Mountain Bikes Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (E-Mountain Bikes and Standard Mountain Bikes), By Type (Cross Country Bikes, All Mountain Bikes, Downhill Bikes, Freeride Bikes and Dirt Jumping Bikes), By Application (Racing and Leisure), By Region, Competition, 2020-2030F

Market Overview

The Global Mountain Bikes Market, valued at USD 9.80 Billion in 2024, is projected to experience a CAGR of 5.55% to reach USD 13.55 Billion by 2030. Mountain bikes are bicycles specifically engineered for off-road terrain, offering enhanced durability and maneuverability over challenging surfaces like dirt, gravel, and uneven paths. The market's expansion is primarily driven by increasing global interest in outdoor recreation and personal fitness pursuits, alongside continuous technological advancements in bike design, including improved suspension systems and the development of electric-assist models.

Supporting this growth, according to CONEBI, in 2023, European combined sales of bicycles and e-bikes amounted to €19.3 billion. However, a significant challenge impeding market expansion stems from elevated production and material costs, which can lead to higher retail prices and limit broader consumer accessibility, especially for advanced models.

Key Market Drivers

The increasing popularity of outdoor recreation and adventure tourism acts as a fundamental catalyst for the growth of the global mountain bikes market. As individuals increasingly prioritize active lifestyles and seek immersive experiences in natural environments, mountain biking emerges as an ideal pursuit, directly translating into higher demand for specialized equipment. This growing engagement with outdoor activities drives consumers towards durable and performance-oriented bicycles designed for challenging terrains. According to the Outdoor Industry Association's 2024 Outdoor Participation Trends Report, published in June 2024, 175.8 million Americans participated in outdoor recreation in 2023, representing a 4.1% increase from the previous year. This widespread and expanding participation base provides a continuous influx of potential new riders and encourages existing enthusiasts to upgrade their gear.

Concurrently, technological advancements and product innovation significantly propel market expansion by enhancing the mountain biking experience and broadening its appeal. Innovations such as advanced suspension designs, lighter and stronger frame materials, and the widespread integration of electric-assist systems, make mountain biking accessible to a more diverse demographic. These continuous improvements attract new participants and incentivize existing riders to invest in newer, more capable models, accelerating product refresh cycles. According to CONEBI's 2024 European Bicycle Industry and Market Profile report, published in June 2024, European e-bike sales reached 5.1 million units in 2023. The broader market reflects this robust activity; according to the Taiwan Bicycle Association, as reported in February 2024, Taiwan's total bicycle exports experienced a 32% unit decrease and a 14% value decrease for conventional bikes in 2023, yet the average price of these exports increased by 26%, indicating a shift towards premium segments.

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Key Market Challenges

Elevated production and material costs represent a substantial impediment to the growth of the Global Mountain Bikes Market. These rising expenses translate directly into higher retail prices for both entry-level and advanced mountain bike models, impacting market expansion by constraining consumer purchasing power. This challenge limits accessibility for a broader consumer base, particularly for individuals sensitive to price increases.

The direct consequence of increased pricing due to these costs is evident in sales figures. According to CONEBI, in 2023, traditional bicycle sales in Europe totaled 11.7 million units, marking a decrease from 14.7 million units sold in 2022. This decline is attributed in part to the rising cost of living and diminished consumer purchasing power across European markets. Such trends demonstrate how elevated production expenses lead to higher retail prices, subsequently hampering market growth by reducing unit sales as consumers postpone or forgo purchases.

Key Market Trends

The Global Mountain Bikes Market is significantly influenced by a growing emphasis on sustainable manufacturing and materials. This trend drives manufacturers to adopt eco-friendlier production processes, utilize recycled components, and minimize environmental impact across the product lifecycle. The Bicycling Alliance for Sustainability (BAS), at its 2024 ESG Initiative Forum, highlighted eight key directions for sustainability advocacy within the industry, encompassing carbon footprint verification and circular economy initiatives. Companies are actively responding to this imperative; Specialized, in October 2024, launched its "Reduce, Reuse, ReSpecialized" program, with the objective of returning one million refurbished bicycles to active use by the close of 2025. This initiative, offering tune-ups and discounted repairs for various bike brands, exemplifies the industry's commitment to extending product lifespans and reducing waste.

Concurrently, the demand for personalized and customizable bike configurations is shaping market offerings. Consumers increasingly seek mountain bikes tailored to their specific riding styles, physical attributes, and aesthetic preferences. This drives innovation in modular designs and extensive customization options from manufacturers. While industrial association data on the precise volume of custom bike sales remains nascent, the broader European bicycle industry, according to CONEBI's 2025 BIMP report based on 2024 data, consistently adapts to evolving market demands and consumer preferences. Illustrating this trend, a June 2024 BikeRadar article showcased the 2025 Trek Madone with a custom paint scheme, available through Trek's Project One program, underscoring the ongoing emphasis on individualized bike aesthetics. This focus on personalization allows riders to configure bikes that offer optimal performance and a unique visual identity.

Segmental Insights

The E-Mountain Bikes segment is experiencing rapid growth within the Global Mountain Bikes Market due to its enhanced accessibility and technological advancements. E-MTBs broaden the appeal of mountain biking to a wider demographic, including older riders and those new to the sport, by providing electric assistance that mitigates the physical demands of challenging terrain and extends riding range. This increased reach is significantly supported by continuous innovations in battery technology, offering improved efficiency, lighter weight, and longer-lasting power. Furthermore, the global surge in outdoor recreational activities and adventure tourism amplifies demand, as E-MTBs enable enthusiasts to explore diverse landscapes with greater ease and enjoyment.

Regional Insights

North America leads the global mountain bikes market, primarily driven by a deeply embedded culture of outdoor recreational activities and a strong consumer willingness to invest in specialized equipment. The region benefits from extensive and well-maintained cycling infrastructure, including numerous trail networks and dedicated bike parks across the United States and Canada. This robust infrastructure, coupled with frequent mountain biking events and competitions, significantly fuels consumer interest and participation. Furthermore, the presence of major bicycle manufacturers and continuous product innovation within North America reinforces its market leadership. High consumer spending power also enables sustained demand for quality mountain bikes.

Recent Developments

• In June 2025, SRAM launched its updated Force AXS and Force XPLR AXS groupsets, integrating technologies previously introduced in its RED AXS groupset from 2024. The new Force AXS components feature enhanced braking power, improved ergonomic hood shapes, and refined front shifting performance. The gravel-specific Force XPLR variant notably includes a Full Mount XPLR rear derailleur, which bolts directly to the frame without a traditional mech hanger, enhancing durability and simplifying adjustment. These advancements aim to deliver professional-level shifting to a broader segment of mountain and gravel cyclists.

• In January 2025, Trek Bicycles introduced an innovative "low-impact aluminum" program, detailed in its 2024 Sustainability Report. This initiative marked a significant commitment to reducing carbon emissions in the manufacturing of aluminum bicycle frames. The company's new supplier agreement aims to transition from conventional to cleaner aluminum production processes. Trek identified this change as the most impactful step towards achieving its emissions reduction goals, potentially reaching its 2032 target by 2027. This development highlights a focus on sustainable material innovation within the global mountain bike market.

• In August 2024, Amflow, a new e-bike brand established by drone technology company DJI, launched its PL Carbon e-bike, featuring the new Avinox motor. This motor unit combines high power with a light weight, offering 850W peak power and 108Nm of torque, with a temporary overboost to 1,000W and 120Nm. The system also includes 600Wh and 800Wh battery options, capable of fast charging to 75% in 90 minutes. This introduction signifies DJI's entry into the electric mountain bike market, positioning the Amflow PL Carbon and PL Carbon Pro models in the trail bike segment.

• In February 2024, WHOOP became the Title Partner of the UCI Mountain Bike World Series for the 2024-2026 seasons. This collaboration extended an existing partnership that commenced in 2023, where WHOOP, a human performance company, collected athlete data during races using its wearable devices. The expanded role as Title Partner solidified WHOOP's presence in the cycling world, enabling the presentation of athlete analytics during Warner Bros. Discovery's race coverage. This initiative aimed to enhance fan engagement and understanding of the physical demands on elite mountain bike riders.

Key Market Players

• Trek
• Specialized
• Giant
• Cannondale
• Santa Cruz
• Yeti
• Pivot
• Ibis
• Scott
• Canyon

Report Scope:

In this report, the Global Mountain Bikes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Mountain Bikes Market, By Product:

o   E-Mountain Bikes

o   Standard Mountain Bikes

• Mountain Bikes Market, By Type:

o   Cross Country Bikes

o   All Mountain Bikes

o   Downhill Bikes

o   Freeride Bikes

o   Dirt Jumping Bikes

• Mountain Bikes Market, By Application:

o   Racing

o   Leisure

• Mountain Bikes Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Mountain Bikes Market.

Available Customizations:

Global Mountain Bikes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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