India Home Furnishing Market By Product Type (Home Furniture (Bed, Table, Chairs, etc.), Home Textiles (Carpets & Rugs, Cushions, etc.), Wall Décor (Scenic Accent Wall, Rugged Walls)), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, and Non-Retail), By Region, By Company, Forecast & Opportunities, 2019-2029

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Summary

Report Description

Forecast Period

2025-2029

Market Size (2023)

USD6.5 Billion

CAGR (2023-2028)

8.40%

Fastest Growing Segment

Online

Largest Market

Home Furniture


India Home Furnishing Market was valued at USD 6.5 Billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 8.40% through 2029. India Home Furnishing market is anticipated to grow during the forecast period due to rising occupancy of residential real estates, the growing popularity of the modular kitchen concept, and the increasing number of home renovations.

India Home Furnishing Market Scope

Home furnishing includes rugs, furniture, cooking utensils, art objects, built-in ovens, wall-to-wall carpeting, stoves, and dishwashers. They enhance the attractiveness and comfort of various home spaces, such as bedroom, living room, and dining room.

Based on product type, the India Home Furnishing market is segmented into home furniture, home textile, and wall décor. The home furniture includes tables, chairs, beds, desktops, dressers, and cupboards, etc. that are all those things which are essential within a house to make it comfortable for living or working in. Home textile includes curtains, cushion covers, napkins, towels, bedsheets, table linen, bed linen, bedding and pillowcases, blankets, shower curtains, etc. The wall décor segment includes art, hanging planters, and photo frames, etc.

India Home Furnishing Market Overview

India's home furnishing market is a rapidly surging industry with demand for products such as bedding, curtains, towels, carpets, and kitchen textiles. The growth of the India home furnishing market can be attributed to several factors, such as the increasing demand for quality products, rising consumer awareness of home decor, and changing consumer preferences towards eco-friendly and sustainable products. The market is highly fragmented, with many small and medium-sized enterprises operating in the industry. However, there are multiple players such as Welspun India Limited, Trident Group, and The Bombay Dyeing & Manufacturing Co Ltd., which have a significant presence in the market. The e-commerce sector plays a crucial role in the growth of the India home furnishing market, with consumers increasingly using online platforms to purchase home decor products. In addition, the government's 'Make in India' initiative has encouraged in-house production, thereby promoting growth in the industry. In conclusion, with increasing consumer awareness and changing preferences, the industry is expected to expand and create new opportunities for both domestic and international players. 

Furthermore, in terms of regions, India Home Furnishing is segmented into North, West, South, and East. Among these, the North region will have a significant share in the market during the forecast period due to increasing demand for eco-friendly products, growing home ownership, and rising availability of home décor products in the region.

India Home Furnishing Market Drivers

Major driver in the India home furnishing market is the rising residential real estate in the country. With the surging purchase of homes, there is a simultaneous increase in the demand for home furnishings and decor items.

Moreover, the growing preferences of the consumers for premium and luxury home furnishing products are also driving the India Home Furnishing market. To cater to the shifting consumer preferences, manufacturers have been encouraged to introduce high-quality, innovative products in the market. Also, Indian consumers are becoming more conscious of home decor and are looking for products that reflect their lifestyle and personality. They are seeking products that are not only functional but also aesthetically pleasing.

Therefore, introduction of new home furnishing products by the manufacturers in the country also fuels the growth of India cosmetics market during the forecast period. For instance, in the year 2022, the brand "Amazing Home" launched its own line of furniture, furnishing, and home decor products to provide a variety of consumers with appealing home decor solutions. Therefore, all these factors are driving the growth of India home furnishing market during the forecast period.


India Home Furnishing Market Trends

Major trend in the India home furnishing market is the increasing demand of eco-friendly fabrics among consumers. With the focus shifting towards sustainability, environmentally concerned consumers are decreasing their carbon footprint by purchasing locally and ethically sourced fabrics such as jute, khadi, and so on. Therefore, increasing environmental concern among the consumers drives the India Home Furnishing market during the forecast period.

Furthermore, the increasing popularity of home décor products has also become a major trend in the India home furnishing market. There has been a growing trend towards home décor and DIY home improvement, as more people are taking an interest in designing and decorating their homes to reflect their personal styles. Additionally, the growth of e-commerce has also contributed to the growth of the home furnishing market in India, with consumers being able to easily browse and purchase products from the comfort of their own homes.

India Home Furnishing Market Challenges

Major challenge in India home furnishing market is the stiff competition. As the home furnishing market in India is highly competitive, many players offering similar products making it difficult for new entrants to get a foothold in the market. Additionally, India Home Furnishing market is highly price-sensitive, and people often prioritize affordability over quality. This puts pressure on manufacturers to keep prices low, which can be challenging given the high cost of raw materials and labor.

Furthermore, Indian consumers have diverse design preferences, and it can be challenging for manufacturers to keep up with changing trends and styles. This can result in excess inventory and wasted resources which can hinder the growth of the India home furnishing market growth.

Recent Developments:

  • In 2023, Durian Industries limited introduced a new line of veneer furniture. They have launched a collection of timeless coffee tables, side tables, TV units, and buffets, etc. in the country. Their veneer furniture is manufactured in India from sustainably sourced wood.
  • In 2022, the brand “Pottery Barn”, in collaboration with Reliance Brands Limited, made its debut in India with its website and its first retail store in Ambience Vasant Kunj, New Delhi. Products like furniture, bedding, bath, rugs, window treatments, tabletop, lighting, and other decorative items, are offered by the Pottery Barn in the country.
  • In 2022, Hennes & Mauritz AB, a Swedish multinational clothing business launched its home furnishing brand “H&M Home” in India. H&M Home has trendy decor and accessories for styling their room. Its collection includes bedlinen and dinnerware in different fabrics.
  • In 2022, "Commune", a lifestyle furniture brand, has opened its first store in India, in Bangalore. The firm has partnered with Bangalore-based Bauhaus Designs to market and promote its products to Indian consumers.

India Home Furnishing Market Opportunities

The India home furnishing market presents several opportunities for companies which are looking forward to expanding their presence in the country. The rise of e-commerce in India has revolutionized the way consumers shop for home decor products. With the convenience and accessibility of online shopping, more consumers are turning to e-commerce platforms to purchase home furnishing products. This presents an opportunity for businesses to cater to the demand from the growing trend of in-house décor by creating an online presence or partnering with established e-commerce platforms.

Additionally, consumers are increasingly conscious of the environmental impact of their purchases and are seeking sustainable and eco-friendly products. Companies that offer such products can tap into this growing market segment and differentiate themselves from competitors.

Market Segmentation

The India home furnishing market is segmented into product type, distribution channel, and region. Based on product type, the market is segmented into home furniture, home textiles, and wall décor. The home furniture segment is further segmented into bed, table, chairs, etc. The home textiles segment is further segmented into carpets & rugs, and cushions, etc. The wall décor segment is further segmented into a scenic accent wall and rugged walls. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online, and non-retail. Based on region, the market is segmented into North, West, South, East.

Market Players

Welspun India Limited, Trident India Limited, The Bombay Dyeing & Manufacturing Co Ltd., Alok Industries Limited, Himatsingka Seide Limited, D'Decor Home Fabrics Pvt. Ltd., Bella Casa Fashion & Retail Limited, Reliance Industries Limited, Godrej & Boyce Manufacturing Company Limited, and Wakefit Innovations Private Limited, etc. are the major market players in the India Home Furnishing market.

Attribute

Details

Base Year

2023

Historic Data

2019 – 2022

Estimated Year

2024

Forecast Period

2025 – 2029

Quantitative Units

Revenue in USD Million, and CAGR for 2019-2023 and 2024-2029

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Product Type

Distribution Channel

Region

Regional Scope

North, West, South, East

Key companies profiled

Welspun India Limited, Trident India Limited, The Bombay Dyeing & Manufacturing Co Ltd., Alok Industries Limited, Himatsingka Seide Limited, D'Decor Home Fabrics Pvt. Ltd., Bella Casa Fashion & Retail Limited, Reliance Industries Limited, Godrej & Boyce Manufacturing Company Limited, and Wakefit Innovations Private Limited, etc.

Customization scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Report Scope:

In this report, the India home furnishing market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • India Home Furnishing Market, By Product Type:
    • Home Furniture
    • Home Textiles
    • Wall Décor   
  • India Home Furnishing Market, By Distribution Channel:
    • Supermarkets/Hypermarkets
    • Specialty Stores
    • Online
    • Non-Retail
  • India Home Furnishing Market, By Region:
    • North
    • West
    • South
    • East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India home furnishing market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).
India Home Furnishing Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.         By Gender

4.2.2.         By Age

4.2.3.         By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision

4.5.  Challenges Faced After Purchase

5.    India Home Furnishing Market Outlook

5.1.  Market Size & Forecast

5.1.1.         By Value

5.1.2.         By Volume

5.2.  Market Share & Forecast

5.2.1.         By Product Type Market Share Analysis (Home Furniture (Bed, Table, Chairs, etc.), Home Textiles (Carpets & Rugs, Cushions, etc.), Wall Décor (Scenic Accent Wall, Rugged Walls))

5.2.2.         By Distribution Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Online, and Non-Retail)

5.2.3.         By Region Market Share Analysis

5.2.3.1. North Region Market Share Analysis

5.2.3.2. West Region Market Share Analysis

5.2.3.3. South Region Market Share Analysis

5.2.3.4. East Region Market Share Analysis

5.2.4.         By Company Market Share Analysis

5.3.  India Home furnishing Mapping & Opportunity Assessment

5.3.1.         By Product Type Market Mapping & Opportunity Assessment

5.3.2.         By Distribution Channel Market Mapping & Opportunity Assessment

5.3.3.         By Region Market Mapping & Opportunity Assessment

6.      India Home Furniture Market Outlook

6.1.  Market Size & Forecast          

6.1.1.         By Value

6.1.2.         By Volume

6.2.  Market Share & Forecast

6.2.1.         By Type Market Share Analysis (Bed, Table, Chairs, etc.)

6.2.2.         By Distribution Channel Market Share Analysis

7.    India Home Textiles Market Outlook

7.1.  Market Size & Forecast          

7.1.1.         By Value

7.1.2.         By Volume

7.2.  Market Share & Forecast

7.2.1.         By Type Market Share Analysis (Carpets & Rugs, Cushions, etc.)

7.2.2.         By Distribution Channel Market Share Analysis

8.    India Wall Décor Market Outlook

8.1.  Market Size & Forecast          

8.1.1.         By Value

8.1.2.         By Volume

8.2.  Market Share & Forecast

8.2.1.         By Type Market Share Analysis (Scenic Accent Wall, Rugged Walls)

8.2.2.         By Distribution Channel Market Share Analysis

9.    Market Dynamics

9.1.  Drivers

9.1.1.         Growing government initiatives

9.1.2.         Increasing number of residential complexes

9.1.3.         Innovative product launches

9.2.  Challenges

9.2.1.         High competition

9.2.2.         Changing Consumer Preference

10.  Impact of COVID-19 on the India Home Furnishing Market

10.1.              Impact Assessment Model       

10.1.1.      Key Segments Impacted

10.1.2.      Key Regions Impacted

10.1.3.      Key Distribution Channel Impacted

11.  Market Trends & Developments

11.1.              Growing popularity of home décor items

11.2.              Rising demand for eco-friendly products

11.3.              Increasing popularity of online shopping

11.4.              Growing demand for doorstep delivery

11.5.              Increasing demand for trendy & unique products

12.  Porter’s Five Forces Model

12.1.              Competitive Rivalry

12.2.              Bargaining Power of Buyers

12.3.              Bargaining Power of Suppliers

12.4.              Threat of New Entrants

12.5.              Threat of Substitutes

13.  SWOT Analysis

13.1.              Strength

13.2.              Weakness

13.3.              Opportunities

13.4.              Threats

14.  Competitive Landscape

14.1.              Company Profiles 

14.1.1.      Welspun India Limited   

14.1.1.1.              Company Details

14.1.1.2.              Product & Services

14.1.1.3.              Financials (As Per Availability)

14.1.1.4.              Key Market Focus & Geographical Presence

14.1.1.5.              Recent Developments

14.1.1.6.              Key Management Personnel

14.1.2.      Trident India Limited

14.1.2.1.              Company Details

14.1.2.2.              Product & Services

14.1.2.3.              Financials (As Per Availability)

14.1.2.4.              Key Market Focus & Geographical Presence

14.1.2.5.              Recent Developments

14.1.2.6.              Key Management Personnel

14.1.3.       The Bombay Dyeing & Manufacturing Co Ltd.   

14.1.3.1.              Company Details

14.1.3.2.              Product & Services

14.1.3.3.              Financials (As Per Availability)

14.1.3.4.              Key Market Focus & Geographical Presence

14.1.3.5.              Recent Developments

14.1.3.6.              Key Management Personnel

14.1.4.      Alok Industries Limited    

14.1.4.1.              Company Details

14.1.4.2.              Product & Services

14.1.4.3.              Financials (As Per Availability)

14.1.4.4.              Key Market Focus & Geographical Presence

14.1.4.5.              Recent Developments

14.1.4.6.              Key Management Personnel

14.1.5.      Himatsingka Seide Limited    

14.1.5.1.              Company Details

14.1.5.2.              Product & Services

14.1.5.3.              Financials (As Per Availability)

14.1.5.4.              Key Market Focus & Geographical Presence

14.1.5.5.              Recent Developments

14.1.5.6.              Key Management Personnel

14.1.6.      D'Decor Home Fabrics Pvt. Ltd.      

14.1.6.1.              Company Details

14.1.6.2.              Product & Services

14.1.6.3.              Financials (As Per Availability)

14.1.6.4.              Key Market Focus & Geographical Presence

14.1.6.5.              Recent Developments

14.1.6.6.              Key Management Personnel

14.1.7.      Bella Casa Fashion & Retail Limited     

14.1.7.1.              Company Details

14.1.7.2.              Product & Services

14.1.7.3.              Financials (As Per Availability)

14.1.7.4.              Key Market Focus & Geographical Presence

14.1.7.5.              Recent Developments

14.1.7.6.              Key Management Personnel

14.1.8.      Reliance Industries Limited    

14.1.8.1.              Company Details

14.1.8.2.              Product & Services

14.1.8.3.              Financials (As Per Availability)

14.1.8.4.              Key Market Focus & Geographical Presence

14.1.8.5.              Recent Developments

14.1.8.6.              Key Management Personnel

14.1.9.      Godrej & Boyce Manufacturing Company Limited     

14.1.9.1.              Company Details

14.1.9.2.              Product & Services

14.1.9.3.              Financials (As Per Availability)

14.1.9.4.              Key Market Focus & Geographical Presence

14.1.9.5.              Recent Developments

14.1.9.6.              Key Management Personnel

14.1.10.    Wakefit Innovations Private Limited  

14.1.10.1.            Company Details

14.1.10.2.            Product & Services

14.1.10.3.            Financials (As Per Availability)

14.1.10.4.            Key Market Focus & Geographical Presence

14.1.10.5.            Recent Developments

14.1.10.6.            Key Management Personnel

15.  Strategic Recommendations/Action Plan

15.1.              Key Focus Areas

15.2.              Target Region

15.3.              Target Product Type

15.4.              Target Distribution Channel

16.   About Us & Disclaimer

Figures and Tables

Frequently asked questions

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Major trends in the India home furnishing market are increasing demand of trendy products and rising popularity of online shopping.

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What are the trends in the India home furnishing market?

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What are the challenges in the India Home Furnishing market?

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Welspun India Limited, Trident India Limited, The Bombay Dyeing & Manufacturing Co Ltd., Alok Industries Limited, Himatsingka Seide Limited, D'Decor Home Fabrics Pvt. Ltd., Bella Casa Fashion & Retail Limited, Reliance Industries Limited, Godrej & Boyce Manufacturing Company Limited, and Wakefit Innovations Private Limited, etc. are the major market players in the India home furnishing market.

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Parvati Sharma

Account Manager BD
Press Release

India Home Furnishing Market is Expected to be Fueled by Home Furniture Segment During the Forecast Period

Jun, 2023

India Home Furnishing market is primarily driven by the increasing popularity of home décor items, rising demand for trending & unique products, and growing adoption of eco-friendly products.

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