Men’s Hair Loss Prevention and Growth Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Shampoos, Conditioners, Oils, Serums, Others), By Category (Conventional, Organic), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online, Others), By Region, By Competition, 2018-2028

Market Overview

Global Men’s Hair Loss Prevention and Growth Products Market was valued at USD 1.31 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.73% through 2028. Hair loss is a common problem among men, with over 50% of men experiencing some degree of hair loss by the age of 50. This is likely due to a combination of factors, including genetics, hormones, and stress. There is a growing awareness of the availability and effectiveness of hair loss prevention and growth products. This is due to the increasing marketing and promotion of these products, as well as the growing popularity of social media and online forums where men can share their experiences with these products. Men are increasingly willing to spend money on products that can help them maintain their appearance and self-confidence. This is due to the rising disposable incomes of men in many parts of the world. The issue of hair loss is the main worry for males worldwide. Men start to experience baldness and hair loss as they become older. Another reason that causes baldness in men is a shift in hormone levels over the course of a man's life; this condition is known scientifically as androgenetic alopecia. Men use hair oil extensively to cure and prevent baldness and other conditions in various regions of the world. Applying oil to men's hair generally helps it permeate the scalp, follicles, and strands, deeply nourishing the hair, avoiding dandruff, premature greying, and hair loss, and encouraging men's hair development. Additionally, in order to increase their consumer base, producers and industry participants are concentrating on creating new products. The demand for hair oil is therefore expected to increase during the analysis period. The market for men's hair loss prevention and growth products may expand significantly as a result of the rising use of these treatments by both adults and children. According to the global market data, almost 50% of men worldwide experience hair loss of some kind between the ages of 50 and 60. Additionally, research has shown that approximately 80% of men between the ages of 70 and 80 may have hair loss.

Key Market Drivers

Increasing Prevalence of Hair Loss

One of the primary drivers of the market for men's hair loss prevention and growth products is the increasing prevalence of hair loss. Hair loss is a common issue among men, and it can be attributed to a variety of factors, including genetics, aging, stress, and lifestyle choices. According to the American Hair Loss Association, by the age of 35, approximately two-thirds of men will experience some degree of hair loss, and by the age of 50, about 85% of men will have significantly thinning hair.

This growing prevalence of hair loss is a key driver for the market, as it creates a substantial and consistent consumer base seeking solutions. Men experiencing hair loss are motivated to find products that can help them maintain or restore their hair, which has led to an expanding market for hair loss prevention and growth products. Additionally, societal emphasis on physical appearance and self-esteem has further fueled the demand for these products. As individuals strive for a youthful and attractive appearance, the importance of healthy hair has increased, making hair loss prevention and growth products a valuable commodity.

Advancements in Product Formulations and Technologies

Another crucial driver for this market is the continuous advancements in product formulations and technologies. The beauty and wellness industry has witnessed remarkable progress in understanding hair biology and the mechanisms of hair loss. This has led to the development of more effective and innovative solutions for men experiencing hair loss.

Innovative product formulations now include a range of ingredients such as minoxidil, biotin, ketoconazole, and plant-based compounds, each designed to target different aspects of hair health and growth. Topical solutions, oral supplements, and low-level laser therapy devices are becoming more sophisticated and user-friendly, offering greater convenience and efficacy to consumers. In recent years, there has been a particular focus on the development of natural and organic products, in response to the increasing demand for clean and sustainable options. These advancements not only enhance the effectiveness of the products but also cater to the preferences of eco-conscious consumers.

Growing Awareness and Education

Increasing awareness and education regarding hair loss and available solutions constitute another significant driver of the men's hair loss prevention and growth products market. In the past, many individuals were unaware of the potential treatments and products available for hair loss. However, thanks to proactive efforts by companies, medical professionals, and the media, the general population is now more informed.

Brands invest in educating consumers about the causes of hair loss, the importance of early intervention, and the benefits and limitations of different products. They utilize various channels, including online platforms, social media, and educational campaigns, to disseminate information. This empowerment of consumers in understanding their hair health has led to higher adoption rates of hair loss prevention and growth products. Moreover, the medical community's involvement in hair loss education and treatment has added credibility and trust to the market. Hair loss clinics, dermatologists, and specialists play a significant role in guiding consumers toward suitable products and treatment options based on individual needs.

Psychological and Emotional Well-Being

The psychological and emotional impact of hair loss is a powerful driver for the market. Many men experiencing hair loss report reduced self-esteem, increased stress, and a negative impact on their overall quality of life. Hair loss can be deeply distressing, leading individuals to explore solutions to regain their confidence and emotional well-being.

In this context, men's hair loss prevention and growth products are not just about physical appearance but also about mental and emotional health. Companies often highlight the emotional benefits of their products in marketing campaigns, recognizing the significance of addressing the psychological aspects of hair loss. The market has seen a rise in holistic approaches that consider not only hair growth but also overall well-being. Products and treatments are designed to alleviate the emotional burden associated with hair loss, promoting a sense of empowerment and positivity among users.

Aging Population and Changing Lifestyles

Demographic shifts play a crucial role in driving the market for men's hair loss prevention and growth products. The global population is aging, and as individuals grow older, they are more likely to experience hair loss. The aging demographic is a fundamental driver for the sustained demand for these products. Additionally, changing lifestyles, which often include high-stress levels, unhealthy dietary habits, and environmental factors, can contribute to hair loss at an earlier age. Modern lifestyles have led to an increased need for preventive and therapeutic solutions, further propelling the market's growth. The desire to maintain a youthful appearance and vitality has gained significance in today's society. As a result, hair loss prevention and growth products are being viewed as a proactive measure for individuals who want to maintain their self-image and quality of life as they age.

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Key Market Challenges

Varied Effectiveness and Individual Responses

One of the primary challenges in the market for men's hair loss prevention and growth products is the varied effectiveness and individual responses to these treatments. Hair loss is a complex issue with multiple underlying causes, and not all products work for everyone. This variability in effectiveness can lead to consumer frustration and skepticism, as they may not achieve the desired results despite using a product consistently.

Hair loss products often work differently for different individuals due to factors like genetics, the stage of hair loss, and overall health. This variability is compounded by the fact that not all products are supported by rigorous clinical trials, and their claims may be based on anecdotal evidence. The subjective nature of hair loss can also make it challenging to measure and compare the effectiveness of different products accurately. Some users may perceive benefits, while others do not. This can lead to mixed reviews and a lack of clear, universally accepted standards for measuring efficacy.

To address this challenge, companies need to invest in more extensive and transparent clinical testing to provide consumers with a better understanding of what to expect. Moreover, personalized treatment plans and consultations with healthcare professionals can help consumers find the most suitable solutions based on their individual needs and responses.

Safety and Side Effects

Safety concerns and potential side effects associated with hair loss prevention and growth products are significant challenges in the market. While many products are generally safe when used as directed, there are exceptions, particularly when it comes to prescription medications. For instance, Finasteride, an FDA-approved medication for hair loss, may cause sexual side effects in a small percentage of users. This potential risk has raised concerns and deterred some men from seeking medical treatment for hair loss. Other products, including topical solutions and laser therapy devices, may have potential side effects or contraindications that need to be communicated clearly to users.

Moreover, the introduction of new ingredients and formulations in natural and organic products may raise safety concerns, especially if these products are not rigorously tested. Some consumers may experience allergic reactions or other adverse effects due to unfamiliar ingredients. To address these challenges, transparency is key. Companies should provide comprehensive information about potential side effects and contraindications, as well as instructions for safe use. Healthcare professionals and pharmacists also play a vital role in advising users on the safety and suitability of specific products.

High Competition and Crowded Market

The market for men's hair loss prevention and growth products is highly competitive and crowded. Numerous companies and brands offer a wide array of products, making it challenging for consumers to navigate and choose the most suitable solutions. This level of competition can be a challenge for both established and new entrants. Established brands must continuously innovate to maintain their market share and differentiate their products from the competition. New entrants face the obstacle of breaking into an already saturated market and convincing consumers to trust their products. The competition can also lead to aggressive marketing strategies, with some companies making exaggerated claims about the effectiveness of their products. This can create confusion among consumers and erode trust in the industry as a whole.

Key Market Trends

Rising Demand for Natural and Organic Products

One prominent trend in the market for men's hair loss prevention and growth products is the increasing demand for natural and organic solutions. Consumers, particularly in the beauty and wellness sector, are placing a higher value on products that are perceived as safe, eco-friendly, and free from potentially harmful chemicals. Natural and organic products for hair loss prevention and growth typically contain ingredients derived from plants, herbs, and other natural sources. These products often exclude common chemical additives such as sulfates, parabens, and artificial fragrances. Many consumers believe that these products offer a gentler and more holistic approach to hair care.

The rising interest in natural and organic products aligns with broader health and sustainability trends. Consumers are becoming more conscious of the environmental impact of their choices and are increasingly drawn to eco-friendly and cruelty-free brands. Companies operating in this market are responding to this trend by formulating products with natural ingredients and obtaining organic certifications. They also emphasize their products' sustainability and environmental responsibility in their marketing and branding efforts.

Digital Transformation and Telemedicine

The market for men's hair loss prevention and growth products has witnessed a significant shift towards digital transformation and telemedicine. This trend has been accelerated by the COVID-19 pandemic, which highlighted the importance of remote consultations and e-commerce. Telemedicine and digital platforms allow individuals to seek consultation and advice from healthcare professionals, including dermatologists and hair loss specialists, from the comfort of their homes. This trend enables more people to access expert guidance without the need for in-person appointments.

Companies have recognized the potential of telemedicine and digital platforms to expand their reach and provide better support to customers. They offer online consultations, virtual diagnosis, and ongoing monitoring. These services can enhance the overall customer experience, as consumers feel more connected and supported throughout their hair loss journey. E-commerce, in particular, has experienced substantial growth. Online retailers and direct-to-consumer brands have flourished, providing consumers with a wide range of product options and educational content. The convenience of online shopping, including discreet delivery, has further propelled the digital transformation of the market.

Gene Therapy and Genetic Testing

Gene therapy and genetic testing represent another emerging trend in the market for men's hair loss prevention and growth products. Advances in genetics and genomics have provided a deeper understanding of the genetic factors contributing to hair loss. Genetic testing allows individuals to assess their genetic predisposition to hair loss and choose personalized treatments accordingly. For instance, a genetic test can determine if an individual is more likely to respond to specific medications or if they are a candidate for gene therapy.

Gene therapy involves the modification of a person's genes to address the underlying causes of hair loss. It has shown potential in stimulating the growth of hair follicles and delaying hair loss progression. The integration of gene therapy and genetic testing into the market reflects a shift toward precision medicine. Companies and research institutions are working to develop products and treatments that can target the specific genetic factors contributing to an individual's hair loss, potentially leading to more effective and personalized solutions.

Segmental Insights

Type Insights

Based on the type, the shampoos and conditioners account for the largest share of the men's hair loss prevention and growth products market, as they are the most commonly used hair care products. However, serums and oils are gaining popularity, as they are believed to be more effective in preventing hair loss and promoting hair growth. Oral supplements are also gaining popularity, as they offer a convenient way to deliver essential nutrients to the scalp and hair follicles.

Distribution Channel Insights

Based on distribution channel, pharmacies and drug stores account for the largest share of the men's hair loss prevention and growth products market, as they are the most convenient place to purchase these products. However, online retail is the fastest growing distribution channel, as it offers a wider range of products at competitive prices.

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Regional Insights

• North America accounts for the largest share of the men's hair loss prevention and growth products market, due to the high prevalence of hair loss in men in this region. Asia Pacific is the fastest growing region, due to the rising disposable incomes of men in this region and the increasing awareness of hair loss prevention and growth products. Hair loss is a common problem among men in North America, with over 50% of men experiencing some degree of hair loss by the age of 50. This is likely due to a combination of factors, including genetics, hormones, and stress.
• There is a growing awareness of the availability and effectiveness of hair loss prevention and growth products in North America. This is due to the increasing marketing and promotion of these products, as well as the growing popularity of social media and online forums where men can share their experiences with these products. Some of the key players in the men's hair loss prevention and growth products market, such as Procter & Gamble, Unilever, and L'Oréal, are headquartered in North America. This gives them a strong presence in the market and allows them to quickly launch new products and services.

Recent Developments

• In 2023 - Keeps is a direct-to-consumer hair loss treatment company that offers a variety of products, including a new 2% minoxidil foam for men. Minoxidil is a clinically proven hair loss treatment that works by increasing blood flow to the hair follicles and stimulating hair growth.
• In 2023 - XYON is a new hair care brand that offers a variety of products specifically designed for men. Their new Rejuvenate Performance Shampoo and Nurture Performance Conditioner are both designed to help prevent hair loss and promote hair growth. They contain a blend of natural ingredients, including rosemary leaf and clover flower extracts, which are known to be beneficial for hair health.

Key Market Players

• The Procter & Gamble Company
• L’oreal S.A.
• Unilever
• Kao Corporation
• Shiseido Company, Limited
• Taisho Pharmaceutical Holdings Co., Ltd
• Johnson & Johnson Services, Inc.
• Rohto Pharmaceutical Co., Ltd.
• Church & Dwight Co., Inc.
• Forest Essentials

Report Scope:

In this report, the Global Men’s Hair Loss Prevention and Growth Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Men’s Hair Loss Prevention and Growth Products Market, By Type:

o   Shampoos

o   Conditioners

o   Oils

o   Serums

o   Others

• Men’s Hair Loss Prevention and Growth Products Market, By Category:

o   Conventional

o   Organic   

• Men’s Hair Loss Prevention and Growth Products Market, By Distribution Channel:

o   Supermarkets/Hypermarkets

o   Convenience Stores

o   Pharmacies/Drug Stores

o   Online

o   Others

• Men’s Hair Loss Prevention and Growth Products Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men’s Hair Loss Prevention and Growth Products Market.

Available Customizations:

Global Men’s Hair Loss Prevention and Growth Products market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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