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Report Description

 

Forecast Period

2026-2030

Market Size, By Volume (2024)

27.21 thousand Metric Tonnes

CAGR (2025-2030)

3.13%

Fastest Growing Segment

PVOH (Polyvinyl Alcohol)

Largest Market

West India

Market Size, By Volume (2030)

29.01 thousand Metric Tonnes

 

Market Overview

India Vinyl Acetate Monomer Market achieved a total market volume of 27.21 thousand Metric Tonnes in 2024 and is poised for strong growth in the forecast period to reach  29.01 thousand Metric Tonnes, with a projected Compound Annual Growth Rate (CAGR) of 3.13% through 2030

India's Vinyl Acetate Monomer (VAM) market is experiencing significant growth, reflecting the country's increasing influence in the global chemical and industrial sectors. VAM, a critical chemical compound with a wide range of applications, plays a pivotal role in various industries, including adhesives, paints, and textiles. The VAM market in India has undergone significant evolution over the years. Historically, it primarily served domestic demand in the adhesives and paints industry. However, with India's industrial growth and globalization, the market's landscape has transformed. Today, India not only consumes VAM but also produces it on a substantial scale, solidifying its position in the global chemical industry. The Indian VAM market has grown to become a significant contributor to the nation's chemical and industrial industry. Major players in this market include Wacker Chemie AG, Jubilant Life Sciences, and Reliance Industries, actively shaping market dynamics. Wacker Chemie AG, in particular, is a key player with a substantial presence in the VAM market.

The versatility of VAM is a pivotal driver of its demand. It serves as a fundamental material in the production of adhesives, paints, and coatings, supporting industries like construction, automotive, and textiles. Additionally, VAM finds applications in the manufacturing of vinyl acetate ethylene copolymers (VAE), which are used in various specialty adhesive applications. Several factors contribute to the escalating demand for VAM in India. The construction and automotive industries' growth fuels the need for paints and adhesives, both of which rely on VAM as a key ingredient. Additionally, the textile industry utilizes VAM for the production of textile binders and finishing agents, enhancing fabric properties. While the VAM market in India displays immense potential, it also faces notable challenges. Price volatility of raw materials, environmental regulations, and the need for sustainability are key challenges. The price fluctuations of raw materials, primarily acetic acid and ethylene can impact production costs. Compliance with stringent environmental regulations and a growing emphasis on eco-friendly practices are pushing industry to adopt cleaner production methods.

As environmental consciousness grows, regulations concerning emissions, waste disposal, and worker safety have become more stringent. The VAM industry in India is responding by adopting eco-friendly production processes, focusing on reducing emissions, and improving waste management. These measures not only meet regulatory requirements but also align with global sustainability goals. The Indian VAM market is witnessing several notable trends. Manufacturers are exploring innovative technologies to enhance the sustainability of VAM production and reduce the environmental impact. Additionally, the industry is focusing on the development of advanced adhesives, paints, and textiles with improved performance and reduced environmental footprint.

The outlook for the VAM market in India is promising. With continued growth in industries that rely on VAM, such as construction, automotive, and textiles, the demand for this chemical is expected to remain robust. The industry's adaptability to changing market dynamics, regulatory requirements, and environmental consciousness will be crucial in shaping its growth trajectory. The VAM market in India presents a compelling narrative of growth, adaptation, and transformation. Its diverse applications across various sectors make it a crucial chemical in the country's industrial landscape. As the market faces challenges and embraces sustainability, it is poised to meet not only domestic demand but also contribute substantially to the global chemical and industrial industry. India's journey in the VAM market is a testament to its resilience, innovation, and commitment to sustainable practices. Hence, the VAM market in India is set for growth, driven by diverse applications, expanding end-use industries, and a growing focus on sustainability. This versatile chemical compound is poised to play a significant role in India's chemical and industrial sector, offering substantial growth opportunities and contributing to global sustainability goals.

Key Market Drivers

Growing Demand for Adhesives Market Propels the Indian Vinyl Acetate Monomer Market Growth

The Indian vinyl acetate monomer (VAM) market is currently experiencing robust growth, driven primarily by the growing demand in the adhesives market. VAM, a versatile chemical compound, plays a crucial role as a key ingredient in the formulation of various adhesives, leading to significant growth in the Indian VAM market. The adhesives market is one of the primary drivers behind the increasing demand for VAM in India. VAM is used as a critical component in the formulation of adhesives, enhancing their adhesion, cohesion, and overall performance. Adhesives that incorporate VAM are utilized in a wide range of applications, including consumer products like wood glues, industrial-grade adhesives used in construction, packaging, and automotive assembly, and various other adhesive applications. With the expansion of India's manufacturing sector and a growing need for high-performance adhesives, the demand for VAM has surged.

Another significant factor contributing to the growth of the VAM market is its use in the paints and coatings industry. VAM is employed in the formulation of various paints, coatings, and emulsions, thanks to its solvency properties and its ability to effectively disperse pigments and resins. These solvent-based formulations are applied in architectural and industrial coatings, decorative and protective paints, and other painting applications. As India's construction, automotive, and industrial sectors continue to expand, the demand for high-quality coatings that incorporate VAM has grown substantially. Additionally, VAM is widely used in the textile industry, where it contributes to textile finishing, fabric coating, and the printing process. As the textile and apparel industry in India continues to thrive, driven by population growth, changing consumer preferences, and rising disposable income, the demand for VAM in textile applications has also increased.

In addition to adhesives, paints, coatings, and textiles, VAM serves as a vital component in the production of polymer resins, including polyvinyl acetate (PVA) and ethylene vinyl acetate (EVA). These polymer resins find applications across various sectors, such as adhesives, packaging, textiles, and more. The growing use of these polymer resins has further intensified the demand for VAM as a raw material and chemical component for their production. The growth of the VAM market has led to investments in expanding production capacities and ensuring the quality and purity of VAM. A consistent supply of high-quality VAM is essential for downstream industries to meet regulatory standards, safety requirements, and quality expectations. The increasing demand for VAM in the adhesives market is a key driver of the growth in the Indian vinyl acetate monomer market. The versatility and solvency properties of VAM make it a vital component in the formulation of adhesives, coatings, and various other products, contributing to its growing significance in India's industrial landscape. As India's manufacturing and industrial sectors continue to expand, the demand for high-quality VAM remains strong. This not only benefits the industries that rely on VAM but also strengthens India's position as a reliable source for this essential chemical, fostering economic growth and technological advancements across multiple sectors.

Expansion of the Construction Industry Propels India's Vinyl Acetate Monomer Market Growth

The Indian vinyl acetate monomer (VAM) market is experiencing significant growth, largely propelled by the expansion of the construction industry in the country. VAM, a versatile chemical compound, is an essential component in various applications, including adhesives, paints, coatings, and textiles, which are integral to the construction sector. As India's construction industry continues to thrive and diversify, the demand for VAM as a key raw material and versatile chemical is driving the growth of the Indian VAM market. One of the primary factors contributing to this growth is the extensive use of VAM in the formulation of adhesives. VAM plays a crucial role in enhancing the adhesion, cohesion, and performance of adhesives used in various construction applications. These adhesives are used in both consumer products, such as wood glues, and industrial-grade adhesives applied in construction, structural bonding, and bonding of materials like tiles, insulation, and more. As the construction industry in India expands and modernizes, the need for high-performance adhesives has grown significantly, leading to a surge in demand for VAM as a vital raw material. Moreover, VAM is a key ingredient in the paints and coatings industry. It is used in the formulation of various paints, coatings, and emulsions due to its solvency properties and its ability to effectively disperse pigments and resins. These solvent-based formulations are widely used in architectural coatings, industrial coatings, protective coatings, and decorative paints, all of which are integral to the construction industry. As India's construction sector continues to experience robust growth, the demand for high-quality coatings and paints that incorporate VAM has expanded, further fueling the growth of the VAM market.

The textile industry also contributes to the demand for VAM. VAM-based emulsions are used in textile finishing, fabric coating, and the printing of textiles and fabrics used in various construction applications, such as curtains, upholstery, and interior furnishings. With the increasing focus on interior design and decoration, driven by urbanization and evolving consumer preferences, the demand for VAM in the textile sector has witnessed notable growth. In addition to adhesives, paints, coatings, and textiles, VAM is a crucial component in the production of polymer resins, including polyvinyl acetate (PVA) and ethylene vinyl acetate (EVA). These polymer resins find applications in various aspects of construction, including adhesive-based bonding, insulation, and the production of construction materials like laminates, composites, and engineered wood products. The construction industry's demand for these materials has further intensified the demand for VAM as a raw material and chemical component for their production.

The growth of the VAM market has prompted investments in expanding production capacities and ensuring the quality and purity of VAM. A consistent supply of high-quality VAM is essential for downstream industries to meet regulatory standards, safety requirements, and quality expectations. The expansion of the construction industry in India is a significant driver of the growth in the Indian vinyl acetate monomer market. VAM's versatility and its role as a crucial raw material in various construction-related applications, including adhesives, paints, coatings, textiles, and polymer resins, make it a fundamental component in the construction sector. As India's construction industry continues to thrive and diversify, the demand for high-quality VAM remains robust. This not only benefits the industries that rely on VAM but also strengthens India's position as a reliable source for this essential chemical, contributing to economic growth and technological advancements within the construction sector and beyond.

Rising Manufacturing and Industrial Activities in the Region is Driving the India Vinyl Acetate Monomer Market Growth

The Indian vinyl acetate monomer (VAM) market is experiencing significant growth, primarily driven by the rising manufacturing and industrial activities in the region. VAM is a versatile chemical compound used in various industries, including adhesives, paints, coatings, textiles, and more. As India's manufacturing sector continues to expand and diversify, the demand for VAM as a crucial raw material and versatile chemical has surged, playing a pivotal role in driving the growth of the Indian VAM market. One of the key drivers of this growth is the extensive use of VAM in the production of adhesives. VAM is a fundamental component in the formulation of various adhesives, enhancing their adhesion, cohesion, and overall performance. Adhesives that incorporate VAM are used in a wide range of applications, from consumer-grade products like wood glues to industrial-grade formulations used in construction, packaging, and automotive assembly. As India's manufacturing sector experiences significant growth and diversification, the demand for high-performance adhesives in various applications has increased, leading to an elevated need for VAM as a critical raw material.

The paint and coatings industry is another major consumer of VAM. VAM is employed in the formulation of various paints, coatings, and emulsions due to its ability to effectively disperse pigments and resins. These solvent-based formulations are used in architectural and industrial coatings, decorative and protective paints, and a variety of other applications. As India's construction, automotive, and industrial sectors continue to expand, the demand for high-quality coatings that incorporate VAM has grown substantially. Also, VAM plays a significant role in the textile industry, where it is used for textile finishing, fabric coating, and the printing process. The expanding textile and apparel industry in India, driven by factors such as population growth, changing consumer preferences, and rising disposable income, has led to an increased use of VAM in textile applications.

In addition to adhesives, paints, and textiles, VAM is employed in the production of polymer resins, including polyvinyl acetate (PVA) and ethylene vinyl acetate (EVA). These resins have a wide range of applications in industries such as adhesives, packaging, textiles, and more. The increasing use of these polymer resins in various sectors has further fueled the demand for VAM as a raw material and chemical component for their production. The growth of the VAM market has prompted investments in expanding production capacities and ensuring the quality and purity of VAM. Consistent and reliable access to high-quality VAM is essential for downstream industries to meet regulatory standards, safety requirements, and quality expectations. The rising manufacturing and industrial activities in India, characterized by industrial diversification and the expansion of various sectors including manufacturing, construction, and textiles, are key factors driving the growth of the Indian vinyl acetate monomer market. VAM's versatility and essential role as a raw material and chemical component in various industrial processes and applications make it a fundamental and in-demand chemical. As India's industrial and manufacturing landscape continues to evolve, the demand for high-quality VAM remains strong. This not only benefits the industries that rely on VAM but also strengthens India's position as a reliable source for this essential chemical, contributing to economic growth and technological advancements across multiple sectors.

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Key Market Challenges

High Production Cost

High production costs are a significant obstacle to the growth of the Vinyl Acetate Monomer (VAM) market in India. VAM is a vital chemical used in the production of adhesives, paints, and coatings, and its manufacturing process involves the polymerization of vinyl acetate. This process can be energy-intensive, and the cost of VAM production is closely linked to the pricing of raw materials, such as ethylene and acetic acid, which can be subject to volatility in global markets. The unpredictability in the costs of these raw materials directly affects the production expenses of VAM, making it challenging for manufacturers to maintain competitive pricing and profit margins. These high production costs can lead to market instability and hinder the ability to meet growing demand.

To overcome this challenge and stimulate growth in the India VAM market, stakeholders should focus on operational efficiency, explore sourcing options, and consider cost-control measures. Investment in innovative and sustainable production technologies can help mitigate the cost challenges, ensuring the market remains competitive and experiences sustainable growth.

Competition from Imports

Competition from imports is a notable hindrance to the growth of the Vinyl Acetate Monomer (VAM) market in India. VAM, a critical chemical used in the production of adhesives, paints, and coatings, faces intense competition from foreign suppliers who often offer VAM at competitive prices. These international competitors benefit from economies of scale, advanced production technologies, and access to global markets. The influx of imported VAM can impact the market share and pricing strategies of domestic manufacturers, leading to pricing pressures and market instability. This heightened competition puts pressure on local producers, affecting their profitability and market growth prospects.

To counter this challenge and stimulate growth in the India VAM market, domestic manufacturers must prioritize innovation, cost efficiency, and product quality. Collaborations, research and development efforts, and market diversification can create opportunities for growth and help maintain market relevance in the face of strong international competition. Additionally, trade policies and regulatory measures can play a crucial role in safeguarding the interests of domestic producers and promoting market growth.

Key Market Trends

Increasing Use of Vinyl Acetate Monomer in Renewable Energy Applications

The India Vinyl Acetate Monomer (VAM) market is currently witnessing significant growth, largely driven by the increasing use of VAM in renewable energy applications. This key trend underscores the compound's pivotal role in supporting India's transition towards clean and sustainable energy sources, reshaping the landscape of the VAM market.

Vinyl Acetate Monomer is a versatile chemical compound with diverse applications, and it is finding increased utility in the production of materials used in the renewable energy sector, particularly in the manufacturing of solar panels and photovoltaic modules. VAM serves as an essential component in the synthesis of advanced materials that enhance the efficiency and longevity of solar technologies. These materials play a critical role in increasing energy capture and conversion rates in solar panels, ultimately promoting more efficient and eco-friendly electricity generation. India's commitment to expanding its clean energy capacity, reducing greenhouse gas emissions, and advancing its clean energy agenda has fueled the demand for VAM in renewable energy applications. The nation's ambitious goals in renewable energy, combined with government incentives and investments, have further propelled this trend.

The increasing use of VAM in renewable energy applications underscores the vital connection between chemical compounds and the advancement of sustainable and eco-friendly technologies. It reflects India's dedication to clean energy, aligning with efforts to mitigate climate change and promote responsible energy practices. As the demand for renewable energy continues to grow, the VAM market is well-positioned to thrive, contributing to a cleaner and more sustainable energy landscape and emphasizing the crucial role that VAM plays in supporting India's energy transition.

Shift Towards Bio-Based Vinyl Acetate Monomer

A significant and transformative trend fueling the growth of the India Vinyl Acetate Monomer (VAM) market is the industry's shift towards bio-based VAM production. This emerging trend reflects a growing emphasis on sustainability, renewable resources, and eco-friendly manufacturing practices, reshaping the dynamics of the VAM market in the country.

Bio-based VAM production involves deriving VAM from renewable feedstocks, such as biomass, agricultural residues, or waste materials, as opposed to relying solely on traditional petrochemical methods. This approach significantly reduces the carbon footprint associated with chemical manufacturing and aligns with India's broader goals to minimize environmental impact and promote green and sustainable industrial practices.

Researchers and industry stakeholders are actively investing in research and development (R&D) to develop and optimize bio-based VAM production methods. The goal is to enhance efficiency, cost-effectiveness, and sustainability, making bio-based VAM a competitive and eco-friendly alternative to traditional production processes. As a result, India is positioning itself as a proactive player in the global trend towards more sustainable and renewable solutions.

The shift towards bio-based VAM not only caters to the increasing demand for environmentally responsible chemicals but also aligns with the evolving preferences of consumers and industries. This trend reflects the global movement towards sustainable and renewable solutions, where India is emerging as a frontrunner. The shift towards bio-based VAM production is a central growth trend in the India Vinyl Acetate Monomer market. It not only addresses the surging demand for VAM but also positions India as a competitive and forward-thinking player in the global chemical industry, contributing to economic growth while promoting sustainable and environmentally responsible practices. As the nation continues to invest in research, development, and innovation in this sector, it is well-prepared to meet the rising demand for sustainable and bio-based VAM, fostering a more eco-friendly and environmentally responsible chemical landscape.

Segmental Insights

Application Insights

Based on the application, the Polyvinyl Alcohol (PVOH) segment is projected to experience rapid growth during the forecast period. This prominence can be attributed to due to its extensive range of applications and versatility. PVOH, a derivative of VAM, finds application in various industries, most notably in the production of adhesives, films, and coatings. It is an essential component in the manufacturing of high-quality and environmentally friendly packaging materials, including biodegradable films and bags, which have witnessed increasing demand in the wake of environmental sustainability concerns. PVOH is also used in textile sizing, where it imparts excellent adhesive and film-forming properties, making it indispensable in the textile and garment industry. PVOH-based products are increasingly being used in the construction and building industry, enhancing the properties of cement and mortar, which is a vital factor in the growth of this segment. Additionally, its role in the paper and paperboard industry as a surface-sizing agent adds to its prominence. With the rising awareness of sustainable and eco-friendly products, PVOH, derived from VAM, has witnessed robust demand, solidifying its position as the leading segment in the Indian VAM market. Overall, the multifaceted applications of PVOH have propelled it to the forefront of VAM's market landscape in India.

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Regional Insights

Based on the region, the dominance of the West region in the Indian Vinyl Acetate Monomer (VAM) market is a significant trend. This regional prominence can be attributed to various factors, including the concentration of industrial and manufacturing activity in this part of the country. The western region of India, which includes states like Gujarat and Maharashtra, is known for its robust industrial infrastructure, with numerous chemical manufacturing facilities, industrial clusters, and refineries. These states are home to a large share of the nation's chemical and petrochemical industries, where VAM is used as a crucial raw material for various processes and applications. Gujarat, in particular, is home to one of the largest chemical and petrochemical hubs in India, with cities like Vadodara, Ankleshwar, and Dahej housing numerous chemical plants and refineries. The presence of these industrial complexes significantly drives the demand for VAM in the region, making it a pivotal hub for VAM consumption and production.

The West region's strategic location also plays a vital role in its dominance, as it provides easy access to major ports and transportation infrastructure. This facilitates the import and distribution of VAM, further solidifying the region's status as a dominant player in the market. Additionally, favorable business conditions and government policies in states like Gujarat have attracted investments in the chemical and petrochemical sectors, contributing to the region's prominence in the VAM market.

Recent Developments

  • In 2023, Asian Paints, a leading paint company in India, announced its subsidiary's plans to establish a manufacturing facility for Vinyl Acetate Ethylene Emulsion (VAE) and Vinyl Acetate Monomer (VAM) in Dahej, Gujarat. The memorandum of understanding (MoU) signed with the Government of Gujarat outlines the framework for this venture, subject to necessary approvals. This strategic move underscores Asian Paints' commitment to expanding its production capabilities and meeting the growing demand for these key materials in the region.

Key Market Players

  • Reliance Industries Limited
  • Vinyl Chemicals (India) Ltd. (VCIL)
  • Zarlish Polychemicals Private Limited
  • Wacker Chemie AG
  • Gujarat State Fertilizers & Chemicals (GSFC)
  • Jubilant Organosys Limited

 By Application

By Region

  • PVOH
  • PVA
  • EVA
  • EVOH
  • West India
  • North India
  • South India
  • East India


Report Scope:

In this report, the India Vinyl Acetate Monomer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  •         India Vinyl Acetate Monomer Market, By Application:

o   PVOH

o   PVA

o   EVA

o   EVOH

  • India Vinyl Acetate Monomer Market, By Region:

o   West India

o   North India

o   South India

o   East India

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the India Vinyl Acetate Monomer Market.

Available Customizations:

India Vinyl Acetate Monomer Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Vinyl Acetate Monomer Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.    Markets Covered

1.2.2.    Years Considered for Study

1.2.3.    Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, and Trends

4.    Voice of Customers

5.    Impact of COVID-19 on India Vinyl Acetate Monomer Market

6.    India Vinyl Acetate Monomer Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value & Volume

6.2.  Market Share & Forecast

6.2.1.    By Application (PVOH, PVA, EVA, and EVOH)

6.2.2.    By Region (North, South, East, West)

6.2.3.    By Company (2024)

6.3.  Market Map

7.    North India Vinyl Acetate Monomer Market Outlook

7.1.  Market Size & Forecast       

7.1.1.    By Value & Volume

7.2.  Market Share & Forecast

7.2.1.    By Application

8.    South India Vinyl Acetate Monomer Market Outlook

8.1.  Market Size & Forecast       

8.1.1.    By Value & Volume

8.2.  Market Share & Forecast

8.2.1.    By Application

9.    East India Vinyl Acetate Monomer Market Outlook

9.1.  Market Size & Forecast       

9.1.1.    By Value & Volume

9.2.  Market Share & Forecast

9.2.1.    By Application

10. West India Vinyl Acetate Monomer Market Outlook

10.1.             Market Size & Forecast        

10.1.1. By Value & Volume

10.2.             Market Share & Forecast

10.2.1. By Application

11. Market Dynamics

11.1.             Drivers

11.2.             Challenges

12. Market Trends & Developments

12.1.             Merger & Acquisition

12.2.             Product Development

12.3.             Recent Developments

13. Porters Five Forces Analysis

13.1.             Competition in the Industry

13.2.             Potential of New Entrants

13.3.             Power of Suppliers

13.4.             Power of Customers

13.5.             Threat of Substitute Products

14. Pricing Analysis

15. Policy & Regulatory Framework

16. India Economic Profile

17. Competitive Landscape

17.1.             Reliance Industries Limited

17.1.1. Business Overview

17.1.2. Company Snapshot

17.1.3. Products & Services

17.1.4. Financials (As Reported)

17.1.5. Recent Developments

17.2.             Vinyl Chemicals (India) Ltd. (VCIL)

17.3.             Zarlish Polychemicals Private Limited

17.4.             Gujarat State Fertilizers & Chemicals (GSFC)

17.5.             Jubilant Organosys Limited

17.6.        Wacker Chemie AG

  18. Strategic Recommendations

Figures and Tables

Frequently asked questions

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The market size of the India Vinyl Acetate Monomer Market by volume was estimated to be 27.21 thousand Metric Tonnes in 2024.

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Polyvinyl alcohol (PVOH) is expected to dominate the application segment of the India Vinyl Acetate Monomer (VAM) market due to its extensive use in various industries. The adhesive, textile, and packaging sectors in India are rapidly expanding, and PVOH's superior properties, such as high tensile strength, flexibility, and water solubility, make it a preferred choice.

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Regionally, the dominance of the West region in the Indian Vinyl Acetate Monomer (VAM) market is a notable trend. This prominence is largely due to the high concentration of industrial and manufacturing activities in that area.

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The expansion of downstream derivatives and the growing need for vinyl acetate monomer as a solvent are the major drivers for the India Vinyl Acetate Monomer Market.

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Sakshi Bajaal

Business Consultant
Press Release

India Vinyl Acetate Monomer Market to Grow with a CAGR of 3.13% through 2030

May, 2024

Expanding downstream derivatives and increasing demand for vinyl acetate monomer as a solvent are factors driving the India Vinyl Acetate Monomer Market in the forecast period 2025-2029