India Augmented Reality & Virtual Reality Market By Product Type (Head-Mounted Display, Head-Up Display, Smart Glass, Handheld Device Applications), By Organization Size (Large Enterprises, Small- & Medium-sized Enterprises), By Offering (Hardware & Software), By Application (Consumer, Enterprise), By End User (Entertainment, Manufacturing, Healthcare, Defense, Consumer Electronics, Automotive, & Others), By Company and By Geography, Forecast & Opportunities, 2026

India augmented reality & virtual reality market is projected to grow at a robust CAGR over the next five years owing to surge in animation and video gaming industry growth. High penetration of internet is expected to be a major driver for the market growth. Rise in demand for consumer electronics due to increase in affordability among the population is influencing the augmented reality and virtual reality market in India. Technological advancements and innovations for development of existing and new augmented reality and virtual reality integrated devices is anticipated to bolster the market growth. Also, adoption of augmented reality and virtual reality by diverse end user industries is expected to create lucrative opportunities for the market growth. Market players belonging to retail, e-commerce and are providing virtual shopping tours to enrich consumer experience which is expected to boost the market in the coming next five years. Increase in demand in architecture sector to provide three-dimensional figures and interactive transformation of information is expected to contribute prominently to the market growth.

India augmented reality & virtual reality market can be segregated, based on product type, organization size, offering, application, end user, region, and company. Based on offering, market is further bifurcated into hardware and software. Hardware sector is expected to hold major market share in terms of revenue for the anticipated period. Decline in the prices for the hardware equipment and lucrative advertising is expected to bolster the market growth. Rise in usage of augmented reality and virtual reality for creating interactive and high-quality interactive entertainment content is aiding in increasing demand for the market. Depending on end user, market is majorly divided into entertainment, manufacturing, healthcare, defense, consumer electronics and automotive. Consumer electronics and entertainment is expected to dominate the market for the next five years. The demand of advance technologies incorporated in the consumer electronic devices is driving the growth of the market.

The major player operating in India Augmented Reality & Virtual Reality Market are Merxius Software Private Limited, Sony India Pvt. Ltd., Imaginate Software Labs Pvt Ltd, Samsung India Electronics Pvt. Ltd., Tata Elixsi Limited, SmartVizx Private Limited, Northern MindTech LLP, Microsoft Corporation (I) Pvt. Ltd., Google India Pvt. Ltd., OnePlus Technology Co., Ltd., among others.

Years considered for this report:

Historical Period: FY2016-FY2019

Base Year: FY2020

Estimated Year: FY2021

Forecast Period: FY2022–FY2026 

Objective of the Study:

• To analyze the historical growth of the market size of India augmented reality & virtual reality market from FY2016 to FY2019.
• To analyze and forecast the market size of India augmented reality & virtual reality in terms of volume and value.
• To classify and forecast India augmented reality & virtual reality based on product type, organization size, offering, application, end user, region, and company.
• To identify drivers and challenges for India augmented reality & virtual reality market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India augmented reality & virtual reality market.
• To identify and analyze the profile of leading players involved in the manufacturing of India augmented reality & virtual reality market.

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To perform the study, TechSci Research conducted primary as well as exhaustive secondary research. Initially, TechSci Research prepared an exhaustive list of augmented reality & virtual reality manufacturers operating in India. Subsequently, TechSci Research conducted primary research surveys, which include primary calls, email responses, etc., with the identified companies. While interviewing, the respondents were also asked about their major competitors. Through this technique, TechSci Research could include manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers and regional presence of all major augmented reality & virtual reality market players across India.

TechSci Research calculated the market size of augmented reality & virtual reality market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

• Augmented reality & virtual reality equipment manufacturing companies
• Market research and consulting firms
• Government bodies such as regulating authorities and policy makers
• Organizations, forums and alliances related to augmented reality & virtual reality market

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India augmented reality & virtual reality market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

• India Augmented Reality & Virtual Reality Market, By Product Type:
• Head-Mounted Display
• Head-Up Display
• Smart Glass
• Handheld Device Applications
• India Augmented Reality & Virtual Reality Market, By Organization Size:
• Large Enterprises
• Small- & Medium-sized Enterprises
• India Augmented Reality & Virtual Reality Market, By Offering:
• Hardware
• Software
• India Augmented Reality & Virtual Reality Market, By Application:
• Consumer
• Enterprise
• India Augmented Reality & Virtual Reality Market, By Mode of Charging:
• Entertainment
• Manufacturing
• Healthcare
• Defense
• Consumer Electronics
• Automotive
• Others
• India Augmented Reality & Virtual Reality Market, By Region:
• North
• South
• East
• West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in augmented reality & virtual reality market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to the company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

India Augmented Reality and Virtual Reality Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]