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Report Description

Report Description

The New Zealand air purifiers market is anticipated to project robust growth in the forecast period because of increasing health consciousness among the population, government initiatives, new product launches by air purifier companies, etc.

There are numerous ways to purify the air. They include air filtration, ionization, and UV treatment. This is carried out to ensure that neither the air a person breathes indoors nor the air that enters spaces from the outside causes harm. Airborne bacteria and viruses can be eliminated using an air purifier with air filters such as HEPA filters. HEPA filters are constantly made of stiff material repeatedly folded to maximize the filter's effective surface area. Since HEPA filters can provide clean air, they are frequently used in medical applications. They gather the tiniest particles that cause lung problems when inhaled. They can also capture pollutants such as dust and smoke. 

Also, air purifier market players are constantly developing new strategies such as partnerships, acquisitions, mergers, etc. For instance, in 2022, Oransi partnered with New Zealand's Sanipure to provide mod and mod jr. air purifiers to New Zealand, Australia, and Fiji. Similarly, in 2022, Rentokil Initial collaborated with global innovator Radic8 to bring VIRUSKILLER™ air purifiers to New Zealand. The newly launched purifier has a pre-filter to remove impurities from the air, a carbon filter to remove toxins, and a UV-C reactor chamber to eliminate biological diseases and viruses carried by the atmosphere. These initiatives by air purifier companies are anticipated to further boost the market growth of air purifiers in New Zealand during the forecast period.

Growing Health Consciousness Among Consumers Fueling the Market Growth

Consumers are becoming health conscious, particularly after the COVID-19 pandemic situation. Also, the rising respiratory issues among people are further prompting them to purchase air purifiers. According to 2022 data from the Asthma Foundation, 700,000 New Zealanders suffer from respiratory disorders, with 1 in 7 children and 1 in 8 adults having asthma. Also, air pollution is another reason consumer preferences toward air purifiers are shifting. In most areas of New Zealand, indoor wood-burning stoves are the primary source of air pollution during the winter. Outdoor fires, moving cars, industries, dust, and sea spray are additional causes. Approximately 3300 people die annually from air pollution, with car emissions accounting for two-thirds of those deaths, or almost ten times the number of road fatalities. Also, more than 13,000 individuals are admitted to hospitals each year due to air pollution, costing the nation more than USD9 billion. Although the air quality in New Zealand is generally acceptable, burning wood and coal for home heating during the winter exposes many people to relatively high levels of PM in the country's coldest regions. These factors encourage the population to purchase air purifiers, boosting the overall growth of this market in the country.

New Product Launches by Market Players Aiding the Market Growth

Consumers are increasingly looking for various options to attain good quality products. Therefore, to cater to the increasing demand, air purifier market players are launching new products and expanding their product portfolio. For instance, in 2022, Sharp Corporation introduced its Plasmacluster air purifiers, built-in with Sharp’s Plasmacluster ion technology, in New Zealand. The FP series that Sharp presented in New Zealand has been evaluated and approved by the British Allergy Foundation. Similarly, in 2022, Daikin launched its newest air purifiers built-in with HEPA filters. These factors are anticipated to enhance further the market growth of the air purifiers market in the forecast period.

Government Initiatives Boosting the Market Growth

According to Ministry of Education officials, around 80% of New Zealand classrooms have adequate ventilation. However, a small percentage needs alteration, which would need air purification. Therefore, in 2022, the New Zealand government ordered 5000 Samsung air purifiers to help filter school virus particles. Thus, such initiatives by the New Zealand government also encourage the population to purchase air purifiers. These initiatives also spread awareness among people regarding the benefits of air purifiers. This factor is projected to expand the market growth of air purifiers during the forecast period in New Zealand.


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Market Segmentation

The New Zealand air purifiers market is segmented based on filter type, price segment, sales channel, region, and competitional landscape. Based on filter type, the market is further fragmented into Pre-filter+ HEPA, Pre-filter + HEPA + AC, HEPA, and Others (Pre-filter, HEPA + Ion & Ozone, HEPA + Electrostatic Precipitators, etc. Based on price segment, the market is segmented into low, medium and high. Based on sales channels, the market is segmented into general trade and modern trade. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North Island and South Island.

Company Profiles

Samsung Electronics New Zealand Limited, Sharp Corporation, Blueair AB, Kogan.com Holdings Pty Ltd, Mi Oceania Ltd, Philips New Zealand Commercial Limited, Dyson New Zealand Limited, Daikin Air Conditioning New Zealand Ltd, Breville New Zealand Limited, Ltd., Panasonic Asia Pacific Pte., Ltd, are among the major market players in the New Zealand air purifiers market.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million, Volume in Thousand Units and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

·         Filter Type

·         Price Segment

·         Sales Channel

·         Region

Regional Scope

North Island, South Island

Key Companies Profiled

Samsung Electronics New Zealand Limited, Sharp Corporation, Blueair AB, Kogan.com Holdings Pty Ltd, Mi Oceania Ltd, Philips New Zealand Commercial Limited, Dyson New Zealand Limited, Daikin Air Conditioning New Zealand Ltd, Breville New Zealand Limited, Ltd., Panasonic Asia Pacific Pte., Ltd,

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail of customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

 

Report Scope:

In this report, the New Zealand air purifiers market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • New Zealand Air Purifiers Market, By Filter Type:
    • Pre-filter+ HEPA
    • Pre-filter + HEPA + AC
    • HEPA
    • Others
  • New Zealand Air Purifiers Market, By Price Segment:
    • Low
    • Medium
    • High
  • New Zealand Air Purifiers Market, By Sales Channel:
    • General Trade
    • Modern Trade
  • New Zealand Air Purifiers Market, By Region:
    • North Island
    • South Island

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the New Zealand air purifiers market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

New Zealand Air Purifiers Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.     By End User

4.2.2.     By Age

4.2.3.     By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

4.5.  Brand Satisfaction

5.    New Zealand Air Purifiers Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value & Volume

5.2.  Market Share & Forecast

5.2.1.     By Filter Type Market Share Analysis (Pre-filter+ HEPA, Pre-filter + HEPA + AC, HEPA, Others (Pre-filter, HEPA + Ion & Ozone, HEPA + Electrostatic Precipitators, etc.))

5.2.2.     By Price Segment Market Share Analysis (Low, Medium, High)

5.2.3.     By Sales Channel Market Share Analysis (General Trade and Modern Trade)

5.2.4.     By Regional Market Share Analysis

5.2.4.1.         North Island Market Analysis

5.2.4.2.         South Island Market Analysis

5.2.5.     By Company Market Share Analysis

5.3.  New Zealand Air Purifiers Market Mapping & Opportunity Assessment

5.3.1.     By Filter Type Market Mapping & Opportunity Assessment

5.3.2.     By Price Segment Market Mapping & Opportunity Assessment

5.3.3.     By Sales Channel Market Mapping & Opportunity Assessment

5.3.4.     By Regional Market Mapping & Opportunity Assessment

6.    New Zealand Pre-filter + HEPA + Activated Carbon Air Purifiers Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value & Volume

6.2.  Market Share & Forecast

6.2.1.     By Sales Channel Market Share Analysis

7.    New Zealand Pre-filter+ HEPA Air Purifiers Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value & Volume

7.2.  Market Share & Forecast

7.2.1.     By Sales Channel Market Share Analysis

8.    New Zealand HEPA Air Purifiers Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value & Volume

8.2.  Market Share & Forecast

8.2.1.     By Sales Channel Market Share Analysis

9.    Market Dynamics

9.1.  Drivers

9.1.1.     Rising Health Consciousness Among Consumers

9.1.2.     New Product Launches by Market Players

9.1.3.     Government Initiatives

9.2.  Challenges

9.2.1.     High Cost of Adoption

9.2.2.     Maintenance of Air Purifier

10.  Impact of COVID-19 on New Zealand Air Purifiers Market

10.1.              Impact Assessment Model       

10.1.1.  Key Segments Impacted

10.1.2.  Key Regions Impacted

10.1.3.  Key Sales Channel Impacted

11.  Market Trends & Developments

11.1.              Air Purifiers on Rent

11.2.              Rising Prevalence of Airborne Diseases

11.3.              Increasing Air Pollution Levels

11.4.              Growing Marketing Campaigns by Companies

11.5.              Rising Demand from Online Channels

12.  Import & Export Analysis

12.1.              Top 5 Exporting Countries

12.1.1.  By Value

12.2.              Top 5 Importing Countries

12.2.1.  By Value

13.  Porter’s Five Forces Model

13.1.              Competitive Rivalry

13.2.              Bargaining Power of Buyers

13.3.              Bargaining Power of Suppliers

13.4.              Threat of New Entrants

13.5.              Threat of Substitutes

14.  SWOT Analysis

14.1.              Strengths

14.2.              Weaknesses

14.3.              Opportunities

14.4.              Threats

15.  Competitive Landscape

15.1.              Company Profiles

15.1.1.  Samsung Electronics New Zealand Limited

15.1.1.1.      Company Details

15.1.1.2.      Product & Services

15.1.1.3.      Financials (As Reported)

15.1.1.4.      Key Market Focus & Geographical Presence

15.1.1.5.      Recent Developments

15.1.1.6.      Key Management Personnel

15.1.2.  Sharp Corporation

15.1.2.1.      Company Details

15.1.2.2.      Product & Services

15.1.2.3.      Financials (As Reported)

15.1.2.4.      Key Market Focus & Geographical Presence

15.1.2.5.      Recent Developments

15.1.2.6.      Key Management Personnel

15.1.3.  Blueair AB

15.1.3.1.      Company Details

15.1.3.2.      Product & Services

15.1.3.3.      Financials (As Reported)

15.1.3.4.      Key Market Focus & Geographical Presence

15.1.3.5.      Recent Developments

15.1.3.6.      Key Management Personnel

15.1.4.  Kogan.com Holdings Pty Ltd

15.1.4.1.      Company Details

15.1.4.2.      Product & Services

15.1.4.3.      Financials (As Reported)

15.1.4.4.      Key Market Focus & Geographical Presence

15.1.4.5.      Recent Developments

15.1.4.6.      Key Management Personnel

15.1.5.  Mi Oceania Ltd

15.1.5.1.      Company Details

15.1.5.2.      Product & Services

15.1.5.3.      Financials (As Reported)

15.1.5.4.      Key Market Focus & Geographical Presence

15.1.5.5.      Recent Developments

15.1.5.6.      Key Management Personnel

15.1.6.  Philips New Zealand Commercial Limited

15.1.6.1.      Company Details

15.1.6.2.      Product & Services

15.1.6.3.      Financials (As Reported)

15.1.6.4.      Key Market Focus & Geographical Presence

15.1.6.5.      Recent Developments

15.1.6.6.      Key Management Personnel

15.1.7.  Dyson New Zealand Limited

15.1.7.1.      Company Details

15.1.7.2.      Product & Services

15.1.7.3.      Financials (As Reported)

15.1.7.4.      Key Market Focus & Geographical Presence

15.1.7.5.      Recent Developments

15.1.7.6.      Key Management Personnel

15.1.8.  Daikin Air Conditioning New Zealand Ltd

15.1.8.1.      Company Details

15.1.8.2.      Product & Services

15.1.8.3.      Financials (As Reported)

15.1.8.4.      Key Market Focus & Geographical Presence

15.1.8.5.      Recent Developments

15.1.8.6.      Key Management Personnel

15.1.9.  Breville New Zealand Limited

15.1.9.1.      Company Details

15.1.9.2.      Product & Services

15.1.9.3.      Financials (As Reported)

15.1.9.4.      Key Market Focus & Geographical Presence

15.1.9.5.      Recent Developments

15.1.9.6.      Key Management Personnel

15.1.10.  Panasonic Asia Pacific Pte., Ltd.

15.1.10.1.    Company Details

15.1.10.2.    Product & Services

15.1.10.3.    Financials (As Reported)

15.1.10.4.    Key Market Focus & Geographical Presence

15.1.10.5.    Recent Developments

15.1.10.6.    Key Management Personnel

16.  Strategic Recommendations/Action Plan

16.1.              Key Focus Areas

16.2.              Target Regions

16.3.              Target Filter Type

16.4.              Target Sales Channel

17.  About Us & Disclaimer

 (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

Frequently asked questions

Yes, most air purifiers in the market are made to filter out big dust particles. Numerous features include mechanical filtration, a technique for entangling contaminants on filters.

HEPA filters can aid in capturing pet dander and other bigger allergens for persons with severe allergies. Additionally, it keeps the air in the area clean and comfortable.

The air in New Zealand is among the world's cleanest and safest. The current PM2.5 concentration in the country is below the recommended range suggested by World Health Organization 24 hrs air quality guidelines value.

Samsung Electronics New Zealand Limited, Sharp Corporation, Blueair AB, Kogan.com Holdings Pty Ltd, Mi Oceania Ltd, Philips New Zealand Commercial Limited, Dyson New Zealand Limited, Daikin Air Conditioning New Zealand Ltd, Breville New Zealand Limited, Ltd., Panasonic Asia Pacific Pte., Ltd, are some of the top companies offering best air purifiers to consumers.

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