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Forecast Period
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2026-2030
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Market Size (2024)
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USD 321.54 Million
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Market Size (2030)
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USD 482.61 Million
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CAGR (2025-2030)
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7.08%
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Fastest Growing Segment
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Nutraceuticals
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Largest Market
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West India
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Market Overview
India Gummies Market was valued at USD 321.54 Million in 2024 and is anticipated to reach USD 482.61 Million by 2030, with a CAGR of 7.08% during 2025-2030. The India
Gummies Market is experiencing robust growth driven by several key factors. Changing
consumer preferences towards healthier and convenient snack options are fueling
the demand for gummies as a tasty and portable alternative to traditional
candies. Increasing health consciousness among consumers, particularly
millennials and Gen Z, is prompting a shift towards functional gummies
fortified with vitamins, minerals, and herbal extracts, offering added health
benefits. The expanding urban population, rising disposable incomes, and
growing influence of Western dietary trends are contributing to the popularity
of gummies as a guilt-free indulgence and on-the-go snack option. Aggressive
marketing strategies, innovative product formulations, and expanding
distribution channels are driving market penetration and consumer awareness,
further stimulating market growth. With increasing demand for healthier and
indulgent snacks, the India Gummies Market is expected to continue its upward
trajectory in the coming years, presenting significant opportunities for
manufacturers and retailers in the food and beverage industry.
Key Market Drivers
Increasing Health Consciousness to Drives the India
Gummies Market Growth
The increasing health consciousness among Indian
consumers has been a significant driver for the India gummies market. As more
people become aware of the importance of maintaining a healthy lifestyle, they
are seeking out snack options that are both tasty and nutritious. Gummies made
from natural ingredients, such as fruit juice and plant extracts, have gained
popularity in recent years due to their perceived health benefits. These
gummies are often fortified with vitamins and minerals, making them a healthier
option than traditional candies or chocolates.
Many consumers are looking for alternatives to
sugary snacks, and gummies made with low-sugar or sugar-free formulations are
becoming increasingly popular.The growing demand for healthier snack options
has prompted many manufacturers to develop new gummy products that cater to
health-conscious consumers. This includes gummies made with functional
ingredients, such as probiotics, omega-3s, and antioxidants, which are believed
to provide health benefits beyond basic nutrition.
Increasing Demand for Healthy and Convenient Snacks
India gummies market has witnessed significant
growth in recent years due to increasing demand for healthy and convenient
snacks. Consumers are looking for snacks that are easy to consume on-the-go and
also offer health benefits. As companies continue to invest in the category,
the market is expected to witness sustained growth, with gummies becoming an
increasingly popular choice among Indian consumers seeking convenient and
health-focused snack options. In August 2023, Consumer goods giant Unilever
has led a seed investment round in the Indian health and wellness enterprise
What’s Up Wellness. The renowned maker of Knorr and Marmite, Unilever,
channeled its investment through its venture capital division, Unilever
Ventures, into the Gurugram-based startup. What’s Up Wellness specializes in
crafting gummy multivitamins and supplements designed to support sleep and
beauty regimens. Notably, the investment round also attracted contributions
from several existing angel investors associated with What’s Up Wellness.
Another factor driving the growth of the gummies
market is the convenience they offer. Gummies can be easily stored and consumed
on-the-go. They are also a mess-free option, making them ideal for busy
consumers. In addition to these factors, the gummies market has also been
driven by the increasing popularity of plant-based and organic products. Many
gummies manufacturers have responded to this demand by offering plant-based and
organic options, further fueling the growth of the India Gummies market. Therefore,
the combination of convenience, health benefits, and variety of options is
driving the growth of the India gummies market. As more consumers seek out
healthy and convenient snacks, it is likely that the demand for gummies will
continue to grow.
Increasing Penetration of e-commerce Platforms in
India
The increasing penetration of e-commerce platforms
in India has had a positive impact on the gummies market as well. Gummies are a
popular product in the confectionery market, and the availability of these
products on e-commerce platforms has made them more accessible to consumers
across the country. E-commerce platforms have made it easier for manufacturers
and sellers of gummies to reach a wider audience, including those living in
remote areas where access to traditional brick-and-mortar stores may be
limited. This has led to an increase in sales of gummies in India. In addition,
e-commerce platforms offer several advantages such as they provide a platform
for manufacturers and sellers to showcase their products and differentiate
themselves from their competitors. They also offer the ability to target specific
consumer groups with personalized marketing messages and offers. This in turn
is driving the growth of India gummies market by increasing the sales through
e-commerce channels. E-commerce platforms provide valuable data and insights
into consumer preferences, allowing manufacturers and sellers to adjust their
product offerings to meet changing consumer demands. E-commerce platforms offer
a convenient and secure way for consumers to purchase gummies online, with
features like cash on delivery, easy returns, and secure payment options. Hence,
the increasing penetration of e-commerce platforms in India has boosted the
growth of India gummies market by making these products more accessible to
consumers and providing a platform for manufacturers and sellers to reach a
wider audience.
Rising Disposable Income
Rising disposable income is one of the factors
driving the gummies market in India. With the increase in disposable income,
consumers are now more willing to spend on premium and higher-priced products.
This has created an opportunity for manufacturers to offer more premium and
innovative gummy products that cater to the evolving tastes and preferences of
consumers. As consumers have more disposable income, they are more likely to
indulge in snacks and treats, including gummies. They are more willing to try
new and unique flavors and variants of gummies, including those that offer
health benefits such as vitamins, minerals, and antioxidants.
The rise in disposable income has also contributed
to the growth of online retail in India, which has made it easier for consumers
to access a wider range of gummy products. Online retail platforms provide a
convenient and hassle-free shopping experience, which has made it easier for
consumers to explore and purchase new gummy products. Therefore, rising
disposable income has contributed to the growth of the gummies market in India
by increasing consumer purchasing power, creating demand for premium and
innovative products, and facilitating access to a wider range of gummy options
through online retail platforms.
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Key Market Challenges
Competition and Market Saturation
The India Gummies Market is becoming increasingly
competitive, with a proliferation of brands and products vying for market
share. As consumer demand for gummies continues to grow, new entrants,
including domestic and international players, are entering the market,
intensifying competition and driving innovation. Established brands are
expanding their product portfolios with new flavors, formulations, and
packaging designs to attract consumers and differentiate themselves from
competitors. This heightened competition poses challenges for smaller players
and new entrants in terms of market penetration, brand visibility, and shelf
space. Market saturation in certain product categories, such as vitamin gummies
and herbal supplements, makes it challenging for brands to stand out and
capture market share. Differentiation strategies, product innovation, and
targeted marketing are essential for brands to remain competitive and sustain
growth in the increasingly crowded Gummies Market.
Price Sensitivity and Affordability
Price sensitivity and affordability are significant
challenges for the India Gummies Market, particularly in a price-conscious
market like India. While gummies offer convenience, taste, and nutritional
benefits, they are often perceived as premium or indulgent products, commanding
higher price points compared to traditional candies or snacks. This price
premium may deter price-sensitive consumers, especially in lower-income
segments, from purchasing gummies regularly. The cost of sourcing high-quality ingredients,
complying with regulatory requirements, and investing in marketing and
distribution adds to the overall production costs, further impacting pricing
strategies. Balancing affordability with quality and value proposition is
crucial for manufacturers to attract a broad consumer base and drive volume
sales. Offering value-added propositions such as multipacks, bundle deals, and
promotional discounts can help make gummies more accessible and affordable to a
wider audience, addressing the challenge of price sensitivity in the market.
Key Market Trends
Expanding Urban Population
The rapid urbanization of India is another
significant driver shaping the Gummies Market. As more people migrate to urban
areas in search of better opportunities and lifestyles, there is a
corresponding increase in demand for convenient and on-the-go snack options.
Gummies, with their portability, long shelf life, and easy consumption, are
well-suited to meet the needs of urban consumers who lead busy and fast-paced
lives. Urbanization brings about changes in dietary habits and preferences,
with consumers increasingly gravitating towards Western-style snacks and
indulgent treats. Gummies, with their appealing flavors, textures, and fun
shapes, resonate with urban consumers seeking novel and enjoyable snacking
experiences. Consequently, manufacturers are targeting urban markets with
tailored marketing campaigns and product offerings to capitalize on this trend
and expand their market share.
Innovation in Product Formulations
Innovation in product formulations is driving
growth and differentiation in the India Gummies Market. Manufacturers are
experimenting with a wide range of ingredients, flavors, and textures to create
unique gummy formulations that cater to diverse consumer preferences. Beyond
traditional fruit flavors, gummies now come in a variety of exotic and novel
flavors such as mango, lychee, and passion fruit, appealing to adventurous
palates. There is a growing demand for gummies made with natural ingredients,
free from artificial colors, flavors, and preservatives, reflecting consumer
preferences for clean label products. Manufacturers are exploring functional
ingredients such as collagen, probiotics, and adaptogens to add health benefits
to gummies, tapping into the growing trend of functional snacking. This
emphasis on innovation and product differentiation allows brands to stand out
in a crowded market and capture the attention of discerning consumers.
Segmental Insights
Type Insights
Based on the Type, Nutraceuticals
emerge as the dominant category, driving market growth and innovation.
Nutraceuticals encompass a broad range of products formulated with bioactive
compounds, vitamins, minerals, and herbal extracts, designed to provide health
benefits beyond basic nutrition. These products target specific health concerns
such as immune support, joint health, cognitive function, and digestive
wellness, catering to the growing demand for preventive healthcare and wellness
solutions among Indian consumers. Nutraceutical gummies offer a convenient and
enjoyable way to supplement one's diet with essential nutrients and bioactive
compounds, appealing to consumers seeking functional snacks that support their
health and well-being.
The popularity of
Nutraceutical gummies in the India Gummies Market can be attributed to several
factors. Rising health consciousness and awareness of the importance of
preventive healthcare are driving consumer interest in Nutraceutical products
that offer targeted health benefits. With increasing prevalence of
lifestyle-related diseases such as obesity, diabetes, and cardiovascular
disorders, consumers are proactively seeking ways to maintain their health and
vitality through dietary and lifestyle interventions. Nutraceutical gummies
provide a convenient and palatable option for consumers to incorporate essential
vitamins, minerals, and botanical extracts into their daily routine, supporting
overall health and wellness.
Source Insights
Based on Source, Plant-Based
gummies are emerging as the dominant category, driving consumer preferences and
market growth. Plant-based gummies are formulated using ingredients derived
from plants, such as fruits, vegetables, grains, and botanical extracts, making
them suitable for vegetarian and vegan diets. These gummies align with the
growing trend towards plant-based eating, driven by concerns about health,
sustainability, and animal welfare among Indian consumers.
One of the key factors
contributing to the dominance of Plant-Based gummies in the India Gummies
Market is the rising demand for vegetarian and vegan-friendly products. As more
consumers adopt plant-based diets for health and environmental reasons, there
is a growing need for plant-derived alternatives to traditional animal-based
products. Plant-Based gummies offer a guilt-free snacking option for consumers
who seek delicious treats without compromising their dietary preferences or
ethical beliefs. Plant-Based gummies appeal to a broader consumer base,
including vegetarians, vegans, and individuals with dietary restrictions or
food sensitivities. By using natural ingredients sourced from plants, these
gummies cater to diverse dietary needs and lifestyle choices, making them
inclusive and accessible to a wider audience. Plant-Based gummies often feature
clean label claims such as non-GMO, gluten-free, and organic, resonating with
health-conscious consumers who prioritize transparency and authenticity in
their food choices.
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Regional Insights
The Western region stands out as the dominant region propelling market growth and innovation. Comprising states such as Maharashtra,
Gujarat, Rajasthan, and Goa, the Western region boasts several factors
contributing to its market dominance. The Western region is home to major
metropolitan cities such as Mumbai, Pune, and Ahmedabad, serving as pivotal
hubs for commerce, trade, and healthcare infrastructure. These urban centers
house a dense network of supermarkets, pharmacies, and specialty stores,
providing extensive distribution channels for gummy products to reach consumers
across urban and rural areas alike.
The Western region's robust economic landscape,
characterized by industrialization, manufacturing, and tourism, generates
significant demand for consumer goods and packaged snacks, including gummies.
With rising disposable incomes and changing lifestyle preferences, consumers in
the Western region are increasingly seeking out convenient and indulgent snack
options that offer a balance of taste and nutrition. Gummies, with their
vibrant colors, fruity flavors, and chewy textures, resonate with consumers of
all ages, making them a popular choice for on-the-go snacking, lunchbox treats,
and occasional indulgence. The Western region's cosmopolitan population,
comprising diverse cultural and demographic groups, presents ample opportunities
for gummy manufacturers to innovate and diversify their product offerings to
cater to varying tastes and preferences. From traditional fruit flavors like
mango and guava to exotic combinations like pineapple-coconut and lychee-rose,
gummy brands in the Western region are known for their creativity and ingenuity
in product development.
Recent Developments
- In July 2023, entering the
child nutrition realm, pharmaceutical company Dr. Reddy’s Laboratories
introduced CeleHealth Kidz Immuno Plus Gummies to the Indian market. This move
aims to tackle the nutritional needs linked to the escalating concerns over
child immunity in India. Through the introduction of these gummies, the company
seeks to bolster its foothold in the nutraceutical sector and diversify its
range of products. Dr. Reddy’s nutrition portfolio encompasses offerings for
adult and child nutrition, hospital and clinical nutrition, as well as overall
health and wellness. Among its prominent nutraceutical products is Celevida, designed
for diabetes management.
Key Market Players
- Power Gummies (Aesthetic
Nutrition Pvt Ltd)
- Hindustan Unilever Limited
- Azveston Healthcare Pvt. Ltd.
- Marico Ltd.
- Solistaa Pharmaceuticals
Private Limited (Amway)
- I M Healthcare Pvt. Ltd.
- Abbott India Ltd.
- Mankind Pharma Ltd.
- Purna Gummies Pvt. Ltd.
- Nutricore Biosciences Pvt.
Ltd.
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By Type
|
By Source
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By Distribution Channel
|
By Packaging
|
By End User
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By Region
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- Nutricosmetics
- Nutraceuticals
|
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- Pharmacies and Drug Stores
- Online
- Supermarkets and Hypermarkets
- Others
|
|
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Report Scope:
In this report, the India Gummies Market has been
segmented into the following categories, in addition to the industry trends
which have also been detailed below:
- India Gummies Market, By Type:
o Nutricosmetics
o Nutraceuticals
- India Gummies Market, By Source:
o Plant Based
o Animal Based
- India Gummies Market, By Distribution Channel:
o Pharmacies and Drug Stores
o Online
o Supermarkets and Hypermarkets
o Others
- India Gummies Market, By Packaging:
o Bottles & Jars
o Pouches
- India Gummies Market, By End User:
o Kids
o Adults
- India Gummies Market, By Region:
o North
o South
o West
o East
Competitive Landscape
Company Profiles: Detailed analysis of the major companies
present in the India Gummies Market.
Available Customizations:
India Gummies Market report with the given
market data, TechSci Research offers customizations according to a company's
specific needs. The following customization options are available for the
report:
Company Information
- Detailed analysis and
profiling of additional market players (up to five).
India Gummies Market is an upcoming report to be
released soon. If you wish an early delivery of this report or want to confirm
the date of release, please contact us at [email protected]