Japan Water Purifiers Market Size and Growth Analysis 2028

Report Description

Japan Water purifiers market is driven by the country's expanding industrial sector, rising government investments, introduction of cutting-edge technology and novel products by water purifier manufacturers, and a growing emphasis on the study and development of water purification technologies.

The market is also driven by certain Japanese laws which are to be followed by people to maintain their taps. The Japanese water supply law mandates that, from a public health standpoint, chlorine disinfection must be done at water treatment facilities and the residual chlorine concentration at faucets must be kept at or above 0.1 mg/L. Since Japanese citizens need to keep their faucets clean constantly in order to obtain clean drinking water,, they prefer to buy a water purifier instead as cleaning the faucet could be a tedious task.

Water purifiers need some initial setup work, but after that, they are simple to use just like tap water. There is no need for routine maintenance because filter replacement intervals range from six months to an year, depending on the type of cartridge. Once the user understands how to do it, they will be able to replace the filter quickly and easily.

The market is segmented into faucet mount, pot type, countertop, and others (floor standing, built-in). A faucet mount water purifier is attached to the water faucet which is easy to install. Consumers can install the water filter and faucet, themselves, without any building work, but their shapes must match. Additionally, even those with a restricted amount of space surrounding the water supply can easily install it because of its small size.

A type of water purifier that is installed and used next to the sink, is the stationary or countertop type. The key distinction is that their water purifying capacity is greater than pot types. Customers can utilize the countertop water purifier by attaching a hose to the faucet, eliminating the installation process. A stationary model is projected to cost between USD72 and USD724.

The pot water purifier is a 1 to 2 liter container has a filter integrated inside. It is required to pour the tap water in this purifier, then cool the water in the refrigerator, since purification does not happen right away. Since many of them are compact, consumers can carry them or store them in the pocket of the refrigerator door. However, the capacity for water filtration is lower in pot water purifier than the stationary type or any other type of water purifier. The cost of the pot type ranges between USD14 to USD36, which is considered inexpensive when compared to the other varieties.

There is another form of water purifier with a machine under the sink. The mechanical component is hidden, it won't affect how the kitchen or water supply area are designed. The main unit price of the water purifier, ranges from USD362 to several thousand dollars. The cost of the water purifier is relatively expensive due to the high-water purifying capacity.

Increasing Consumption of Purified Water is Fueling Market Growth

Japanese consumers prefer to drink purified mineral water even though their tap water is drinkable and safe, without a water purifier. Japanese do not prefer to drink tap water due to the presence of residual chlorine in the water. hey prefer to drink purified or mineral water and believe mineral water to be a necessity. According to a survey conducted by Suntory Beverage & Food in Japan, around 60% of the respondents considered that mineral water is a daily necessity. The demand for water purifiers in the country is increasing as more and more people are shifting towards the consumption of mineral water.

High Installation Cost May Hinder the Market Growth

There are different varieties of water purifiers, with some of them being highly expensive to install. For instance, the direct connection faucet type, where the faucet transforms into a water purifier, frequently costs tens of thousands of dollars because the faucet needs to be replaced or built. Additionally, the "under sink kind," in which the water purifier's main body is positioned under the sink, is more expensive and has a higher filtering capacity than other types of water purifiers, making it cost between USD350 and USD1400. The contractor's installation work is sometimes necessary, and there are situations where construction charges are added in addition to the cost of the primary unit. These are the issues that are hindering the market growth as consumers are not willing to spend high amount on water purifiers.

Product Innovation Fuels Market Growth

The "TORAYVINO" series of home water purifiers from Toray Industries, Inc. was introduced in 2021 and can be directly connected to a faucet branch. The Torayvino Branch is the first water purification system in Japan that enables switching between tap water and purified water, simply by operating the lever on the faucet, independent of the design or functionality of the faucet. Only a few faucets could be chosen with traditional under sink water purifiers and faucet-integrated water purifiers, but with the "TORAYVINO BRANCH," customers can select the style, brand, and functionality of faucets that they desire. It can be put on a variety of faucets, including those made by foreign companies, in addition to the faucets that consumers already use. Additionally, as this device is fitted beneath the sink, the overall aesthetic of the kitchen is not compromised. These constant product enhancements are fueling the market, including the factor that Japanese consumers prefer products which are technologically advanced.

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Market Segmentation

Japan water purifiers market is segmented into type, technology, end use, sales channel, region, and company. Based on type, the market is segmented faucet mount, pot type, countertop, and others (floor standing, built-in, etc.). Based on technology, the market is segmented RO, UV, media, and others (UF, Nanofiltration, etc.). By end use, it is segregated into residential and commercial. By sales channel, the market is fragmented into distributor/dealer, multi-branded stores, online, supermarkets/hypermarkets, and others (exclusive stores, plumbers, etc.).

Market Players

Toray Industries, Inc., Mitsubishi Chemical Cleansui Corporation, Panasonic Holdings Co., Ltd., BRITA Japan Co., Ltd., OSG Corporation, Kurita Water Industries Ltd., Seraco Japan Limited, Duskin Co., LTD., Nihon Technical Development Center Co., LTD., and Shinai Industry Co., Ltd. are the major market players in Japan Water Purifiers Market.

Attribute	Details
Base Year	2022
Historic Data	2018 – 2021
Estimated Year	2023
Forecast Period	2024 – 2028
Quantitative Units	Value in USD Million, Volume in Thousand Units and CAGR for 2018-2022 and 2023-2028
Report Coverage	Revenue forecast, company share, competitive landscape, growth factors, and trends
Segments Covered	· Type · Technology · End Use · Sales Channel · Region
Regional scope	Hokkaido & Tohoku, Chubu, Chugoku, Kyushu and Rest of Japan.
Key companies profiled	Toray Industries, Inc., Mitsubishi Chemical Cleansui Corporation, Panasonic Holdings Co., Ltd., BRITA Japan Co., Ltd., OSG Corporation, Kurita Water Industries Ltd., Seraco Japan Limited, Duskin Co., LTD., Nihon Technical Development Center Co., LTD., and Shinai Industry Co., Ltd, etc.
Customization scope	10% free report customization with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs. Explore purchase options
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Report Scope:

In this report, Japan water purifiers market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Japan Water Purifier Market, by Type:

Faucet Mount
Pot Type
Countertop
Others

· Japan Water Purifier Market, by Technology:

o RO

o UV

o Media

o Others

Japan Water Purifier Market, by End Use:

Residential
Commercial

Japan Water Purifier Market, by Distribution Channel:

Distributor/Dealer
Multi-Branded Stores
Online
Supermarkets/Hypermarkets
Others

Japan Water Purifier Market, by Region:

Hokkaido & Tohuku
Chubu
Chugoku
Kyushu
Rest of Japan

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Japan water purifiers market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Japan water purifiers market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

4.1. Sample Size Determination

4.2. Respondent Demographics

4.2.1. By Gender

4.2.2. By Age

4.2.3. By Occupation

4.3. Brand Awareness

4.4. Factors Influencing Purchase Decision

4.5. Sources of Information

5. Japan Water Purifiers Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.1.2. By Volume

5.2. Market Share & Forecast

5.2.1. By Type Market Share Analysis (Faucet Mount, Pot Type, Countertop, Others (Floor Standing, Built-in, etc.))

5.2.2. By Technology Market Share Analysis (RO, UV, Media, Others (UF, Nanofiltration, etc.))

5.2.3. By End Use Market Share Analysis (Residential, and Commercial)

5.2.4. By Sales Channel Market Share Analysis (Distributor/Dealer, Multi-Branded Stores, Online, Supermarkets/Hypermarkets, Others (Exclusive Stores, Plumbers, etc.))

5.2.5. By Region Market Share Analysis

5.2.5.1. Hokkaido & Tohuku Market Share Analysis

5.2.5.2. Chubu Market Share Analysis

5.2.5.3. Chugoku Market Share Analysis

5.2.5.4. Kyushu Market Share Analysis

5.2.5.5. Rest of Japan Market Share Analysis

5.2.6. By Company Market Share Analysis

5.3. Japan Water Purifiers Market Mapping & Opportunity Assessment

5.3.1. By Type Market Mapping & Opportunity Assessment

5.3.2. By Technology Market Mapping & Opportunity Assessment

5.3.3. By End Use Market Mapping & Opportunity Assessment

5.3.4. By Sales Channel Market Mapping & Opportunity Assessment

5.3.5. By Region Market Mapping & Opportunity Assessment

6. Japan Faucet Mount Water Purifiers Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2. Market Share & Forecast

6.2.1. By End Use Market Share Analysis

6.2.2. By Sales Channel Market Share Analysis

6.3. Product Benchmarking (Best Selling SKU’s)

7. Japan Pot Type Water Purifiers Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.1.2. By Volume

7.2. Market Share & Forecast

7.2.1. By End Use Market Share Analysis

7.2.2. By Sales Channel Market Share Analysis

7.3. Product Benchmarking (Best Selling SKU’s)

8. Japan Countertop Water Purifiers Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.1.2. By Volume

8.2. Market Share & Forecast

8.2.1. By End Use Market Share Analysis

8.2.2. By Sales Channel Market Share Analysis

8.3. Product Benchmarking (Best Selling SKU’s)

9. Market Dynamics

9.1. Drivers

9.1.1. Increasing Consumer Awareness

9.1.2. Rising Number of Waterborne Diseases

9.1.3. Availability of Wide Range of Products

9.2. Challenges

9.2.1. Increasing Competition Among Market Players

9.2.2. High Installation Cost

10. Impact of COVID-19 on Japan Water Purifiers Market

10.1. Impact Assessment Model

10.1.1. Key Segments Impacted

10.1.2. Key Regions Impacted

10.1.3. Key Distribution Channel Impacted

11. Market Trends & Developments

11.1. Technological Advancements

11.2. Rising Demand from Residential Sector

11.3. Increasing Focus on Health and Wellbeing

11.4. Growing Presence of Domestic Players

11.5. Consumer Shift towards Mineral Water

12. Import/ Export Analysis

12.1. Top 5 Exporting Countries

12.1.1. By Value

12.2. Top 5 importing Countries

12.2.1. By Value

13. Porter’s Five Forces Model

13.1. Competitive Rivalry

13.2. Bargaining Power of Buyers

13.3. Bargaining Power of Suppliers

13.4. Threat of New Entrants

13.5. Threat of Substitutes

14. SWOT Analysis

14.1. Strengths

14.2. Weaknesses

14.3. Opportunities

14.4. Threats

15. Policy & Regulatory Landscape

16. Japan Economic Profile

17. Competitive Landscape

17.1. Company Profiles

17.1.1. Toray Industries, Inc.

17.1.1.1. Company Details

17.1.1.2. Product & Services

17.1.1.3. Financials (As Reported)

17.1.1.4. Key market Focus & Geographical Presence

17.1.1.5. Recent Developments

17.1.1.6. Key Management Personnel

17.1.2. Mitsubishi Chemical Cleansui Corporation

17.1.2.1. Company Details

17.1.2.2. Product & Services

17.1.2.3. Financials (As Reported)

17.1.2.4. Key market Focus & Geographical Presence

17.1.2.5. Recent Developments

17.1.2.6. Key Management Personnel

17.1.3. Panasonic Holdings Co., Ltd.

17.1.3.1. Company Details

17.1.3.2. Product & Services

17.1.3.3. Financials (As Reported)

17.1.3.4. Key market Focus & Geographical Presence

17.1.3.5. Recent Developments

17.1.3.6. Key Management Personnel

17.1.4. BRITA Japan Co., Ltd.

17.1.4.1. Company Details

17.1.4.2. Product & Services

17.1.4.3. Financials (As Reported)

17.1.4.4. Key market Focus & Geographical Presence

17.1.4.5. Recent Developments

17.1.4.6. Key Management Personnel

17.1.5. OSG Corporation

17.1.5.1. Company Details

17.1.5.2. Product & Services

17.1.5.3. Financials (As Reported)

17.1.5.4. Key market Focus & Geographical Presence

17.1.5.5. Recent Developments

17.1.5.6. Key Management Personnel

17.1.6. Kurita Water Industries Ltd.

17.1.6.1. Company Details

17.1.6.2. Product & Services

17.1.6.3. Financials (As Reported)

17.1.6.4. Key market Focus & Geographical Presence

17.1.6.5. Recent Developments

17.1.6.6. Key Management Personnel

17.1.7. Seraco Japan Limited

17.1.7.1. Company Details

17.1.7.2. Product & Services

17.1.7.3. Financials (As Reported)

17.1.7.4. Key market Focus & Geographical Presence

17.1.7.5. Recent Developments

17.1.7.6. Key Management Personnel

17.1.8. Duskin Co., LTD

17.1.8.1. Company Details

17.1.8.2. Product & Services

17.1.8.3. Financials (As Reported)

17.1.8.4. Key market Focus & Geographical Presence

17.1.8.5. Recent Developments

17.1.8.6. Key Management Personnel

17.1.9. Nihon Technical Development Center Co., LTD.

17.1.9.1. Company Details

17.1.9.2. Product & Services

17.1.9.3. Financials (As Reported)

17.1.9.4. Key market Focus & Geographical Presence

17.1.9.5. Recent Developments

17.1.9.6. Key Management Personnel

17.1.10. Shinai Industry Co., Ltd

17.1.10.1. Company Details

17.1.10.2. Product & Services

17.1.10.3. Financials (As Reported)

17.1.10.4. Key market Focus & Geographical Presence

17.1.10.5. Recent Developments

17.1.10.6. Key Management Personnel

18. Strategic Recommendations/Action Plan

18.1. Key Focus Areas

18.2. Target Regions

18.3. Target Type

18.4. Target End Use

19. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

What are the segments in the Japan water purifier market?

The Japan water purifiers market is segmented into type, technology, end use, sales channel, and region.

What are the drivers in the Japan water purifiers market?

The major drivers of the market are increasing water borne disease, consumer awareness towards clean drinking water, and increasing product availability.

What are the challenges in the water purifier market in Japan?

High installation cost, odour generated from filter, and good tap water quality are the challenges in the water purifier market in Japan.

Who are the key players in the water purifier market in Japan?

Toray Industries, Inc., Mitsubishi Chemical Cleansui Corporation, Panasonic Holdings Co., Ltd., BRITA Japan Co., Ltd., OSG Corporation, Kurita Water Industries Ltd., Seraco Japan Limited, Duskin Co., LTD., Nihon Technical Development Center Co., LTD., and Shinai Industry Co., Ltd are the key players in the Japan water purifiers market.

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