|
Forecast
Period
|
2024-2028
|
|
Market
Size (2022)
|
USD
26.59 Billion
|
|
CAGR
(2023-2028)
|
6.48%
|
|
Fastest
Growing Segment
|
Small
|
|
Largest
Market
|
North
America
|
Market Overview
The
global Lawn Mowers market is a dynamic and evolving industry driven by a
combination of factors such as consumer preferences, technological
advancements, and environmental concerns. Lawn mowers play a pivotal role in
maintaining outdoor spaces, from small urban lawns to vast commercial
landscapes and golf courses.
The
Lawn Mowers market offers a wide range of products catering to various lawn
sizes, terrains, and consumer needs. This diversity includes push mowers,
ride-on mowers, robotic mowers, and electric mowers, among others. These
products incorporate advanced features like smart technology integration,
eco-friendly options, and improved cutting efficiency.
The
market's dynamics vary across regions due to factors such as climate
conditions, lawn care habits, and consumer preferences. North America and
Europe have historically been significant markets, driven by large lawns,
advanced technology adoption, and a culture of lawn maintenance. Meanwhile,
Asia-Pacific has witnessed rapid growth due to increasing urbanization, rising
disposable incomes, and a growing emphasis on well-groomed lawns.
Environmental
consciousness and regulatory pressures have led to a shift towards eco-friendly
lawn mowers. Electric and battery-powered models, which produce fewer emissions
and lower noise levels compared to gas-powered mowers, have gained popularity.
Additionally, robotic mowers have gained traction for their energy efficiency
and reduced carbon footprint.
Advancements
in technology have transformed the Lawn Mowers market. Features like GPS
navigation, smartphone app control, and autonomous operation have enhanced the
user experience. Furthermore, the integration of IoT (Internet of Things)
capabilities has paved the way for smart and connected lawn care equipment.
Key Market Drivers
Increasing
Emphasis on Lawn Aesthetics and Landscaping:
One
of the primary drivers propelling the global Lawn Mowers market is the growing
emphasis on lawn aesthetics and landscaping among homeowners. A well-maintained
and visually appealing lawn has become a symbol of pride for homeowners, and
this cultural shift is driving the demand for lawn mowers. People desire lush,
manicured lawns that enhance the curb appeal of their homes, and lawn mowers
are essential tools in achieving this.
The
desire for attractive outdoor spaces has resulted in a surge in demand for
various types of lawn mowers, including ride-on mowers, walk-behind mowers, and
robotic mowers. Homeowners are investing in these machines to maintain their
lawns in optimal condition, fostering a thriving market for lawn mowers.
Additionally,
landscaping trends, such as precision edging, mulching, and striping, have
gained popularity. These trends require specialized lawn mowers with advanced
features, further driving innovation and product diversification in the market.
Urbanization
and Smaller Yard Sizes:
Urbanization
and the trend towards smaller yard sizes in residential areas have contributed
to the growth of the global Lawn Mowers market. In densely populated urban
environments, homeowners typically have limited outdoor space for gardening and
lawn care. As a result, there is a preference for smaller, more manageable
lawns.
To
cater to this urban demographic, manufacturers have developed compact and
lightweight lawn mowers that are easy to store in smaller garages or sheds.
These models are designed to provide efficient lawn care in limited spaces
without compromising on cutting performance.
Furthermore,
urban homeowners often favor quieter and eco-friendly lawn mowers, such as
electric and battery-powered models, to comply with noise regulations and
reduce their environmental footprint. The adaptation of lawn mowers to urban
living conditions has created a niche market segment, fostering growth in the
industry.
Advancements
in Lawn Mower Technology:
Continuous
advancements in lawn mower technology are driving market growth. Manufacturers
are incorporating innovative features and technologies to enhance the
performance, convenience, and user experience of lawn mowers. These
advancements have not only attracted existing users to upgrade their equipment
but have also enticed new consumers to enter the market.
Some
of the notable technological advancements include the integration of
lithium-ion batteries in cordless electric lawn mowers, enabling longer
runtimes and faster charging. Moreover, the development of smart lawn mowers
equipped with IoT connectivity, GPS navigation, and smartphone apps has
transformed the way users interact with their lawn care equipment.
Innovations
in blade design, cutting height adjustments, and mulching capabilities have
also improved the quality of grass cutting, resulting in healthier and more
attractive lawns. As technology continues to evolve, consumers are seeking lawn
mowers that offer not only superior performance but also enhanced convenience
and ease of use.
Increasing
Adoption of Robotic Lawn Mowers:
The
rising adoption of robotic lawn mowers is a significant driver shaping the
global Lawn Mowers market. These autonomous machines have gained popularity
among homeowners seeking hands-free lawn maintenance solutions. Robotic lawn
mowers are equipped with sensors, GPS technology, and boundary wires to
navigate and mow lawns without human intervention.
The
appeal of robotic lawn mowers lies in their ability to work quietly,
efficiently, and autonomously, providing homeowners with more leisure time.
These machines are particularly popular in regions with well-maintained lawns
and high labor costs, as they can save both time and money in the long run.
Leading
manufacturers in the Lawn Mowers market are continually improving the
capabilities and features of robotic models. These include enhanced navigation
systems, smartphone app integration, and the ability to handle larger lawns and
complex terrains. As technology evolves and prices become more competitive, the
adoption of robotic lawn mowers is expected to expand significantly.
Growing
Awareness of Environmental Sustainability:
Environmental
sustainability has become a key driver influencing the Lawn Mowers market.
Consumers are increasingly concerned about environmental issues and seek
eco-friendly lawn care solutions. This trend is particularly pronounced in
regions where environmental regulations are stringent and where there is a
general desire to reduce carbon footprints.
Electric
lawn mowers, both corded and cordless, have gained favor among environmentally
conscious consumers. These models produce zero emissions, emit less noise, and
require less maintenance compared to traditional gasoline-powered lawn mowers.
They are seen as a greener alternative and align with the broader global push
for reduced environmental impact.
Furthermore,
manufacturers are developing lawn mowers that run on alternative fuels like
propane and natural gas, which produce fewer greenhouse gas emissions than
gasoline. The demand for eco-friendly lawn care equipment has driven innovation
in the Lawn Mowers market, resulting in a broader range of sustainable options
for consumers.
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Key Market
Challenges
Environmental
Concerns and Regulations:
One
of the foremost challenges confronting the global Lawn Mowers market is the
growing environmental awareness and the associated regulatory pressures.
Concerns about emissions, noise pollution, and the environmental impact of lawn
care equipment have intensified, prompting governments and regulatory bodies to
introduce stricter emissions standards and noise regulations.
In
response to these regulations, manufacturers must invest in research and
development to develop eco-friendly and low-emission lawn mowers. This can be
particularly challenging in the case of gasoline-powered mowers, as meeting
emissions standards without compromising performance can be a complex task.
Furthermore,
regulations differ from one region to another, adding complexity to product
development and distribution. Manufacturers need to navigate a complex
regulatory landscape while simultaneously meeting consumer demands for
efficient and powerful lawn mowers.
Intense
Market Competition:
The
global Lawn Mowers market is highly competitive, with numerous established
players and a multitude of smaller manufacturers vying for market share.
Intense competition puts pressure on pricing, innovation, and marketing
efforts. Manufacturers must continuously innovate and differentiate their
products to maintain or gain market share.
This
competitive landscape also poses challenges for new entrants and smaller
players seeking to establish a foothold. Building brand recognition and
distribution networks can be arduous tasks in the face of well-established and
recognized competitors.
Furthermore,
the market's competitive nature often leads to price wars, potentially eroding
profit margins. To thrive in such a competitive environment, manufacturers must
strike a balance between offering value to consumers and maintaining
profitability.
Seasonal
Demand Variability:
The
Lawn Mowers market faces significant seasonal demand variability, particularly
in regions with distinct seasons. Demand for lawn mowers peaks during the
spring and summer months when homeowners focus on lawn maintenance. However,
during the fall and winter, demand declines sharply.
This
seasonality can present challenges for manufacturers in terms of production
planning and inventory management. Maintaining production capacity and
inventory levels to meet peak demand while avoiding excess inventory during the
off-season can be a delicate balancing act.
Manufacturers
must also strategize their marketing and sales efforts to capture market share
during the peak season. This often involves aggressive promotions, advertising,
and dealer incentives.
Technological
Advancements and Obsolescence:
The
rapid pace of technological advancements in the Lawn Mowers market presents a
challenge for manufacturers. Consumers are increasingly seeking advanced
features such as smart capabilities, IoT integration, and improved cutting
performance. Keeping up with these technological trends while ensuring backward
compatibility with older models can be demanding.
In
addition to staying current with technology, manufacturers face the issue of
product obsolescence. As new features and capabilities become standard, older
models may become less appealing to consumers, leading to inventory challenges
and potential write-offs.
Furthermore,
as technology evolves, manufacturers need to address cybersecurity concerns
associated with connected lawn mowers. Ensuring the security of data
transmitted between the mower and the user's smartphone or cloud-based platform
is paramount to prevent potential breaches.
Supply
Chain Disruptions and Raw Material Costs:
Global
supply chain disruptions and fluctuations in raw material costs have become significant
challenges for the Lawn Mowers market. Events such as the COVID-19 pandemic
highlighted the vulnerability of supply chains, affecting the availability of
critical components and leading to production delays.
Fluctuations
in raw material prices, especially metals like steel and aluminum, can impact
manufacturing costs. Manufacturers may need to adjust pricing or seek
alternative materials to mitigate the impact of price volatility.
Moreover,
transportation challenges, including port congestion and logistics disruptions,
can lead to delays in product delivery and increased shipping costs. These
challenges can affect production schedules and ultimately the ability to meet
customer demand.
In
response to these challenges, manufacturers are exploring strategies such as
diversifying suppliers, stockpiling critical components, and optimizing
production processes to enhance supply chain resilience.
Key Market Trends
Shift
Towards Electric Lawn Mowers:
One
of the prominent trends in the global Lawn Mowers market is the significant
shift towards electric lawn mowers, both corded and cordless. This transition
is largely driven by environmental concerns, noise pollution, and the desire
for more efficient and user-friendly lawn care equipment. Electric lawn mowers
are seen as a greener alternative to traditional gasoline-powered models,
emitting zero emissions and producing less noise during operation.
The
growing awareness of environmental sustainability and the push for reduced
carbon footprints have led consumers to opt for electric models, which are
quieter, produce no exhaust emissions, and require less maintenance.
Furthermore, advancements in lithium-ion battery technology have improved the
performance and runtime of cordless electric lawn mowers, making them a
convenient choice for homeowners.
Manufacturers
are capitalizing on this trend by introducing a wider range of electric
options, with improved battery life, better cutting performance, and added
smart features such as smartphone connectivity for remote control and
monitoring. As the demand for eco-friendly lawn care solutions continues to
rise, electric lawn mowers are poised for substantial market growth.
Robotic
Lawn Mowers on the Rise:
Another
noteworthy trend is the growing popularity of robotic lawn mowers. These
autonomous machines have gained traction among homeowners seeking convenient,
hands-free lawn maintenance solutions. Robotic lawn mowers are equipped with
sensors, GPS technology, and boundary wires to navigate and mow lawns without
human intervention.
The
appeal of robotic lawn mowers lies in their ability to work quietly,
efficiently, and autonomously, providing homeowners with more leisure time.
These machines are particularly popular in regions with well-maintained lawns
and high labor costs, as they can save both time and money in the long run.
Leading
manufacturers in the Lawn Mowers market are continually improving the
capabilities and features of robotic models. These include enhanced navigation
systems, smartphone app integration, and the ability to handle larger lawns and
complex terrains. As technology evolves and prices become more competitive, the
adoption of robotic lawn mowers is expected to expand significantly.
Growing
Demand for Smart Lawn Mowers:
The
global trend toward smart and connected devices is making its mark in the Lawn
Mowers market. Smart lawn mowers equipped with IoT (Internet of Things)
connectivity and smartphone applications are gaining popularity among
tech-savvy homeowners. These connected mowers offer features like remote
control, real-time monitoring, and automated scheduling.
The
ability to control and monitor the lawn mower from a smartphone app provides
homeowners with convenience and flexibility. They can adjust settings, check
the progress of mowing, and receive maintenance alerts, all from the palm of
their hand. This trend aligns with the broader smart home movement, where
consumers seek automation and control over various aspects of their living
spaces.
Leading
Lawn Mower manufacturers are investing in research and development to integrate
smart features into their product offerings. This includes GPS tracking for
precise mowing patterns, weather-based mowing recommendations, and
compatibility with virtual assistants like Amazon Alexa and Google Assistant.
As the demand for smart and connected lawn mowers continues to grow,
manufacturers are expected to expand their offerings in this segment.
Focus
on Eco-Friendly and Sustainable Solutions:
Environmental
sustainability is becoming a significant driver in the Lawn Mowers market.
Consumers are increasingly conscious of the environmental impact of lawn care
equipment, particularly gasoline-powered models known for emissions and noise
pollution. This has led to a surge in demand for eco-friendly and sustainable
lawn mowers.
Manufacturers
are responding by developing lawn mowers with improved fuel efficiency, lower
emissions, and quieter operation. In addition, the use of alternative fuels
like propane and natural gas is gaining traction as a greener alternative to
traditional gasoline-powered mowers. These alternatives produce fewer
greenhouse gas emissions and reduce reliance on fossil fuels.
Furthermore,
the market is witnessing a shift towards more sustainable materials and
manufacturing processes. Manufacturers are exploring eco-friendly materials for
mower decks and components, as well as optimizing production processes to
minimize waste and energy consumption.
Environmental
certifications and labels, such as ENERGY STAR and EcoLogo, are becoming
important selling points for eco-conscious consumers. As environmental
awareness continues to grow, manufacturers that prioritize sustainability in
their lawn mower designs are likely to gain a competitive edge in the market.
Customization
and Personalization for User Experience:
Personalization
and customization are emerging trends in the Lawn Mowers market. Manufacturers
are recognizing that consumers have diverse preferences and needs when it comes
to lawn care. As a result, there is a growing emphasis on offering a range of
options and features to tailor the user experience.
One
aspect of customization involves adjustable cutting heights and blade
configurations to cater to different grass types and cutting preferences.
Homeowners can choose the ideal grass length for their lawns, whether it's a
manicured golf course-style lawn or a more natural and rugged look.
Moreover,
manufacturers are developing models with modular attachments and accessories,
allowing users to customize their lawn mowers for specific tasks. These
attachments may include mulching kits, bagging systems, dethatchers, and snow
removal blades, providing versatility throughout the seasons.
Segmental Insights
Type Insights
Ride-on Mower segment
dominates in the global lawn
mowers market in 2022. The "Ride-on Mower" segment is a prominent
player in the global Lawn Mowers market, particularly in regions with larger
lawns and commercial applications. These mowers are often favored by homeowners
with extensive lawn areas and by professional landscapers.
Factors
Contributing to Dominance:
- Lawn
Size: Ride-on mowers are best suited for larger lawns, estates, golf courses,
and commercial properties where efficiency and speed are crucial. They
significantly reduce the time and effort required for mowing extensive areas.
- Comfort
and Convenience: Ride-on mowers provide a comfortable and ergonomic seating
arrangement for operators, making them ideal for extended use. This feature is
especially appealing to commercial landscapers.
- Power
and Versatility: These mowers are known for their powerful engines and the
ability to handle a variety of attachments, such as baggers, mulchers, and snow
plows, which enhance their versatility for different lawn care tasks.
Lawn Size Insights
Small Law segment dominates in the global lawn mowers market
in 2022. The "Small Lawn" segment typically includes lawns with
relatively compact dimensions, often found in urban and suburban settings.
These lawns may belong to homeowners with limited outdoor space, such as
townhouses or city dwellings.
Factors
Contributing to Dominance:
- Lawn
Size: Naturally, small lawn mowers are designed to cater to this specific
segment of consumers. They are compact, lightweight, and easy to maneuver,
making them ideal for confined spaces.
- Affordability:
Homeowners with small lawns often seek cost-effective lawn care solutions.
Small lawn mowers, including push mowers and electric models, are typically
more affordable than larger alternatives, making them accessible to a broad
customer base.
- Ease
of Storage: Small lawn mowers are easy to store in garages, sheds, or other
limited spaces. Their compact design ensures they don't take up excessive room
when not in use.
- Environmental
Considerations: In regions with environmental regulations or where homeowners
prioritize eco-friendly options, electric or battery-powered small lawn mowers
are popular due to their lower emissions and noise levels.
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Regional Insights
North
America dominates the global lawn mowers market in 2022. One of the primary
reasons for North America's dominance in the Lawn Mowers market is the region's
relatively high disposable income levels and homeownership rates. North
American households often have larger yards and lawns compared to many other
regions, and homeowners take great pride in maintaining their outdoor spaces.
This creates a robust demand for lawn mowers, as homeowners invest in equipment
to keep their lawns well-groomed and aesthetically pleasing.
North
America, encompassing the United States and Canada, boasts a large and diverse
market for lawn mowers. This vast market offers manufacturers a broad customer
base, encompassing homeowners, commercial landscapers, golf courses, and more.
The diversity of end-users and their unique requirements drives innovation and
product development, allowing manufacturers to cater to a wide range of
preferences and needs.
The
climate conditions in many parts of North America, particularly in the United
States, are conducive to the growth of grass and plants. Regions with temperate
climates experience distinct seasons, including warm summers that promote grass
growth, creating a consistent demand for lawn mowers throughout the year. This
climate-driven demand has contributed to the region's dominance.
Recent Developments
- In
January 2022, The Toro Company introduced Z Master 7500-D 144, which adapts to
cutting conditions and terrain on the fly by choosing the correct operating
mode for the conditions with Toro's Horizon technology. The Horizon onboard
intelligence platform enhances the machine's performance in various mowing
conditions and protects the mower by monitoring engine oil temperature and
pressure.
- In
November 2021, The Toro Company introduced the Titan Max HAVOC edition, which
has an ultra-strong tubular steel frame powered by pure American muscle with a
26HP Kohler 7000 Series engine, and rides on massive 23" drive tires that
deliver optimal traction and one smooth ride.
- In
February 2021, The Toro Company had introduced the Greensmaster e1021 mower,
which takes electrical efficiency to a new level, allowing operators to mow up
to 35,000 square feet (over 3,000 square meters) of turf on a single charge. A
convenient LCD screen gives the operator an instant view of the ongoing battery
charge status and indicates diagnostics, machine hours, overall battery health,
and initiating backslapping.
Key Market Players
- Deere &
Company
- MTD
Products, Inc.
- Husqvarna
Group
- The Toro
Company
- Stihl Group
- Briggs
& Stratton Corporation
- Honda Motor
Company, Ltd.
- Yamaha
Corporation
- Ariens
Company
- Stanley
Black & Decker, Inc.
|
By Type
|
By End User
|
By Fuel Type
|
By Lawn Size
|
By Battery Type
|
By Region
|
- Ride-on Mower
- Push Mower
- Robotic Mower
|
- Residential
- Non-residential
|
|
|
|
- North America
- Europe
- South America
- Middle East & Africa
- Asia Pacific
|
Report
Scope:In
this report, the Global Lawn Mowers Market has been segmented into the following
categories, in addition to the industry trends which have also been detailed
below:
- Lawn Mowers Market, By Type:
o
Ride-on Mower
o
Push Mower
o
Robotic Mower
- Lawn Mowers Market, By End User:
o
Residential
o
Non-residential
- Lawn Mowers Market, By Fuel Type:
o
Electronic
o
Non-electronic
- Lawn Mowers Market, By Lawn Size:
o
Small
o
Medium
& Large
- Lawn Mowers Market, By Battery Type:
o Lithium-ion
o Lead Acid
- Lawn Mowers Market, By Region:
o
North
America
§ United States
§ Canada
§ Mexico
o
Europe
§ Germany
§ France
§ United Kingdom
§ Italy
§ Spain
o
South
America
§ Brazil
§ Argentina
§ Colombia
o
Asia-Pacific
§ China
§ India
§ Japan
§ South Korea
§ Australia
o
Middle
East & Africa
§ Saudi Arabia
§ UAE
§ South Africa
Competitive
Landscape
Company
Profiles: Detailed
analysis of the major companies present in the Global Lawn Mowers Market.
Available
Customizations:
Global
Lawn Mowers Market report with the given market data, TechSci Research
offers customizations according to a company's specific needs. The following
customization options are available for the report:
Company
Information
- Detailed analysis and profiling of
additional market players (up to five).
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Lawn Mowers Market is an upcoming report to be released soon. If you wish an
early delivery of this report or want to confirm the date of release, please
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