India Augmented Reality in Healthcare Market By Technology (Head Mounted Devices, Handheld Devices), By Product (AR Displays, AR Sensors, AR Input Devices, AR Semiconductor Components, Others), By End User (Hospitals and Clinics, Research Laboratories, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

India Augmented Reality in Healthcare Market was valued at USD 27.30 Million in 2024 and is expected to reach USD 119.90 Million by 2030 with a CAGR of 27.93% during the forecast period. The augmented reality (AR) in healthcare market in India is experiencing rapid growth, driven by the increasing adoption of digital health solutions and advancements in medical technology. AR is transforming the way healthcare professionals perform surgeries, conduct medical training, and engage with patients, particularly with the rising adoption of head-mounted devices (HMDs) for precise visualization and immersive learning experiences. South India dominates the market, benefiting from strong healthcare infrastructure, thriving tech ecosystems in Bengaluru and Hyderabad, and high medical tourism footfall. Government initiatives, such as the Ayushman Bharat Digital Mission, and the expanding use of telemedicine in rural areas further bolster market expansion.

However, the high cost of AR devices and limited awareness among smaller healthcare providers pose significant challenges. The lack of technical expertise in operating advanced AR solutions hinders seamless integration in some regions. Despite these challenges, the market is set to grow, propelled by collaborations between the healthcare and IT sectors, increased focus on minimally invasive surgeries, and rising investments in healthcare innovation.

Key Market Drivers

Expansion of Medical Tourism

The expansion of medical tourism is playing a pivotal role in driving the adoption of AR technologies in India’s healthcare market. With India emerging as a global hub for affordable yet high-quality medical services, international patients are increasingly seeking treatments for complex surgeries, specialty procedures, and rehabilitation. Hospitals and healthcare providers are leveraging AR to enhance precision during surgeries, improve patient outcomes, and offer a superior level of care that matches global standards. AR-powered tools are particularly beneficial for pre-surgical planning, real-time visualization during procedures, and post-surgical rehabilitation, all of which appeal to international patients looking for advanced healthcare solutions.

Supporting this growth is the significant rise in medical tourism numbers. According to data released, the number of medical tourists visiting India is projected to be around 7.3 million in calendar year (CY) 2024, up from 6.1 million estimated in CY 2023. To meet this increasing demand, the Government of India has stepped up with infrastructure support, announcing loans of $14.8 billion to boost healthcare facilities and providing working capital and personal loans to companies operating in the tourism sector to recover from the pandemic’s impact.

Leading hospital chains such as Apollo Hospitals, Max Hospitals, Asian Hospitals, Shalby Hospitals, Fortis Hospitals, and Manipal Group are investing heavily in building state-of-the-art healthcare facilities, particularly in tier-II and tier-III cities. Specialty procedures such as dental implants and cosmetic surgeries, which were previously deferred due to time and accessibility constraints, are now becoming more commonplace in these regions. By integrating AR into their operations, these hospitals not only improve treatment accuracy and efficiency but also enhance the overall patient experience, solidifying India’s position as a preferred destination for medical tourism.

The increasing adoption of AR technologies complements India’s growing reputation as a global destination for medical tourism by addressing key needs such as surgical precision, patient education, and enhanced rehabilitation methods. AR-based solutions enable surgeons to visualize complex anatomical structures in 3D during procedures, improving accuracy and minimizing risks. This is particularly important for medical tourists, many of whom travel long distances for advanced treatments and expect world-class healthcare experiences. For example, AR-driven tools are used in orthopedic surgeries, cardiology, and neurosurgery, ensuring better outcomes and faster recovery times.

Moreover, AR has found growing applications in patient engagement, with hospitals leveraging it to explain treatment plans and surgical procedures in a more interactive and understandable manner. This not only builds trust among international patients but also enhances their confidence in the quality of care provided. AR-assisted telemedicine solutions are bridging the gap for follow-up consultations, allowing foreign patients to remain connected with their healthcare providers even after returning to their home countries.

Increasing Healthcare Infrastructure Development

The rapid development of healthcare infrastructure in India is a critical driver for the adoption of augmented reality (AR) technologies in the healthcare sector. Over the past few years, India’s healthcare industry has witnessed substantial growth, driven by initiatives from both the private sector and the government. In 2023, the Indian healthcare market reached a value of US$ 372 billion, reflecting the consistent expansion of healthcare services across the country. This sector is now one of India’s largest employers, engaging a workforce of 7.5 million people as of 2024. Further, advancements in telemedicine, virtual assistants, and data analytics are projected to generate an additional 2.7–3.5 million tech jobs, which could play a significant role in driving the integration of AR and other advanced technologies.

The number of hospitals in India has also seen a sharp increase, jumping from 43,500 in 2019 to 54,000 in 2024, showcasing significant investment in healthcare infrastructure. Private hospitals have led this growth, registering a remarkable 27% increase, with their numbers rising from 30,000 in 2019 to 38,000 in 2024. These investments in private healthcare facilities are critical, as they often pioneer the adoption of new technologies, including AR, to provide premium medical services and stay competitive. AR-based tools for surgical precision, patient diagnostics, and medical training are increasingly being integrated into these hospitals to enhance the quality of care and efficiency.

Furthermore, the government's initiatives, such as increased healthcare spending under the Ayushman Bharat scheme, are contributing to the development of modern healthcare facilities in tier-II and tier-III cities. These regions are becoming hotspots for new infrastructure projects, supported by incentives and loans worth $14.8 billion to boost healthcare facilities post-COVID-19. This push for modernizing healthcare delivery systems has not only led to the construction of new hospitals but also the adoption of advanced medical technologies, such as AR, to improve patient outcomes and operational efficiency.

With the growing demand for state-of-the-art healthcare services, this infrastructure boom is fostering the adoption of AR technologies, as hospitals look to integrate tools for real-time surgical visualization, immersive medical training, and interactive patient care. The expanding network of hospitals, coupled with India’s large and tech-savvy workforce, ensures that the country is well-positioned to lead in the integration of AR within its rapidly evolving healthcare ecosystem.

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Key Market Challenges

High Cost of Implementation

The high cost of implementing AR technologies in healthcare is one of the most significant barriers to the widespread adoption of these solutions in India. The initial investment required for AR devices, such as head-mounted displays and handheld systems, is considerable, making it challenging for many healthcare providers, especially smaller clinics and hospitals in tier-II and tier-III cities, to afford. In addition to the hardware, AR-based healthcare solutions often require sophisticated software, cloud storage systems, and seamless integration with existing medical devices and workflows, further escalating the costs.

Moreover, the cost challenge extends beyond purchasing the technology. Implementing AR in healthcare involves considerable expenditure on training medical professionals to effectively use these advanced systems. Surgeons, technicians, and support staff need specialized training to operate AR tools such as surgical navigation systems, which adds to the financial burden. Hospitals also need to allocate resources for ongoing maintenance, software updates, and technical support to ensure uninterrupted performance, which may strain their budgets over time.

Private hospitals and healthcare institutions in metropolitan areas are better positioned to absorb these costs due to higher revenues and access to capital. However, public hospitals and smaller private clinics, which often operate on tighter budgets, struggle to justify the financial outlay. As a result, the adoption of AR technologies remains limited to high-end hospitals catering to affluent patients, creating a disparity in the availability of advanced healthcare solutions.

With limited government subsidies or incentives specifically targeted at AR adoption, healthcare providers must bear the financial risk of implementing these systems. The uncertain return on investment (ROI) further exacerbates this challenge, as many hospitals hesitate to invest in AR without clear evidence of cost savings or revenue generation in the short term.

For AR technologies to achieve broader adoption across the Indian healthcare sector, it is essential to address the cost challenge. This could include initiatives such as government subsidies, public-private partnerships, and the development of low-cost AR solutions tailored to the needs of Indian healthcare providers. Such measures could help reduce financial barriers and enable the widespread integration of AR, ultimately improving the quality and accessibility of healthcare services across the country.

Key Market Trends

Innovations by Startups and Key Market Players

The Indian augmented reality (AR) healthcare market is witnessing a wave of innovations driven by startups and key market players, emerging as a transformative trend in the industry. With the increasing demand for advanced healthcare solutions, both established companies and agile startups are leveraging AR to develop cutting-edge applications that enhance diagnosis, treatment, and patient engagement. These innovations are reshaping the healthcare landscape, providing more precise, immersive, and efficient solutions for medical professionals and patients alike.

Startups in India, such as Plenoptika, Augmedix, and Imaginate, are actively introducing AR-based tools to improve medical training and surgical planning. For instance, startups are developing platforms that enable surgeons to use AR headsets for real-time visualizations during complex procedures, enhancing accuracy and reducing the risk of errors. Similarly, AR-based training simulators are being created to provide medical students and professionals with a hands-on experience of surgical techniques, without the need for physical cadavers or live patients. These innovations not only improve skill development but also make medical education more accessible and affordable.

Key market players, including Siemens Healthineers, GE Healthcare, and Philips Healthcare, are focusing on integrating AR technologies into their existing medical equipment. These companies are investing heavily in R&D to create AR-powered imaging systems, allowing radiologists to visualize 3D anatomical structures in real-time. AR is being integrated into patient monitoring systems, enabling healthcare providers to overlay critical data onto AR displays during surgeries or emergency care.

A significant aspect of this trend is the collaboration between startups and large healthcare providers to pilot and scale AR-based solutions. Hospitals such as Apollo Hospitals, Fortis Healthcare, and Max Hospitals are partnering with tech innovators to implement AR in areas like telemedicine, rehabilitation, and personalized patient care. These partnerships are crucial in bringing innovations to practical use, while also validating the effectiveness of AR solutions in real-world healthcare settings.

Furthermore, the availability of funding and support from venture capitalists and government initiatives, such as the Startup India program, has fueled the growth of AR-focused startups. This has led to the development of indigenous solutions tailored to India's unique healthcare challenges, such as AR applications for rural telemedicine and language-customized AR interfaces for patient education.

The trend of innovation by startups and key players is also aligned with the global shift toward digital healthcare, as technologies like AR gain recognition for their ability to improve patient outcomes and streamline workflows. As competition intensifies, companies are expected to continue innovating to capture market share, driving the evolution of AR in healthcare and contributing to India's position as a hub for technological advancement in the global healthcare ecosystem.

Segmental Insights

End User Insights

Based on End User, Hospitals and Clinics have emerged as the fastest growing segment in the India Augmented Reality in Healthcare Market during the forecast period, driven by their increasing adoption of advanced technologies to improve patient care and operational efficiency. The integration of AR in surgical planning, diagnostic imaging, and minimally invasive procedures has significantly enhanced precision and reduced errors, making it a critical tool in modern healthcare delivery. With the number of hospitals in India growing from 43,500 in 2019 to 54,000 in 2024, fueled by robust investments from both the private sector and the government, AR solutions are becoming more accessible across tier-I, tier-II, and tier-III cities. Furthermore, hospitals are utilizing AR for medical training and education, offering immersive platforms that allow healthcare professionals to practice surgical techniques, diagnose conditions, and handle emergencies in controlled environments. Institutions like Apollo Hospitals and Fortis Healthcare are actively investing in AR technology to upskill their workforce and improve the quality of care.

The growing demand for personalized patient care is another driver for AR adoption in hospitals and clinics. AR-based tools are being used to explain medical conditions and treatment plans interactively, enhancing patient understanding and satisfaction. AR is being incorporated into physiotherapy and rehabilitation programs to accelerate recovery for patients. Telemedicine services are also seeing a boost with AR integration, as hospitals and clinics leverage the technology to improve remote consultations and enable real-time visualizations for patients in rural areas. Collaborations with startups and key AR technology providers have further accelerated the adoption of AR in hospitals and clinics, with companies like Augmedix and Imaginate working closely with leading healthcare providers to implement tailored solutions. This widespread adoption and diverse application of AR technologies position hospitals and clinics as the fastest-growing end-user segment in the India augmented reality healthcare market.

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Regional Insights

Based on Region, South India emerged as the dominating region in the India Augmented Reality in Healthcare Market in 2024, driven by its advanced healthcare infrastructure, robust medical tourism industry, and early adoption of cutting-edge technologies. States like Tamil Nadu, Karnataka, and Kerala have become hubs for high-quality healthcare services, attracting investments from both private healthcare providers and technology companies. The presence of renowned multi-specialty hospitals such as Apollo Hospitals, Narayana Health, and Manipal Hospitals, which are known for their willingness to invest in innovative technologies like AR, has further strengthened the region’s leadership.

The southern region benefits from a strong network of medical colleges and research institutions that are actively exploring AR-based applications in medical education, surgical simulations, and diagnostics. Cities such as Bengaluru and Chennai have also emerged as key centers for healthcare startups and AR technology providers, enabling faster integration of AR solutions in the healthcare sector. Moreover, the southern region's significant share in medical tourism, supported by its reputation for high-quality yet affordable healthcare services, has driven the adoption of AR to enhance patient experience and outcomes.

This dominance is further bolstered by government initiatives and state-level healthcare reforms that encourage the adoption of advanced technologies in hospitals and clinics. For example, Tamil Nadu and Karnataka have seen increased funding and policy support for digital healthcare initiatives, making the southern region a frontrunner in leveraging AR for healthcare innovations.

Recent Development

• In January 2025, Resolve360 announces India’s first-ever AI-AR tech for online active physiotherapy. The platform uses deep motion algorithms to create a virtual physiotherapist, which guides patients through personalized, therapeutic active exercises. This approach moves beyond traditional passive physiotherapy by addressing underlying conditions rather than just relieving symptoms. The AI Virtual Therapist from Resolve360 combines advanced technology with expertise in treating neuromuscular and musculoskeletal conditions.
• In July 2024, India’s first VR nurse training lab was launched in Ahmedabad, Gujarat. Located at a 300-bed multispecialty hospital, the lab uses VR simulators to provide immersive, real-world training, enhancing clinical skills for nursing students statewide.
• In June 2023, Amrita Hospital in Kochi, India, introduced an XR-supported ecosystem that leverages mixed reality (MR), virtual reality (VR), and AR to enhance medical training, research and patient care. The hospital has deployed the XR technology to create organ holograms, ensure the availability of immersive teaching tools, and provide remote connectivity.

Key Market Players

• Siemens Healthcare Private Limited
• Koninklijke Philips N.V.
• E Healthcare Technologies, Inc.
• Intuitive Surgical India Private Limited
• Immertive Pvt. Ltd.

Report Scope

In this report, the India Augmented Reality in Healthcare Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• India Augmented Reality in Healthcare Market, By Technology:

o   Head Mounted Devices

o   Handheld Devices

• India Augmented Reality in Healthcare Market, By Product:

o   AR Displays

o   AR Sensors

o   AR Input Devices

o   AR Semiconductor Components

o   Others

• India Augmented Reality in Healthcare Market, By End User:

o   Hospitals and Clinics

o   Research Laboratories

o   Others

• India Augmented Reality in Healthcare Market, By Region:

o   East India

o   West India

o   North India

o   South India

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Augmented Reality in Healthcare Market.

Available Customizations:

India Augmented Reality in Healthcare Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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