Lawn & Gardening Consumables Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Fertilizers, Pesticides, Seeds, Others), By End User (Commercial, Residential, Industrial, Others), By Region, By Competition 2019-2029

Market Overview

Global Lawn & Gardening Consumables Market was valued at USD 21.5 Billion in 2023 and is anticipated to grow during the forecast period with a CAGR of 3.1% through 2029. The inclination of consumers towards landscaping is poised to significantly increase the demand for lawn and gardening supplies. This growth is attributed to the expanding market driven by both residential and commercial construction projects, along with the trend of converting outdoor areas into entertainment spaces like lounges, outdoor kitchens, and party venues. With the surge in housing and commercial development, the need for lawn and gardening consumables, particularly within the interior decoration industry where landscaping plays a pivotal role, is expected to witness substantial growth. The rise in demand for new residential properties due to population growth across various regions is further expected to boost the market for lawn and gardening supplies. As residential households develop, the demand for home décor is anticipated to increase, consequently driving the need for lawn and gardening products.

This demand will encompass a variety of consumables such as fertilizers, pesticides, growing media, seeds, and mulch, propelled by the popularity of landscaping products like plants, water features, and gazebos. Renovating outdoor spaces has emerged as a notable trend across residential, commercial, and industrial sectors, contributing to the growth of the global market. Additionally, consumers' ongoing interest in gardening activities, particularly in the domestic market, where there is a preference for value-added products for lawn care and gardening, will further drive the demand for lawn and gardening supplies. This demand is particularly prominent in maintaining lawns and turf in large residential and commercial areas. The enduring cultural significance of suburban home lawns will continue to support the demand for a wide range of lawn and gardening supplies, fostering the expansion of the global industry. Market growth will also be propelled by activities such as hardscaping, outdoor specialties, planting supplies, and ground coverings. Particularly, the increasing demand for hardscaping elements like stamped concrete plank pavers and porcelain and natural stone paving blocks, driven by the need to prevent flooding and water runoff, is expected to contribute significantly to market expansion on a global scale.

Key Market Drivers

Rising Interest in Home Gardening

The growing interest in home gardening is a significant driver of the Lawn & Gardening Consumables Market. This trend is fueled by several factors, including the increasing awareness of the health benefits associated with gardening, the desire for sustainable living, and the enjoyment derived from cultivating one's plants. As more individuals recognize the therapeutic and stress-relieving aspects of gardening, there is a surge in demand for consumables such as seeds, fertilizers, pesticides, and other gardening tools.

Homeowners and even apartment dwellers are embracing gardening as a rewarding and fulfilling activity. Urban gardening initiatives, community gardens, and the popularity of indoor plants contribute to the expansion of the consumer base for lawn and gardening consumables. Manufacturers and retailers capitalize on this trend by offering a wide range of products tailored to different gardening preferences and skill levels.

Focus on Sustainable and Organic Gardening

A notable shift towards sustainable and organic gardening practices is influencing the Lawn & Gardening Consumables Market. Consumers are increasingly concerned about the environmental impact of conventional gardening chemicals and fertilizers. As a result, there is a rising demand for eco-friendly, organic, and natural alternatives.

Manufacturers are responding to this demand by developing and marketing sustainable gardening consumables such as organic fertilizers, bio-based pesticides, and environmentally friendly packaging. The emphasis on sustainability aligns with broader global trends towards eco-conscious living, and companies that position themselves as environmentally responsible are gaining a competitive edge in the market.

Technological Advancements in Agriculture

The Lawn & Gardening Consumables Market benefits from continuous advancements in agricultural technology. Innovations in seed breeding, precision agriculture, and smart irrigation systems contribute to improved plant quality, pest control, and overall garden management. Smart gardening devices and mobile applications that provide real-time information on soil conditions, weather forecasts, and plant care tips are becoming increasingly popular among tech-savvy consumers.

These technological advancements not only enhance the efficiency of gardening but also create new opportunities for consumables manufacturers. For instance, there is a growing market for specialized fertilizers and nutrients designed for use with smart gardening systems. The integration of technology into gardening practices attracts a diverse consumer base, including younger generations who may be more inclined to adopt these modern solutions.

Changing Demographics and Urbanization

Demographic shifts and urbanization play a pivotal role in driving the Lawn & Gardening Consumables Market. As urban areas expand and living spaces become smaller, there is a growing emphasis on compact and container gardening. Consumers in urban environments are keen to incorporate greenery into their homes, balconies, and small outdoor spaces, driving demand for space-efficient consumables.

Additionally, changing demographics, such as an aging population with an interest in gardening for leisure, contribute to market growth. Manufacturers respond by developing products that cater to the specific needs of different demographic segments, ensuring a diverse range of consumables that appeal to a broad customer base.

E-Commerce Boom in Retail

The proliferation of e-commerce has significantly impacted the Lawn & Gardening Consumables Market. Online retail platforms provide consumers with convenient access to a wide array of gardening products, enabling them to make informed choices and compare prices easily. The ability to research and purchase consumables online has expanded the market reach, particularly reaching consumers in remote or underserved areas.

E-commerce platforms also facilitate the distribution of niche and specialty products, allowing smaller players in the market to reach a global audience. The ease of online shopping, coupled with doorstep delivery services, contributes to the overall growth of the Lawn & Gardening Consumables Market.

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Key Market Challenges

Seasonal Fluctuations and Weather Dependency

One of the primary challenges in the Lawn & Gardening Consumables Market is its susceptibility to seasonal fluctuations and weather dependency. Gardening activities are highly influenced by weather conditions, with peak demand occurring during spring and summer. Adverse weather events such as droughts, excessive rainfall, or unexpected frosts can significantly impact gardening patterns and disrupt the demand for consumables.

Manufacturers and retailers in the industry often face the challenge of managing inventory and production cycles to align with the seasonal nature of the market. Overestimating or underestimating demand due to unpredictable weather conditions can lead to inventory imbalances and financial strains.

Additionally, climate change poses a long-term threat, introducing uncertainties in traditional gardening seasons and requiring adaptability in product development and marketing strategies.

Environmental and Regulatory Concerns

The Lawn & Gardening Consumables Market encounters challenges related to environmental sustainability and evolving regulatory landscapes. Growing awareness of the environmental impact of certain gardening chemicals and materials has led to increased scrutiny from consumers, advocacy groups, and regulatory authorities.

Pesticides and fertilizers, in particular, face scrutiny for their potential harm to ecosystems, water sources, and non-target organisms. Regulatory changes, such as bans or restrictions on certain chemicals, can disrupt established product lines and necessitate costly reformulations.

Moreover, meeting evolving environmental standards requires investments in research and development to create eco-friendly alternatives. Companies operating in the market need to stay abreast of changing regulations and proactively innovate to align with environmentally responsible practices.

Intense Competition and Price Wars

The Lawn & Gardening Consumables Market is characterized by intense competition among manufacturers and retailers. The proliferation of brands and the entry of new players contribute to a crowded marketplace. In an effort to gain market share, companies may engage in price wars, offering discounts and promotions that can erode profit margins.

The commoditization of certain consumables, such as basic fertilizers or common seeds, intensifies the competition. Differentiation becomes challenging, and companies must invest in branding, product innovation, and marketing to stand out in a crowded market.

Additionally, the presence of both established players and smaller, agile competitors adds complexity to the competitive landscape. Companies must strike a balance between maintaining profitability and offering competitive pricing to retain and attract customers.

Consumer Education and Awareness

Despite the increasing interest in gardening, a significant challenge for the Lawn & Gardening Consumables Market lies in consumer education and awareness. Many consumers, particularly those new to gardening, may lack knowledge about the proper use of consumables, the differences between various products, and the overall gardening process.

Educating consumers about sustainable practices, the importance of using the right products at the right time, and the benefit of organic gardening is crucial. Failure to provide adequate information can lead to improper use of consumables, dissatisfaction with results, and potential harm to plants and the environment.

Manufacturers and retailers need to invest in educational campaigns, product labeling, and online resources to empower consumers with the knowledge needed to make informed decisions. This educational effort is essential for fostering a long-term relationship between consumers and gardening consumables.

Supply Chain Disruptions and Raw Material Availability

The Lawn & Gardening Consumables Market faces challenges related to supply chain disruptions and the availability of raw materials. The global nature of supply chains exposes companies to risks such as transportation delays, geopolitical tensions, and unforeseen events like the COVID-19 pandemic.

Fluctuations in the availability and prices of raw materials, such as fertilizers, pesticides, and packaging materials, can impact production costs and product pricing. Companies must implement effective supply chain management strategies, including diversification of suppliers and risk mitigation plans, to ensure a steady and reliable supply of raw materials.

Additionally, sustainable sourcing practices are becoming increasingly important for consumers, adding an extra layer of complexity to supply chain management. Companies need to balance cost considerations with ethical and sustainable sourcing to meet evolving consumer expectations.

Key Market Trends

Rise of Eco-Friendly and Organic Products

A prominent trend in the Lawn & Gardening Consumables Market is the increasing demand for eco-friendly and organic products. Consumers are becoming more environmentally conscious, seeking gardening consumables that align with sustainable and organic practices. This trend is fueled by concerns about the impact of synthetic chemicals on the environment and a growing preference for natural, plant-based solutions.

Manufacturers are responding by developing organic fertilizers, biopesticides, and other gardening consumables free from harmful chemicals. The shift towards eco-friendly products is not only driven by environmental considerations but also by the desire for healthier and more sustainable gardening practices.

Companies that emphasize transparency in sourcing and production processes stand to benefit from the rising demand for eco-conscious gardening consumables.

Smart Gardening and IoT Integration

The integration of technology into gardening practices, known as smart gardening, is a trend gaining traction in the Lawn & Gardening Consumables Market. Smart gardening involves the use of Internet of Things (IoT) devices, sensors, and mobile applications to monitor and optimize various aspects of gardening, such as soil moisture, sunlight exposure, and plant health.

Smart irrigation systems, weather-responsive gardening apps, and connected gardening tools provide consumers with real-time data and insights, enabling more efficient and personalized gardening experiences. This trend appeals to tech-savvy consumers and contributes to the market for specialized consumables designed for use with smart gardening systems.

As technology continues to advance, the integration of IoT into gardening practices is likely to become more widespread, presenting opportunities for innovation in consumables that cater to the needs of connected gardens.

Growing Popularity of Urban and Small-Space Gardening

Urbanization and the increasing trend of living in smaller spaces have led to a growing interest in urban and small-space gardening. Consumers in urban areas, including apartment dwellers, are embracing gardening as a way to bring greenery into their living spaces. This trend has implications for the types of consumables in demand, with an emphasis on compact and container gardening solutions.

Manufacturers are responding by developing space-efficient consumables, such as compact plant varieties, balcony-friendly fertilizers, and small-space gardening kits. The trend towards urban gardening aligns with the broader movement towards sustainable and locally sourced products, presenting opportunities for consumables tailored to urban gardening needs.

Customization and Personalization of Gardening Products

Personalization is a key trend shaping the Lawn & Gardening Consumables Market. Consumers increasingly seek products that cater to their specific gardening preferences, skill levels, and environmental values. This trend is driving the development of customizable and personalized gardening consumables, including seed mixes tailored to specific climates, personalized fertilizer formulations, and plant care solutions based on individual garden conditions.

Customization extends to packaging and branding, with companies offering personalized recommendations and educational content. The emphasis on personalized gardening experiences enhances consumer engagement and loyalty, creating opportunities for companies to differentiate themselves in a competitive market.

E-Commerce Dominance and Direct-to-Consumer Channels

The dominance of e-commerce is a prevailing trend in the Lawn & Gardening Consumables Market. Online retail platforms offer consumers convenient access to a wide range of gardening products, enabling them to research, compare, and purchase consumables from the comfort of their homes. This trend has been accelerated by the global shift towards online shopping, particularly in the wake of the COVID-19 pandemic.

Companies are increasingly focusing on establishing robust e-commerce channels and direct-to-consumer (DTC) sales models. This allows them to reach a broader customer base, offer exclusive online deals, and gather valuable consumer data for targeted marketing.

E-commerce also facilitates the distribution of niche and specialty products, enabling smaller players to compete on a global scale. As the online shopping trend continues, companies in the Lawn & Gardening Consumables Market must invest in user-friendly online platforms and digital marketing strategies to stay competitive.

Segmental Insights

Type Insights

Based on type, Fertilizers and seeds collectively accounted for over 60% of the total revenue, being essential items in lawn and gardening. Unlike other consumables, they serve as fundamental necessities, widely utilized in both rural and urban environments, particularly in small-scale subsistence agricultural systems. Apart from their role as decorative elements in homes, they play a crucial part in sustaining mixed cropping practices in home gardening. Home gardening encompasses the cultivation of various crops such as fruits, vegetables, herbs, plantation crops, spices, and medicinal plants, along with the potential inclusion of livestock, serving as a supplementary source of income and sustenance. Fertilizers and seeds constitute the primary components necessary for maintaining crop production, thereby experiencing consistent high demand anticipated to persist throughout the forecast period.

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Regional Insights

In 2023, North America led in revenue share, driven by a rising trend of house and garden parties, particularly in the United States, which contributed around 80% of the region's revenue. The demand for lawn and gardening items in North America is expected to grow, supported by the region's recovering home market post the 2008 recession and increasing renovation projects. In Asia Pacific, the lawn and gardening consumables market is projected to experience the fastest growth during the forecast period. This growth is attributed to a burgeoning target population, increasing disposable income levels, and improving economic conditions, especially in countries like China.

Recent Developments

In 2024 – Ace Hardware, the retailer-owned hardware cooperative globally, has forged a multi-year agreement with ServiceMaster® Brands, a franchise provider offering essential residential and commercial services in restoration, cleaning, moving, and bioremediation sectors. This new collaboration empowers local franchise owners associated with ServiceMaster® to access exclusive benefits when purchasing business supplies from independently owned Ace Hardware stores in their respective areas.

in 2023 - Country Partners Cooperative has finalized the purchase of a grain facility located in Anselmo, Nebraska, USA, from The Andersons. Country Partners Cooperative is a diverse agricultural cooperative offering a range of products, services, and agricultural expertise in agronomy, grain, energy, and feed. With branches in 23 communities and their surrounding areas throughout central Nebraska, the cooperative serves a wide geographical area. Meanwhile, The Andersons will maintain ownership and operation of its remaining grain and fertilizer facilities in Nebraska.

Key Market Players

• Ace Hardware Corporation
• A.E. McKenzie Co.
• Agrium Incorporated
• AM Brands Limited
• Amalgamations Repco Ltd
• Andersons Incorporated
• J.R. Simplot Company
• BASF SE
• DuPont de Nemours, Inc.
• The Espoma Company

Report Scope:

In this report, the Global Lawn & Gardening Consumables Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Lawn & Gardening Consumables Market, By Type:

o   Fertilizers

o   Pesticides

o   Seeds

o   Others

• Lawn & Gardening Consumables Market, By End User:

o   Commercial

o   Residential

o   Industrial

o   Others

• Lawn & Gardening Consumables Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

§  Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Lawn & Gardening Consumables Market.

Available Customizations:

Lawn & Gardening Consumables market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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