where an aging workforce and limited influx of younger professionals are aggravating the problem.

As a result, contractors often face project delays, increased costs due to the need for corrections or reapplications, and difficulties scaling operations to meet market demand. The situation is particularly acute in remote or rural areas, where access to trained labor is even more limited, restricting the market penetration of cementitious flooring products outside urban and industrial hubs. The learning curve associated with advanced cementitious technologies—such as self-leveling overlays, moisture mitigation systems, and polymer-modified cement composites—requires additional investment in training and certification, which smaller contractors may be unwilling or unable to afford. This ongoing labor challenge not only hampers growth potential but also increases the perceived risk for developers and facility owners considering cementitious flooring, especially when compared with easier-to-install alternatives. Unless addressed through coordinated efforts in vocational training, apprenticeship expansion, and technological simplification of application processes, the skilled labor gap will continue to pose a formidable barrier to broader adoption of cementitious flooring systems across the North America region.

Moisture Sensitivity and Substrate Limitations

Moisture sensitivity and substrate limitations represent a persistent technical challenge that continues to hinder the adoption of cementitious flooring across diverse construction environments in North America. Cementitious flooring systems, by their very composition, are prone to failure when subjected to high moisture vapor emissions or improperly cured substrates, making their successful installation contingent upon strict environmental controls. Excessive moisture levels within concrete slabs can cause bubbling, efflorescence, bond failure, and microbial growth beneath the surface, which can compromise both aesthetic quality and long-term structural durability. In retrofit and renovation projects, where older buildings may lack vapor barriers or suffer from unknown moisture ingress, this risk is elevated significantly. Compounding the issue, builders often face tight construction timelines and may rush substrate preparation, neglecting essential steps such as moisture testing or surface profiling. Even in new construction, the pressure to fast-track building completion can result in cementitious flooring being installed on substrates that have not fully cured or do not meet industry-specified moisture thresholds.

Regional climatic variations across North America, including high humidity in the southeastern United States or freeze-thaw cycles in northern territories, further complicate moisture management and substrate stability. Cementitious systems also exhibit varying compatibility with different substrates, and mismatches can lead to bond failures or differential movement. These technical risks create hesitation among builders and specifiers, particularly in sectors such as retail, hospitality, and education, where aesthetic and functional integrity of the flooring is critical. To mitigate these risks, specialized moisture mitigation products and surface preparation equipment are required, adding cost and complexity to the installation process. Despite advances in moisture-tolerant formulations and moisture barrier technologies, the sensitivity of cementitious flooring to environmental conditions remains a significant concern that limits its versatility and increases its total cost of ownership. Without effective quality control measures and greater awareness of proper installation protocols, this challenge will continue to restrict the broader market expansion of cementitious flooring across North America’s diverse construction landscape.

Intense Competition from Alternative Flooring Materials

The North America cementitious flooring market faces growing competitive pressure from a wide array of alternative flooring materials that offer greater design flexibility, faster installation, and more forgiving performance characteristics. Resin-based coatings, luxury vinyl tiles, engineered wood products, ceramic tiles, and high-performance laminates have all gained significant traction in both commercial and industrial sectors, where ease of use, visual appeal, and cost-effectiveness are crucial purchasing considerations. Many of these alternatives are available in prefabricated or modular forms, allowing for rapid deployment with minimal labor input, which is especially attractive in projects where downtime must be minimized or labor resources are limited. Additionally, technological innovation in synthetic flooring has led to the development of materials that mimic the appearance of concrete while offering enhanced comfort underfoot, improved thermal insulation, and broader color or pattern options. These competing materials are often marketed as lower-risk solutions due to their consistent manufacturing standards, predictable performance, and reduced need for site-specific expertise during installation.

In contrast, cementitious flooring is still viewed by many as a specialized, high-maintenance product with potential for aesthetic inconsistency and technical failure if not installed properly. Furthermore, marketing efforts by large manufacturers of vinyl and resin-based flooring systems often position their products as more modern, design-friendly, and eco-conscious, appealing to architects and designers seeking alignment with current trends. In price-sensitive sectors such as education, public infrastructure, and retail, decision-makers may favor alternative materials that offer shorter return on investment periods and require fewer post-installation interventions. Cementitious flooring, while durable and cost-efficient in the long term, may be overlooked in favor of quicker and more flexible solutions. As the flooring market becomes increasingly saturated with innovative alternatives, cementitious flooring suppliers must work harder to differentiate their value proposition, educate stakeholders on lifecycle performance, and address misconceptions around difficulty of application. Without a strategic response to this intensifying competitive landscape, the cementitious flooring market in North America may struggle to achieve its full growth potential in the face of rapid innovation and aggressive market positioning by alternative flooring categories.

Key Market Trends

Increasing Preference for Polished Cementitious Finishes in Commercial Interiors

A notable trend emerging within the North America cementitious flooring market is the increasing preference for polished cementitious finishes in modern commercial interior design. Architects and developers are increasingly specifying polished cementitious floors for their sleek, minimalistic appearance and seamless integration into open-concept layouts that dominate contemporary office spaces, retail stores, and hospitality venues. These finishes offer a visually appealing alternative to traditional tile or carpet, providing a high-gloss surface that enhances ambient lighting, contributes to a clean aesthetic, and aligns with biophilic design principles. Beyond their visual impact, polished cementitious floors offer durability, low maintenance, and longevity, making them a practical solution for high-traffic areas.

The growing appeal also lies in the ability to customize finishes using dyes, aggregates, and texture treatments that replicate natural stone or terrazzo at a lower cost. With increased focus on creating hybrid spaces that balance functionality with design, especially in post-pandemic commercial environments, developers are selecting cementitious flooring systems that enhance both operational efficiency and brand identity. This trend is particularly visible in urban developments and adaptive reuse projects, where polished surfaces elevate the industrial character of exposed concrete architecture. As more businesses invest in elevating their physical environments to improve employee experience and customer engagement, the demand for polished cementitious flooring systems is expected to remain strong.

Integration of Decorative Overlays and Stamped Cementitious Flooring Systems

The integration of decorative overlays and stamped cementitious flooring systems is gaining traction in the North America cementitious flooring market, particularly within residential, hospitality, and outdoor commercial applications. Property owners and landscape designers are increasingly drawn to the aesthetic versatility of cementitious materials, which can be imprinted, stained, or textured to resemble materials such as brick, flagstone, slate, and wood. These decorative treatments allow cementitious floors to meet both functional and stylistic requirements, offering a cost-effective alternative to more expensive or maintenance-intensive natural materials. In residential markets, stamped cementitious patios, driveways, and pool decks have become increasingly popular due to their weather resistance and customization potential.

Similarly, hotels, resorts, and theme parks are adopting decorative overlays to create engaging, brand-aligned environments while maintaining the durability and slip resistance required in high-footfall areas. Advances in stamping tools, coloring agents, and surface sealants have expanded the design palette available to installers, enabling them to deliver high-fidelity finishes that retain their appearance over time. This trend also aligns with the broader move toward experiential design, where built environments are crafted to evoke emotional connections and tell stories through materials and surfaces. The expanding application of decorative cementitious finishes across both interior and exterior spaces reflects a growing consumer demand for flooring systems that do not compromise between performance and design, thereby contributing to the evolution of the cementitious flooring category beyond purely functional uses.

Rising Demand for Low-Emission and Environmentally Responsible Flooring Systems

A growing focus on sustainability and indoor environmental quality is propelling the demand for low-emission, environmentally responsible cementitious flooring systems across the North America region. Developers and building owners are under increasing pressure to meet green building standards, achieve certification benchmarks, and reduce the environmental footprint of their projects. Cementitious flooring systems, particularly those formulated with recycled content, low volatile organic compound emissions, and regionally sourced materials, are being adopted as viable solutions to meet these environmental goals. Many cementitious floor coatings and overlays are now formulated to comply with Leadership in Energy and Environmental Design credit requirements and Indoor Environmental Quality standards, making them ideal for schools, healthcare facilities, government buildings, and commercial offices.

These systems contribute to healthier indoor environments by reducing emissions of harmful chemicals and promoting long-term durability, which minimizes material waste from frequent replacements. The use of fly ash, slag cement, and other supplementary cementitious materials in flooring compositions also aligns with broader carbon reduction initiatives by lowering the embodied energy of construction products. As regulatory bodies across North America adopt more stringent environmental codes and as consumers become increasingly conscious of sustainability, the market for green cementitious flooring solutions is expected to grow steadily. This trend reflects a convergence of environmental stewardship and innovation, driving manufacturers to develop products that offer both ecological responsibility and high-performance characteristics.

Segmental Insights

Application Insights

Underlayment Floor Screeds & Leveling Compounds segment dominated in the North America Cementitious Flooring Market in 2024 and maintain its leadership throughout the forecast period. This segment’s dominance can be attributed to the widespread adoption of underlayment systems in both new construction and renovation projects across commercial, residential, and industrial sectors. Underlayment floor screeds and leveling compounds are essential in creating smooth, level surfaces that serve as a critical base for the installation of final floor coverings such as tile, vinyl, wood, or carpet. The growing emphasis on faster project delivery timelines, particularly in urban high-rise developments and large-scale commercial construction, has driven demand for quick-setting, self-leveling underlayment products that offer high compressive strength and efficient application over large surface areas.

The surge in refurbishment activities of aging infrastructure and older building stock throughout North America has further reinforced the importance of reliable subfloor preparation, as contractors seek solutions that can correct uneven surfaces and improve substrate compatibility with modern floor coverings. The increased focus on achieving seamless, crack-resistant, and durable base layers is prompting architects and builders to specify cementitious underlayment solutions that ensure long-term floor performance. Technological advancements in polymer-modified formulations and pumpable products have further enhanced the appeal of this segment, allowing for greater efficiency, reduced labor dependency, and improved environmental tolerances during installation.

Underlayment systems contribute significantly to overall floor system integrity, acoustic insulation, and load-bearing capacity, making them indispensable in sectors such as education, healthcare, retail, and multifamily housing. As North America continues to experience rising demand for high-performance, time-efficient flooring systems, the Underlayment Floor Screeds and Leveling Compounds segment is well positioned to sustain its market leadership, driven by its critical role in delivering flat, durable, and finish-ready subfloors across diverse construction applications.

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Country Insights

Largest Country

In 2024, the United States solidified its position as the leading force in the North America cementitious flooring market, driven by robust construction activity across both residential and commercial sectors. The country witnessed a surge in infrastructure modernization, commercial real estate development, and urban residential projects, all of which contributed to increased demand for durable and cost-effective flooring solutions. Cementitious flooring systems, known for their strength, versatility, and long-term performance, gained significant traction in office buildings, industrial facilities, healthcare centers, and educational institutions.

The growing trend toward sustainable construction practices in the United States further supported the adoption of cementitious products formulated with recycled content and low volatile organic compound emissions. Major metropolitan areas such as New York, Los Angeles, Chicago, Houston, and Atlanta saw heightened investment in mixed-use and large-scale construction projects that favored high-performance underlayment and overlay systems. Stringent building codes and a heightened focus on quality standards encouraged the use of advanced cementitious flooring systems that offer superior surface preparation and finish characteristics. As a result of this convergence of factors, the United States not only led the regional market in terms of volume and value but is also expected to maintain its dominant position in the coming years, supported by continued economic growth and construction sector expansion.

Emerging Country

Canada is rapidly emerging as a significant country in the North America cementitious flooring market, driven by expanding infrastructure investments, rising urban development, and a growing focus on sustainable construction. As cities across Canada undertake large-scale public and private development projects—ranging from commercial real estate and healthcare facilities to transit hubs and institutional buildings—cementitious flooring solutions are increasingly being adopted for their durability, longevity, and cost-effectiveness. The country’s commitment to environmentally responsible construction practices is also supporting the use of cementitious materials that offer low emissions and high recycled content.

The rise in renovation and retrofitting of older buildings is driving demand for cementitious underlayments and leveling compounds that provide quick-setting, self-leveling solutions compatible with modern flooring finishes. Canadian contractors and architects are embracing innovative flooring systems that meet both performance and design requirements, further accelerating the market’s growth. As a result, Canada is steadily reinforcing its position as a competitive force in the regional cementitious flooring landscape.

Recent Developments

• In October 2024, PPG announced a strategic agreement with Shaw Industries Group, Inc. to supply its PPG FLOORING™ resinous flooring products through Shaw’s Patcraft® brand. This partnership enhances PPG’s market access and strengthens Shaw’s commercial flooring portfolio. The collaboration aims to meet growing demand for durable, high-performance flooring solutions across institutional, industrial, and workplace settings, combining PPG’s expertise in coatings with Shaw’s expansive customer network.
• In July 2024, Sherwin-Williams Protective & Marine Coatings launched a specialized line of flooring systems for electric vehicle battery manufacturing facilities. These solutions address critical needs such as chemical resistance, electrostatic discharge protection, moisture vapor control, and slip resistance. Designed for cleanroom and dry room applications, the systems offer rapid installation and enhanced durability, ensuring safety, compliance, and efficiency in highly sensitive and demanding production environments.
• In May 2024, KCC Corporation completed its full acquisition of Momentive Performance Materials, transitioning the company from private equity ownership to a long-term strategic structure. The move marks the exit of minority shareholder SJL Partners, LLC. With KCC as its sole shareholder, Momentive aims to accelerate growth through enhanced focus on innovation, technology, and talent under a unified corporate vision, signaling a new chapter in its global operations.
• In November 2023, Sika acquired a 30% stake in Finnish startup Concria Oy, known for its innovative concrete flooring technology. Concria’s unique system includes dry shake hardeners and specialized tools for installing and polishing high-quality decorative concrete floors. This strategic investment allows Sika to leverage its global network and complementary products to support Concria’s growth and bring advanced flooring solutions to a broader international market.

Key Market Players

• Mohawk Industries, Inc.
• The Sherwin-Williams Company
• Sika AG
• RPM International Inc.
• BASF SE
• PPG Industries, Inc.
• Henkel Corporation
• Res-Tek Inc.

Report Scope:

In this report, the North America Cementitious Flooring Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• North America Cementitious Flooring Market, By Application:

o   Surface Treatment

o   Underlayment Floor Screeds & Leveling Compounds

o   Overlayment Industrial Screeds & Leveling Compounds

o   Terrazzo Cementitious Binders

o   Site Mixed Screed Binder & Admixtures             

• North America Cementitious Flooring Market, By End-User:

o   Residential

o   Non-residential              

• North America Cementitious Flooring Market, By Country:

o   United States

o   Canada

o   Mexico

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the North America Cementitious Flooring Market.

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Company Information

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