Hair Straightener Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Wide Plate, Medium Plate, Mini Plate), By Plate Type (Ceramic, Titanium & Tourmaline), By Application (Household, Commercial), By Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others), By Region & Competition, 2020-2030F

Customization Enquiry

Buy Now

The report will be delivered in PDF format but without printing rights. It is recommended for individual clients for their personal use only.
Single User Licence $4500
The report will be delivered in printable PDF format along with the report’s data excel sheet for internal analysis. It is strongly recommended for a corporate team or an organization where users would like to access the report from multiple locations.!
Multi-User Licence $5500
The report will be delivered in printable PDF format along with the report’s data excel sheet. This license offers free 80 Analyst hours where the client can use TechSci’s research team. It is strongly recommended for an organization which wants to execute short ‘bespoke’ research project related to the scope of the purchased report.!
Custom Research Licence $8000
Main Content start here
Main Layout
Report Description

Report Description

Forecast Period

2026-2030

Market Size (2024)

USD 626.96 Million

CAGR (2025-2030)

5.06%

Fastest Growing Segment

Online

Largest Market

North America

Market Size (2030)

USD 840.21 Million

Market Overview

Global Hair Straightener market was valued at USD 626.96 million in 2024 and is expected to grow to USD 840.21 million by 2030 with a CAGR of 5.06% during the forecast period. The global hair straightener market is experiencing steady growth, driven by increasing beauty consciousness, evolving fashion trends, and rising disposable incomes. Technological advancements, such as cordless, steam-based, and ceramic-coated models, are enhancing product efficiency and safety. The expansion of e-commerce platforms has further boosted accessibility and sales. For instance, in recent years, beauty brands have expanded their online presence, experiencing significant growth. In 2023, online sales are projected to account for 36.6% of total revenue in the beauty industry.

Key Market Drivers

Rising Beauty Consciousness and Grooming Trends

One of the primary factors driving the global hair straightener market is the growing emphasis on personal grooming and beauty consciousness. Consumers, especially millennials and Gen Z, are more inclined toward hairstyling and self-care routines, influenced by social media trends, celebrity endorsements, and beauty influencers. The increasing importance of appearance in social and professional settings has led to a higher demand for hair styling tools, including hair straighteners. In May 2023, a survey of U.S. consumers revealed that 75% had purchased beauty products in the preceding three months. Across cosmetics, fragrance, haircare, and skincare, the average spend during this period was USD124, fueling demand in the hair straightener market.

Moreover, the rising disposable income in developing economies allows consumers to spend more on premium hair care products, further accelerating market growth. The demand is particularly strong in regions like Asia-Pacific and Latin America, where urbanization and changing lifestyles are leading to an increased adoption of hairstyling products.

Advancements in Hair Straightener Technology

Technological innovations play a crucial role in driving the hair straightener market. Manufacturers are continuously developing advanced hair straighteners with features that enhance safety, efficiency, and convenience. The introduction of ceramic, titanium, and tourmaline-coated plates has significantly improved heat distribution, reducing hair damage and ensuring better styling results. Additionally, the rise of cordless hair straighteners with fast-charging capabilities has increased portability, making them more appealing to consumers who prioritize convenience. Steam-based straighteners and infrared technology are also gaining traction, offering better moisture retention and protection against heat damage. Furthermore, the integration of smart temperature control systems and automatic shut-off features is attracting safety-conscious consumers, contributing to overall market growth.

Growth of the Professional Salon Industry

The increasing number of professional salons and hair styling services is another key driver of the hair straightener market. Salons require high-quality, durable hair straighteners for daily use, leading to a steady demand for professional-grade products. The expansion of beauty and wellness industries, along with rising consumer spending on salon treatments, has fueled market growth. Additionally, the growing trend of hair straightening treatments, such as keratin and rebonding, has further driven the need for high-performance hair straighteners. Many brands are introducing specialized straighteners designed for salon use, offering advanced features such as customizable temperature settings, steam infusion, and long-lasting results. As the salon industry continues to grow, especially in emerging markets, the demand for professional hair straighteners is expected to increase significantly.

 Hair Straightener Market

Download Free Sample Report

Key Market Challenges

Concerns Over Hair Damage and Health Effects

One of the biggest challenges in the hair straightener market is the growing awareness of hair damage caused by excessive heat exposure. Consumers are becoming more informed about the risks associated with frequent use of hair straighteners, including hair dryness, breakage, and split ends. High temperatures can weaken the hair cuticle, leading to long-term hair health concerns. This has led to a shift in consumer preferences toward alternative styling methods, such as heat-free hair straightening solutions and protective styling techniques.

In response to these concerns, manufacturers are focusing on developing hair straighteners with advanced technologies like infrared heating, steam infusion, and temperature control systems to minimize hair damage. However, convincing consumers that these innovations are truly less damaging remains a challenge. Additionally, some regulatory bodies and dermatologists continue to caution against frequent use of heat-based styling tools, which may negatively impact the market demand for traditional hair straighteners.

Market Saturation and Intense Competition

The hair straightener market is highly competitive, with numerous global and regional brands offering similar products. Established brands like Dyson, GHD, Philips, and Remington dominate the premium segment, while many low-cost manufacturers in China and India offer budget-friendly alternatives. This intense competition has led to price wars, reducing profit margins for many brands. Consumers often compare multiple products before making a purchase, making it difficult for brands to establish long-term loyalty.

Additionally, market saturation poses a significant challenge. In developed regions such as North America and Europe, where hair straighteners are already widely used, growth is slowing as most potential customers already own a styling tool. Manufacturers are now focusing on emerging markets in Asia-Pacific and Latin America, but breaking into these markets requires significant investment in marketing, brand awareness, and distribution networks. Competing with established local brands in these regions further complicates market expansion strategies.

Key Market Trends

Growing Demand for Cordless and Portable Devices

Convenience and portability are becoming top priorities for consumers, leading to an increased demand for cordless and travel-friendly hair straighteners. Traditional corded straighteners can be restrictive, making it difficult for users to style their hair on the go. With advancements in battery technology, many brands are now offering cordless models with fast-charging capabilities and long-lasting battery life.

Portable straighteners are particularly popular among busy professionals, travelers, and individuals with active lifestyles. These devices provide the flexibility to style hair anytime, anywhere, without needing a power outlet. Additionally, compact and lightweight designs make them easy to carry in handbags or travel kits. This trend is expected to continue as consumers prioritize convenience and mobility in their beauty routines.

Increasing Focus on Hair Protection and Damage Prevention

Concerns over heat damage and hair health are driving demand for hair straighteners that offer advanced protection features. Many consumers are now looking for tools that minimize the negative effects of heat styling while delivering smooth, long-lasting results. As a result, manufacturers are incorporating innovative materials and technologies to address these concerns.

Ceramic, titanium, and tourmaline-coated plates have become standard in high-quality hair straighteners, as they provide even heat distribution and reduce frizz. Additionally, steam-based straighteners are gaining popularity, as they lock in moisture and prevent excessive drying of hair. Other innovations include infrared heating, which penetrates hair strands more gently, and ionization technology, which helps eliminate static and enhances shine.

Consumers are also increasingly aware of the benefits of customizable temperature settings. Many modern hair straighteners now come with multiple heat levels, allowing users to choose the most suitable temperature for their hair type, reducing the risk of overheating and breakage. As the emphasis on hair health grows, brands that prioritize damage prevention will gain a competitive edge in the market.

Segmental Insights

Sales Channel Insights

Supermarkets/Hypermarkets dominated the global hair straightener market due to their widespread reach, diverse product offerings, and consumer convenience. These retail giants provide a one-stop shopping experience, allowing customers to compare multiple brands, access promotional discounts, and make instant purchases. Their extensive distribution networks ensure product availability across urban and rural areas, boosting sales. Additionally, in-store demonstrations and expert guidance enhance customer confidence in product selection. With the growing demand for personal grooming tools, supermarkets and hypermarkets continue to attract a large consumer base, reinforcing their position as the leading distribution channel for hair straighteners worldwide.

Hair Straightener Market

Download Free Sample Report

Regional Insights

North America dominated the global hair straightener market due to high consumer spending on personal grooming, advanced technology adoption, and a strong presence of leading brands. The region benefits from a beauty-conscious population, driving demand for premium and innovative hair styling tools. Additionally, widespread retail distribution through supermarkets, hypermarkets, and e-commerce platforms enhances accessibility. Celebrity endorsements and social media influence further fuel product awareness and sales. The rising preference for damage-free and smart hair straighteners also contributes to market growth. With continuous innovation and strong consumer demand, North America remains the leading region in the global hair straightener market.

Recent Developments

  • In October 2023, Dyson introduced a new hair straightener in Korea designed to dry and straighten wet hair simultaneously without causing heat damage. Utilizing a powerful, focused airflow, it enables users to achieve a sleek, naturally straight look. The device also includes a high-visibility LCD display, providing real-time airflow and temperature information for easy monitoring.

  • In July 2024, Dyson launched its Airstrait straightener in India, expanding its hair care lineup. This innovative device uses air instead of traditional hot plates to straighten hair, minimizing heat damage while delivering a unique styling experience.

  • In January 2024, Philips India launched hair straightener with NourishCare Technology, featuring serum strips infused with Vitamin E and Moroccan Argan oil. This innovation allows users to style their hair without heat damage, maintaining moisture for healthier-looking results.

Key Market Players

  • The Procter & Gamble Company
  • Coty Inc.
  • Panasonic Corporation
  • Koninklijke Philips N.V.
  • Conair Corporation
  • Spectrum Brands, Inc.
  • Dyson Ltd.
  • Helen of Troy, L.P. (Revlon)
  • Farouk Systems International
  • VEGA Industries Private Limited

 

By Product Type

By Plate Type

By Application

By Sales Channel

By Region

 
  • Wide Plate
  • Medium Plate
  • Mini Plate
  • Ceramic
  • Titanium
  • Tourmaline
  • Household
  • Commercial
  • Supermarkets/Hypermarkets
  • Multi-Branded Stores
  • Online
  • Others
  • North America
  • Asia Pacific
  • Europe
  • South America
  • Middle East & Africa

 

Report Scope:

In this report, the Global Hair Straightener Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  •   Hair Straightener Market, By Product Type:

o   Wide Plate

o   Medium Plate

o   Mini Plate

  •   Hair Straightener Market, By Plate Type:

o   Ceramic

o   Titanium

o   Tourmaline

  • Hair Straightener Market, By Application:

o   Household

o   Commercial

  • Hair Straightener Market, By Sales Channel:

o   Supermarkets/Hypermarkets

o   Multi-Branded Stores

o   Online

o   Others

  • Hair Straightener Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  Japan

§  India

§  Australia

§  South Korea

§  Indonesia

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   South America

§  Argentina

§  Colombia

§  Brazil

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

§  Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Straightener Market.

Available Customizations:

Global Hair Straightener Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Global Hair Straightener Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com

Table of content

Table of content

1.    Introduction

1.1.  Product Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary      

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customers

4.1.  Brand Awareness

4.2.  Factor Influencing Purchase Decision

5.    Global Hair Straightener Market Outlook

5.1.  Market Size & Forecast

5.1.1.    By Value

5.2.  Market Share & Forecast

5.2.1.    By Product Type Market Share Analysis (Wide Plate, Medium Plate, Mini Plate)

5.2.2.    By Plate Type Market Share Analysis (Ceramic, Titanium, Tourmaline)

5.2.3.    By Application Market Share Analysis (Household, Commercial)

5.2.4.    By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, Others)

5.2.5.    By Regional Market Share Analysis

5.2.5.1.        North America Market Share Analysis

5.2.5.2.        Europe Market Share Analysis

5.2.5.3.        Asia Pacific Market Share Analysis

5.2.5.4.        Middle East & Africa Market Share Analysis

5.2.5.5.        South America Market Share Analysis

5.2.6.    By Top 5 Companies Market Share Analysis, Others (2024)

5.3.  Global Hair Straightener Market Mapping & Opportunity Assessment

5.3.1.    By Product Type Market Mapping & Opportunity Assessment

5.3.2.    By Plate Type Market Mapping & Opportunity Assessment

5.3.3.    By Application Market Mapping & Opportunity Assessment

5.3.4.    By Sales Channel Market Mapping & Opportunity Assessment

5.3.5.    By Regional Market Mapping & Opportunity Assessment

6.    North America Hair Straightener Market Outlook

6.1.  Market Size & Forecast

6.1.1.    By Value

6.2.  Market Share & Forecast

6.2.1.    By Product Type Market Share Analysis

6.2.2.    By Plate Type Market Share Analysis

6.2.3.    By Application Market Share Analysis

6.2.4.    By Sales Channel Market Share Analysis

6.2.5.    By Country Market Share Analysis

6.3.  North America: Country Analysis

6.3.1.    United States Hair Straightener Market Outlook

6.3.1.1.        Market Size & Forecast

6.3.1.1.1.           By Value

6.3.1.2.        Market Share & Forecast

6.3.1.2.1.           By Product Type Market Share Analysis

6.3.1.2.2.           By Plate Type Market Share Analysis

6.3.1.2.3.           By Application Market Share Analysis

6.3.1.2.4.           By Sales Channel Market Share Analysis

6.3.2.    Canada Hair Straightener Market Outlook

6.3.2.1.        Market Size & Forecast

6.3.2.1.1.           By Value

6.3.2.2.        Market Share & Forecast

6.3.2.2.1.           By Product Type Market Share Analysis

6.3.2.2.2.           By Plate Type Market Share Analysis

6.3.2.2.3.           By Application Market Share Analysis

6.3.2.2.4.           By Sales Channel Market Share Analysis

6.3.3.    Mexico Hair Straightener Market Outlook

6.3.3.1.        Market Size & Forecast

6.3.3.1.1.           By Value

6.3.3.2.        Market Share & Forecast

6.3.3.2.1.           By Product Type Market Share Analysis

6.3.3.2.2.           By Plate Type Market Share Analysis

6.3.3.2.3.           By Application Market Share Analysis

6.3.3.2.4.           By Sales Channel Market Share Analysis

7.    Asia Pacific Hair Straightener Market Outlook

7.1.  Market Size & Forecast

7.1.1.    By Value

7.2.  Market Share & Forecast

7.2.1.    By Product Type Market Share Analysis

7.2.2.    By Plate Type Market Share Analysis

7.2.3.    By Application Market Share Analysis

7.2.4.    By Sales Channel Market Share Analysis

7.2.5.    By Country Market Share Analysis

7.3.  Asia Pacific: Country Analysis

7.3.1.    China Hair Straightener Market Outlook

7.3.1.1.        Market Size & Forecast

7.3.1.1.1.           By Value

7.3.1.2.        Market Share & Forecast

7.3.1.2.1.           By Product Type Market Share Analysis

7.3.1.2.2.           By Plate Type Market Share Analysis

7.3.1.2.3.           By Application Market Share Analysis

7.3.1.2.4.           By Sales Channel Market Share Analysis

7.3.2.    Japan Hair Straightener Market Outlook

7.3.2.1.        Market Size & Forecast

7.3.2.1.1.           By Value

7.3.2.2.        Market Share & Forecast

7.3.2.2.1.           By Product Type Market Share Analysis

7.3.2.2.2.           By Plate Type Market Share Analysis

7.3.2.2.3.           By Application Market Share Analysis

7.3.2.2.4.           By Sales Channel Market Share Analysis

7.3.3.    India Hair Straightener Market Outlook

7.3.3.1.        Market Size & Forecast

7.3.3.1.1.           By Value

7.3.3.2.        Market Share & Forecast

7.3.3.2.1.           By Product Type Market Share Analysis

7.3.3.2.2.           By Plate Type Market Share Analysis

7.3.3.2.3.           By Application Market Share Analysis

7.3.3.2.4.           By Sales Channel Market Share Analysis

7.3.4.    Australia Hair Straightener Market Outlook

7.3.4.1.        Market Size & Forecast

7.3.4.1.1.           By Value

7.3.4.2.        Market Share & Forecast

7.3.4.2.1.           By Product Type Market Share Analysis

7.3.4.2.2.           By Plate Type Market Share Analysis

7.3.4.2.3.           By Application Market Share Analysis

7.3.4.2.4.           By Sales Channel Market Share Analysis

7.3.5.    South Korea Hair Straightener Market Outlook

7.3.5.1.        Market Size & Forecast

7.3.5.1.1.           By Value

7.3.5.2.        Market Share & Forecast

7.3.5.2.1.           By Product Type Market Share Analysis

7.3.5.2.2.           By Plate Type Market Share Analysis

7.3.5.2.3.           By Application Market Share Analysis

7.3.5.2.4.           By Sales Channel Market Share Analysis

7.3.6.    Indonesia Hair Straightener Market Outlook

7.3.6.1.        Market Size & Forecast

7.3.6.1.1.           By Value

7.3.6.2.        Market Share & Forecast

7.3.6.2.1.           By Product Type Market Share Analysis

7.3.6.2.2.           By Plate Type Market Share Analysis

7.3.6.2.3.           By Application Market Share Analysis

7.3.6.2.4.           By Sales Channel Market Share Analysis

8.    Europe Hair Straightener Market Outlook

8.1.  Market Size & Forecast

8.1.1.    By Value

8.2.  Market Share & Forecast

8.2.1.    By Product Type Market Share Analysis

8.2.2.    By Plate Type Market Share Analysis

8.2.3.    By Application Market Share Analysis

8.2.4.    By Sales Channel Market Share Analysis

8.2.5.    By Country Market Share Analysis

8.3.  Europe: Country Analysis

8.3.1.    France Hair Straightener Market Outlook

8.3.1.1.        Market Size & Forecast

8.3.1.1.1.           By Value

8.3.1.2.        Market Share & Forecast

8.3.1.2.1.           By Product Type Market Share Analysis

8.3.1.2.2.           By Plate Type Market Share Analysis

8.3.1.2.3.           By Application Market Share Analysis

8.3.1.2.4.           By Sales Channel Market Share Analysis

8.3.2.    United Kingdom Hair Straightener Market Outlook

8.3.2.1.        Market Size & Forecast

8.3.2.1.1.           By Value

8.3.2.2.        Market Share & Forecast

8.3.2.2.1.           By Product Type Market Share Analysis

8.3.2.2.2.           By Plate Type Market Share Analysis

8.3.2.2.3.           By Application Market Share Analysis

8.3.2.2.4.           By Sales Channel Market Share Analysis

8.3.3.    Italy Hair Straightener Market Outlook

8.3.3.1.        Market Size & Forecast

8.3.3.1.1.           By Value

8.3.3.2.        Market Share & Forecast

8.3.3.2.1.           By Product Type Market Share Analysis

8.3.3.2.2.           By Plate Type Market Share Analysis

8.3.3.2.3.           By Application Market Share Analysis

8.3.3.2.4.           By Sales Channel Market Share Analysis

8.3.4.    Germany Hair Straightener Market Outlook

8.3.4.1.        Market Size & Forecast

8.3.4.1.1.           By Value

8.3.4.2.        Market Share & Forecast

8.3.4.2.1.           By Product Type Market Share Analysis

8.3.4.2.2.           By Plate Type Market Share Analysis

8.3.4.2.3.           By Application Market Share Analysis

8.3.4.2.4.           By Sales Channel Market Share Analysis

8.3.5.    Spain Hair Straightener Market Outlook

8.3.5.1.        Market Size & Forecast

8.3.5.1.1.           By Value

8.3.5.2.        Market Share & Forecast

8.3.5.2.1.           By Product Type Market Share Analysis

8.3.5.2.2.           By Plate Type Market Share Analysis

8.3.5.2.3.           By Application Market Share Analysis

8.3.5.2.4.           By Sales Channel Market Share Analysis

9.    South America Hair Straightener Market Outlook

9.1.  Market Size & Forecast

9.1.1.    By Value

9.2.  Market Share & Forecast

9.2.1.    By Product Type Market Share Analysis

9.2.2.    By Plate Type Market Share Analysis

9.2.3.    By Application Market Share Analysis

9.2.4.    By Sales Channel Market Share Analysis

9.2.5.    By Country Market Share Analysis

9.3.  South America: Country Analysis

9.3.1.    Argentina Hair Straightener Market Outlook

9.3.1.1.        Market Size & Forecast

9.3.1.1.1.           By Value

9.3.1.2.        Market Share & Forecast

9.3.1.2.1.           By Product Type Market Share Analysis

9.3.1.2.2.           By Plate Type Market Share Analysis

9.3.1.2.3.           By Application Market Share Analysis

9.3.1.2.4.           By Sales Channel Market Share Analysis

9.3.2.    Colombia Hair Straightener Market Outlook

9.3.2.1.        Market Size & Forecast

9.3.2.1.1.           By Value

9.3.2.2.        Market Share & Forecast

9.3.2.2.1.           By Product Type Market Share Analysis

9.3.2.2.2.           By Plate Type Market Share Analysis

9.3.2.2.3.           By Application Market Share Analysis

9.3.2.2.4.           By Sales Channel Market Share Analysis

9.3.3.    Brazil Hair Straightener Market Outlook

9.3.3.1.        Market Size & Forecast

9.3.3.1.1.           By Value

9.3.3.2.        Market Share & Forecast

9.3.3.2.1.           By Product Type Market Share Analysis

9.3.3.2.2.           By Plate Type Market Share Analysis

9.3.3.2.3.           By Application Market Share Analysis

9.3.3.2.4.           By Sales Channel Market Share Analysis

10. Middle East & Africa Hair Straightener Market Outlook

10.1.            Market Size & Forecast

10.1.1. By Value

10.2.            Market Share & Forecast

10.2.1. By Product Type Market Share Analysis

10.2.2. By Plate Type Market Share Analysis

10.2.3. By Application Market Share Analysis

10.2.4. By Sales Channel Market Share Analysis

10.2.5. By Country Market Share Analysis

10.3.            Middle East & Africa: Country Analysis

10.3.1. South Africa Hair Straightener Market Outlook

10.3.1.1.     Market Size & Forecast

10.3.1.1.1.         By Value

10.3.1.2.     Market Share & Forecast

10.3.1.2.1.         By Product Type Market Share Analysis

10.3.1.2.2.         By Plate Type Market Share Analysis

10.3.1.2.3.         By Application Market Share Analysis

10.3.1.2.4.         By Sales Channel Market Share Analysis

10.3.2. Saudi Arabia Hair Straightener Market Outlook

10.3.2.1.     Market Size & Forecast

10.3.2.1.1.         By Value

10.3.2.2.     Market Share & Forecast

10.3.2.2.1.         By Product Type Market Share Analysis

10.3.2.2.2.         By Plate Type Market Share Analysis

10.3.2.2.3.         By Application Market Share Analysis

10.3.2.2.4.         By Sales Channel Market Share Analysis

10.3.3. UAE Hair Straightener Market Outlook

10.3.3.1.     Market Size & Forecast

10.3.3.1.1.         By Value

10.3.3.2.     Market Share & Forecast

10.3.3.2.1.         By Product Type Market Share Analysis

10.3.3.2.2.         By Plate Type Market Share Analysis

10.3.3.2.3.         By Application Market Share Analysis

10.3.3.2.4.         By Sales Channel Market Share Analysis

10.3.4. Turkey Hair Straightener Market Outlook

10.3.4.1.     Market Size & Forecast

10.3.4.1.1.         By Value

10.3.4.2.     Market Share & Forecast

10.3.4.2.1.         By Product Type Market Share Analysis

10.3.4.2.2.         By Plate Type Market Share Analysis

10.3.4.2.3.         By Application Market Share Analysis

10.3.4.2.4.         By Sales Channel Market Share Analysis

11. Market Dynamics

11.1.            Drivers

11.2.            Challenges

12. Impact of COVID-19 on Global Hair Straightener Market

12.1.            Impact Assessment Model   

12.1.1. Key Segments Impacted

12.1.2. Key Region Impacted

12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1.            Company Profiles

14.1.1. The Procter & Gamble Company

14.1.1.1.     Company Details

14.1.1.2.     Products

14.1.1.3.     Financials (As Per Availability)

14.1.1.4.     Key Market Focus & Geographical Presence

14.1.1.5.     Recent Developments

14.1.1.6.     Key Management Personnel

14.1.2. Coty Inc.

14.1.2.1.     Company Details

14.1.2.2.     Products

14.1.2.3.     Financials (As Per Availability)

14.1.2.4.     Key Market Focus & Geographical Presence

14.1.2.5.     Recent Developments

14.1.2.6.     Key Management Personnel

14.1.3. Panasonic Corporation

14.1.3.1.     Company Details

14.1.3.2.     Products

14.1.3.3.     Financials (As Per Availability)

14.1.3.4.     Key Market Focus & Geographical Presence

14.1.3.5.     Recent Developments

14.1.3.6.     Key Management Personnel

14.1.4. Koninklijke Philips N.V.

14.1.4.1.     Company Details

14.1.4.2.     Products

14.1.4.3.     Financials (As Per Availability)

14.1.4.4.     Key Market Focus & Geographical Presence

14.1.4.5.     Recent Developments

14.1.4.6.     Key Management Personnel

14.1.5. Conair Corporation

14.1.5.1.     Company Details

14.1.5.2.     Products

14.1.5.3.     Financials (As Per Availability)

14.1.5.4.     Key Market Focus & Geographical Presence

14.1.5.5.     Recent Developments

14.1.5.6.     Key Management Personnel

14.1.6. Spectrum Brands, Inc.

14.1.6.1.     Company Details

14.1.6.2.     Products

14.1.6.3.     Financials (As Per Availability)

14.1.6.4.     Key Market Focus & Geographical Presence

14.1.6.5.     Recent Developments

14.1.6.6.     Key Management Personnel

14.1.7. Dyson Ltd.

14.1.7.1.     Company Details

14.1.7.2.     Products

14.1.7.3.     Financials (As Per Availability)

14.1.7.4.     Key Market Focus & Geographical Presence

14.1.7.5.     Recent Developments

14.1.7.6.     Key Management Personnel

14.1.8. Helen of Troy, L.P. (Revlon)

14.1.8.1.     Company Details

14.1.8.2.     Products

14.1.8.3.     Financials (As Per Availability)

14.1.8.4.     Key Market Focus & Geographical Presence

14.1.8.5.     Recent Developments

14.1.8.6.     Key Management Personnel

14.1.9. Farouk Systems International

14.1.9.1.     Company Details

14.1.9.2.     Products

14.1.9.3.     Financials (As Per Availability)

14.1.9.4.     Key Market Focus & Geographical Presence

14.1.9.5.     Recent Developments

14.1.9.6.     Key Management Personnel

14.1.10.              VEGA Industries Private Limited

14.1.10.1.  Company Details

14.1.10.2.  Products

14.1.10.3.  Financials (As Per Availability)

14.1.10.4.  Key Market Focus & Geographical Presence

14.1.10.5.  Recent Developments

14.1.10.6.  Key Management Personnel

15. Strategic Recommendations/Action Plan

15.1.            Key Focus Areas

15.2.            Target By Product Type

15.3.            Target By Sales Channel

16. About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The market size of the Global Hair Straightener Market was estimated to be USD 626.96 million in 2024

The major drivers for the global hair straightener market include rising beauty consciousness, increasing disposable income, technological advancements, growing salon industry, product innovations, celebrity endorsements, and expanding e-commerce and retail distribution channels

Key trends in the global hair straightener market include cordless models, smart heat control, air-based straightening, sustainability, multi-functional devices, salon-grade technology, rising e-commerce sales, and increased demand for damage-free styling solutions

Major challenges in the global hair straightener market include rising competition, high product costs, heat damage concerns, counterfeit products, evolving consumer preferences, regulatory compliance, and the growing shift toward heat-free styling alternatives

Related Reports

Related Reports

We use cookies to deliver the best possible experience on our website. To learn more, visit our Privacy Policy. By continuing to use this site or by closing this box, you consent to our use of cookies. More info.