Report Description

Mobile Analytics Market is anticipated to grow at a CAGR of 22.21% through forecast Period 2024-2028

Mobile Analytics Market is anticipated to thrive in the forecast period 2024-2028. The market for mobile analytics is mostly driven by the increase in smartphone shipments. The market for smartphones has expanded quickly during the past several years. As the use of smartphones increases, businesses are discovering that reaching their customers is simpler. It is anticipated that the industry would see new opportunities as a result of the increased need for appropriate app management. The app provides new business potential because it can use mobile analytics to deliver useful information about customer behavior.

The market for mobile analytics will expand due to the rise in mobile apps. The demand for mobile analytics in e-commerce is another element boosting market growth for mobile analytics. Businesses must comprehend the needs and expectations of their clients along with how they discovered their app in order to boost revenue. In addition to e-commerce, the banking industry is a significant market driver for mobile analytics. Government initiatives and increasing digitization implementation are driving trends in mobile analytics market.

Mobile analytics is the process of collecting information on user behaviour from a variety of sources, including mobile apps, websites, and online applications, in order to ascertain intent or spot patterns. The retention, engagement, and conversion of customers and service providers are driven by this data. Additionally, mobile analytics is used to capture end user journey information, analyse consumer behavior, identify unique users, and provide statistics on the installation performance of applications.Moreover, data that is exclusively generated from mobile sources, such as mobile applications, mobile platforms, and mobile internet browsing, can be usefully analysed using mobile analytics tools. Various firms utilise mobile analytics to define various sorts of data discovery in the current market environment.

E-commerce Data Explosion Is Expected to Drive the Market

The explosion of data from e-commerce makes it possible to measure how users interact with products throughout their shopping experience. These interactions can include product impressions, product clicks, viewing product details, adding a product to a shopping cart, starting the checkout process, transactions, and refunds. Moreover, a smartphone app requires enterprises and online retailers because of the booming e-commerce industry. More and more desktop users are switching to mobile usage in this age of digital transformation, where e-commerce sites are gradually becoming mobile apps. Additionally, a lot of consumers are currently observed spending an increasing amount of time on mobile e-commerce apps.. Mobile analytics solutions can measure e-commerce activity, transactions, refunds, checkout processes, and internal promotions as a result of the rise in the use of e-commerce applications on mobile devices. SaleCycle indicates that when it comes to online purchasing, mobile traffic is much greater than desktop traffic. All these factors are driving the market growth for global Mobile Analytics Market.

Rise In Smartphone To Produce Enormous Data Driving the Market Growth

Globally, the increase in mobile data traffic per smartphone can be ascribed to a number of factors, including better device capabilities, a rise in data-intensive content, and rising data consumption as a result of ongoing network performance improvements. The number of smartphone users is skyrocketing in many Asia-Pacific nations, including India, as well as in rural regions and in terms of average smartphone usage. Smartphones will produce enormous amounts of data each day in the future when 5G cellular connections are widely adopted, even in developing nations. In 2026, 5G networks will be used to handle more than half of all smartphone traffic worldwide, predicts Ericsson. The average global smartphone usage already surpasses 10GB per person, and by the end of 2026, it is expected to reach 35GB per person. Currently, 66% of all mobile data traffic is video traffic, and that percentage is projected to rise to 77% in 2026.

Recent Development:

In order to assist developers of apps and games to boost sales, user retention, and growth, IronSource, an application development company, developed a new app analytics tool in February 2022. With the beta version of App Analytics, IronSource provides a one-stop shop for analytics, user acquisition, and app monetization. Platforms and strategies for success in mobile apps and games have increased in popularity along with analytics. Usability (UX) of the app analytics platform, according to IronSource, is significantly better than most substitutes.


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Market Segmentation

The Mobile Analytics market is segmented into Offering, Type, and End User Vertical. Based on Offering, the market is segmented into Solution and Services. Based on Type the market is segmented into Application Analytics, Campaign Analytics, and Service Analytics. Based on End User Vertical, the market is segment into Retail, BFSI, Government, IT and Telecom, Media and Entertainment, and Others.

Market Player

Major market players in the global Mobile Analytics market are OpenText Corporation, Facebook Inc., GoodData Corporation, Google LLC, Contentsquare SaaS, Microsoft Corporation, Oracle Corp., Adobe Inc., Salesforce.com Inc., AppsFlyer Ltd.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Million and CAGR for 2018-2022 and 2024-2028

Report coverage

Revenue forecast, company share, growth factors, and trends

Segments covered

By Offering

By Type

By End User Vertical

Regional scope

North America; Asia-Pacific; Europe; South America; Middle East

Country scope

United States, Canada, Mexico, China, Indian, Japan, South Korea, Australia, Singapore, Malaysia, Germany, United Kingdom, France, Russia, Spain, Belgium, Italy, Brazil, Colombia, Argentina, Peru, Chile, Saudi Arabia, South Africa, UAE, Israel, Turkey

Key companies profiled

OpenText Corporation, Facebook Inc., GoodData Corporation, Google LLC, Contentsquare SaaS, Microsoft Corporation, Oracle Corp., Adobe Inc., Salesforce.com Inc., AppsFlyer Ltd.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, the Global Mobile Analytics market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

            ·         Mobile Analytics Market, By Offering

o   Solution

o   Services

            ·         Mobile Analytics Market, By Type

o   Application Analytics

o   Campaign Analytics

o   Service Analytics

            ·         Mobile Analytics Market, By End User Vertical:

o   Retail

o   BFSI

o   Government

o   IT and Telecom

o   Media and Entertainment

o   Others

            ·         Mobile Analytics Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  India

§  China

§  Japan

§  South Korea

§  Australia

§  Singapore

§  Malaysia

o   Europe

§  Germany

§  United Kingdom

§  France

§  Russia

§  Spain

§  Belgium

§  Italy

o   South America

§  Brazil

§  Argentina

§  Colombia

§  Peru

§  Chile

o   Middle East

§  Saudi Arabia

§  South Africa

§  UAE

§  Israel

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Analytics market.

Available Customizations:

Global Mobile Analytics market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global Mobile Analytics market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Service Overview

1.1.     Market Definition

1.2.     Scope of the Market

1.2.1. Markets Covered

1.2.2. Years Considered for Study

1.2.3. Key Market Segmentations

2.    Research Methodology

2.1.     Objective of the Study

2.2.     Baseline Methodology

2.3.     Key Industry Partners

2.4.     Major Association and Secondary Sources

2.5.     Forecasting Methodology

2.6.     Data Triangulation & Validation

2.7.     Assumptions and Limitations

3.    Impact of COVID-19 on Global Mobile Analytics Market

4.    Executive Summary

5.    Voice of Customers

5.1.     Brand Awareness

5.2.     Factors Considered while Selecting Vendor

5.3.     Key Satisfaction Level

5.4.     Major Challenges Faced

5.5.     Technological Awareness

5.6.     Key Services in Use

6.    Global Mobile Analytics Market Outlook

6.1.  Market Size & Forecast

6.1.1. By Value

6.2.  Market Share & Forecast

6.2.1. By Offering (Solution, Services)

6.2.2. By Type (Application Analytics, Campaign Analytics, Service Analytics)

6.2.3. By End User Vertical (Retail, BFSI, Government, IT and Telecom, Media and Entertainment, Other)

6.2.4. By Region

6.2.5. By Company

6.3.  Market Map

7.    North America Mobile Analytics Market Outlook

7.1.  Market Size & Forecast

7.1.1. By Value

7.2.  Market Share & Forecast

7.2.1. By Offering

7.2.2. By Type

7.2.3.  By End User Vertical

7.2.4.  By Country

7.3.  North America: Country Analysis

7.3.1. United States Mobile Analytics Market Outlook

7.3.1.1.        Market Size & Forecast

7.3.1.1.1.           By Value 

7.3.1.2.        Market Share & Forecast

7.3.1.2.1.           By Offering

7.3.1.2.2.           By Type

7.3.1.2.3.           By End User Vertical

7.3.2. Canada Mobile Analytics Market Outlook

7.3.2.1.        Market Size & Forecast

7.3.2.1.1.           By Value 

7.3.2.2.        Market Share & Forecast

7.3.2.2.1.           By Offering

7.3.2.2.2.           By Type

7.3.2.2.3.           By End User Vertical

7.3.3. Mexico Mobile Analytics Market Outlook

7.3.3.1.        Market Size & Forecast

7.3.3.1.1.           By Value 

7.3.3.2.        Market Share & Forecast

7.3.3.2.1.           By Offering

7.3.3.2.2.           By Type

7.3.3.2.3.           By End User Vertical

8.    Asia-Pacific Mobile Analytics Market Outlook

8.1.  Market Size & Forecast

8.1.1. By Value

8.2.  Market Share & Forecast

8.2.1. By Offering

8.2.2. By Type

8.2.3. By End User Vertical

8.2.4. By Country

8.3.  Asia-Pacific: Country Analysis

8.3.1. China Mobile Analytics Market Outlook

8.3.1.1.        Market Size & Forecast

8.3.1.1.1.           By Value 

8.3.1.2.        Market Share & Forecast

8.3.1.2.1.           By Offering

8.3.1.2.2.           By Type

8.3.1.2.3.           By End User Vertical

8.3.2. India Mobile Analytics Market Outlook

8.3.2.1.        Market Size & Forecast

8.3.2.1.1.           By Value 

8.3.2.2.        Market Share & Forecast

8.3.2.2.1.           By Offering

8.3.2.2.2.           By Type

8.3.2.2.3.           By End User Vertical

8.3.3. Japan Mobile Analytics Market Outlook

8.3.3.1.        Market Size & Forecast

8.3.3.1.1.           By Value 

8.3.3.2.        Market Share & Forecast

8.3.3.2.1.           By Offering

8.3.3.2.2.           By Type

8.3.3.2.3.           By End User Vertical

8.3.4. South Korea Mobile Analytics Market Outlook

8.3.4.1.        Market Size & Forecast

8.3.4.1.1.           By Value 

8.3.4.2.        Market Share & Forecast

8.3.4.2.1.           By Offering

8.3.4.2.2.           By Type

8.3.4.2.3.           By End User Vertical

8.3.5. Australia Mobile Analytics Market Outlook

8.3.5.1.        Market Size & Forecast

8.3.5.1.1.           By Value 

8.3.5.2.        Market Share & Forecast

8.3.5.2.1.           By Offering

8.3.5.2.2.           By Type

8.3.5.2.3.           By End User Vertical

8.3.6. Singapore Mobile Analytics Market Outlook

8.3.6.1.        Market Size & Forecast

8.3.6.1.1.           By Value 

8.3.6.2.        Market Share & Forecast

8.3.6.2.1.           By Offering

8.3.6.2.2.           By Type

8.3.6.2.3.           By End User Vertical

8.3.7. Malaysia Mobile Analytics Market Outlook

8.3.7.1.        Market Size & Forecast

8.3.7.1.1.           By Value 

8.3.7.2.        Market Share & Forecast

8.3.7.2.1.           By Offering

8.3.7.2.2.           By Type

8.3.7.2.3.           By End User Vertical

9.    Europe Mobile Analytics Market Outlook

9.1.  Market Size & Forecast

9.1.1. By Value

9.2.  Market Share & Forecast

9.2.1. By Offering

9.2.2. By Type

9.2.3. By End User Vertical

9.2.4. By Country

9.3.  Europe: Country Analysis

9.3.1. Germany Mobile Analytics Market Outlook

9.3.1.1.        Market Size & Forecast

9.3.1.1.1.           By Value 

9.3.1.2.        Market Share & Forecast

9.3.1.2.1.           By Offering

9.3.1.2.2.           By Type

9.3.1.2.3.           By End User Vertical

9.3.2. United Kingdom Mobile Analytics Market Outlook

9.3.2.1.        Market Size & Forecast

9.3.2.1.1.           By Value 

9.3.2.2.        Market Share & Forecast

9.3.2.2.1.           By Offering

9.3.2.2.2.           By Type

9.3.2.2.3.           By End User Vertical

9.3.3. France Mobile Analytics Market Outlook

9.3.3.1.        Market Size & Forecast

9.3.3.1.1.           By Value 

9.3.3.2.        Market Share & Forecast

9.3.3.2.1.           By Offering

9.3.3.2.2.           By Type

9.3.3.2.3.           By End User Vertical

9.3.4. Russia Mobile Analytics Market Outlook

9.3.4.1.        Market Size & Forecast

9.3.4.1.1.           By Value 

9.3.4.2.        Market Share & Forecast

9.3.4.2.1.           By Offering

9.3.4.2.2.           By Type

9.3.4.2.3.           By End User Vertical

9.3.5. Spain Mobile Analytics Market Outlook

9.3.5.1.        Market Size & Forecast

9.3.5.1.1.           By Value 

9.3.5.2.        Market Share & Forecast

9.3.5.2.1.           By Offering

9.3.5.2.2.           By Type

9.3.5.2.3.           By End User Vertical

9.3.6. Belgium Mobile Analytics Market Outlook

9.3.6.1.        Market Size & Forecast

9.3.6.1.1.           By Value 

9.3.6.2.        Market Share & Forecast

9.3.6.2.1.           By Offering

9.3.6.2.2.           By Type

9.3.6.2.3.           By End User Vertical

9.3.7. Italy Mobile Analytics Market Outlook

9.3.7.1.        Market Size & Forecast

9.3.7.1.1.           By Value 

9.3.7.2.        Market Share & Forecast

9.3.7.2.1.           By Offering

9.3.7.2.2.           By Type

9.3.7.2.3.           By End User Vertical

10. South America Mobile Analytics Market Outlook

10.1.             Market Size & Forecast

10.1.1.              By Value

10.2.             Market Share & Forecast

10.2.1.       By Offering

10.2.2.       By Type

10.2.3.       By End User Vertical

10.2.4.       By Country

10.3.             South America: Country Analysis

10.3.1.              Brazil Mobile Analytics Market Outlook

10.3.1.1.     Market Size & Forecast

10.3.1.1.1.         By Value 

10.3.1.2.     Market Share & Forecast

10.3.1.2.1.         By Offering

10.3.1.2.2.         By Type

10.3.1.2.3.         By End User Vertical

10.3.2.              Argentina Mobile Analytics Market Outlook

10.3.2.1.     Market Size & Forecast

10.3.2.1.1.         By Value 

10.3.2.2.     Market Share & Forecast

10.3.2.2.1.         By Offering

10.3.2.2.2.         By Type

10.3.2.2.3.         By End User Vertical

10.3.3.              Colombia Mobile Analytics Market Outlook

10.3.3.1.     Market Size & Forecast

10.3.3.1.1.         By Value 

10.3.3.2.     Market Share & Forecast

10.3.3.2.1.         By Offering

10.3.3.2.2.         By Type

10.3.3.2.3.         By End User Vertical

10.3.4.              Peru Mobile Analytics Market Outlook

10.3.4.1.     Market Size & Forecast

10.3.4.1.1.         By Value 

10.3.4.2.     Market Share & Forecast

10.3.4.2.1.         By Offering

10.3.4.2.2.         By Type

10.3.4.2.3.         By End User Vertical

10.3.5.              Chile Mobile Analytics Market Outlook

10.3.5.1.     Market Size & Forecast

10.3.5.1.1.         By Value 

10.3.5.2.     Market Share & Forecast

10.3.5.2.1.         By Offering

10.3.5.2.2.         By Type

10.3.5.2.3.         By End User Vertical

11. Middle East & Africa Mobile Analytics Market Outlook

11.1.             Market Size & Forecast

11.1.1.              By Value

11.2.             Market Share & Forecast

11.2.1.       By Offering

11.2.2.       By Type

11.2.3.       By End User Vertical

11.2.4.       By Country

11.3.             Middle East & Africa: Country Analysis

11.3.1.              Saudi Arabia Mobile Analytics Market Outlook

11.3.1.1.     Market Size & Forecast

11.3.1.1.1.         By Value 

11.3.1.2.     Market Share & Forecast

11.3.1.2.1.         By Offering

11.3.1.2.2.         By Type

11.3.1.2.3.         By End User Vertical

11.3.2.              South Africa Mobile Analytics Market Outlook

11.3.2.1.     Market Size & Forecast

11.3.2.1.1.         By Value 

11.3.2.2.     Market Share & Forecast

11.3.2.2.1.         By Offering

11.3.2.2.2.         By Type

11.3.2.2.3.         By End User Vertical

11.3.3.              UAE Mobile Analytics Market Outlook

11.3.3.1.     Market Size & Forecast

11.3.3.1.1.         By Value 

11.3.3.2.     Market Share & Forecast

11.3.3.2.1.         By Offering

11.3.3.2.2.         By Type

11.3.3.2.3.         By End User Vertical

11.3.4.              Israel Mobile Analytics Market Outlook

11.3.4.1.     Market Size & Forecast

11.3.4.1.1.         By Value 

11.3.4.2.     Market Share & Forecast

11.3.4.2.1.         By Offering

11.3.4.2.2.         By Type

11.3.4.2.3.         By End User Vertical

11.3.5.              Turkey Mobile Analytics Market Outlook

11.3.5.1.     Market Size & Forecast

11.3.5.1.1.         By Value 

11.3.5.2.     Market Share & Forecast

11.3.5.2.1.         By Offering

11.3.5.2.2.         By Type

11.3.5.2.3.         By End User Vertical

12. Market Dynamics

12.1. Drivers

12.1.1.    E-commerce Data Explosion Is Expected to Drive the Market

12.1.2.    Rise In Smartphone To Produce Enormous Data

12.1.3.    Popularity of tools for cloud-based analytics and computing

12.2. Challenges

12.2.1.    Challenges Regarding Security Breach

12.2.2.    Changing environments of big data technology

13. Market Trends & Developments

13.1.   Increase in awareness about the significance of data privacy

13.2.   Rise In Technological Development

13.3.   Government Initiatives

14. Company Profiles

14.1.             OpenText Corporation

14.1.1.              Business Overview

14.1.2.              Key Revenue and Financials

14.1.3.              Recent Developments

14.1.4.              Key Personnel

14.1.5.              Key Product/Services

14.1.6.              SWOT Analysis

14.2.             Facebook Inc.

14.2.1.              Business Overview

14.2.2.              Key Revenue and Financials

14.2.3.              Recent Developments

14.2.4.              Key Personnel

14.2.5.              Key Product/Services

14.2.6.              SWOT Analysis

14.3.             GoodData Corporation

14.3.1.              Business Overview

14.3.2.              Key Revenue and Financials

14.3.3.              Recent Developments

14.3.4.              Key Personnel

14.3.5.              Key Product/Services

14.3.6.              SWOT Analysis

14.4.             Google LLC

14.4.1.              Business Overview

14.4.2.              Key Revenue and Financials

14.4.3.              Recent Developments

14.4.4.              Key Personnel

14.4.5.              Key Product/Services

14.4.6.              SWOT Analysis

14.5.             Contentsquare SaaS

14.5.1.              Business Overview

14.5.2.              Key Revenue and Financials

14.5.3.              Recent Developments

14.5.4.              Key Personnel

14.5.5.              Key Product/Services

14.5.6.              SWOT Analysis

14.6.             Microsoft Corporation

14.6.1.              Business Overview

14.6.2.              Key Revenue and Financials

14.6.3.              Recent Developments

14.6.4.              Key Personnel

14.6.5.              Key Product/Services

14.6.6.              SWOT Analysis

14.7.             Oracle Corp.

14.7.1.              Business Overview

14.7.2.              Key Revenue and Financials

14.7.3.              Recent Developments

14.7.4.              Key Personnel

14.7.5.              Key Product/Services

14.7.6.              SWOT Analysis

14.8.             Adobe Inc.

14.8.1.              Business Overview

14.8.2.              Key Revenue and Financials

14.8.3.              Recent Developments

14.8.4.              Key Personnel

14.8.5.              Key Product/Services

14.8.6.              SWOT Analysis

14.9.             Salesforce.com Inc.

14.9.1.              Business Overview

14.9.2.              Key Revenue and Financials

14.9.3.              Recent Developments

14.9.4.              Key Personnel

14.9.5.              Key Product/Services

14.9.6.              SWOT Analysis

14.10.          AppsFlyer Ltd

14.10.1.           Business Overview

14.10.2.           Key Revenue and Financials

14.10.3.           Recent Developments

14.10.4.           Key Personnel

14.10.5.           Key Product/Services

14.10.6.           SWOT Analysis

15. Strategic Recommendations

15.1.  Key focus on Asia Pacific Region

15.2.  Key focus towards IT & Telecom Industry

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

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Mobile analytics is the ability to measure how people interact with your mobile app. Tracking the behavioral analytics data for a mobile app in real time will help a brand evaluate and adjust the product experience offered to customers. Right now, most companies approach the problem from an omnichannel perspective.

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Asia-Pacific is the fastest-growing region in the Mobile Analytics market due to developing IT industry and favorable government initiatives.

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Increase in smartphone and internet penetration, and the need to understand customer behavior are some of the factors anticipated to foster market growth during the forecast period

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OpenText Corporation, Facebook Inc., GoodData Corporation, Google LLC, Contentsquare SaaS, Microsoft Corporation, Oracle Corp., Adobe Inc., Salesforce.com Inc., AppsFlyer Ltd.

profile

Sakshi Bajaal

Business Consultant
Press Release

Mobile Analytics Market to be Driven by Increasing Smartphone Adoption

May, 2023

Growing demand for real time analytics is boosting the Global Mobile Analytics Market in the forecast period 2024-2028.