Niacinamide Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Powder, Liquid, Others), By End User (Human Nutrition, Pharmaceuticals, Animal Nutrition, Cosmeceuticals, Others), By Region and Competition, 2019-2029F

Market Overview

Global Niacinamide Market was valued at USD 704.28 Million in 2023 and is expected to reach USD 887.59 Million by 2029 with a CAGR of 4.13% during the forecast period. Niacinamide, also known as nicotinamide or vitamin B3, is a water-soluble vitamin that has gained significant traction in the global market due to its numerous benefits in skincare, pharmaceuticals, and food applications.

The global niacinamide market has experienced substantial growth in recent years, driven by the increasing awareness of skin health and the rising demand for cosmetic products that offer multifunctional benefits. The market is expected to expand further as consumers become more informed about the advantages of niacinamide, including its ability to improve skin texture, reduce inflammation, and enhance overall skin appearance.

The skincare industry is witnessing a surge in demand for products that incorporate effective and safe ingredients. Niacinamide is increasingly being included in serums, moisturizers, and sunscreens due to its proven benefits in treating acne, hyperpigmentation, and signs of aging. The ingredient is well-tolerated by most skin types, making it a preferred choice for consumers seeking effective yet gentle skincare solutions.

Despite the positive growth trajectory, the global niacinamide market faces certain challenges. One of the primary concerns is the fluctuation in raw material prices, which can impact production costs. Additionally, the presence of counterfeit products in the market poses a risk to consumer safety and brand reputation. Manufacturers must focus on quality control and transparency to build consumer trust and maintain market share.

Key Market Drivers

Growing Demand of Niacinamide in Pharmaceuticals Industry

Niacinamide is gaining traction for its therapeutic properties, particularly in treating various skin conditions, such as acne, rosacea, and hyperpigmentation. Its anti-inflammatory and antioxidant effects make it a valuable ingredient in topical formulations. The growing awareness of skin health and the rising prevalence of skin disorders have spurred the demand for niacinamide-based products, particularly in dermatology.

In 2024, AU Labs, a Korean cosmetics company, made a groundbreaking advancement by developing "gold nano" materials that can dissolve in liquid, a first for Korea. The company is now broadening its scope to include the pharmaceutical and biotechnology sectors. Niacin gold is created by depositing gold, which is 99.9% pure and formed into extremely small nanoparticles, onto niacinamide powder through a patented method. This formulation is fully soluble in water, ensuring that the solid gold remains suspended without settling over time. Pure gold is known for its effectiveness in reducing wrinkles, enhancing skin brightness, and providing UV protection through its antioxidant properties.

The increasing popularity of cosmetic dermatology has led to a surge in the development of skincare products containing niacinamide. As consumers seek effective solutions for skin rejuvenation and anti-aging, pharmaceutical companies are incorporating niacinamide into their formulations. This trend is evident in both over-the-counter products and prescription medications, contributing significantly to market growth.

Niacinamide is recognized for its role as a dietary supplement, promoting overall health and wellness. As consumers become more health-conscious, the demand for nutritional supplements, including niacinamide, is on the rise. Pharmaceutical companies are expanding their portfolios to include niacinamide supplements, catering to the growing consumer preference for preventive healthcare solutions.

Regulatory authorities worldwide are increasingly recognizing the health benefits of niacinamide, leading to its inclusion in various formulations. The approval of niacinamide-based drugs and supplements by regulatory bodies has encouraged manufacturers to invest in R&D for innovative applications, further driving demand in the pharmaceuticals sector.

Growing Demand of Niacinamide in Animal Nutrition Industry

Niacinamide is a crucial B-vitamin (Vitamin B3) that plays a vital role in various metabolic processes in animals. It supports energy metabolism, promotes skin health, and contributes to the proper functioning of the nervous system. The increasing awareness of these benefits among animal nutritionists and producers has led to the incorporation of niacinamide in feed formulations, enhancing overall animal health and productivity.

The additive niacinamide, also known as nicotinamide, is currently approved for use in animal feed across all species. The European Food Safety Authority (EFSA) has issued four assessments regarding the safety and efficacy of niacinamide as a feed additive for all animal species (EFSA FEEDAP Panel, 2012a,b,c,d). In two of these assessments (EFSA FEEDAP Panel, 2012c,d), the term ‘niacin’ was used to encompass both nicotinic acid and nicotinamide (niacinamide), with pyridine serving as the foundational structure. This evaluation focuses exclusively on niacinamide, and the term ‘niacinamide’ will be consistently used throughout this opinion.

The global livestock industry is experiencing rapid growth, driven by rising protein demand from an expanding population. With this growth comes the need for higher-quality animal feeds that promote health, growth, and productivity. Niacinamide has emerged as a key ingredient in these formulations, as it supports growth rates, improves feed efficiency, and reduces the risk of diseases. This trend is particularly prominent in regions like Asia-Pacific, where livestock production is booming.

The pet food market is witnessing unprecedented growth, largely attributed to the rising trend of pet ownership and the increasing willingness of consumers to invest in high-quality pet nutrition. Niacinamide is gaining traction in pet food formulations for its benefits in promoting skin and coat health, supporting metabolic functions, and enhancing overall vitality. As pet owners become more health-conscious about their pets’ nutrition, the demand for niacinamide in pet food is expected to rise significantly.

There is a growing emphasis on animal health and welfare, with producers increasingly seeking ways to minimize stress and improve the overall well-being of livestock. Niacinamide has been shown to help mitigate stress responses in animals, particularly during challenging conditions such as transportation, weaning, or environmental changes. The adoption of niacinamide in animal nutrition is seen as a proactive approach to enhance animal welfare, thereby driving its demand in the market.

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Key Market Challenges

Limited Consumer Awareness and Education

Consumer awareness is crucial in shaping purchasing decisions, especially in the beauty and skincare sectors, where product efficacy, safety, and ingredient knowledge directly influence consumer trust and brand loyalty. Niacinamide is often marketed as a multifunctional ingredient capable of addressing various skin concerns, from acne to hyperpigmentation. However, many consumers are still unfamiliar with its benefits, applications, and the distinction between niacinamide and other skincare ingredients.

Many consumers may not fully understand how to incorporate niacinamide into their skincare routines. This lack of knowledge can result in the underutilization of products containing niacinamide, limiting their potential effectiveness and, consequently, market growth. The skincare industry is rife with conflicting information about ingredient efficacy and safety. Consumers may fall prey to misinformation, leading them to distrust products that contain niacinamide. This skepticism can hinder market penetration, especially among new or less established brands.

Many consumers gravitate towards familiar or trending ingredients such as hyaluronic acid or retinol. Without adequate education on the benefits of niacinamide, potential customers may overlook its advantages in favor of ingredients they perceive as more well-known or popular. While digital marketing has grown significantly, there is still a lack of comprehensive educational content about niacinamide available across consumer engagement channels. Brands may prioritize promotional content over educational materials, missing opportunities to inform consumers about the science behind niacinamide and its applications.

Key Market Trends

Growing Interest in Nutraceuticals

Rising health consciousness among consumers is a significant driver of the growing interest in nutraceuticals. Individuals are increasingly prioritizing their health and well-being, seeking preventive solutions to enhance their overall quality of life. Niacinamide, known for its diverse health benefits, including skin health improvement, anti-inflammatory properties, and metabolic support, aligns perfectly with this trend.

The shift towards preventive healthcare has prompted consumers to turn to nutraceuticals as a proactive approach to maintaining health. Rather than solely relying on conventional medicine, individuals are increasingly opting for dietary supplements and functional foods that can help prevent diseases and support long-term wellness. Niacinamide's role in supporting metabolic processes and its potential benefits for cardiovascular health make it an attractive option in the nutraceutical space.

The clean label movement, which emphasizes transparency and natural ingredients, is gaining traction among consumers. As individuals become more discerning about the products they consume, there is a growing demand for supplements made from natural sources. Niacinamide, being a naturally occurring vitamin, fits well into this trend, appealing to health-conscious consumers seeking effective and safe nutritional solutions.

The perception of dietary supplements has evolved, with consumers now viewing them as integral components of a healthy lifestyle rather than mere add-ons. This shift has led to an increase in the consumption of nutraceuticals, particularly those with scientifically backed benefits. Niacinamide, supported by research demonstrating its positive effects on skin health, inflammation, and overall wellness, is well-positioned to capitalize on this trend.

Segmental Insights

Type Insights

Based on Type, Liquid have emerged as the fastest growing segment in the Global Niacinamide Market in 2023. In recent years, consumers have increasingly favored lightweight skincare products that absorb quickly and feel comfortable on the skin. Liquid formulations of niacinamide, such as serums and toners, align with this preference due to their lightweight texture and fast absorption. These products provide the benefits of niacinamide without the heaviness often associated with creams or ointments. As consumers seek effective yet non-greasy solutions for their skincare routines, liquid niacinamide has emerged as a top choice.

Liquid niacinamide offers greater versatility in application compared to traditional creams or powders. It can be easily incorporated into various skincare routines and layered with other products without altering their texture. This versatility allows consumers to customize their skincare regimens, catering to individual needs and preferences. Moreover, liquid formulations can be infused with additional active ingredients, enhancing their efficacy and appeal.

Liquid niacinamide is often perceived as more effective than other formulations due to its ability to penetrate the skin more efficiently. The liquid form allows for a higher concentration of niacinamide to be delivered directly to the skin, resulting in quicker visible results. This rapid absorption aligns with consumer expectations for fast-acting skincare products, driving the popularity of liquid formulations in the market.

End User Insights

Based on End User, Human Nutrition have emerged as the fastest growing segment in the Global Niacinamide Market during the forecast period. As consumers become more health-conscious, there is a growing awareness of the essential nutrients necessary for overall well-being. Niacinamide, a form of vitamin B3, plays a critical role in various metabolic processes, including energy production and DNA repair. Its recognized benefits, such as improving skin health and supporting cardiovascular function, are propelling demand within the human nutrition segment.

The shift towards preventive healthcare has led to a surge in the demand for dietary supplements. Consumers are increasingly seeking products that can enhance their nutritional intake and prevent potential health issues. Niacinamide is often included in formulations targeting specific health concerns, such as aging, skin conditions, and metabolic disorders, thereby gaining traction in the supplement market.

The clean label movement emphasizes transparency and the use of natural ingredients in food and supplements. As consumers seek products that are free from artificial additives, niacinamide’s natural origin and health benefits align well with these preferences. This trend has resulted in an uptick in the formulation of clean-label dietary supplements containing niacinamide, further driving market growth.

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Regional Insights

Based on Region, North America have emerged as the dominating region in the Global Niacinamide Market in 2023. The North American agricultural sector is characterized by its advanced practices and technologies. Farmers and producers utilize modern farming techniques, ensuring high-quality feed formulations enriched with essential nutrients like niacinamide. This commitment to agricultural innovation fosters a favorable environment for the growth of the niacinamide market, as it promotes the adoption of high-quality animal nutrition products.

North America is home to a significant livestock industry, with large-scale production of cattle, poultry, and swine. The increasing demand for protein sources in the region necessitates enhanced livestock health and productivity, driving the need for nutritional supplements. Niacinamide is recognized for its beneficial effects on animal health, such as improved growth rates and feed efficiency, making it a sought-after ingredient in feed formulations.

The trend of pet ownership has surged in North America, leading to an increased focus on premium pet nutrition. Pet owners are becoming more conscious of their pets' dietary needs, prompting manufacturers to incorporate high-quality ingredients like niacinamide into pet food formulations. The growing demand for functional pet foods that support health and well-being is a significant contributor to the expansion of the niacinamide market in the region.

Recent Development

• In February 2023, Olay launched a revolutionary moisturizer infused with 99% synthetic niacinamide and amino acid peptides. The Olay Niacinamide+Peptide 24 Face Moisturizer incorporates some of the most sought-after skincare ingredients of 2023 and is the result of extensive research aimed at meeting consumer demands. This powerful product was developed with the efficacy of niacinamide in mind, following a comprehensive 28-day clinical study on niacinamide and a subsequent two-week consumer trial to evaluate its benefits. Research findings indicated that the combination of niacinamide and amino peptides effectively reduces wrinkles and fine lines. The new product has demonstrated visible results in under a week, including an improved complexion and diminished fine lines.
• In July 2023, Element Eight introduced the O2 Niacinamide Eight Active Serum, marking its entry into the serum category. This formulation features the brand's proprietary Oxygen Amplified Therapy (OATH) technology, which utilizes a unique liquid oxygen carrier complex found in all Element Eight products. Clinical tests indicated significant improvements in wrinkles, hyperpigmentation, skin clarity, and overall skin tone. Additionally, the serum enhanced the underlying health of participants' skin, resulting in a healthier and more nourished feel.
• In July 2024, Konga Health, Nigeria’s leading digital healthcare distribution company, established an exclusive partnership with CeraVe, a prominent global skincare brand under the L’Oréal umbrella, to launch its product line in the country. This strengthened collaboration enables Konga Health to onboard pharmacists, physicians, and other healthcare providers nationwide to facilitate the distribution of CeraVe’s products. CeraVe’s flagship items, including the Hydrating Cleanser, Foaming Cleanser, SA Smoothing Cleanser, Fragrance-Free Moisturizer with 3 Essential Ceramides & Hyaluronic Acid, Barrier-Reinforcing Moisturizing Cream, Night Cream with Niacinamide, Exfoliating Salicylic Acid Foot Cream, Retinol Serum, Eye Repair Cream, and various Facial Moisturizers, Hyaluronic, and Vitamin C Serums, are now readily available on the Konga Health and Konga.com platforms, providing customers with a seamless and convenient shopping experience.

Key Market Players

• Lonza Group Ltd.
• DSM-Firmenich AG
• Merck KGaA
• Foodchem International Corporation
• Jubilant Pharmova Ltd.
• Aurorium Holdings LLC
• Fagron, Inc.
• Brother Enterprises Holding Co.
• Lasons India Pvt.Ltd.
• MOLBASE (Shanghai) Biotechnology Co., Ltd

Report Scope

In this report, the Global Niacinamide Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Niacinamide Market, By Type:

o Powder

o Liquid

o Others

• Niacinamide Market, By End User:

o Human Nutrition

o Pharmaceuticals

o Animal Nutrition

o Cosmeceuticals

o Others

• Niacinamide Market, By Region:

o North America

§ United States

§ Canada

§ Mexico

o Europe

§ France

§ United Kingdom

§ Italy

§ Germany

§ Spain

o Asia Pacific

§ China

§ India

§ Japan

§ Australia

§ South Korea

o South America

§ Brazil

§ Argentina

§ Colombia

o Middle East & Africa

§ South Africa

§ Saudi Arabia

§ UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Niacinamide Market.

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Global Niacinamide Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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