India
Communication Platform as a Service (CPaaS) market is anticipated to grow
robustly during the forecast period, 2019-2029. The market is growing due to
Increased digital client engagement, cloud encryption, and digital
transformation are the main factors driving the Indian CPaaS industry.
Real-time
communication capabilities may be added by enterprises using a cloud-based
delivery architecture called a communication platform as a service (CPaaS). The
main purpose of CPaaS, a cloud communication technology, is to enhance customer
communication channels. In the next years, the CPaaS market size is anticipated
to expand significantly due to variables including the demand for personalized
client interactions, the accessibility of cloud communication services, and the
rising popularity of digital communications. In order to improve real-time
communication and user experience, vendors in the industry concentrate on
offering webRTC services. Businesses are embracing CPaaS as an appropriate and
affordable alternative to update their technology and profit from the cloud.
Real-time
communication channels, such as audio, video, chat apps, and messaging
applications, can be added to one's existing applications or business solutions
using a cloud-based communication platform-as-a-service (CPaaS). The paper
discusses the Indian CPaaS ecosystem, and active stakeholders were discussed
during the course of the time period under review.
Moreover, many
businesses are moving away from on-premises communications and towards cloud
platforms thanks to the growth of CPaaS. The benefits of CPaaS systems include
better productivity and connections with external apps. However, these systems
are susceptible to problems with data security. Enterprise-wide vulnerabilities
and fraud attacks are typically caused by insufficient security measures. Even
in large organizations, data breaches result in a loss of revenue and
confidence. Credential exposure permits unauthorized access to network
infrastructure, which may cause data spills. As a result, it is necessary to
design a communication security plan as well as an early assessment of the
risk-benefit ratio of CPaaS for communication protection. Constant security
issues might put a cap on CPaaS business.
Growing
interest in the Pay-per-use approach to reduce capital expenditures driving the
growth in the India CPaaS Market:
CPaaS providers
are increasingly utilizing a variety of cloud-based APIs because of how
valuable they are. To enable them to include messaging, audio, video, email,
and other OTT into their applications, they are provided to developers as
pre-packaged plugins or as a part of integration modules. This platform's
pay-as-you-go model for advertisements enables businesses to only pay for the
services they really use. The business asset is lighter since no major funds
are required to build an infrastructure or develop software. Consequently,
CPaaS is growing in acceptance among businesses.
Moreover, to
gain market share, the companies provide a range of pay-per-use alternatives.
For instance, Mavenir CPaaS was made available as a SaaS product in November
2022. It was maintained and managed on the public cloud by Mavenir, and it was
given using a pay-as-you-grow model, which lowers upfront costs and risks while
speeding up time to market. In order to provide communications service
providers with a complete customer engagement and business message monetization
solution, Mavenir's CPaaS integrates API enablers and turnkey apps.
Commercial
CPaaS software built on a CPaaS provider's stack is available. By creating or
negotiating OEM agreements with API software suppliers, commercial CPaaS
providers offer programmable APIs, cloud development, and deployment. Service
providers are not commercial CPaaS suppliers. Despite the fact that they
produce network traffic, they are unable to relocate or end it. They bargain
with service providers to carry and finish traffic on their behalf in order to
obtain the services they need to execute this mission. The different end users'
capital expenditures would be decreased as a result.
The service
provider partners, and its software stack make up the commercial CPaaS
solution. Unless a service provider has a signed contract with the Commercial
CPaaS Provider, it is a closed system. Even if the traffic was started by one
of its current corporate clients, it cannot move or terminate any created
traffic.
Businesses of
all sizes may quickly expand thanks to the integration of communications
features by CPaaS providers made possible by cloud technology. By utilising
CPaaS, development teams may save costs for people, infrastructure, and time to
market. Other benefits of using a CPaaS include reasonable pricing structures that
let developers pay for the services they need. Additionally, this service could
help with multi-tenancy, which allows numerous users to use the service at
once, each in their own secure environment.
Exponential
Growth In The Use Of Solutions Based On CPaaS Over Other Competitive Models:
Innovations in
technology have value that is applicable to many different industries. Smart
shopping assistants should soon be more adept at recommending products based on
a user's browsing history. The program will offer precise translations in
real-time, eliminating the need for pricey multilingual customer service
personnel. Through the use of APIs, any phone or webcam might be converted into
a biometric security checkpoint by using CPaaS video chat technology and AI with
facial recognition capabilities. Additionally, chatbots would continue to
expand in capability and reach, enabling several firms to use teams of
automated customer support representatives formed completely of bots.
An increase
in demand for multichannel marketing will promote market expansion:
Businesses need
multichannel marketing to keep their current clientele and draw in new ones,
and this requirement is growing quickly. Customers must contact firms via a
variety of channels. Some people utilize text messaging, some use live online
chat, while yet others use conventional call services. Access to all well-known
communication platforms is simultaneously available when using communication
platform-as-a-service (CPaaS). This makes it possible for businesses to be on
the platforms that customers choose. Thus, during the course of the forecast
period, the worldwide communication platform-as-a-service (CPaaS) market is
anticipated to increase in response to demand for omnichannel marketing.
Lack of
Privacy and Transparency in Communications Platform as a Service (CPaaS)
Deployment in the Cloud:
Cloud-based
services include communications-platform-as-a-service (CPaaS). The need for
cloud-based deployment has grown in India, but end users' skepticism about cloud
security and transparency, particularly with regard to fraud and data security,
has grown as well. The following are the primary obstacles to the adoption of
cloud application security management solutions:
- Lack of information regarding the
state of vulnerabilities' repair
- Lack of real-time awareness of
vulnerabilities and the state of their remedy
- Not providing status updates and
confirming remedy
- On the other hand, it is predicted
that more openness and real-time data regarding cloud-based deployment will
lessen the impact of the restriction.
Recent
Developments:
- Vi Business, Vodafone Idea's B2B
subsidiary, started offering Cloud Telephony solutions to companies in May
2022. Vi is the third-largest telecom provider in the nation. It is
offered as a service by the telco as a communications platform. Vi
Telephony offers various advantages to businesses. If they interact
frequently and extensively with their clients, they can find solutions. By
automating multiple tasks utilising voice and SMS as communication
channels, businesses may concentrate on their main business activities.
Additionally, the technology would enable smooth customer interactions.
Furthermore, this solution is created using a cloud-based method rather
than a voice-hosting infrastructure.
- In May 2021, Telestax, a company
that offers CPaaS enablement to multinational communications companies,
declared the opening of a new point of presence (PoP) in India. India is
the second-largest mobile market in the world with a population of over
1.3 billion, and this most recent expansion shows Telestax's commitment to
doing so by giving the biggest telecommunications companies in the world
the infrastructure, capabilities, and support they need to bring CPaaS to
Indian markets and businesses.
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Market Segmentation
The India
Communication Platform as a Service (CPaaS) market is segmented into Services,
End User, Enterprise Size and region. Based on Services, the market is further
segmented into Professional Services and Managed Services. Based on End
User, the market is further divided into Healthcare, E-commerce & Retail,
IT & Telecom, BFSI, Hospitality, Others. Based on Enterprise Size, the
market is further split into Small & Medium Scale Enterprise, Large Scale
Enterprise. Based on region, the market is bifurcated into South India, North
India, East India and West India.
Market
player
Major players
operating in the India Communication Platform as a Service (CPaaS) market are
Twilio Technology India Pvt Ltd, Tanla Platforms Limited, Route Mobile Limited,
AMD Telecom (Routee), Netcore Cloud Pvt. Ltd., Telnyx India Private Limited,
Sendbird, Inc., Gupshup Technology India Private Limited, Messagebird India
Private Limited, Infobip India Private Limited.
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Attribute
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Details
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Base Year
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2023
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Historic Data
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2019–
2022
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Estimated Year
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2024
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Forecast Period
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2025
– 2029
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Quantitative Units
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Revenue in USD Million, value, and CAGR for
2019 -2023 and 2024 - 2029
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Report coverage
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Revenue
forecast, Company Share, growth factors, and trends
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Segments covered
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Services
End User
Enterprise Size
Region
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Region
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North,
West, South, East
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Key companies profiled
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Twilio Technology India Pvt Ltd, Tanla
Platforms Limited, Route Mobile Limited, AMD Telecom (Routee), Netcore Cloud
Pvt. Ltd., Telnyx India Private Limited, Sendbird, Inc., Gupshup Technology
India Private Limited, Messagebird India Private Limited, Infobip India
Private Limited
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Customization scope
|
10% free report
customization with purchase. Addition or alteration to country, regional
& segment scope.
|
|
Pricing and purchase options
|
Avail customized purchase options to
meet your exact research needs. Explore purchase
options
|
|
Delivery Format
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PDF and Excel through Email
(We can also provide the editable version of the report in PPT/Word format on
special request)
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Report
Scope:
In
this report, India Communication Platform as a Service (CPaaS) market has been
segmented into the following categories, in addition to the industry trends
which have also been detailed below:
- India
Communication Platform as a Service (CPaaS) market, By Service:
- Professional
Services
- Managed
Services
- India
Communication Platform as a Service (CPaaS) market, By End User:
- Healthcare
- E-commerce
& Retail
- IT
& Telecom
- BFSI
- Hospitality
- Others
- India
Communication Platform as a Service (CPaaS) market, By Enterprise Size:
- Small
& Medium Scale Enterprise
- Large
Scale Enterprise
- India
Communication Platform as a Service (CPaaS) market, By Region:
- West
India
- North
India
- South
India
- East
India
Competitive
Landscape
Company
Profiles: Detailed
analysis of the major companies present in India Communication Platform as a
Service (CPaaS) market.
Available
Customizations:
With
the given market data, TechSci Research offers customizations according to a
company's specific needs. The following customization options are available for
the report:
Company
Information
- Detailed
analysis and profiling of additional market players (up to five).
The
India Communication Platform as a Service (CPaaS) market is an upcoming report
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