Forecast Period | 2026-2030 |
Market Size (2024) | USD 6113.20 Million |
CAGR (2025-2030) | 11.39% |
Fastest Growing Segment | Functional Beverages |
Largest Market | West |
Market Size (2030) | USD 11552.72 Million |
Market Overview
India Nutraceuticals Market was valued at USD 6113.20 million in 2024 and is anticipated to reach USD 11552.72 Million by 2030, with a CAGR of 11.39% during 2025-2030. The
nutraceutical market in India is experiencing remarkable growth, fueled by
several key factors. Firstly, India's large and diverse population is becoming
increasingly health-conscious, driving the demand for nutraceutical products.
The rising awareness of preventive healthcare and the desire for
wellness-oriented solutions have contributed to this trend.
Additionally,
the aging population in India has created a significant market for
nutraceuticals. As individuals seek ways to address age-related health
concerns, such as joint health and cognitive function, the demand for
supplements and functional foods has surged. Chronic diseases like diabetes,
obesity, and heart disease are on the rise in India. Nutraceuticals offer a
holistic approach to manage these conditions, promoting their adoption.
Consumer
awareness regarding the benefits of natural ingredients and traditional
remedies has led to the popularity of herbal and Ayurvedic nutraceuticals in
the Indian market. These products resonate with the cultural preferences and
preferences of Indian consumers. The government's initiatives to promote
wellness and regulate the nutraceutical industry have also played a crucial
role in its growth. These factors, coupled with the expansion of e-commerce
platforms, are driving the nutraceutical market in India, making it a vibrant
and promising sector within the country's healthcare and wellness landscape.
Key Market Drivers
Rising
Incidence of Chronic Diseases and Geriatric Population
The
rising incidence of chronic diseases and the growing geriatric population are
significant drivers propelling the nutraceutical market in India. India is
experiencing a surge in chronic health conditions, including diabetes,
cardiovascular diseases, and obesity. This increase can be attributed to
changing lifestyles, urbanization, and dietary habits. Nutraceuticals offer a
valuable solution for managing and preventing these chronic ailments. They
provide a bridge between pharmaceuticals and dietary supplements, emphasizing
holistic health management.
According to a 2023 report by the World Health Organization, noncommunicable diseases (NCDs) are responsible for 41 million deaths each year, representing 74% of all global fatalities. Of these, 17 million people die from NCDs before the age of 70, with 86% of these premature deaths occurring in low- and middle-income countries. Cardiovascular diseases lead the NCD-related mortality, accounting for 17.9 million deaths annually, followed by cancers (9.3 million), chronic respiratory diseases (4.1 million), and diabetes (2.0 million, including kidney disease deaths attributed to diabetes).
The
aging demographic in India is another crucial driver. As the population ages,
there is a heightened awareness of age-related health concerns. Nutraceuticals,
with their focus on maintaining wellness and addressing age-associated issues,
have gained immense popularity among the elderly. Products designed to support
joint health, cognitive function, and overall vitality are particularly sought
after in this segment. Furthermore, the geriatric population often prefers
natural and holistic approaches to health and wellness. This aligns well with
the concept of nutraceuticals, which emphasize the use of natural ingredients
and traditional remedies. Ayurvedic and herbal nutraceuticals, rooted in
India's rich cultural heritage, resonate strongly with both the elderly and the
broader population.
In
response to these demographic and health trends, the Indian government has also
recognized the potential of the nutraceutical industry. Initiatives to promote
wellness and regulate the market have created a conducive environment for the
growth of this sector. The combination of a rising burden of chronic diseases,
a burgeoning elderly population, and government support has positioned India as
a thriving nutraceutical market. As consumers become more health-conscious and
seek preventive healthcare solutions, the nutraceutical industry is likely to
continue its upward trajectory, offering a wide array of products that cater to
diverse wellness needs.
Intensification
of Preventive Healthcare
In
India, the use of nutraceuticals is on the rise, especially for preventive
health care. More and more people are using nutraceuticals to strengthen their
immune system and improve overall health. The preventive healthcare sector in
India is estimated to be worth USD 197 billion in 2025 at a compound annual
growth rate (CAGR) of 22%.
The
intake of essential vitamins and micronutrients, such as vitamins A, vitamin D,
and vitamin C, and folate, as well as minerals, such as selenium and zinc, has
significantly increased in support of improved immunity.
Consumers
are getting inclined towards nutraceuticals products because they are free from
additives, preservatives, and artificial agents. Due to this, the
nutraceuticals industry is making constant efforts to blend science and healthy
food to contribute towards the overall health of the people.
Personalized
nutrition is becoming increasingly popular, as people are now aware of their
nutritional needs, which can differ based on age, gender, genetic, and
lifestyle patterns. Nutritional supplements can be customized to address
specific health issues or nutritional deficiencies. FMHG stands for Fast Moving
Healthcare Goods, a name given to the sale of nutraceutical products and
nutritional supplements in India. With a global market share of between 1% and
2%, India has a huge opportunity for growth. Functional foods and beverages
make up 60% of the market, while dietary supplements account for 40%.
Companies
operating in nutraceuticals product are launching different products to meet
the demand of consumer. For instance, malnutrition can take many forms,
including underweight, low height, stunting, and micronutrient deficiencies. To
combat this, in September 2021, Abbott launched New PediaSure in India to
support the growth of children. This launch by Abbott contained arginine and
natural vitamin K2 which supports children’s growth and development through
proper nutrition.
Additionally,
in December 2022, Nutrilitius launched Nutraceuticals Capsules to promote
health and wellness. It was launched with the intention for offering the best
and moist affordable products to health-conscious customers. This range of
supplements can be consumed to improve metabolism, immunity, digestion, liver
health, vision, sexual performance, and bone health. They have been certified
by FDA, Non-GMO, Make in India, and Startup India.
Increasing
Government Initiatives
The
government’s efforts to address the growing lifestyle issues have raised
awareness about dietary supplements and nutritional supplements in India. As a
result, favorable business climate has emerged. Nutraceuticals fall somewhere
between food and pharmaceuticals, so the market is driven by research, health
outcomes, clinical trials, and other factors. The foundation for nutraceutical
market growth in India is made up of traditional medicines, ANI formulations,
the start-up scene, and academia.
In
2006, the Indian Food Safety and Standards Authority (FSSA) was established,
which is a modern integrated food legislation that covers nutraceutical
products, dietary supplements and functional foods.
Moreover,
Health Foods & Dietary Supplements Association (HDSA) is a national
non-profit organization dedicated to advancing the interests of health food,
dietary supplement, nutraceutical, and the healthcare industry. It was founded
in April 2002.
In
addition, the government approved a PLI (Production Liked Incentive) plan for
the pharmaceutical sector. Expanding the scope of the PLI scheme to include the
nutraceutical industry would certainly support research, innovation, and
clinical trials, allowing for additional domestic patent and product
developments.
In
the Union Budget 2021, few initiatives were highlighted to improve healthcare
and infrastructure in India, including programs and new healthcare
collaborations. According to this provision, the government proposed to
increase healthcare funding by 137% to USD 30 billion to invest in the
development of nutraceutical products.
India
can use power of the “Atmanirbhar Bharat” and use its traditional medicine
practice along with modern alternatives to provide the world with the premium
quality food and health supplements.
A
new ministry was established on November 9, 2014, namely, the Ministry of
Ayush, to promote traditional healthcare practices in India. The intent to move
into this vision had been provided by the Government of India. This way, both
the parties can collaborate to initiate nutraceutical parks in the country,
which will promote manufacturing of the goods.
India
currently accounts for approximately 57% of the Active Pharmaceutical
Ingredient (API) category and 69% of the Finished Pharmaceutical Product (FPP)
category on the World Health Organization's pre-qualified list. This is largely
due to the government's various efforts to strengthen the domestic
pharmaceutical sector.
Rising
Shift towards E-commerce and Online Retailing
E-commerce
channel is driving the demand of nutraceuticals in the Indian market. Few
nutraceutical segments are in high demand, such as, sports nutrition because
the target consumer is younger, and online penetration rates are higher among
younger consumers. This consistently rising demand from the sports industry is
also a major driver, which is helping the nutraceuticals industry to take up
online space.
Since
nutraceuticals need a huge amount of education for their customers, content and
mobile are going to play a big role in growing the online market for
nutraceutical. Health awareness and per capita income will also contribute to
the growth of the nutraceutical industry. The emergence of e-commerce platforms
has enabled nutraceutical products to reach a wider audience in India.
Consumers are now able to browse and purchase a vast selection of
nutraceuticals from a variety of brands and sellers, without the need to be
physically present. Nutraceutical brands, both established and new, have access
to online platforms to promote their products. As a result, consumers can
choose products, based on their individual health requirements and preferences.
Nutraceutical online platforms provide comprehensive product information,
ingredient lists, and customer reviews to assist consumers in making informed
decisions about their nutraceutical purchase. This level of transparency builds
trust and confidence, allowing consumers to comprehend the potential advantages
and make informed decisions.
Shopping
for nutraceuticals online eliminates the need to visit multiple physical stores
in order to find the product. Consumers can access the product online and place
their orders from the convenience of their own homes. The convenience and
saving of time associated with online shopping have driven a greater number of
consumers towards purchasing nutraceuticals through online channels.
Manufacturers are attracted to e-commerce mode because it places a strong
emphasis on establishing uniqueness on global level. Market participants who
focus on developing an online presence will be better equipped to cope with
unexpected supply chain issues in the future. Therefore, increasing adoption of
e-commerce to purchase healthcare items will accelerate the demand of
nutraceuticals products in India.
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Key Market Challenges
Counterfeit
Products
As
the demand for dietary supplements continues to grow, the prevalence of
counterfeit nutraceuticals grow as well. The packaging of both the original and
counterfeit products is often so similar that it is difficult for consumers to
distinguish between the two. Fake dietary supplements are made in unsanitary
environments and may not contain any active ingredients. Additionally, they may
contain hazardous chemicals and can have a detrimental effect on the consumer's
health.
The
reputation of supplement brands is severely damaged by counterfeiting,
resulting in a loss of revenue and a loss of customer trust. To safeguard their
brand and protect their customers from fraudulent customers, dietary supplement
manufacturers can utilize NeuroTags' reliable anti-counterfeiting solution.
Regulatory
Framework
A
license from FSSAI (Functional Safety and Standard Authority) must be obtained
by nutraceuticals manufacturers, importers, distributors, retailers,
wholesalers, and transporters. Moreover, the license and approval should be
attained for health supplements and nutraceuticals that are covered under the
Food Safety And Standard Regulations, 2016.
On
March 7, 2022, the Food and Drug Administration (FSSAI) issued an advisory
regarding the implementation of specific enforcement procedures for the
verification of nutraceutical and health supplement compliance. The grounds of
action are sale of nutraceuticals and health supplements that aren’t in
compliance with the relevant regulations and the false and fraudulent labelling
and health claims that accompany them. These benchmarks ensures quality
product.
Variation
in Prices
Nutraceuticals
are in high demand from quiet long; however, the high cost of these products
restricts their uptake in the Indian market. Nutraceutical manufacturers
attempt to recoup their R&D costs in a short time by pricing their products
high, however, in a price sensitive market like India, high production costs
(or high profit margins) can be a major obstacle.
Moreover,
with the introduction of GST, nutraceuticals and other health supplements are
subjected to 18% tax (with some of the categories even taxed at 28%), making
these products more expensive than before. High taxes associated with these
products also affect the entry of new players in the market as they would be
pressured to launch their products at lower prices to get a fair slice of
market.
Key Market Trends
Growing
Product Innovation
Rising
demand for nutraceuticals is addressed in the Indian nutraceutical companies
and is contributed by the new innovations in the nutraceutical markets. Drink
mixes, nutritional shake, protein powder, herbal tea concentrate, herbal aloe
concentrate, biotin drinks, and gummies are examples of the latest plant-based
nutrition in demand in the country. For instance, biotin and multivitamin
gummies for hair growth from OZiva brand are quite popular. It is a healthy
blend of plant-based biotin with keratin-building ayurvedic herbs and hair
vitamins, which help in controlling hair fall, supports hair growth, and helps
in management of hair quality. Similarly, in 2018, Power Gummies launched its
hair vitamin gummies and menstrual health gummies which covers a good sale in
Indian markets, including Amazon, Flipkart, and Nykaa
Adoption
of Immunity-boosting Supplements
Immunity-boosting
supplements has driven a significant shift in consumer buying patterns for
nutraceuticals. Nutraceuticals are high in demand today to support and develop
immunity and address certain health needs, like bone, sleep, brain, heart, and
eye health, along with overall physical and mental wellness. Additionally, due
to busy lifestyles, supplements are no longer perceived as medicines but as a
daily nutritional intake. Thus, the need for cleaner alternatives for nutrition
is being developed among consumers and this in turn has established a demand
for nutraceuticals including herbal supplements and vitamins. Supplement’s
demand is tracked in terms of its source and quality and are chosen depending
on brands that are transparent about the ingredients used and backed by
adequate scientific research and evidence.
Growing
Focus Towards Preventive Healthcare
Preventive
healthcare has become a significant line of defense during the pandemic
substantiating the nutraceuticals sector to be a strong aid to the consumer’s
health. The intake of potential nutrients and micro-nutrients such as vitamin
C, vitamin A, vitamin D, calcium, folate, selenium, and zinc has substantially
increased for improved immunity. Moreover, there is an observed shift from
curative to preventive care in the Indian market. With more focus on immunity
due to the onset of the pandemic, consumers are relying more on functional
foods.
Growing
Start-Up Ecosystem in India
With
the rising demand for clean nutrition that adds value to overall health, India
nutraceutical market is pacing at an excellent speed and is therefore,
experiencing addition of several new start ups in the country’s nutraceutical
market. For instance, Neuherbs, a company established in year 2016, established
a broad product portfolio in Natural & Clean Nutrition including its
diverse range for fitness, weight loss, hair & skin, immunity, and
digestion, and is growing at a substantial rate within the industry.
Additionally, Kapiva Ayurveda, another homegrown direct-to-consumer brand
established in the year 2016 is flourishing its product portfolio with an
extensive product range of juices, capsules, tea, gummies, and breakfast mix.
Similarly, in May 2023, Pure Nutrition, a 100% vegetarian health and wellness
brand introduced its range of sports nutrition products, which comprises whey
blend, mass gainer, creatine, BCAA, pre-workout, and EAA powders, designed
specially to support the needs of athletes, gym, and fitness enthusiasts.
Segmental Insights
Source
Insights
In
the Indian nutraceuticals market, source plays a pivotal role, and it can be
categorized into three primary segments: plant, microbial, and animal. Among
these, the plant-based segment emerged as the dominant force in 2024 and is
poised to maintain its leadership position through 2030, exhibiting a robust
compound annual growth rate (CAGR) of 11.78%.
The
prevalence of plant-based nutraceuticals can be attributed to several
compelling factors. First and foremost, plant sources are a rich and abundant
reservoir of essential nutraceutical components. These botanicals harbor a vast
array of bioactive compounds that offer significant health and medicinal
benefits. Leveraging these properties, herbal supplements have gained
widespread popularity within the Indian market.
India
has a profound cultural and historical connection with traditional medicine
systems such as Ayurveda, which places a strong emphasis on the use of
plant-derived substances for therapeutic and wellness purposes. This alignment
with the nation's traditional healing practices reinforces the preference for
plant-based nutraceuticals among the populace. Additionally, the plant-based
approach aligns harmoniously with the dietary choices and preferences of the
Indian population, many of whom adhere to vegetarian or plant-centric diets.
This natural synergy between plant-based nutraceuticals and the dietary habits
of consumers further bolsters the segment's dominance. In essence, the
plant-based nutraceutical segment's ascendancy in the Indian market reflects
not only the abundant availability of bioactive compounds from botanical
sources but also the resonance of traditional healing wisdom and dietary
patterns with contemporary wellness trends. This synergy positions plant-based
nutraceuticals as a driving force in the Indian nutraceuticals market, poised
for continued growth and prominence.
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Region Insights
In
terms of regional distribution, the Indian nutraceuticals market can be
segmented into four key regions: East, West, North, and South. Among these
regions, the West region is poised to assert its dominance throughout the
forecast period. Several compelling factors contribute to the West region's
prominence in the Indian nutraceuticals landscape. The Western region,
encompassing states like Gujarat and Maharashtra, stands out as a hub for the
nutraceutical industry. It is home to numerous leading players in the
nutraceutical market, primarily due to its well-established industrial
infrastructure and business-friendly environment. This concentration of
industry leaders and established businesses positions the West region at the
forefront of market activities.
Furthermore,
the Western region boasts rich agricultural resources and a favorable climate
for the cultivation of medicinal plants and crops essential for nutraceutical
production. Key ingredients like turmeric, amla, and ashwagandha are readily
available in this region, facilitating the sourcing of essential raw materials.
Moreover, the West region is home to several prestigious research institutions
and pharmaceutical companies, fostering a climate of innovation. These
institutions and companies have the expertise and resources to develop and
manufacture innovative nutraceutical formulations harnessing the potential of
traditional Indian plants and herbs.
Recent Developments
- In July 2024, Renewtra, a new entrant in the nutraceutical industry, launched its operations in India. Renewtra aims to transform the Indian market with its clinically validated, transparent-label nutraceutical products. The brand is committed to fostering trust and transparency, providing scientifically supported solutions for health and wellness needs. Renewtra distinguishes itself as the first brand in India to feature a front-label design, highlighting its commitment to clear and accessible product information.
- In June 2024, Crius Life Sciences, a prominent player in the nutraceutical sector, unveiled its innovative oil-infused gummies. This groundbreaking product represents a significant advancement in the market, offering a superior alternative to traditional softgels. The oil-infused gummies are poised to revolutionize the nutraceutical landscape globally by merging health benefits with consumer-friendly formats, thus redefining supplement consumption.
- In January 2024, a significant advancement in cancer care emerged with the development of AKTOCYTE tablets. Scientists from the Department of Atomic Energy and M/s. IDRS Labs Pvt. Ltd. Bengaluru collaborated with experts from Bhabha Atomic Research Centre, Tata Memorial Hospital, and Advanced Centre for Training Research and Education in Cancer. This collaboration aimed to address the side effects of radiotherapy, particularly for pelvic cancer patients experiencing radiotherapy-induced cystitis (blood in urine). The AKTOCYTE tablets have shown exceptional results, facilitating remarkable recovery and eliminating the need for urinary bladder removal. Designed as an adjuvant to cancer radiotherapy, these tablets function as a regenerative nutraceutical, immunomodulator, and antioxidant, marking a significant milestone in cancer treatment advancements.
Key Market Players
- Haleon Plc.
- Dabur India Limited
- Abbott India Limited
- Bayer India Limited
- Merck India Limited
- Himalaya Wellness Company
- Amway India
- Baidyanath Group
- Wockhardt Limited
- Herbalife
- Neuherbs
- Pure Nutrition
|
By Category
|
By Source
|
By Distribution Channel
|
By Sector
|
By Region
|
- Dietary Supplements
- Functional Beverages
- Functional Foods
|
|
- Pharmacies & Drug Stores
- Online
- Supermarkets & Hypermarkets
- Others
|
|
|
Report
Scope:
In
this report, the India Nutraceuticals Market has been segmented into the
following categories, in addition to the industry trends which have also been
detailed below:
- India
Nutraceuticals Market, By Category:
o
Dietary
Supplements
o
Functional
Beverages
o
Functional
Foods
- India
Nutraceuticals Market, By Source:
o
Plants
o
Animals
o
Microbial
- India
Nutraceuticals Market, By Distribution Channel:
o
Pharmacies
& Drug Stores
o
Online
o
Supermarkets
& Hypermarkets
o
Others
- India
Nutraceuticals Market, By Sector:
o
Urban
o
Rural
- India
Nutraceuticals Market, By Region:
o
North
o
South
o
West
o
East
Competitive
Landscape
Company
Profiles: Detailed
analysis of the major companies present in the India Nutraceuticals Market.
Available
Customizations:
India
Nutraceuticals Market report with the given market data, Tech Sci Research
offers customizations according to a company's specific needs. The following
customization options are available for the report:
Company
Information
· Detailed
analysis and profiling of additional market players (up to five).
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Nutraceuticals Market is an upcoming report to be released soon. If you wish an
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