1.
Product Overview
1.1.
Market Definition
1.2.
Scope of the Market
1.2.1. Markets
Covered
1.2.2. Years
Considered for Study
1.2.3. Key
Market Segmentations
2.
Research Methodology
2.1. Objective of the
Study
2.2. Baseline Methodology
2.3. Formulation of the
Scope
2.4. Assumptions and
Limitations
2.5. Sources of Research
2.5.1. Secondary Research
2.5.2. Primary Research
2.6. Approach for the
Market Study
2.6.1. The Bottom-Up
Approach
2.6.2. The Top-Down
Approach
2.7. Methodology Followed
for Calculation of Market Size & Market Shares
2.8. Forecasting
Methodology
2.8.1. Data Triangulation
& Validation
3. Executive Summary
4. Voice of Customer
5. Global Marketing Automation
Software Market Overview
6.
Global Marketing Automation Software Market Outlook
6.1. Market
Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1.
By Application (Campaign Management, Email Marketing, Lead Management,
Social Media Marketing, Inbound Marketing, Analytics and Reporting, Others)
6.2.2.
By Deployment Model (On-Premises, Cloud)
6.2.3.
By Enterprise Type (Large Enterprises, Small & Medium Enterprises)
6.2.4.
By End-user (BFSI, Retail and Consumer Goods, Healthcare, Media &
Entertainment, Manufacturing, Others)
6.2.5.
By Region (North America, Europe, South America, Middle East &
Africa, Asia Pacific)
6.3. By Company (2023)
6.4. Market Map
7.
North America Marketing Automation Software Market Outlook
7.1. Market
Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1.
By Application
7.2.2.
By Deployment Model
7.2.3.
By Enterprise Type
7.2.4.
By End-user
7.2.5. By Country
7.3. North America: Country Analysis
7.3.1.
United States
Marketing Automation Software Market Outlook
7.3.1.1.
Market Size
& Forecast
7.3.1.1.1.
By Value
7.3.1.2.
Market Share
& Forecast
7.3.1.2.1.
By
Application
7.3.1.2.2.
By Deployment
Model
7.3.1.2.3.
By Enterprise
Type
7.3.1.2.4.
By End-user
7.3.2.
Canada Marketing
Automation Software Market Outlook
7.3.2.1.
Market Size
& Forecast
7.3.2.1.1.
By Value
7.3.2.2.
Market Share
& Forecast
7.3.2.2.1.
By
Application
7.3.2.2.2.
By Deployment
Model
7.3.2.2.3.
By Enterprise
Type
7.3.2.2.4.
By End-user
7.3.3.
Mexico Marketing
Automation Software Market Outlook
7.3.3.1.
Market Size
& Forecast
7.3.3.1.1.
By Value
7.3.3.2.
Market Share
& Forecast
7.3.3.2.1.
By
Application
7.3.3.2.2.
By Deployment
Model
7.3.3.2.3.
By Enterprise
Type
7.3.3.2.4.
By End-user
8.
Europe Marketing Automation Software Market Outlook
8.1. Market
Size & Forecast
8.1.1.
By Value
8.2. Market Share & Forecast
8.2.1.
By Application
8.2.2.
By Deployment Model
8.2.3.
By Enterprise Type
8.2.4.
By End-user
8.2.5. By Country
8.3. Europe: Country Analysis
8.3.1.
Germany Marketing
Automation Software Market Outlook
8.3.1.1.
Market Size
& Forecast
8.3.1.1.1.
By Value
8.3.1.2.
Market Share
& Forecast
8.3.1.2.1.
By
Application
8.3.1.2.2.
By Deployment
Model
8.3.1.2.3.
By Enterprise
Type
8.3.1.2.4.
By End-user
8.3.2.
France Marketing
Automation Software Market Outlook
8.3.2.1.
Market Size
& Forecast
8.3.2.1.1.
By Value
8.3.2.2.
Market Share
& Forecast
8.3.2.2.1.
By
Application
8.3.2.2.2.
By Deployment
Model
8.3.2.2.3.
By Enterprise
Type
8.3.2.2.4.
By End-user
8.3.3.
United
Kingdom Marketing Automation Software Market Outlook
8.3.3.1.
Market Size
& Forecast
8.3.3.1.1.
By Value
8.3.3.2.
Market Share
& Forecast
8.3.3.2.1.
By
Application
8.3.3.2.2.
By Deployment
Model
8.3.3.2.3.
By Enterprise
Type
8.3.3.2.4.
By End-user
8.3.4.
Italy Marketing
Automation Software Market Outlook
8.3.4.1.
Market Size
& Forecast
8.3.4.1.1.
By Value
8.3.4.2.
Market Share
& Forecast
8.3.4.2.1.
By
Application
8.3.4.2.2.
By Deployment
Model
8.3.4.2.3.
By Enterprise
Type
8.3.4.2.4.
By End-user
8.3.5.
Spain Marketing
Automation Software Market Outlook
8.3.5.1.
Market Size
& Forecast
8.3.5.1.1.
By Value
8.3.5.2.
Market Share
& Forecast
8.3.5.2.1.
By
Application
8.3.5.2.2.
By Deployment
Model
8.3.5.2.3.
By Enterprise
Type
8.3.5.2.4.
By End-user
8.3.6.
Belgium Marketing
Automation Software Market Outlook
8.3.6.1.
Market Size
& Forecast
8.3.6.1.1.
By Value
8.3.6.2.
Market Share
& Forecast
8.3.6.2.1.
By
Application
8.3.6.2.2.
By Deployment
Model
8.3.6.2.3.
By Enterprise
Type
8.3.6.2.4.
By End-user
9.
South America Marketing Automation Software Market Outlook
9.1. Market
Size & Forecast
9.1.1.
By Value
9.2.
Market Share & Forecast
9.2.1.
By Application
9.2.2.
By Deployment Model
9.2.3.
By Enterprise Type
9.2.4.
By End-user
9.2.5. By Country
9.3. South America: Country Analysis
9.3.1.
Brazil Marketing
Automation Software Market Outlook
9.3.1.1.
Market Size
& Forecast
9.3.1.1.1.
By Value
9.3.1.2.
Market Share
& Forecast
9.3.1.2.1.
By
Application
9.3.1.2.2.
By Deployment
Model
9.3.1.2.3.
By Enterprise
Type
9.3.1.2.4.
By End-user
9.3.2.
Colombia Marketing
Automation Software Market Outlook
9.3.2.1.
Market Size
& Forecast
9.3.2.1.1.
By Value
9.3.2.2.
Market Share
& Forecast
9.3.2.2.1.
By
Application
9.3.2.2.2.
By Deployment
Model
9.3.2.2.3.
By Enterprise
Type
9.3.2.2.4.
By End-user
9.3.3.
Argentina Marketing
Automation Software Market Outlook
9.3.3.1.
Market Size
& Forecast
9.3.3.1.1.
By Value
9.3.3.2.
Market Share
& Forecast
9.3.3.2.1.
By
Application
9.3.3.2.2.
By Deployment
Model
9.3.3.2.3.
By Enterprise
Type
9.3.3.2.4.
By End-user
9.3.4.
Chile Marketing
Automation Software Market Outlook
9.3.4.1.
Market Size
& Forecast
9.3.4.1.1.
By Value
9.3.4.2.
Market Share
& Forecast
9.3.4.2.1.
By
Application
9.3.4.2.2.
By Deployment
Model
9.3.4.2.3.
By Enterprise
Type
9.3.4.2.4.
By End-user
9.3.5.
Peru Marketing
Automation Software Market Outlook
9.3.5.1.
Market Size
& Forecast
9.3.5.1.1.
By Value
9.3.5.2.
Market Share
& Forecast
9.3.5.2.1.
By
Application
9.3.5.2.2.
By Deployment
Model
9.3.5.2.3.
By Enterprise
Type
9.3.5.2.4.
By End-user
10. Middle East & Africa Marketing
Automation Software Market Outlook
10.1.
Market Size & Forecast
10.1.1. By Value
10.2.
Market Share & Forecast
10.2.1. By Application
10.2.2. By Deployment Model
10.2.3. By Enterprise Type
10.2.4. By End-user
10.2.5. By Country
10.3.
Middle East & Africa: Country
Analysis
10.3.1. Saudi Arabia Marketing Automation Software
Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1.
By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1.
By
Application
10.3.1.2.2.
By Deployment
Model
10.3.1.2.3.
By Enterprise
Type
10.3.1.2.4.
By End-user
10.3.2. UAE Marketing Automation Software Market
Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1.
By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1.
By
Application
10.3.2.2.2.
By Deployment
Model
10.3.2.2.3.
By Enterprise
Type
10.3.2.2.4.
By End-user
10.3.3. South Africa Marketing Automation Software
Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1.
By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1.
By
Application
10.3.3.2.2.
By Deployment
Model
10.3.3.2.3.
By Enterprise
Type
10.3.3.2.4.
By End-user
10.3.4. Turkey Marketing Automation Software Market
Outlook
10.3.4.1. Market Size & Forecast
10.3.4.1.1.
By Value
10.3.4.2. Market Share & Forecast
10.3.4.2.1.
By
Application
10.3.4.2.2.
By Deployment
Model
10.3.4.2.3.
By Enterprise
Type
10.3.4.2.4.
By End-user
10.3.5. Israel Marketing Automation Software Market
Outlook
10.3.5.1. Market Size & Forecast
10.3.5.1.1.
By Value
10.3.5.2. Market Share & Forecast
10.3.5.2.1.
By
Application
10.3.5.2.2.
By Deployment
Model
10.3.5.2.3.
By Enterprise
Type
10.3.5.2.4.
By End-user
11. Asia Pacific Marketing Automation
Software Market Outlook
11.1.
Market Size & Forecast
11.1.1. By Value
11.2.
Market Share & Forecast
11.2.1. By Application
11.2.2. By Deployment Model
11.2.3. By Enterprise Type
11.2.4. By End-user
11.2.5. By Country
11.3.
Asia-Pacific: Country Analysis
11.3.1. China Marketing Automation Software Market
Outlook
11.3.1.1. Market Size & Forecast
11.3.1.1.1.
By Value
11.3.1.2. Market Share & Forecast
11.3.1.2.1.
By
Application
11.3.1.2.2.
By Deployment
Model
11.3.1.2.3.
By Enterprise
Type
11.3.1.2.4.
By End-user
11.3.2. India Marketing Automation Software Market
Outlook
11.3.2.1. Market Size & Forecast
11.3.2.1.1.
By Value
11.3.2.2. Market Share & Forecast
11.3.2.2.1.
By
Application
11.3.2.2.2.
By Deployment
Model
11.3.2.2.3.
By Enterprise
Type
11.3.2.2.4.
By End-user
11.3.3. Japan Marketing Automation Software Market
Outlook
11.3.3.1. Market Size & Forecast
11.3.3.1.1.
By Value
11.3.3.2. Market Share & Forecast
11.3.3.2.1.
By
Application
11.3.3.2.2.
By Deployment
Model
11.3.3.2.3.
By Enterprise
Type
11.3.3.2.4.
By End-user
11.3.4. South Korea Marketing Automation Software
Market Outlook
11.3.4.1. Market Size & Forecast
11.3.4.1.1.
By Value
11.3.4.2. Market Share & Forecast
11.3.4.2.1.
By
Application
11.3.4.2.2.
By Deployment
Model
11.3.4.2.3.
By Enterprise
Type
11.3.4.2.4.
By End-user
11.3.5. Australia Marketing Automation Software
Market Outlook
11.3.5.1. Market Size & Forecast
11.3.5.1.1.
By Value
11.3.5.2. Market Share & Forecast
11.3.5.2.1.
By
Application
11.3.5.2.2.
By Deployment
Model
11.3.5.2.3.
By Enterprise
Type
11.3.5.2.4.
By End-user
11.3.6. Indonesia Marketing Automation Software
Market Outlook
11.3.6.1. Market Size & Forecast
11.3.6.1.1.
By Value
11.3.6.2. Market Share & Forecast
11.3.6.2.1.
By
Application
11.3.6.2.2.
By Deployment
Model
11.3.6.2.3.
By Enterprise
Type
11.3.6.2.4.
By End-user
11.3.7. Vietnam Marketing Automation Software Market
Outlook
11.3.7.1. Market Size & Forecast
11.3.7.1.1.
By Value
11.3.7.2. Market Share & Forecast
11.3.7.2.1.
By
Application
11.3.7.2.2.
By Deployment
Model
11.3.7.2.3.
By Enterprise
Type
11.3.7.2.4.
By End-user
12. Market Dynamics
12.1.
Drivers
12.2.
Challenges
13. Market Trends and Developments
14. Company Profiles
14.1.
Adobe Inc.
14.1.1.
Business Overview
14.1.2.
Key Revenue and
Financials
14.1.3.
Recent Developments
14.1.4.
Key Personnel/Key
Contact Person
14.1.5.
Key Product/Services
Offered
14.2.
HubSpot, Inc.
14.2.1.
Business Overview
14.2.2.
Key Revenue and
Financials
14.2.3.
Recent Developments
14.2.4.
Key Personnel/Key
Contact Person
14.2.5.
Key Product/Services
Offered
14.3.
Salesforce Inc.
14.3.1.
Business Overview
14.3.2.
Key Revenue and
Financials
14.3.3.
Recent Developments
14.3.4.
Key Personnel/Key
Contact Person
14.3.5.
Key Product/Services
Offered
14.4.
Oracle Corporation
14.4.1.
Business Overview
14.4.2.
Key Revenue and
Financials
14.4.3.
Recent Developments
14.4.4.
Key Personnel/Key
Contact Person
14.4.5.
Key Product/Services
Offered
14.5.
SAP SE
14.5.1.
Business Overview
14.5.2.
Key Revenue and
Financials
14.5.3.
Recent Developments
14.5.4.
Key Personnel/Key
Contact Person
14.5.5.
Key Product/Services
Offered
14.6.
Microsoft Corporation
14.6.1.
Business Overview
14.6.2.
Key Revenue and
Financials
14.6.3.
Recent Developments
14.6.4.
Key Personnel/Key
Contact Person
14.6.5.
Key Product/Services
Offered
14.7.
Sage Group plc
14.7.1.
Business Overview
14.7.2.
Key Revenue and
Financials
14.7.3.
Recent Developments
14.7.4.
Key Personnel/Key
Contact Person
14.7.5.
Key Product/Services
Offered
14.8.
IBM Corporation
14.8.1.
Business Overview
14.8.2.
Key Revenue and
Financials
14.8.3.
Recent Developments
14.8.4.
Key Personnel/Key
Contact Person
14.8.5.
Key Product/Services
Offered
14.9.
ActiveCampaign, LLC
14.9.1.
Business Overview
14.9.2.
Key Revenue and
Financials
14.9.3.
Recent Developments
14.9.4.
Key Personnel/Key
Contact Person
14.9.5.
Key Product/Services
Offered
14.10.
Zoho Corporation Pvt. Ltd.
14.10.1.
Business Overview
14.10.2.
Key Revenue and
Financials
14.10.3.
Recent Developments
14.10.4.
Key Personnel/Key
Contact Person
14.10.5.
Key Product/Services
Offered
14.11.
CREATIO EMEA LTD
14.11.1.
Business Overview
14.11.2.
Key Revenue and
Financials
14.11.3.
Recent Developments
14.11.4.
Key Personnel/Key
Contact Person
14.11.5.
Key Product/Services
Offered
14.12.
AutopilotHQ Inc
14.12.1.
Business Overview
14.12.2.
Key Revenue and
Financials
14.12.3.
Recent Developments
14.12.4.
Key Personnel/Key
Contact Person
14.12.5.
Key Product/Services
Offered
15. Strategic Recommendations
16.
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