India Mobile Accessories Market, By Product Type (Headphones & Earphones, TWS (True Wireless Stereo), Protective Cases, Power Banks, Charges, and Others (Data Cards, Selfie Sticks, etc.)) By Price Range (Low, Medium, and High), By Distribution Channel (Local Shops, Online, Supermarkets/Hypermarkets, Multi Branded Stores, Exclusive Stores, Others (Counter Shops, Direct Sales, etc.)), By Region, By Company, Forecast & Opportunities, 2018-2028F

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Summary

Report Description

The India Mobile Accessories market is anticipated to register an impressive CAGR during the forecast period. The market is driven by the increasing number of smartphone users, rising internet penetration, and product innovation.

Any type of hardware that is not already included in a mobile phone's body is referred to as a mobile accessory. Majority of the time, these accessories are bought for mobile phone safety and to fully utilize their benefits. Accessories for mobile phones can improve their usability, efficiency, and aesthetic appeal. The market for mobile phone accessories in India is expected to increase favorably over the projected period as a result of trends such as the rising urban population and higher usage of e-commerce. For instance, the predicted urban population of India was close to 400 million in 2021. Owing to their accessibility, consumers are more likely to purchase such accessories in metropolitan regions.

The market is also driven by the increasing number of social network users. For instance, the estimated number of social network users in India as of 2020 was 500 million, and by the year 2040, it is expected to exceed 1 billion. Owing to consumers being more active in posting advertisements for products, the industry is growing rapidly as the number of social network members increases. The market is also expanding as a result of the acceptance of online shopping.

Availability of Unique and Stylish Protective Cases are Fueling the Market Growth

Indian consumers, particularly those who live in metropolitan areas, are shifting towards  fashionable protective cases. Protective cases are the focus of many businesses to meet the need of Indian consumers who are becoming more fashion aware. This has led to an upsurge in the demand for fashionable protective cases among Indian fashion brands. For example, Samsung Electronics Co. Ltd. unveiled a brand-new and inventive protective cover with LED displays and slots for storing cards or cash. Along with other things, the LED display serves to alert users when they get messages, calls, and the time.

Growing Smartphone Penetration Drives the Market Growth

India has more than 1.2 billion mobile phone users and 600 million smartphone users as of 2022, according to the Ministry of Information and Broadcasting. Smartphones' rapid technical advancement in the twenty-first century has led to their widespread use as a utility for routine chores such as alarms, task reminders, remote appliance control, and others. Additionally, applications that explore entertainment and media functionalities such as big touch displays, speakers, simple volume controls, voice control , and other features offer value to the market. As a result, to a significant extent, smartphones have replaced laptops, cameras, wristwatches, and other equipment.

Additionally, features such as handsfree and others create a demand for headsets and headphones, pushing the user to purchase these mobile accessories. The brittle design and screen of mobile phones also encourage customers to buy screen protectors and protective cases. To attract customers, these protective items are produced with attention to both design and quality. As a result, the market for mobile phone accessories is also growing as smartphone adoption rises.

Lack of Standardization to Hinder Market Growth

The lack of standards is expected to hinder the expansion of the global market for mobile phone accessories. Regarding the technologies and components used to make mobile accessories, there is a lack of sufficient standards. Market standards that are not clear cause significant pricing and product differentiation.

Strong Distribution Channel to Boost the Market Growth

It is projected that factors such as the existence of a strong distribution network, such as multi-brand stores and online retailers of mobile phones and accessories, will accelerate the expansion of the India mobile accessories market. A significant number of consumers from the middle-class and lower-income groups are also being drawn to buy mobile phone accessories due to the decline in the average selling price.


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Market Segmentation

India's Mobile Accessories market is segmented on the basis of product type, price range, distribution channels, and regions. In terms of product type, the market is further segmented into headphones & earphones, TWS (True Wireless Stereo), smart wearables, protective cases, power banks, chargers, and others. In terms of price range, the market is divided into low, medium, and high. In terms of distribution channels, the market is further segmented into local shops, multi branded stores, exclusive stores, supermarkets/hypermarkets, online, and others.

Market Players

Apple India Private Limited, Samsung India Electronics Pvt. Ltd., Xiaomi Technology India Private Limited, Imagine Marketing Limited (boAt), Sony India Private Limited, Intex Technologies (India) Ltd., Philips India Limited, Bose Corporation India Private Limited, Portronics Digital Private Limited, and Belkin India Pvt Ltd. are the major market players in India Mobile Accessories market.

Attribute

Details

Base Year

2022

Historic Data

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Value in USD Million, and CAGR for 2018-2022 and 2023-2028

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Product Type

Price Range

Distribution Channel

Region

Regional scope

North, West, South and East.

Key companies profiled

Apple India Private Limited, Samsung India Electronics Pvt. Ltd., Xiaomi Technology India Private Limited, Imagine Marketing Limited (boat), Sony India Private Limited, Intex Technologies (India) Ltd., Philips India Limited, Bose Corporation India Private Limited, Portronics Digital Private Limited, Belkin India Pvt Ltd. etc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, India mobile accessories market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Mobile Accessories Market, by Product Type:
    • Headphones & Earphones
    • TWS (True Wireless Stereo)
    • Protective Cases
    • Power Banks
    • Chargers
    • Others

               ·     India Mobile Accessories Market, by Price Range:

o   Low

o   Medium

o   High

  • India Mobile Accessories Market, by Distribution Channel:
    • Local Shops
    • Online
    • Supermarkets/Hypermarkets
    • Exclusive Stores
    • Others
  • India Mobile Accessories Market, by Region:
    • North
    • West
    • South
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India mobile accessories market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

India Mobile Accessories Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis

4.1.  Respondent Demographics

4.1.1.         By Gender

4.1.2.         By Age

4.1.3.         By Occupation

4.2.  By Type of Accessory Used

4.3.  By Brand of Headphones/Earphones Used

4.4.  By Buying Mode of Headphones/Earphones

4.5.  By Satisfaction of Headphones/Earphones Used

4.6.  By Brand of Power Banks Used

4.7.  By Buying Mode for Power Banks

4.8.  By Satisfaction of Power Banks Used

5.    India Mobile Accessories Market Outlook

5.1.  Market Size & Forecast

5.1.1.         By Value

5.1.2.         By Volume       

5.2.  Market Share & Forecast

5.2.1.         By Product Type Market Share Analysis (Headphones & Earphones, TWS (True Wireless Stereo), Protective Cases, Power Banks, Charges, and Others (Data Cards, Selfie Sticks, etc.))

5.2.2.         By Price Range Market Share Analysis (Low, Medium, and High)

5.2.3.         By Distribution Channel Market Share Analysis (Local Shops, Multi Branded Stores, Exclusive Stores, Supermarkets/Hypermarkets, Online, Others (Direct Sales, Counter Shops))

5.2.4.         By Regional Market Share Analysis

5.2.4.1. North India Market Share Analysis

5.2.4.2. West India Market Share Analysis

5.2.4.3. South India Market Share Analysis

5.2.4.4. East India Market Share Analysis

5.2.5.         By Company Market Share Analysis

5.3.  India Mobile Accessories Market Mapping & Opportunity Assessment

5.3.1.         By Product Type Market Mapping & Opportunity Assessment

5.3.2.         By Price Range Market Mapping & Opportunity Assessment

5.3.3.         By Distribution Channel Market Mapping & Opportunity Assessment

5.3.4.         By Regional Market Mapping & Opportunity Assessment

6.    India Headphones/Earphones Market Outlook

6.1.  Market Size & Forecast          

6.1.1.         By Value

6.1.2.         By Volume

6.2.  Market Share & Forecast

6.2.1.         By Product Type Market Share Analysis (In-Ear & Over-Ear)

6.2.2.         By Type Market Share Analysis (Wired & Wireless)

6.2.3.         By Distribution Channel Market Share Analysis

7.    India TWS (True Wireless Stereo) Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.1.2.         By Volume

7.2.  Market Share & Forecast

7.2.1.         By Distribution Channel Market Share Analysis

7.3.  Best Selling SKU’s

8.    India Protective Cases Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value

8.1.2.         By Volume

8.2.  Market Share & Forecast

8.2.1.         By Product Type Market Share Analysis (SlimCases, Ruggedcases, Flipcases, Foliocases, and Others (Silicone Cases, Phone Skins, etc.))

8.2.2.         By Distribution Channel Market Share Analysis

8.3.  Best Selling SKU’s

9.    India Power Banks Market Outlook

9.1.  Market Size & Forecast          

9.1.1.         By Value

9.1.2.         By Volume

9.2.  Market Share & Forecast

9.2.1.         By Battery Capacity Market Share Analysis (Below 10,000 mAH and Above 10,000 mAH)

9.2.2.         By Distribution Channel Market Share Analysis

9.3.  Best Selling SKU’s

10.  India Charges Market Outlook

10.1.              Market Size & Forecast

10.1.1.      By Value

10.1.2.      By Volume

10.2.              Market Share & Forecast

10.2.1.      By Type Market Share Analysis (USB and Type C)

10.2.2.      By Distribution Channel Market Share Analysis

10.3.              Best Selling SKU’s

11.  Market Dynamics

11.1.              Drivers

11.1.1.      Increasing Smartphone Penetration

11.1.2.      Rising Number of Online Stores

11.1.3.      Growing Influence from social media

11.2.              Challenges

11.2.1.      Pirated Products

11.2.2.      Lack of Standardization

12.  Impact of COVID-19 on India Mobile Accessories Market

12.1.              Impact Assessment Model       

12.1.1.      Key Segments Impacted

12.1.2.      Key Regions Impacted

12.1.3.      Key Distribution Channel Impacted

13.  Market Trends & Developments

13.1.              Technologically Advanced Mobile Accessories

13.2.              Integration of Memory Card Slots in Charging Cables

13.3.              Rising Sales of Power Banks

13.4.              Increasing R&D Investments

13.5.              Enhanced Mobile Screen Protectors

14.  Import/ Export Analysis

14.1.              Top 5 Exporting Countries

14.1.1.      By Value

14.2.              Top 5 importing Countries.

14.2.1.      By Value

15.  Porter’s Five Forces Model

15.1.              Competitive Rivalry

15.2.              Bargaining Power of Buyers

15.3.              Bargaining Power of Suppliers

15.4.              Threat of New Entrants

15.5.              Threat of Substitutes

16.  SWOT Analysis

16.1.              Strengths

16.2.              Weaknesses

16.3.              Opportunities

16.4.              Threats

17.  Competitive Landscape

17.1.              Company Profiles

17.1.1.      Apple India Private Limited

17.1.1.1.              Company Details

17.1.1.2.              Product & Services

17.1.1.3.              Financials (As Per Availability)

17.1.1.4.              Key market Focus & Geographical Presence

17.1.1.5.              Recent Developments

17.1.1.6.              Key Management Personnel

17.1.2.      Samsung India Electronics Pvt. Ltd.

17.1.2.1.              Company Details

17.1.2.2.              Product & Services

17.1.2.3.              Financials (As Per Availability)

17.1.2.4.              Key market Focus & Geographical Presence

17.1.2.5.              Recent Developments

17.1.2.6.              Key Management Personnel

17.1.3.      Xiaomi Technology India Private Limited

17.1.3.1.              Company Details

17.1.3.2.              Product & Services

17.1.3.3.              Financials (As Per Availability)

17.1.3.4.              Key market Focus & Geographical Presence

17.1.3.5.              Recent Developments

17.1.3.6.              Key Management Personnel

17.1.4.      Imagine Marketing Limited (boat)

17.1.4.1.              Company Details

17.1.4.2.              Product & Services

17.1.4.3.              Financials (As Per Availability)

17.1.4.4.              Key market Focus & Geographical Presence

17.1.4.5.              Recent Developments

17.1.4.6.              Key Management Personnel

17.1.5.      Sony India Private Limited

17.1.5.1.              Company Details

17.1.5.2.              Product & Services

17.1.5.3.              Financials (As Per Availability)

17.1.5.4.              Key market Focus & Geographical Presence

17.1.5.5.              Recent Developments

17.1.5.6.              Key Management Personnel

17.1.6.      Intex Technologies (India) Ltd.

17.1.6.1.              Company Details

17.1.6.2.              Product & Services

17.1.6.3.              Financials (As Per Availability)

17.1.6.4.              Key market Focus & Geographical Presence

17.1.6.5.              Recent Developments

17.1.6.6.              Key Management Personnel

17.1.7.       Philips India Limited

17.1.7.1.              Company Details

17.1.7.2.              Product & Services

17.1.7.3.              Financials (As Per Availability)

17.1.7.4.              Key market Focus & Geographical Presence

17.1.7.5.              Recent Developments

17.1.7.6.              Key Management Personnel

17.1.8.      Bose Corporation India Private Limited

17.1.8.1.              Company Details

17.1.8.2.              Product & Services

17.1.8.3.              Financials (As Per Availability)

17.1.8.4.              Key market Focus & Geographical Presence

17.1.8.5.              Recent Developments

17.1.8.6.              Key Management Personnel

17.1.9.      Portronics Digital Private Limited

17.1.9.1.              Company Details

17.1.9.2.              Product & Services

17.1.9.3.              Financials (As Per Availability)

17.1.9.4.              Key market Focus & Geographical Presence

17.1.9.5.              Recent Developments

17.1.9.6.              Key Management Personnel

17.1.10.    Belkin India Pvt Ltd.

17.1.10.1.            Company Details

17.1.10.2.            Product & Services

17.1.10.3.            Financials (As Per Availability)

17.1.10.4.            Key market Focus & Geographical Presence

17.1.10.5.            Recent Developments

17.1.10.6.            Key Management Personnel

18.  Strategic Recommendations/Action Plan

18.1.              Key Focus Areas

18.2.              Target Regions

18.3.              Target Product Type

18.4.              Target End Use

19.  About Us & Disclaimer 

 (Note: The companies list can be customized based on the client requirements.)

Figures and Tables

Frequently asked questions

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In addition to securing your phone, mobile accessories such as cases, screen protectors, and power banks can help consumers get the most out of their devices. Screen damage that can result from accidentally chipping the screen is prevented by cases and screen protectors.

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Any hardware that is not provided by the manufacturer to operate a mobile smartphone is referred to as a mobile phone accessory. Protective cases, USB cables, headphones, data cables, Bluetooth headsets, power banks, screen protectors, mobile chargers, and other accessories are examples of these.

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It is predicted that the exponential rise in social media marketing and mobile phone users would significantly accelerate market expansion.

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Apple India Private Limited, Samsung India Electronics Pvt. Ltd., Xiaomi Technology India Private Limited, Imagine Marketing Limited (boAt), Sony India Private Limited, Intex Technologies (India) Ltd., Philips India Limited, Bose Corporation India Private Limited, Portronics Digital Private Limited, and Belkin India Pvt Ltd. are the key players in the India Mobile Accessories market.

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Parvati Sharma

Account Manager BD
Press Release

India Mobile Accessories is Fueled by Protective Cases During the Forecast Period

Mar, 2023

Rising consumer demand for TWS (True Wireless Stereo), growing smartphone users, and increasing influence from social media are driving the mobile accessories market in India.

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